Episode 76: 11 Ways to Turn Old Podcast Episodes Into New Growth: Part 2
26 Million Downloads, 650+ Episodes, and a Quiz That Activates Her Entire Back Catalog: How Kelly Smith Built Mindful In Minutes Into a Long-Game Podcast Business
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
If you listened to Part 1 of this series, you should have a clear picture of what is in your back catalog. You know your top performers. You have identified your underperformers. You have started optimizing titles, descriptions, and show notes.
Now here is where it gets really fun.
In this episode of Podcast Growth Tools, I am walking you through five creative strategies to take the content you have already created and turn it into things that grow your email list, generate leads, and bring in revenue without recording a single new episode.
These strategies are not complicated. Most of them can be set up in an afternoon or a weekend, and they will continue to work for you for months. This is the kind of stuff that makes your podcast the cornerstone of your marketing.
If you have not caught Part 1, I do recommend going back and listening first. The strategies I am sharing today are way more powerful once you have done a simple audit and optimization of your content.
Here's a glance to the episode:
How to create episode bundles that grow your email list with exactly the right people
Why the curation of a bundle is the value (even when the episodes are already free)
How a podcast-centric quiz funnel segments your audience and drives them to your offers
Real results: 15,000 leads with Amy Porterfield, 2,000+ leads with Cathy Heller, 10,000+ quiz takers for Savannah in less than a year
How to create best-of compilations and start-here playlists for new listeners
How to rework your best content into a private podcast experience using Hello Audio
Why your back catalog is the best FAQ tool you will ever have
How pointing someone to an existing episode boosts downloads, builds trust, and saves you hours
Timestamps:
01:30: Strategy 1: Creating episode bundles gated behind an opt-in
02:30: Why someone would give you their email for content that is already free
03:45: How to align your bundles with your paid offers
04:15: Adding a PDF guide or checklist to make the bundle feel more substantial
04:35: Strategy 2: Building a podcast-centric quiz funnel
05:00: The 6-Week Quiz Creation Blitz (waitlist open now)
07:00: How a quiz connects to your back catalog with personalized bundles and playlists
07:40: Real quiz results: how data from your quiz shapes your content and your offers
08:55: Why treating your podcast like a product changes everything
09:05: Strategy 3: Clipping together your top-performing content
09:45: Best-of compilation episodes (and who does this well)
10:25: Turning clips into short-form social content
10:35: Creating a start-here playlist for brand new listeners
11:25: Strategy 4: Reworking your best content into a private podcast experience
12:00: The case for bundles vs. private podcasts (and when each makes sense)
12:35: How to use Hello Audio for a private podcast
13:55: Using a private podcast as a lead magnet, a bonus, or a paid product
14:20: Strategy 5: Using your back catalog as an FAQ and authority tool
15:00: Creating an FAQ page that links to specific episodes
15:30: Keeping a running "send this episode" list
15:50: Referencing your own episodes in new content
16:50: Bringing the full series home: 11 strategies across both parts
17:45: Pick one and start this month
If You're Asking These Questions, You're in the Right Place:
How do I use my old podcast episodes to grow my email list?
What is a podcast episode bundle and how do I create one?
How does a quiz funnel work for podcasters?
Can I charge for a curated playlist of my own podcast episodes?
What is a private podcast and should I create one?
How do I create a start-here experience for new podcast listeners?
How do I use my podcast episodes to answer FAQs and save time?
What is the best way to turn my podcast into a lead generation tool?
Strategy 1: Create Episode Bundles Gated Behind an Opt-In
This is one of my favorite strategies and one I teach inside my mastermind.
Go back to your audit from Part 1 and look at the topics that consistently resonate with your audience. Maybe you have five strong episodes about growing your email list, four about monetization, or three about content repurposing. Take those episodes and bundle them together into a curated, binge-worthy listening experience. Then gate it behind an opt-in. Someone gives you their email address, and in return they get access to this themed, curated bundle.
Now, you might be thinking: those episodes are already free on my podcast. Why would someone give me their email for something they can just go find?
