Episode 77: How She Grew Her Podcast Downloads 43% in 3 Months with Simple Strategies with Kellie Lupsha

Jul 14

43% Podcast Growth in 3 Months, Two Quiz Funnels, and the Data That Changed Everything: How One Midlife Wellness Podcaster Stopped Guessing and Started Growing

Listen on Apple Podcast | Listen on Spotify | Watch on YouTube

What happens when you stop guessing and start looking at your data?

My guest today, Kellie Lupsha, is living proof. Kellie is the host of Thriving in Midlife and the founder of a health and wellness business helping women navigate their 40s, 50s, and beyond. She is a former physical therapist turned entrepreneur who publishes two episodes a week, runs a women's membership and a 12-week intensive program, and recently built two quiz funnels that completely shifted what she knows about her audience.

Kellie was one of my students in my beta mastermind, and she is one of the best implementers I have ever worked with. After going through the program and making what she described as "not even a heavy lift," Kellie saw a 43% growth in downloads in just three months. Then she switched to Captivate as her hosting platform, applied everything she had learned about SEO, and matched four years of total downloads in just four months.

In this episode of Podcast Growth Tools, Kellie shares the micro tweaks that drove that growth, what surprised her most about her quiz data, how she manages two episodes a week without burning out, and her honest advice for anyone wondering whether podcasting is worth the long game commitment.

If you have been podcasting for a while and wondering what small shifts could make a real difference, this conversation is going to light you up.

Here's a glance to the episode:

How Kellie grew her podcast downloads by 43% in three months through micro tweaks
How she matched four years of total downloads in just four months after switching to Captivate and optimizing for SEO
The two biggest needle movers from my mastermind that Kellie implemented immediately
Why she built two quiz funnels and what the data revealed about her audience that she never expected
How she manages two podcast episodes per week while running multiple businesses
Why her first membership failed and how it led her to build a better podcast
The power of letting your podcast evolve (name changes, format shifts, and business model pivots)
Why raw, unpolished podcast content is connecting with female audiences more than ever
Her strategy for finding and vetting podcast guests through relationships instead of cold pitches
The advice she would give anyone thinking about starting a podcast
Why building an email list from day one is the number one thing she wishes she had done sooner

Timestamps:

4:00: How she started podcasting during COVID and let the show evolve
6:35: Why her first $19 membership failed and what it taught her
7:30: How she realized her audience wanted conversations, not courses
8:45: Letting your podcast name and format change without fear
9:15: How she publishes two episodes per week
10:05: Batching content, minimal editing, and hiring a VA
12:05: Why raw and real content is winning with female audiences
16:05: How her podcast feeds into her business
16:30: Why she never looked at her analytics before the mastermind
17:15: Her goal to guest on more podcasts in 2026
18:05: Finding and vetting guests through relationships
21:30: Creating content from program questions and real life experiences
25:00: Why two or three conversations give you your best episode topics
27:05: The two biggest aha moments from the mastermind
27:25: SEO in podcast titles and show notes
28:05: Why quizzes outperform traditional lead magnets
28:30: How her first quiz drove leads and what she learned
29:00: Building two new quizzes
30:05: The quiz data surprise: what she expected vs. what happened
31:05: How the quiz told her exactly who to create content for
32:55: Why the curated quiz experience creates raving fans
34:25: The growth results: 43% in three months, four years of downloads in four months
36:05: Why monthly analytics tracking is now part of her workflow
36:25: Advice for anyone thinking about starting a podcast
37:00: The 10-episode test
38:25: It is never crowded because nobody is in your space

If You're Asking These Questions, You're in the Right Place:

How do I grow my podcast without spending tons of time and money?
What small changes can I make to increase my podcast downloads?
How do I use a quiz to grow my podcast and email list?
How do I manage publishing two podcast episodes per week?
Is it okay to change my podcast name or format?
How do I know what content my audience actually wants?
How do I use podcast analytics to make better content decisions?
Should I start a podcast if I already have a business?

The Two Biggest Needle Movers: SEO Titles and Quiz Funnels

When I asked Kellie what the most impactful things she implemented were, she gave two answers immediately.

SEO-optimized titles and show notes. Before the mastermind, Kellie named her episodes whatever felt right in the moment. She did not realize the weight that titles and descriptions carry for discoverability on Apple Podcasts and Spotify. Once she started running her titles through SEO analysis and writing keyword-rich descriptions, her episodes became findable by the exact people searching for the topics she covers. She credits this single shift as a major driver of her 43% growth.

Quiz funnels. Kellie built her first quiz inside the mastermind and used it as a lead magnet. She ran ads to it, and it successfully drove leads into one of her programs. But here is where it gets interesting: after sitting with the results, she realized she would design it differently. So she built two more. One is a product-based quiz for her supplements and wellness products. The other segments her audience into four types of midlife women and drives them into a masterclass that feeds her program.

The quiz data surprised her. She expected the results to be evenly distributed across all four buckets. Instead, one result dominated. Then there was a clear second winner. And the other two? Barely showed up. That data told her exactly who to create content for, which topics to prioritize, and where to focus her marketing energy. She would never have known that without the quiz.

43% Growth in 3 Months, Then 4 Years of Downloads in 4 Months

Kellie's growth story has two chapters.

First, after implementing SEO optimizations, better show notes, and her quiz funnel, she saw a 43% increase in downloads over three months. She emphasized that this was not a heavy lift. It was micro tweaks: better titles, better descriptions, a lead magnet that actually worked.

Then in January, she switched her hosting platform to Captivate. She applied everything she had learned about SEO optimization and content strategy. In just four months on Captivate, she matched the total downloads she had accumulated over the previous four years on her old platform.

The combination of clean data, SEO-friendly titles, and intentional content planning created a compounding effect. And now she tracks her analytics monthly, looking at what performed, what can be repurposed, and what topics deserve a part two.

How She Publishes Two Episodes Per Week Without Burning Out

Kellie's secret is simplicity. Her episodes are 10 to 15 minutes long. She batches them on Mondays, sometimes recording three or four in one sitting. She does minimal editing. And she has a VA who handles the back-end tech: getting transcripts done, uploading episodes, and publishing.

She also acknowledged that she is in a different season of life than many podcasters. Her four kids are all grown and out of the house, which gives her time and bandwidth. But the principles still apply regardless of your season: keep your episodes short and focused, batch when you can, outsource the tech, and do not over-edit. Her audience responds more to raw, real conversations than polished productions.

Why Her First Membership Failed and What It Taught Her

Kellie started a membership before her podcast. It was $19 a month, and she filled it by reaching out to everyone she knew. But she quickly realized she had overwhelmed her members with too much information. What they actually wanted was not a course with 50 modules. They wanted conversations. They wanted to feel like they were sitting with a friend having coffee.

That realization is what led her to commit to podcasting for good. The membership taught her that her audience valued the relationship and the conversation more than the content volume. She paused the membership and put that energy into building a podcast that delivered exactly what her audience craved.

Building an Email List from Day One

If Kellie could go back and give herself one piece of advice, it would be this: build an email list from the very first episode.

She started podcasting without a lead magnet, without an opt-in, without any way to capture the people who were listening. When she eventually wanted to launch something, she did not have a list of her most engaged listeners to sell to. She has since corrected this with her quiz funnels, but she was adamant that anyone starting a podcast should have some kind of opt-in from day one, whether that is a guide, a checklist, a quiz, or anything that gives people a reason to share their email address.

Advice for Anyone Thinking About Starting a Podcast

Kellie's advice is practical and honest. Podcasting is a long game. Before you commit, test yourself: can you record 10 episodes? You do not even have to publish them. Just see if you enjoy the process. If it stresses you out and you hate it, that is valuable information.

If you love it, know that you need to show up consistently. At minimum, publish weekly. Do not start and stop and start and stop. That cycle takes more energy than just staying consistent.

And her final piece of wisdom: it is never too late, and it is never too crowded. Nobody can be you, so your space is always open.

Your Next Steps

If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:

www.podcastmarketinghub.com/subscribe

Take the Podcast Growth Quiz: www.podcastmarketinghub.com/quiz

Resources & Links

Connect with Kellie

Podcast: Thriving in Midlife (available on all major podcast apps)
Instagram: @kellielupsha