The curation is the value. Your listener does not have time to scroll through 50, 100, or 600 episodes trying to figure out which ones will help them with a specific problem. But if you hand them a beautifully packaged bundle that says "here are my five best episodes about email list growth, in the exact order you should listen to them so you can implement it," that is a no-brainer opt-in. Even someone who has listened to every episode you have ever published will still opt in because the sequence and the curation make the content more valuable as a whole.
The real power here is that you can create bundles around the exact topics that align with your paid offers. If your course is about podcast monetization, your bundle is your best episodes about podcast monetization. The person who downloads that bundle is the exact same person who would be interested in your course. You are growing your email list with the right people.
You can also add a simple PDF guide, checklist, or one-pager with key takeaways, action steps, or journaling prompts to make the bundle feel even more substantial.
Strategy 2: Build a Podcast-Centric Quiz Funnel
If you have been in my world for any amount of time, you know that quizzes are my thing. And there is a reason for that.
With Amy Porterfield, we generated over 15,000 leads through a quiz. With Cathy Heller, we brought in over 2,000 qualified leads in just a couple of weeks. My client Savannah has had over 10,000 people go through her quiz in less than a year. They work.
Here is how a quiz connects to your back catalog. You create a quiz that helps your listeners identify their biggest challenge, their next steps, or where they are on their journey. Based on their result, you point them to a specific curated bundle or set of episodes from your existing content.
For example, my quiz asks "What is keeping your podcast from growing?" If someone's result is that their biggest gap is email list growth, I send them a bundle about using their podcast to grow their list. If someone needs help with discoverability, I send them episodes about SEO optimization. If someone is ready to monetize, I send them a curated experience based on that.
You are not only getting the email opt-in. You are segmenting your audience at the same time. You know exactly what each person needs, which means you can follow up with the right email sequence, the right content, and the right offers. Your quiz data also tells you what offers to create, what episodes to produce more of, and where the gaps are in your content library.
This is what I mean when I say treat your podcast like a product. You are not just putting out episodes. You are building a system where your content does the heavy lifting for you.
If you want to build a podcast-centric quiz, I am hosting a 6-Week Quiz Creation Blitz after I return from maternity leave (late fall or early winter). Get on the waitlist at podcastmarketinghub.com/quizblitzwaitlist.
Strategy 3: Clip Together Your Top-Performing Content
Take your top-performing episodes, pull the highlights (the moments people DMed you about, the stories that hit, the advice that stopped people in their tracks), and clip them together into something new.
Best-of compilation episodes. Take five to eight of your best clips and string them together with short transitions. Release it as its own episode. This is great for holidays, end-of-year recaps, or milestone celebrations like your 100th episode. Lewis Howes does this well with themed compilations on School of Greatness.
Short-form social content. Pull 30 to 60 second clips from your best episodes and turn them into reels, YouTube Shorts, or TikToks. Your best content deserves to be seen by people who have never found your podcast yet.
Start-here playlists. Create a playlist on Spotify or a page on your website that curates your greatest hits for brand new listeners. Think of it as a "new here? Start with these five episodes" experience. This gives listeners a clear entry point instead of dumping them into a feed with 100+ episodes and hoping they find the ones that will keep them around. You can also deliver this as a bundle, which means you are collecting email addresses in the process.
This strategy multiplies the reach of your best content without creating anything new. And it puts your strongest episodes front and center, which is exactly where they belong.
Strategy 4: Rework Your Best Content Into a Private Podcast Experience
A private podcast is a separate, gated podcast feed that people can only access by opting in. They give you their email, they get a private RSS link, and the episodes show up right alongside their other podcasts. It feels exclusive and premium.
Megan Yelaney (who was on Episode 73 of this show) does this beautifully with her Main Character Energy private podcast.
I want to be transparent about where I stand on this. I love the concept, but I sometimes wonder: if we are going to curate content, why not keep it as a public bundle that also drives downloads on Apple and Spotify? Public episodes benefit from the algorithm. Private feeds do not.