Connect with Kylee

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

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Kylee Chandler: Hey friend, and welcome back to the show.
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Kylee Chandler: So today I am so excited because I got to sit down with one of my students who was such
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Kylee Chandler: a big implementer.
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Kylee Chandler: I love when people take action based on what I'm teaching.
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Kylee Chandler: So her name is Kelly Lupsha.
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Kylee Chandler: She's the host of Thriving in Midlife, and she has built something really beautiful for
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Kylee Chandler: women navigating their forties, fifties and beyond.
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Kylee Chandler: But here's why I wanted Kelly on the show.
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Kylee Chandler: She is living proof of what happens when you stop overcomplicating your podcast and start
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Kylee Chandler: treating it like a long game business asset, right?
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Kylee Chandler: treating it like a product,
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Kylee Chandler: Because we're talking about how she grew her downloads by 43% in just three months.
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Kylee Chandler: how she then built two quiz funnels
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Kylee Chandler: that completely shifted what she knows about her audience.
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Kylee Chandler: And the surprising thing that happened
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Kylee Chandler: when she finally looked at her data
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Kylee Chandler: With
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Kylee Chandler: a really clear eye for the first time.
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Kylee Chandler: All right, so we also get into kind of the messy, real evolving side of podcasting, how Kelly has changed her show name, her format.
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Kylee Chandler: even her business model along the way and why that's not,
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Kylee Chandler: failure. That's not something that's going to hinder your growth as a podcaster.
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Kylee Chandler: and how it works. So if you've been wondering, what are some small shifts I can make to really see impact?
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Kylee Chandler: I want you to listen. You're going to love this episode. Kelly shares so many gems. She also dives
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Kylee Chandler: into how she keeps up with two episodes a week, which I know a lot of you ask me about that a lot.
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Kylee Chandler: So you're going to love it. So let's dive into this conversation. I also wanted to mention that
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Kylee Chandler: if you have not taken my quiz that I created, which is going to help you identify the gaps
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Kylee Chandler: of why your podcast isn't growing, head to podcastmarketinghub.com forward slash quiz.
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Kylee Chandler: You can stay get there. But in the meantime, let's dive into this podcast with Kelly.
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Kylee Chandler: If you've ever wished you had a podcasting pro with nearly a decade of experience whispering
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Kylee Chandler: growth secrets into your ear, that's exactly what you'll get when you tune into Podcast
02:04.620 --> 02:07.600
Kylee Chandler: Growth Tools with me, your host, Kylie Chandler.
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Kylee Chandler: This is the ultimate show for you.
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Kylee Chandler: If you're ready to grow your podcast audience, skyrocket engagement, and turn your show into
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Kylee Chandler: a traffic driving list building powerhouse.
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Kylee Chandler: I've been in the podcasting world since 2015, helping creators like Amy Porterfield grow
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Kylee Chandler: their shows to over a million downloads a month.
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Kylee Chandler: My superpower? Breaking down proven podcast strategies and marketing techniques into step-by-step guidance you can actually implement without fluff, overwhelm, or guesswork.
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Kylee Chandler: On this show, we're getting real about what actually moves the needle when it comes to
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Kylee Chandler: growing your podcast audience and using it to boost your email list growth.
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Kylee Chandler: From actionable insights and expert interviews to behind the scenes secrets, I'll help you
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Kylee Chandler: turn your podcast into a traffic driving list growing machine.
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Kylee Chandler: Grab your earbuds, hit subscribe, and let's take your podcast to the next level.
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Kylee Chandler: Welcome to the show, sweet Kelly. I have been really looking forward to this. And since I had to reschedule a few times,
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Kylee Chandler: It makes it extra special that I am here with you today.
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Kylee Chandler: So thank you for joining me.
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Kellie Lupsha: Absolutely my pleasure. And I'm just so thrilled to be able to share with your audience just the profound impact you've had on my work and so many other women.
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Kylee Chandler: Well, like I shared in the intro, Kelly was one of my students and she's been so special because you were such a go-getter. And I just love that because when you can actually implement the things...
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Kylee Chandler: we start to see the movement. So we're going to dive into a lot of things today. I always,
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Kylee Chandler: always want to pull it back to,
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Kylee Chandler: what your business is and how your podcast came about or how it feeds into it. So let's
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Kylee Chandler: start there. Tell my audience a little bit about your business and how you're going to
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Kylee Chandler: why you started a podcast and when, because it's been, it's been a while.
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Kellie Lupsha: Yeah, it's been a while. You know, the very first time I dabbled in podcasting was when COVID hit.
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Kellie Lupsha: And at that time, it was my husband and myself, because both of us were out of work.
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Kellie Lupsha: At the time, we were both...
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Kellie Lupsha: physical therapist and our clinic had shut down.
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Kellie Lupsha: So I was like, oh, this would be so fun.
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Kellie Lupsha: And kind of podcasting was really like exploding
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Kellie Lupsha: during over COVID.
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Kellie Lupsha: And then when life went back and we were going back to work, I was like, yeah, this is not
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Kellie Lupsha: sustainable with him and I.
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Kellie Lupsha: It was a really fun thing.
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Kellie Lupsha: We provided education.
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Kellie Lupsha: So that was like a little dabble.
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Kellie Lupsha: And then I took a pause.
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Kellie Lupsha: Then I started it back up again.
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Kellie Lupsha: Really for me, because I've always been an educator, I love teaching, I love sharing,
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Kellie Lupsha: I love best practice, I love just kind of being in conversation.
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Kellie Lupsha: Like you and a friend are having a cup of coffee, right?
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Kellie Lupsha: So, um,
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Kellie Lupsha: I restarted.
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Kellie Lupsha: And I realized that I loved doing it, but all in this kind of time period, I was...
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Kellie Lupsha: working myself away from the clinic because I really wanted to start
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Kellie Lupsha: shifting everything to helping women.
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Kellie Lupsha: And really, as I went through midlife,
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Kellie Lupsha: when I went through my 40s to 50s,
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Kellie Lupsha: I saw such a gap and such a need that,
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Kellie Lupsha: And I'm like, if people can hear advice from somebody that's been a practitioner, that's
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Kellie Lupsha: lived it, that's just having fun, right?
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Kellie Lupsha: Come on, we got to have fun or what are we all doing here?
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Kellie Lupsha: Yeah.
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Kellie Lupsha: That's kind of when I was leaving and transitioning out of physical therapy and now opening up
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Kellie Lupsha: both a women's membership.
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Kellie Lupsha: as well as like an intensive 12 week program
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Kellie Lupsha: that they get a deep dive into blood work hormones
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Kellie Lupsha: and everything.
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Kellie Lupsha: But the through line has been,
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Kellie Lupsha: talking about all these topics in the podcast.
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Kellie Lupsha: And so my business partner who runs
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Kellie Lupsha: some of the programs with me, her and I,
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Kellie Lupsha: her name's Dr. Heidi Eratsabal,
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Kellie Lupsha: We just were like, let's, we don't really know what we're doing, but let's just start having
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Kellie Lupsha: conversations.
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Kellie Lupsha: And so we go, we go, uh, have a conversation once a week and then I just do one privately
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Kellie Lupsha: once a week.
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Kellie Lupsha: And it really just started not even thinking that it could be a lead magnet.
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Kellie Lupsha: It was just like for fun.
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Kellie Lupsha: Let's see what's happening.
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Kellie Lupsha: Podcasts were kind of the thing.
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Kellie Lupsha: And now I've just realized, okay, now I'm doing a lot of things.
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Kellie Lupsha: How can I actually
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Kellie Lupsha: systematized to get one to feed into the next.
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Kellie Lupsha: Like they could all help each other, right?
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Kellie Lupsha: Yeah.
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Kylee Chandler: 100%.
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Kylee Chandler: Okay. I love this so much. So I want to know two things. First of all,
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Kylee Chandler: Where?
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Kylee Chandler: Did like where in the line of launching certain things did your podcast happen?
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Kylee Chandler: Did you launch it before you launched your membership and your courses or did it come
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Kylee Chandler: after like what I like to kind of hear how that worked out too.
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Kellie Lupsha: I started a membership all by myself first.
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Kellie Lupsha: And
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Kellie Lupsha: I reached out to kind of, it was like cast the net of everybody that you know.
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Kellie Lupsha: It was dirt cheap, $19 a month, like join me.
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Kellie Lupsha: And I had a ton of people join me.
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Kellie Lupsha: But I created it so much information.
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Kellie Lupsha: I overwhelm people.
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Kellie Lupsha: And all my people that I knew in my life just wanted to support me and hear a little.
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Kellie Lupsha: I realized they just wanted to be with me and hear a little bit.
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Kellie Lupsha: They didn't really want like tons of information or education.
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Kellie Lupsha: So that made me think that really they want a podcast.
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Kellie Lupsha: They actually just want some conversations about topics.
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Kellie Lupsha: They don't want,
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Kellie Lupsha: you know, a course with 50 modules and everyone is just in the middle of life.
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Kellie Lupsha: So I really made me think, hmm, okay.
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Kellie Lupsha: So I kind of paused that membership.
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Kellie Lupsha: And as I was pausing that membership,
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Kellie Lupsha: that's when I really formulated the podcast for good.
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Kellie Lupsha: And there's been a couple versions of the name and things like that that have changed.
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Kellie Lupsha: And I started it by myself.
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Kellie Lupsha: And then I really realized the power behind having somebody else is,
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Kellie Lupsha: Because I think, again, being on a podcast, speaking...
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Kellie Lupsha: Whether I have a guest or somebody else, the banter is what's so fun.
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Kellie Lupsha: It kind of creates that somebody else feels like they're with us.
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Kylee Chandler: Oh, I love that. And I'm so glad you brought that up that it's gone through some iterations and changes because I feel like.
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Kylee Chandler: I hear it all the time, especially as a woman, like entrepreneur, it's,
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Kylee Chandler: Like we evolve and change so much through entrepreneurship is like such a learning lesson.
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Kylee Chandler: And so I hear all the time people say, well, I started my podcast with one thing.
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Kylee Chandler: I feel like I need to change it.
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Kylee Chandler: I'm talking about different things or the name doesn't suit or whatever it might be.
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Kylee Chandler: And it seems so scary.
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Kylee Chandler: And it's like, no, it's okay to let it evolve and change.