That said, I understand the appeal. Hello Audio makes the experience seamless for the listener. It shows up right in their podcast app. It feels special. And there are use cases where a private podcast makes more sense than a public bundle.
You can use a private podcast as a lead magnet on its own, as a bonus inside a paid offer, or even as a standalone paid product. Imagine charging $27 or $47 for a curated private podcast series that walks someone through an entire framework. You have curated it, packaged it differently, added fresh intros and bonus commentary, and now it is a low-ticket offer built entirely from content you have already recorded.
Strategy 5: Use Your Back Catalog as an FAQ and Authority Tool
This one seems small, but the compound effect is massive.
Think about the questions you get asked over and over in your DMs, your emails, your discovery calls, and your community. Chances are you have already answered most of those questions in your podcast. Here is how to use that.
Create an FAQ page on your website that links to specific episodes. When someone asks how you help them grow their email list, you do not have to type out a novel in the DMs. You send them an episode. "Hey, I actually did an episode on this that I think would be really helpful. Start there and then come back with any questions."
Keep a running "send this episode" list. Have a document or a note on your phone where you keep links to your most commonly referenced episodes. When a question comes up (and it will), you can share the right episode instantly without scrolling through your back catalog.
Reference your own episodes in your new content. When you are recording a new episode and you mention a topic you have covered before, say "I actually did a whole episode on this. I will link it in the show notes." This drives people deeper into your catalog and increases downloads on older episodes.
Every time you point someone to an existing episode, you are boosting your downloads, building trust, positioning yourself as the go-to expert, and saving yourself time. That is a win across the board.
The Full Series Recap: 11 Strategies Across Both Parts
From Part 1:
Audit your back catalog (top 10, bottom 10, patterns)
Optimize underperforming episodes (titles, descriptions, keywords)
Update your blog-style show notes (internal links, CTAs, beefed-up content)
Strategic re-airs with fresh intros and updated CTAs
Create a curated listening path that leads to your offer
Use Google Analytics to track which episodes drive action
From Part 2: 7. Create topic-specific episode bundles gated behind an opt-in 8. Build a podcast-centric quiz funnel 9. Clip together best-of compilations and start-here playlists 10. Rework your best content into a private podcast experience 11. Use your back catalog as an FAQ and authority tool
You do not need to do all 11 at once. Pick one that gets you excited, commit to implementing it this month or this quarter, and build from there. Maybe aim for two or three per quarter. They will compound over time.
Your Next Steps
If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:
www.podcastmarketinghub.com/subscribe
Want to build a podcast-centric quiz? Get on the waitlist for the 6-Week Quiz Creation Blitz:
www.podcastmarketinghub.com/quizblitzwaitlist
Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz
Resources & Links
Mentioned in This Episode
Episode 73: How to Create Your Authority Stamp with Megan Yelaney
Hello Audio (private podcast hosting platform)
Lewis Howes, School of Greatness (example of best-of compilations)
Connect with Kylee
Website: podcastmarketinghub.com
Podcast: Podcast Growth Tools
Instagram: @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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All right. If you listened to the last episode I published, which would have been two weeks ago,
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that was part one of this two-part series. If you haven't, I do recommend you go back and listen to
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that. There are some strategies and things that I recommend that you need to do before we dive
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into this, but if you haven't yet, that's okay as well.
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But,
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By now, based off of that,
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You should have a clear picture of what's in your back catalog of your podcast, right?
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You know your top performers, you've identified underperformers,
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And you've started optimizing those titles, descriptions, and hopefully...
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maybe you've started to see your back catalog kind of kick up a little bit.
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But here's where it gets really fun,
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because today we're talking about all of that content
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that you've already created and turning it into things that will grow your email list
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Generate leads, bring in revenue without creating a single new episode.
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Okay.
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And I need you to hear me when I say this, because what I am talking about and what I'm
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going to walk you through today is not complicated.
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It's not going to take you months.
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Most of these strategies can be set up in an afternoon, maybe a weekend, and they will
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continue to work for you for months and months.