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Kylee Chandler: And I find that when you do evolve and you let it align with your heart and your purpose
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Kylee Chandler: a little bit more as you learn those things, it's...
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Kylee Chandler: That's when it really does better.
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Kylee Chandler: And you create, we were talking about loyal listeners, thriving, you know, fans.
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Kylee Chandler: that's when they really...
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Kylee Chandler: pile in. So I love that you mentioned that so much.
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Kellie Lupsha: I mean, honestly, like you've taught us, there's so much to, you know, podcast titles and your actual podcast name of SEO.
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Kellie Lupsha: But really...
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Kellie Lupsha: people don't even care. They don't care. I mean, it is fun. You need like a great cover. You need a
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Kellie Lupsha: When you change it,
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Kellie Lupsha: no one's really even paying attention, right?
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Kellie Lupsha: Everyone's in their own world and doing their own thing.
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Kellie Lupsha: They don't even know your cover change.
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Kellie Lupsha: They don't even know your title change.
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Kellie Lupsha: They just subscribed and they just keep listening.
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Kylee Chandler: Yes, 100%. Okay. The other thing I think is so interesting and cool is that you have two podcast episodes a week. Now,
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Kylee Chandler: I am like very much on the line of, if you've ever worked with me or listened to me, you know, it's like,
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Kylee Chandler: Do...
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Kylee Chandler: what works for you. Just because one person is doing two episodes does not mean you need to,
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Kylee Chandler: but there are people who would love to get to that point. So
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Kylee Chandler: how do you stay on top of it? Cause it's a lot of content to create.
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Kellie Lupsha: It's a lot of content to create.
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Kellie Lupsha: And you know what?
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Kellie Lupsha: When I...
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Kellie Lupsha: I get my best kind of ideas, right?
09:35.650 --> 09:37.250
Kellie Lupsha: When I'm usually working out right now,
09:37.250 --> 09:38.450
Kellie Lupsha: I've had a little bit of a back issue.
09:38.450 --> 09:39.540
Kellie Lupsha: So I'm doing a lot of walking.
09:39.540 --> 09:40.790
Kellie Lupsha: So when walking in nature,
09:40.790 --> 09:42.970
Kellie Lupsha: I kind of get some downloads of things.
09:42.970 --> 09:45.420
Kellie Lupsha: And my episodes are like 10 or 15 minutes.
09:45.420 --> 09:46.920
Kellie Lupsha: Like they're not super long.
09:46.920 --> 09:52.570
Kellie Lupsha: So I can have a couple of different ideas and like bust out a couple all at once.
09:52.870 --> 09:53.690
Kellie Lupsha: Right? So...
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Kellie Lupsha: I kind of have a set aside time every single Monday, but sometimes I've done three or four.
09:58.660 --> 10:02.480
Kellie Lupsha: And occasionally on Monday, something else is going on and I don't have to be pressured
10:02.480 --> 10:04.840
Kellie Lupsha: that I have to get it done on Monday.
10:05.150 --> 10:06.890
Kellie Lupsha: And I do very little editing.
10:06.890 --> 10:09.490
Kellie Lupsha: I just think the more real, raw...
10:09.490 --> 10:12.130
Kellie Lupsha: I'm like, you could spend hours editing...
10:12.450 --> 10:22.630
Kellie Lupsha: And now, which I'm learning and just getting into more software and AI that can be more helpful, I do have a VA on the back end really helps.
10:22.790 --> 10:25.660
Kellie Lupsha: getting the transcript done and actually getting it up.
10:25.990 --> 10:30.490
Kellie Lupsha: And I just said, you know what, it's worth it to me to have more fun doing it because I'm
10:30.690 --> 10:33.950
Kellie Lupsha: I'm building, I'm in the tech of all my other businesses.
10:34.270 --> 10:38.410
Kellie Lupsha: The tech of podcasting, it's like, it's just an SOP, right?
10:38.410 --> 10:40.990
Kellie Lupsha: So if somebody else can just do that part for me,
10:41.700 --> 10:42.880
Kellie Lupsha: It's like, okay, great.
10:43.330 --> 10:49.190
Kellie Lupsha: You know, and I'm in a very different season of life of you, meaning I have four kids, but they're all older.
10:49.190 --> 10:55.010
Kellie Lupsha: My oldest is going to be a senior in college and the other three have flown the coop and they're living alone and they're all successful.
10:55.010 --> 10:56.750
Kellie Lupsha: And I have time.
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Kellie Lupsha: I didn't have that 15, 20 years ago, even five or 10 years ago.
11:00.510 --> 11:01.630
Kellie Lupsha: I didn't have that.
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Kellie Lupsha: So now I kind of have time and my listeners are all in the same time.
11:05.570 --> 11:08.210
Kellie Lupsha: A lot of empty nesters, a lot of people just...
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Kellie Lupsha: changing how they're feeling. Cause as you've go from your forties into fifties and
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Kellie Lupsha: Like, no.
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Kellie Lupsha: One, my body is a little different. And I think it's all like a little refreshing of
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Kellie Lupsha: I could change and pivot too.
11:22.310 --> 11:23.150
Kellie Lupsha: - Yeah.
11:23.150 --> 11:24.650
Kellie Lupsha: - 'Cause that's what growth is as a human being.
11:24.650 --> 11:26.950
Kellie Lupsha: We wanna learn and evolve and change.
11:26.950 --> 11:29.030
Kellie Lupsha: So that's really what I teach all my women, like,
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Kellie Lupsha: We need the health because if, you know, you can have a hundred problems, but when you
11:33.630 --> 11:36.830
Kellie Lupsha: have a problem with your health, nothing else matters, but the one problem with your health.
11:36.830 --> 11:40.230
Kellie Lupsha: So if you can optimize your health, which is everything I do.
11:40.770 --> 11:42.110
Kellie Lupsha: Then let's go live life.
11:42.880 --> 11:46.700
Kylee Chandler: Oh, it's so good. And I'm, I'm so glad you mentioned that because I do.
11:47.460 --> 11:53.020
Kylee Chandler: I'm such an advocate of have somebody support you in the podcast because you are so right. Like
11:53.410 --> 11:56.110
Kylee Chandler: That is something that you can fairly easily hand off.
11:56.110 --> 11:59.330
Kylee Chandler: Like people can figure out how to edit a podcast and make it sound good.
11:59.750 --> 12:03.170
Kylee Chandler: or support you with show notes, especially with AI and stuff.
12:03.650 --> 12:04.150
But--
12:04.870 --> 12:08.970
Kylee Chandler: Going back to you mentioning that you don't do a lot of editing with it.
12:09.250 --> 12:12.570
Kylee Chandler: Definitely the trend that we're seeing in this season is
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Kylee Chandler: is that especially with females,
12:15.360 --> 12:17.060
Kylee Chandler: and female listeners and podcasters.
12:17.060 --> 12:17.920
Kylee Chandler: It's like,
12:18.150 --> 12:20.670
Kylee Chandler: The real, the raw, the unedited, the...
12:21.150 --> 12:25.190
Kylee Chandler: you know, kiddo coming into the room in the middle or the
12:25.510 --> 12:29.290
Kylee Chandler: the dog barking in the back or whatever. And I mean, we have so many filters,
12:29.440 --> 12:32.320
Kylee Chandler: to kind of get those things out, but just letting it be real.
12:32.320 --> 12:35.880
Kylee Chandler: And I feel like I've had to lean into that because I come from such a
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Kylee Chandler: background of like
12:37.760 --> 12:42.500
Kylee Chandler: this is the script. It needs to be perfect. The makeup needs to be perfect. Not necessarily for
12:42.500 --> 12:48.620
Kylee Chandler: me, but those that I've worked for. And so it's like I'm training myself and I, my pregnancy has
12:48.620 --> 12:53.820
Kylee Chandler: so done that for me. My pregnancy was like the ultimate, like untraining of
12:54.240 --> 12:58.040
Kylee Chandler: you got to show up however you are in this season. But
12:58.310 --> 12:59.690
Kylee Chandler: You're 100% right.
12:59.690 --> 13:00.610
Kylee Chandler: And I think...
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Kylee Chandler: Also, just...
13:02.530 --> 13:06.170
Kylee Chandler: where you are in, in terms of like your industry,
13:06.590 --> 13:10.210
Kylee Chandler: those women do want real and raw because it is a...
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Kylee Chandler: Um,
13:11.550 --> 13:14.830
Kylee Chandler: there is an emotional component to the conversation that you are having,
13:14.830 --> 13:19.630
Kylee Chandler: whether you are talking about a health-related strategy or a biohacking thing,
13:19.630 --> 13:21.730
Kylee Chandler: or if you're talking about more emotional sides.
13:21.730 --> 13:22.370
Kylee Chandler: So...
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Kylee Chandler: I love that you've really found that.
13:24.710 --> 13:41.410
Kellie Lupsha: Yeah. And you were right. Like I came from a world when I was a physical therapist, I used to teach all over the world and it was, you look professional. I had to have this, basically the script memorized of what I was teaching, right? It was, you were on, you were performing, right? It was almost theatrical a little bit.
13:41.570 --> 13:43.590
Kellie Lupsha: And I've realized that
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Kellie Lupsha: who I really am is, is the girl next door, the person who just wants to have conversations
13:48.830 --> 13:53.890
Kellie Lupsha: with people. And now you are right. As women entrepreneurs, it's,
13:55.200 --> 14:04.640
Kellie Lupsha: To show up, the amount of pressure it took to show up that way of the energy and the exhaustion to have everything look so done is...
14:05.250 --> 14:12.450
Kellie Lupsha: was so much. And now like, how do we get more done? Because it's just with more ease and letting all
14:13.250 --> 14:16.750
Kellie Lupsha: We don't want our lives are not what people see on social media, right?
14:16.750 --> 14:18.970
Kellie Lupsha: That can look so curated and perfect and,
14:19.330 --> 14:21.770
Kellie Lupsha: So where do we actually want conversations and what we like?
14:21.770 --> 14:24.010
Kellie Lupsha: We like to see all the reality TV shows.
14:24.010 --> 14:26.250
Kellie Lupsha: We like to see the real thing, what's happening.
14:26.250 --> 14:29.990
Kellie Lupsha: And this emotional part of just...
14:30.590 --> 14:33.530
Kellie Lupsha: Letting, like you said, letting it be, I...
14:33.760 --> 14:36.200
Kellie Lupsha: I just think is the biggest driver because,
14:36.350 --> 14:38.450
Kellie Lupsha: You and I are here because the energy we have together.
14:38.450 --> 14:42.110
Kellie Lupsha: And I think through a podcast in the world is people don't even have to see us.
14:42.110 --> 14:43.750
Kellie Lupsha: They can feel us.
14:44.230 --> 14:45.930
Kellie Lupsha: through the energy that we're bringing.
14:45.930 --> 14:48.230
Kellie Lupsha: And when we have things that are like, "Oh, whoops,
14:48.230 --> 14:50.230
Kellie Lupsha: like the dog's going crazy because the mailman's here,
14:50.230 --> 14:53.950
Kellie Lupsha: and I forgot to shut my door," or, "Oh God, I'm having a tech issue,"
14:54.310 --> 14:55.670
Kellie Lupsha: People are like, oh, you have been there.
14:55.670 --> 14:56.190
Kellie Lupsha: Oh, my God.
14:56.190 --> 14:56.970
Kellie Lupsha: It happens to her, too.
14:56.970 --> 14:57.830
Kellie Lupsha: Oh, thank goodness.
14:59.590 --> 15:02.910
Kylee Chandler: Oh my gosh. Yes. Yes. And this is why like you don't get this.
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Kylee Chandler: You don't get this rapport on Instagram, but that's why I'm like, podcasts are not going
15:07.440 --> 15:12.400
Kylee Chandler: anywhere because especially for a majority of a female audience, you know, we want that
15:12.400 --> 15:14.180
Kylee Chandler: in this world of AI.
15:15.170 --> 15:17.410
Kellie Lupsha: Yes, and whether it's because we're doing the laundry,
15:17.410 --> 15:19.570
Kellie Lupsha: whether we're going for a walk, we're in the car,
15:19.810 --> 15:23.850
Kellie Lupsha: You know, audio books were really trending, but now...
15:24.030 --> 15:27.010
Kellie Lupsha: I mean, podcasts, and it's easy to share, right?
15:27.010 --> 15:28.010
Kellie Lupsha: They're easy to listen to.
15:28.010 --> 15:28.890
Kellie Lupsha: They're easy to share.
15:28.890 --> 15:29.530
Kellie Lupsha: They're easy.
15:29.530 --> 15:34.030
Kellie Lupsha: It's so easy and a great way to pass information to people and just like,
15:34.030 --> 15:36.370
Kellie Lupsha: come, hey, come follow this person, follow this person.
15:36.370 --> 15:39.610
Kellie Lupsha: You'll like what they have to say because we're all looking for,
15:40.030 --> 15:44.850
Kellie Lupsha: to want to curate our own tribe of people that we want to hear and hang out with.
15:45.350 --> 15:49.250
Kellie Lupsha: right? And it's, I felt like I knew you before I ever really knew you because I started listening
15:49.250 --> 15:54.890
Kellie Lupsha: to your podcast. So when I joined your course, I'm like, oh, like I'm fangirling on Kylie. And I'm like,
15:55.070 --> 15:58.550
Kellie Lupsha: oh my gosh, we're all just people, but that's how I got to know you.
15:58.790 --> 16:04.750
Kylee Chandler: Oh, I love that Kelly. Okay. So talk to me a little bit about how you in this season,
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Kylee Chandler: because I know this is, this is always evolving in, in, in,
16:08.770 --> 16:12.710
Kylee Chandler: because you're such a smart entrepreneur. And like at the beginning, I said, you're such a
16:12.870 --> 16:15.850
Kylee Chandler: implementer and a go-getter. But in this season,
16:15.850 --> 16:18.590
Kylee Chandler: how does your podcast feed into your business?
16:18.820 --> 16:22.140
Kellie Lupsha: So what's really interesting, I'll talk a little bit about growth, is
16:22.590 --> 16:26.270
Kellie Lupsha: I was still running a physical therapy practice, building these online programs.
16:26.270 --> 16:29.930
Kellie Lupsha: So my podcast was going, but I never looked at the analytics.
16:29.930 --> 16:31.970
Kellie Lupsha: I don't, I didn't even care, honestly.
16:31.970 --> 16:33.630
Kellie Lupsha: Like it wasn't why I was doing it.
16:33.630 --> 16:37.750
Kellie Lupsha: So until I took your course, I kind of didn't even know.
16:37.750 --> 16:38.050
Kellie Lupsha: Yeah.
16:38.370 --> 16:45.610
Kellie Lupsha: So terrible, but I didn't know right from a business owner, but then I realized, oh, if I don't know,
16:45.830 --> 16:48.610
Kellie Lupsha: If you're going to drive business, you do have to know your data.
16:48.800 --> 16:50.980
Kellie Lupsha: Like, you don't know what's moving the needle,
16:50.980 --> 16:52.560
Kellie Lupsha: what's not, what can you change?
16:52.560 --> 16:54.700
Kellie Lupsha: It's all getting data.
16:54.700 --> 16:57.700
Kellie Lupsha: So it was very eye-opening to start getting some numbers.
16:58.050 --> 16:58.730
Kellie Lupsha: And-
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Kellie Lupsha: I would say still today...
17:02.430 --> 17:15.330
Kellie Lupsha: Probably social media is like, I'm still back in the day when everyone was on Facebook. So I have a big, big following on Facebook, even though I don't love it anymore. I mean, I love it just because it is, but I'm really trying to build, you can build better business.
17:15.940 --> 17:18.700
Kellie Lupsha: you know, on other platforms. And so I'd still say,
17:18.950 --> 17:24.390
Kellie Lupsha: That's what drives more traffic into usually my conversion events, whether it's webinars
17:24.390 --> 17:26.330
Kellie Lupsha: or challenges or things like that.
17:26.720 --> 17:30.850
Kellie Lupsha: From there, they'll often then start continuing to follow with the podcast.
17:31.710 --> 17:39.230
Kellie Lupsha: Or from, you know, my goal really in this second half of 2026 is to be able to guest on a lot of other people's podcasts.
17:39.910 --> 17:42.360
Kellie Lupsha: because that's how I found my best great people.
17:42.360 --> 17:43.830
Kellie Lupsha: That's how I found you, right?
17:43.830 --> 17:46.690
Kellie Lupsha: So if I can be on other people's that,
17:46.910 --> 17:51.860
Kellie Lupsha: are in my niche, maybe just parallel or adjacent or something like that.
17:52.290 --> 17:54.790
Kellie Lupsha: I think that will help because I do believe
17:55.350 --> 17:58.330
Kellie Lupsha: that the podcast could be the biggest driver.
17:58.750 --> 18:02.270
Kellie Lupsha: It isn't right now, but I do believe it could be.
18:02.630 --> 18:06.390