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This is the kind of stuff that makes your podcast the cornerstone of your marketing, right?
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So if you didn't catch part one, again, I'd encourage that you take a moment, go back,
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check that out.
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And then the strategies I'm sharing today are way more powerful.
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once you've done just a really simple audit and optimization of your content first.
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But,
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If you're here and you're ready, let's go.
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Okay, so we're going to talk a lot about like, what can I do to bring back old episodes and
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in a fresh, fun way.
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So first up,
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This is probably one of my favorite strategies and it's one that I actually teach to many
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of my clients.
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I teach it in my mastermind.
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It's all about creating episode bundles based on specific topics.
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pain points, aspirations, things like that.
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So here's how it works.
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You go back to your audit.
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Okay.
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from part one.
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And you look at the topics that consistently resonate with your audience.
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Maybe you have five really strong episodes about growing your email list or four episodes
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about podcast monetization or three about content repurposing, right?
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You make those episodes and you bundle them together into a curated episode.
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really binge worthy listening experience.
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And then you gate it behind an opt-in.
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Meaning,
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Someone gives you their email address and in return they get access to this themed curated bundle.
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Now you might be thinking...
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And I get it.
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But Kylie, those episodes are already...
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Free on my podcast.
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Why would someone give me their email address for something they can just go back and find?
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And I think this is a great question.
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I often, often get it when we're talking about these bundles.
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But here's the answer.
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The curation of that playlist and that bundle is the value.
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Your listener does not have time to scroll through 100 plus episodes, 50 plus episodes, 600 episodes.
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trying to figure out which ones
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will help them with XYZ.
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But,
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If you hand them a beautifully packaged bundle that says, here are my top best five episodes
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about XYZ.
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In the exact order that you should listen to them.
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So that you can implement it.
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It's so valuable. There's no brainer opt-in. In fact,
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If somebody who has literally listened to all your episodes
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still opt in for a bundle,
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they're getting a ton of value because
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you put these together in a way that's going to help them with whatever,
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the topic on that bundle, right? Whatever the aspiration, the pain point,
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Is...
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And when they listen to it as a whole with these other episodes, it's going to make more sense.
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It's going to come to life more, right?
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So you can create these bundles around the exact topics
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that also align with your paid offers.
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That's something that I love about this.
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So if your course is about,
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let's just say podcast monetization,
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Your bundle is your best episodes about podcast monetization.
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The person who downloads that bundle is the exact same person who would be interested in your course.
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So not only are we growing our email list,
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you're growing it with the right people so that you,
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can funnel them into whatever offers you have.
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Now this is not required, but you can also add a simple PDF guide or checklist or something
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to the bundle, even if it's just like a one pager and a Google doc.
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that says like key takeaways, action steps,
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journaling prompts, whatever it is to make things feel even more substantial and give them something
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tangible that they can reference later as well. So, okay. The second thing that I love, love so much
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is building a podcast centric quiz funnel, right?
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Okay, so...
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This is truly one of my favorite things in the entire world to talk about.
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And if you've been around here for any amount of time, you know that quizzes are kind of
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my thing.
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And I'm going to say this now and I'll repeat it down the road as well.
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After I come back from my maternity leave, so probably
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It'll be any time between fall and like early winter.
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Next year.
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I am going to be hosting a six-week podcast quiz blitz.
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Okay.
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So basically, we are going to dive into how
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I...
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coach my clients,
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And putting together...
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a podcast centric quiz,
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And we're going to do it.
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in six weeks. It's going to be
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Full attention, full, you know...
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head forward.
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It's going to be really fun and I'm really excited about it.
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And I,
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Here's what I'll always say is the way I put together quizzes is very different than if
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you were to go to AI and help you put one together.
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It is so different and it gets better results for obvious reasons.
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But if you want to be part of that, if you want to know exactly how I recommend putting
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together a podcast center quiz that actually works.