Kellie Lupsha: I love it. Okay. So talk to me a little bit about your guesting strategies,
18:06.390 --> 18:10.840
Kellie Lupsha: like in terms of you getting guests on other people's podcasts and then you finding a
18:11.010 --> 18:14.730
Kellie Lupsha: Because you are really good at having guests that are so...
18:15.010 --> 18:17.840
specific to who your audience needs.
18:18.020 --> 18:18.580
So...
18:18.750 --> 18:21.790
Kellie Lupsha: What strategies, how do you find those people, um,
18:21.990 --> 18:24.130
Kellie Lupsha: Because I know that can be overwhelming sometimes too.
18:24.640 --> 18:33.000
Kellie Lupsha: It can. I mean, I do get a lot of random requests like in emails like, hey, you know, and honestly, I don't really look at any of them, to be honest. I just don't.
18:33.470 --> 18:37.770
Kellie Lupsha: I, when I run across people that I've admired or met,
18:38.240 --> 18:41.060
Kellie Lupsha: and then I find out they have a podcast, I'm like, oh,
18:41.380 --> 18:44.580
Kellie Lupsha: I already love them, I think my audience would love them,
18:44.860 --> 18:45.790
Kellie Lupsha: So-
18:46.310 --> 18:49.410
Kellie Lupsha: I'm not funneling new guests once a week, right? And
18:49.590 --> 18:53.720
Kellie Lupsha: Before, maybe I would have a guest on very sporadically.
18:53.720 --> 18:57.960
Kellie Lupsha: Now I would love to highlight a guest at least once a month, because it is Dr. Heidi and I.
18:57.960 --> 18:58.960
Kellie Lupsha: I could bring somebody.
18:58.960 --> 19:00.350
Kellie Lupsha: I'll add my little snippets.
19:00.350 --> 19:03.920
Kellie Lupsha: I would love to highlight somebody, but it's somebody that's an expert.
19:03.920 --> 19:07.780
Kellie Lupsha: My women right now want to know all about all the ins and outs of hormones.
19:07.780 --> 19:10.400
Kellie Lupsha: My women right now want all the ins and outs on peptides.
19:10.400 --> 19:12.580
Kellie Lupsha: My women want all the ins and outs on...
19:12.740 --> 19:14.280
Kellie Lupsha: longevity strategies.
19:14.630 --> 19:17.030
Kellie Lupsha: But there's a lot of coaches and noise in the world.
19:17.030 --> 19:19.170
Kellie Lupsha: So I won't bring on just anybody, right?
19:19.170 --> 19:20.410
Kellie Lupsha: I want somebody who's...
19:20.900 --> 19:21.900
Kellie Lupsha: I've already vetted them.
19:21.900 --> 19:23.330
Kellie Lupsha: They have my same energy.
19:23.330 --> 19:25.330
Kellie Lupsha: They're a super great person.
19:25.540 --> 19:35.300
Kellie Lupsha: And then my audience never has to, like, if should they go join their programs or do their thing, I never have to worry about like, oh, God, I introduced them to this person.
19:35.970 --> 19:38.930
Kellie Lupsha: Um, and so it's really, I, I relationship building.
19:38.930 --> 19:40.570
Kellie Lupsha: I don't go pitch to a stranger.
19:40.570 --> 19:44.450
Kellie Lupsha: It's, it's a, I've built a relationship and then I say, Hey, this would be amazing.
19:44.450 --> 19:45.470
Kellie Lupsha: What do you think?
19:45.670 --> 19:48.080
Kellie Lupsha: And nine times out of the 10 people said yes.
19:48.450 --> 19:51.510
Kylee Chandler: I love that. I love it, Kelly, because they're so...
19:52.030 --> 19:53.910
Kylee Chandler: There's so many other plates we carry.
19:53.910 --> 19:57.910
Kylee Chandler: And I just think when it comes to finding the right guest and then getting an opportunity
19:57.910 --> 20:02.030
Kylee Chandler: to be a guest on somebody else's show, it is so relationship based.
20:02.030 --> 20:06.360
Kylee Chandler: And the cool thing about building that relationship is that it goes so far beyond the podcast.
20:06.360 --> 20:07.230
Kylee Chandler: And, um,
20:07.550 --> 20:10.950
Kylee Chandler: I can't tell you now, because I go that strategy,
20:11.270 --> 20:12.290
Kylee Chandler: I then get
20:12.450 --> 20:12.970
Kylee Chandler: Oh.
20:13.220 --> 20:26.320
Kylee Chandler: You were on my podcast. I was on yours. Now let me introduce you to so-and-so. You got to go on their podcast. You have to have that, you know, and it becomes this ripple effect. And then it becomes like when people say, oh, it feels so hard to guest or find a guest. I'm like, oh.
20:27.350 --> 20:28.940
Kylee Chandler: I have a hard time, but I'm like,
20:29.150 --> 20:34.270
Kylee Chandler: I don't have that problem. Like I just don't. And I get it. I understand that. But
20:34.630 --> 20:37.470
Kylee Chandler: So I'm with you on that. Love that strategy.
20:37.760 --> 20:38.680
Kellie Lupsha: I don't know in the beginning.
20:38.680 --> 20:43.080
Kellie Lupsha: I mean, I even reached out to, you probably don't know who this is, but her name is Dr.
20:43.080 --> 20:44.040
Kellie Lupsha: Elizabeth Boham.
20:44.040 --> 20:49.560
Kellie Lupsha: She is, she works side by side with Dr. Mark Hyman in the Cleveland Clinic at the Ultra
20:49.560 --> 20:50.610
Kellie Lupsha: Wellness Center.
20:50.790 --> 20:52.490
Kellie Lupsha: And I literally just
20:52.960 --> 20:53.660
Kellie Lupsha: Reached out.
20:54.580 --> 20:55.550
Kellie Lupsha: I love your content.
20:55.550 --> 20:59.130
Kellie Lupsha: I mean, and this is when I was like a newbie, like say four years ago, right?
20:59.130 --> 21:00.270
Kellie Lupsha: I love your content.
21:00.270 --> 21:01.430
Kellie Lupsha: I'm into functional medicine.
21:01.430 --> 21:03.070
Kellie Lupsha: This is what I would do.
21:03.230 --> 21:07.580
Kellie Lupsha: Um, one, would you be open to either being on my podcast or having a spotlight in my
21:07.580 --> 21:08.430
Kellie Lupsha: membership program?
21:08.430 --> 21:12.670
Kellie Lupsha: It'd be so lovely to provide the education and either you're not going to hear back,
21:12.670 --> 21:14.580
Kellie Lupsha: whatever they're going to say, no.
21:15.330 --> 21:16.410
Kellie Lupsha: Okay, next.
21:16.710 --> 21:17.770
Kellie Lupsha: Or they say yes.
21:17.950 --> 21:18.890
Kellie Lupsha: Yeah.
21:19.550 --> 21:21.230
Kellie Lupsha: It doesn't change anything about me.
21:22.330 --> 21:23.520
Kylee Chandler: 100%.
21:23.750 --> 21:31.750
Kylee Chandler: Okay, so good. Now you talked a little bit about like, you're so dialed in on what content your audience is craving.
21:32.260 --> 21:35.400
Kylee Chandler: And then that leads you to create podcast episodes.
21:36.420 --> 21:37.850
Kylee Chandler: How are you...
21:38.330 --> 21:40.900
Kylee Chandler: kind of like, how are you paying attention to that?
21:41.150 --> 21:47.130
Kylee Chandler: How are you sifting out what's, what's not important and really also not getting in your
21:47.130 --> 21:51.810
Kylee Chandler: own way of like, this topic should be a great episode because we do that and then it flops,
21:51.810 --> 21:52.190
Kylee Chandler: you know?
21:52.190 --> 21:57.250
Kylee Chandler: So like, how are you really paying attention to what your audience needs in terms of topics?
21:58.400 --> 22:03.500
Kellie Lupsha: Yeah. So first and foremost, I think what I need it, do I find it valuable? Like I have to ask
22:03.500 --> 22:08.400
Kellie Lupsha: myself, not just because it's trending, but what I also find it valuable. Mm-hmm.
22:08.580 --> 22:13.800
Kellie Lupsha: And really the second part about it is there is a little trial and error. I mean, honestly, and
22:13.990 --> 22:16.090
Kellie Lupsha: And it doesn't make it bad.
22:16.090 --> 22:18.790
Kellie Lupsha: And the other thing with it is...
22:19.230 --> 22:27.110
Kellie Lupsha: In my women's programs, if I've heard the same question more than once or twice, I know if two or three have these questions, the world has this question.
22:27.110 --> 22:33.650
Kellie Lupsha: So I kind of keep a little like notepad, right, of podcast ideas or actually it's in that and in a spreadsheet.
22:34.310 --> 22:37.490
Kellie Lupsha: So that anytime I'm not like, I don't have an idea,
22:37.490 --> 22:38.590
Kellie Lupsha: then I go to that.
22:38.590 --> 22:40.710
Kellie Lupsha: And sometimes when I do my private ones,
22:40.930 --> 22:42.710
Kellie Lupsha: I just share an experience I've had.
22:42.710 --> 22:45.510
Kellie Lupsha: So it's not even a trending topic or anything.
22:45.510 --> 22:46.570
Kellie Lupsha: Like for instance,
22:46.570 --> 22:50.130
Kellie Lupsha: I've shared some really raw stuff about what I've done for my back injury.
22:50.130 --> 22:51.490
Kellie Lupsha: And I think,
22:51.710 --> 22:55.030
Kellie Lupsha: I think even if somebody doesn't have that back injury, they had something else that
22:55.030 --> 22:56.010
Kellie Lupsha: they can relate to.
22:56.480 --> 22:58.620
Kellie Lupsha: And they're like, oh, I should have tried that.
22:58.620 --> 23:00.120
Kellie Lupsha: Oh, that's a great idea.
23:00.120 --> 23:02.000
Kellie Lupsha: Or my friend's having this back issue.
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Kellie Lupsha: So...
23:03.680 --> 23:05.560
Kellie Lupsha: Sometimes it's just if I...
23:05.890 --> 23:07.490
Kellie Lupsha: It's guaranteed we're all humans.
23:07.490 --> 23:12.410