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actually gets people on your email list and then converts them into paying customers,
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I want you in this. It's going to be so much fun again. It's going to be like a six week podcast
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quiz. But I have a wait list open right now for you while I'm on maternity leave so that when it's
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open, you can be the first ones to get in there. If you want to get on the wait list, go ahead and
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head to podcastmarketinghub.com.
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forward slash quiz blitz wait list.
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Quiz Blitz wait list.
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So quiz...
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The L-I-T-Z waitlist.
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I will also link that up for you.
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But
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Get on the way list.
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If you're interested in creating a podcast center quiz,
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if you're like, you know what?
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2027. That's going to be my big freebie. It's going to be my big driver. I want you to go
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get on the wait list so you can join me for that six weeks. It's going to be really, really fun.
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Okay, but back to it.
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You know that I've been up
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kind of a pro at really making these podcast centric quizzes that not only bring people
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onto your email list, but then drive them to the podcast and your offers and nurture
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them all the things, right? With Amy Porterfield, we generated over 15,000 leads and
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With Kathy Heller, we brought in over 2000 qualified leads in just a couple of weeks.
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My client Savannah...
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to date has had over 10,000 people go through her quiz in less than a year. Like,
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It's wild, right?
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They work so well.
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And there's a specific way to put them together.
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That's why I recommend getting on the wait list and, you know, doing that.
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Here's how this connects to your back catalog.
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So you create a quiz that helps your listeners identify their biggest challenges,
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their next steps, where they're on the journey, things like that.
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And based on their results, you point them to a specific
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curated bundles or episodes.
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a set of resources, things like that from your existing content.
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So let's say that your quiz is, well, let's use, actually, let's use my quiz for an example. So it's
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What's keeping your podcast from growing?
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And so someone takes it and their result is that their biggest gap is maybe their email
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list growth.
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So I send them a bundle that's all about using your podcast to grow your email list.
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someone else takes it, their result might need be that they need help with like the groundwork,
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discoverability, that type of stuff. So I send them an episode bundle or the playlist that's
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curated to really SEO optimization, things like that. Right.
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Somebody is like beyond that, ready to monetize. So I send them a curated experience based on that.
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So do you see how powerful this is? You're not only getting the email opt-in,
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you're segmenting your audience at the same time. You know exactly what each person needs,
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which means that you can follow up with the right email sequence and the right content,
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maybe create an offer like...
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One thing that I always find is that
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People, my clients who put together quizzes,
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are always so astonished and interested in like,
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"Wow, I thought that results three and four might be my top performers, but
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results, you know, one and two are now I know what episodes I should be creating, what offers I need
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to create, where I can fill the gap with offers. There's so much that this quiz offers you. So this
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is what I mean. When I say treat your podcast like a product, you're not just putting on episodes,
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you're building a system where your content is doing the heavy lifting for you, right?
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Attracting the right people, nurturing them, leading them towards your offers.
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That's what we want.
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Okay.
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The next thing
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is
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clipping together your top performing content.
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So this is kind of a fun one, especially if you're creative, if you're a creative person,
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I want you to take your top performing episodes.
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pull the highlights. I'm talking about the moments that people, you know,
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damned you about or the stories that really hit.
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The advice that was so good that
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you know, people were like,
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stopped in your tracks, had to DM you, whatever. And I want you to clip them together
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into a best of compilation, right?
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So there are a few ways that you can use these.
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Maybe you create a best of everything.
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episode, right? This is a great way to do it. Yes, it takes a little bit of time to pull
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those pieces.
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Um, but AI can help you with that. So can a VA, right? But it's really what it sounds like, right?
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You take five to eight of your best clips and you string them together with short transitions or just
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things like that, and release it as its own episode.
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So this is great for holidays, end of the year recaps, milestones, like celebrating
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your 100th episode, things like that.
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Somebody who does this well is Lewis Howes.
10:08.870 --> 10:10.650
Lewis Howes of...
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School of Greatness. Is that still the name of his podcast? Now I wonder. Anyway, he's
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He does this a lot with like,
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themed compilations. And I always think they're really good.
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You can also turn this into short-form social content, right? So maybe you pull
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30 to 60 second clips from your best episodes, turn them into a real, kicked up YouTube short,
10:30.670 --> 10:31.460
whatever you want.
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You can also create a start here playlist.
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So create a playlist on Spotify or on a page on your website or...
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or whatever.
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that curates your greatest hits for brand new listeners. Think of it as like a new here,
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start with these five episodes. This is also like a, you can do this as a bundle,
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which again, we're getting the email address. So
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It gives listeners a clear entry point instead of dumping them into a feed with 100 plus episodes hoping...
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They find the ones that resonate to keep them around.
11:03.970 --> 11:06.470
I really love the strategy because
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What I find is that it multiplies the reach of your best content without creating something
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new, right?
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And it also puts your best episodes at the front, which is what we want because as we
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all know as podcasters, not every episode is a home run.
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Just a sec.
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Okay, moving on.
11:24.030 --> 11:29.230
Next, I want you to consider reworking your best content into maybe something a little
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bit more exclusive.
11:30.250 --> 11:33.050
So this one is...
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Something that I...
11:35.230 --> 11:35.970
I teeter on.
11:36.350 --> 11:37.150
I like it.
11:37.310 --> 11:38.490
With a caveat.
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So I'm going to talk a little bit about a private podcast.
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Now, I know these work really well for people.
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I've touched on, was it episode one or this one?
11:46.970 --> 11:47.430
I can't remember.
11:47.430 --> 11:51.830
I'm recording them back to back right now, but how you could potentially turn some of
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your bundles or playlists into like a privately held podcast on something like Hello Audio.
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Yeah.
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And sometimes I feel like
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Creating a Hello Audio private podcast experience
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Like if we're going to do that,
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why not just create a bundle that stays live to the public, right? So you're driving people
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to public episodes. And so you're gaining the benefit of those downloads and the algorithm
12:17.220 --> 12:21.500
on Apple and Spotify. But I also understand how convenient.
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the Hello Audio experiences.
12:24.450 --> 12:26.390
your listener gets a...
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personalized link that they drop into whatever listing platform they have.
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And then boom, it's right there.
12:30.920 --> 12:32.480
Like I understand that as well.
12:32.960 --> 12:37.120
So here's the concept for a private podcast, if that's the route you want to go.
12:37.440 --> 12:40.860
Megan Yelaney, she was on my podcast a couple weeks ago.
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She actually does this and she does it beautifully.
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But you take your best performing content, right?
12:45.520 --> 12:47.080
So you could do it that way.
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And you rework it into this private podcast experience.
12:50.650 --> 12:56.230
So again, this is a separate gated podcast feed that people can only access by opting
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in, right?
12:57.250 --> 12:58.330
They give you their email.
12:58.330 --> 13:03.950
They get a private RSS link that delivers episodes straight to whatever podcast app they
13:03.950 --> 13:04.310
choose.
13:04.310 --> 13:05.470
It feels exclusive.
13:05.470 --> 13:06.630
It feels premium, right?
13:06.630 --> 13:10.750
It's instantly convenient for your audience because it shows up right alongside their
13:10.750 --> 13:12.730
other podcasts that they're listening to.
13:13.030 --> 13:13.790
So,
13:14.110 --> 13:18.750
You might be thinking to yourself, you know, well, my audience has already heard these episodes.
13:18.750 --> 13:20.430
And yes, some of them have.
13:20.870 --> 13:21.310
But
13:21.470 --> 13:22.470
Think about it like this.
13:22.470 --> 13:24.910
You're not just copying and pasting old episodes
13:24.910 --> 13:26.510
into a new feed, you're reworking them.
13:26.510 --> 13:29.190
You're adding fresh intros, maybe updating the context.
13:29.380 --> 13:34.100
you're organizing them in a specific sequence that tells a story or teaches a framework,
13:34.100 --> 13:35.900
or maybe you're adding like,
13:36.160 --> 13:36.940
Bonus commentary.
13:36.940 --> 13:40.240
There's a lot of ways to repurpose it and make it feel even juicier.
13:40.710 --> 13:41.430
So,
13:41.760 --> 13:44.520
There are platforms that make this really easy to set up.
13:44.520 --> 13:46.860
Like I mentioned, Hello Audio is a great one.
13:47.200 --> 13:48.220
I've used it personally.
13:48.220 --> 13:50.000
I do think it's great.
13:50.000 --> 13:51.100
I like it.
13:51.270 --> 13:54.490
You can use a private podcast as a lead magnet, which we love, right?
13:54.490 --> 13:57.090
On its own as a bonus inside of a paid offer.
13:57.470 --> 14:00.290
or even as a standalone paid product, right?
14:00.610 --> 14:05.630
So imagine charging, you know, you could do $27, $47 for a curated private
14:05.920 --> 14:08.580
podcast series that walks somebody through an entire framework.
14:08.740 --> 14:09.600
So you've...
14:09.790 --> 14:15.370
curated it, you've packaged it slightly differently, and now you can sell it. So that's a great way to consider.
14:15.550 --> 14:18.170
Even like a low ticket tripwire offer.
14:18.590 --> 14:22.890
Okay, the last one I want to talk about is using your back catalog to save you
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time and authority in terms of answering FAQs or recurring questions you have.
14:28.990 --> 14:33.170
So think about the questions that you get asked over and over and over.
14:33.380 --> 14:37.940
you know, in your DMS, maybe in your emails and discovery calls, just in your community.
14:38.500 --> 14:39.920
Chances are you've
14:40.320 --> 14:44.620
And hopefully I'm really hoping that you're like, yep, I have that.
14:44.620 --> 14:47.420
You've already answered most of those questions in your podcast, right?
14:47.420 --> 14:51.920
Because when we see those repetitive questions come in, that is such a sign that we should
14:51.920 --> 14:53.440
create an episode about that.
14:54.270 --> 15:02.570
So what we can do is create an FAQ page on our website that links to a specific episode where you answer questions.
15:02.720 --> 15:05.440
you know, a specific question someone asks,
15:06.020 --> 15:10.160
You know, how, how do you help me grow your, your, my email list?
15:10.470 --> 15:12.870
You don't have to type out a novel in the DMs.
15:13.410 --> 15:15.170
You don't have to type out a novel in your email.
15:15.170 --> 15:16.570
You can send them an episode.
15:16.570 --> 15:18.390
Hey, I did an episode on this.
15:18.390 --> 15:19.890
Actually, I think would be really beneficial.
15:19.890 --> 15:22.750
Let's start there and then come back and ask any questions that you might have.
15:23.200 --> 15:28.100
Right? So now they become a listener, but you've also over-delivered value.
15:28.640 --> 15:31.880
Another thing that you can do is keep a running list of send this episode.
15:32.510 --> 15:37.670
links. So have a document or a note on your phone, whatever, where you keep links to your most
15:37.670 --> 15:39.550
commonly referenced episodes.
15:39.750 --> 15:41.850
So when a question comes up,
15:42.050 --> 15:45.050
and they will, you can share that so quickly, right?
15:45.050 --> 15:46.890
You don't have to scroll through your back catalog.
15:47.070 --> 15:50.490
And then lastly, reference your own episodes in your new content.
15:50.850 --> 15:55.130
When you're recording a new episode and you mention a topic and you say, I've covered
15:55.130 --> 15:55.650
this before.
15:55.650 --> 15:57.230
I actually did a whole episode on this.
15:57.230 --> 15:58.430
I'll link it in the show notes.
15:58.980 --> 16:04.000
This is a great way to drive people deeper into a specific subcategory of what you're talking about.
16:04.290 --> 16:05.990
and increased downloads.
16:06.240 --> 16:08.320
Same goes for if you're teaching...
16:08.550 --> 16:19.750
Within a community or, you know, whether it's your community or maybe you're guesting in somebody's, somebody asks a question and you can like kind of briefly answer it and say, by the way, go check out episode 105.
16:19.750 --> 16:21.930
I talked about this in more depth.
16:22.270 --> 16:24.890
And you can start there, but I'm here for any questions beyond that.
16:25.190 --> 16:27.510
So this is one of those things that seems really small,
16:27.510 --> 16:29.630
but the compound effect is really massive
16:29.630 --> 16:31.910
because even if one person asks you that question,
16:31.910 --> 16:34.150
and then you drop the link to 105,
16:34.370 --> 16:36.830
in the chat, a bunch of people are gonna grab that, right?
16:37.060 --> 16:38.420
So I want you to think of it like this.
16:38.420 --> 16:43.240
Every time you point someone to an existing episode, you're boosting your downloads, you're
16:43.240 --> 16:46.560
building trust, you're positioning yourself as the go-to expert.
16:47.070 --> 16:50.630
and you're saving time, which is like such a win-win, right?
16:50.910 --> 16:53.070
All right, now I wanna bring this whole series home.
16:53.070 --> 16:56.210
So over the last two episodes, here's what we've covered.
16:56.210 --> 16:58.830
In part one, we talked about auditing your back catalog,
16:58.830 --> 17:00.890
optimizing underperforming episodes,
17:01.060 --> 17:02.460
updating show notes,
17:02.630 --> 17:06.530
strategic re-errors, creating a curated listing path, all that stuff.
17:06.980 --> 17:10.180
Today, we covered creating topic-specific bundles,
17:10.180 --> 17:11.560
building a quiz,
17:11.780 --> 17:17.080
clipping together, you know, best of content, reworking your best episodes into maybe a private
17:17.080 --> 17:22.420
podcast experience, and then using your back catalog to answer FAQs and common questions, right?
17:22.820 --> 17:27.280
That is 11 ways for you to activate your back catalog, my friend, 11
17:27.610 --> 17:28.090
ways.
17:28.900 --> 17:30.110
It's amazing, right?
17:30.560 --> 17:34.880
I'm not telling you to go and do everything right now, but maybe these are things that
17:34.880 --> 17:41.020
you start to consider and add into the, you know, maybe quarterly you aim to do two or
17:41.020 --> 17:42.460
three of these, right?
17:42.910 --> 17:44.030
They can go a long way.
17:44.260 --> 17:46.300
So for today, just pick one.
17:46.950 --> 17:48.190
Start one from this list.
17:48.580 --> 17:51.240
commit to implementing it maybe this month, this quarter,
17:51.430 --> 17:53.080
You don't have to do it all at once, right?
17:53.670 --> 17:57.470
So pick one that gets you excited, that feels really juicy, and then move forward with that.
17:57.950 --> 17:59.750
And when you do, please tell me about it, right?
17:59.750 --> 18:01.830
Send me a DM on Instagram, wherever.
18:01.830 --> 18:06.890
Like I said, the last one, I am probably going to be out for maternity leave a little bit.
18:06.890 --> 18:10.530
So it might take me a while to get back, but I still love hearing that.
18:10.720 --> 18:13.040
Love hearing how these episodes support you.
18:13.280 --> 18:30.980
While I am out and releasing a little bit less content, you could always get on my newsletter. So you can go to podcastmarketinghub.com forward slash subscribe if you want to be on my newsletter. Get on my wait list for the podcast centric quiz blitz. So again, that's podcastmarketinghub.com.
18:31.390 --> 18:34.450
forward slash quiz blitz waitlist.
18:34.880 --> 18:38.040
So that's with a Z and you can get on that wait list.
18:38.040 --> 18:42.820
There's also, you can go take my quiz podcast, marketing hub.com forward slash quiz.
18:42.820 --> 18:43.850
If you haven't done that yet.
18:43.850 --> 18:44.220
Um,
18:44.390 --> 18:46.100
But I hope this really serves you.
18:46.100 --> 18:49.630
I really loved putting this episode, this two-part episode together.
18:49.630 --> 18:53.250
I just thought it was so jam-packed of valuable content.
18:54.150 --> 18:57.150
Hope you enjoyed it and I will see you again in two weeks.
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