Kellie Lupsha: And so there are certain things in life I know at one point in time we'll all go through.
23:12.610 --> 23:14.210
Kellie Lupsha: I had...
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Kellie Lupsha: Just also in early April was the two year anniversary
23:18.870 --> 23:20.530
Kellie Lupsha: my ex-husband had passed away.
23:20.770 --> 23:22.350
Kellie Lupsha: And that was his two year anniversary.
23:22.350 --> 23:24.330
Kellie Lupsha: And it really hit me hard.
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Kellie Lupsha: So I did an episode on that and grief and like maybe whoever in their life, like when an anniversary comes,
23:31.110 --> 23:32.370
Kellie Lupsha: You might not even expect it.
23:32.370 --> 23:35.850
Kellie Lupsha: You might feel weird for a couple of days and realize, oh, I'm
23:36.130 --> 23:38.390
Kellie Lupsha: and being able to sit with that sort of stuff.
23:39.010 --> 23:43.170
Kellie Lupsha: Because long ago, I was the girl that wore the badge of busyness and I wouldn't like
23:43.390 --> 23:45.750
Kellie Lupsha: anniversary of somebody's death, like next, come on, move on.
23:45.750 --> 23:47.610
Kellie Lupsha: I got things to do, blah, blah, blah.
23:47.780 --> 23:49.840
Kellie Lupsha: I didn't even really let myself feel life.
23:49.840 --> 23:50.920
Kellie Lupsha: It was...
23:51.170 --> 23:52.070
Kellie Lupsha: Just the go.
23:53.250 --> 23:57.470
Kellie Lupsha: And I'm like, oh my gosh, when I was able to pull back those curtains and
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Kellie Lupsha: Be more present.
24:00.070 --> 24:02.450
Kellie Lupsha: I tell people now I live in the world of technicolor, right?
24:02.450 --> 24:05.990
Kellie Lupsha: I used to live in the scale of four through six.
24:05.990 --> 24:08.230
Kellie Lupsha: So everything was just the same.
24:08.580 --> 24:16.820
Kellie Lupsha: Yeah. And when you start feeling the feelings, good, bad, everything, the colors, the energy, life just lights up inside.
24:17.250 --> 24:18.970
Kellie Lupsha: so you can really experience it.
24:19.140 --> 24:22.140
Kellie Lupsha: So it was like kind of tangent off to your question,
24:22.140 --> 24:24.260
Kellie Lupsha: but really finding this content is,
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Kellie Lupsha: There's part that I'm strategic.
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Kellie Lupsha: And there's part that I just want to share.
24:28.690 --> 24:30.270
Kellie Lupsha: And I think...
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Kellie Lupsha: If you go too overboard with all the analytics and what does I want to see and what's the
24:35.410 --> 24:37.050
Kellie Lupsha: number one thing I got to talk about?
24:37.050 --> 24:39.630
Kellie Lupsha: It's not the I gotta, it's what do I feel like sharing?
24:39.630 --> 24:42.010
Kellie Lupsha: What do I want my podcast to be?
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Kellie Lupsha: And that I think is really beautiful,
24:43.990 --> 24:46.730
Kellie Lupsha: is what do I wanna create this container
24:46.910 --> 24:48.130
Kellie Lupsha: And if people like it, great.
24:48.130 --> 24:49.150
Kellie Lupsha: Be with me in the container.
24:49.150 --> 24:50.150
Kellie Lupsha: And if you don't like it,
24:50.370 --> 24:52.230
Kellie Lupsha: okay, just have a few episodes maybe.
24:52.230 --> 24:53.330
Kellie Lupsha: Or that's okay.
24:53.330 --> 24:54.190
Kellie Lupsha: Maybe, like you said,
24:54.190 --> 24:56.750
Kellie Lupsha: maybe I'll lead my listener to somebody else.
24:57.440 --> 24:59.720
Kellie Lupsha: And maybe that's what I was just supposed to be a part of their journey.
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Kylee Chandler: I love it.
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Kylee Chandler: Okay, so one thing you said that stood out
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Kylee Chandler: That I really want to reiterate is if you are, if you're starting out or if you're, if you don't have a membership or if you don't have like a course or something where you have direct access to.
25:15.230 --> 25:17.830
Kylee Chandler: you know, your ideal listener all the time.
25:18.050 --> 25:25.050
Kylee Chandler: It only takes a conversation with maybe, like you said, two or three of those people to really start to hear the patterns of,
25:25.220 --> 25:25.720
Kylee Chandler: what
25:26.020 --> 25:30.000
Kylee Chandler: They want to hear the questions they have, the pain points, what keeps them up at night,
25:30.000 --> 25:34.440
Kylee Chandler: what their aspirations are. It doesn't take that many conversations. So don't feel like you have
25:34.440 --> 25:39.840
Kylee Chandler: to have a course or a membership to get really good content ideas. You can literally reach out and just
25:40.100 --> 25:41.100
Kylee Chandler: Talk to a couple of people.
25:41.100 --> 25:42.560
Kylee Chandler: So I'm so glad you brought that up.
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Kylee Chandler: I love that.
25:43.020 --> 25:47.860
Kellie Lupsha: And I would, I would also say like, I mean, in the beginning, I didn't really have anything
25:47.860 --> 25:52.360
Kellie Lupsha: to sell to people or put people into, I wasn't exactly sure what that would be like or look
25:52.360 --> 25:52.720
Kellie Lupsha: like.
25:53.380 --> 25:56.840
Kellie Lupsha: I didn't have a way to create an email list when I first started.
25:56.840 --> 26:00.620
Kellie Lupsha: I would say that's the number one thing for anybody starting a podcast is...
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Kellie Lupsha: This is the number one thing that I was learning through your course even more specifically.
26:05.890 --> 26:10.210
Kellie Lupsha: But in your podcast at the end, beyond just following you and subscribing...
26:10.590 --> 26:15.890
Kellie Lupsha: having something that people can interact with that you love, whether it's a guide, a playbook,
26:15.890 --> 26:17.150
Kellie Lupsha: or whatever, or like,
26:17.510 --> 26:19.470
Kellie Lupsha: Like start building an email list.
26:19.470 --> 26:23.890
Kellie Lupsha: And so when you want to launch anything, it's like you could then say, oh my gosh, this
26:23.890 --> 26:25.770
Kellie Lupsha: is my, you're my.
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Kellie Lupsha: pod, fan group, whatever you want to call this small group of people that you've collected
26:30.250 --> 26:32.930
Kellie Lupsha: their names and maybe you've got a big list of people. I don't know, you know.
26:33.510 --> 26:34.150
Kellie Lupsha: Um,
26:34.400 --> 26:37.900
Kellie Lupsha: But then they can be a part, because I've watched this happen over and over again, right?
26:37.900 --> 26:42.780
Kellie Lupsha: Whether it's big people like Kathy Heller, Natalie Ellis right now is launching a book.
26:42.950 --> 26:46.530
Kellie Lupsha: She creates small groups within her groups to help her launch things.
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Kellie Lupsha: I love that.
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Kellie Lupsha: And so that could be something is maybe you're going to write a book.
26:50.790 --> 26:52.530
Kellie Lupsha: Maybe you are going to do a course.
26:52.530 --> 26:53.650
Kellie Lupsha: Maybe you're going to do a retreat.
26:53.650 --> 26:57.870
Kellie Lupsha: But they could be your first group in helping you to launch whatever you're going to do
26:57.870 --> 26:58.650
Kellie Lupsha: along the way.
26:59.040 --> 27:04.420
Kylee Chandler: So good. I love it. Okay. So yes, you went through my course, which was so fun. And my,
27:04.420 --> 27:08.680
Kylee Chandler: my, it was my beta one. So it was my very first one. And, um,
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Kylee Chandler: What would you say were the biggest
27:12.350 --> 27:16.650
Kylee Chandler: like needle movers or maybe even aha moments that you had
27:17.060 --> 27:20.360
Kylee Chandler: going through the course of me that you implemented.
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Kellie Lupsha: - Yeah, so I'll tell you two for sure.
27:23.460 --> 27:25.280
Kellie Lupsha: The number one is...
27:25.600 --> 27:32.220
Kellie Lupsha: your subtitle and then all the podcast titles, I didn't realize the weight they held with
27:32.450 --> 27:32.810
Kellie Lupsha: SEO.
27:33.830 --> 27:35.990
Kellie Lupsha: And so now I used to just name them whatever.
27:35.990 --> 27:36.870
Kellie Lupsha: Yeah.
27:36.870 --> 27:37.470
Kylee Chandler: Oh, yeah.
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Kellie Lupsha: That's terrible, but that's what I did.
27:39.920 --> 27:42.800
Kellie Lupsha: And so now I run them all through, right?
27:42.800 --> 27:48.780
Kellie Lupsha: Not just AI, but very specific for the analytics and, you know, search engine optimization to
27:48.780 --> 27:49.380
Kellie Lupsha: help grow.
27:49.380 --> 27:50.800
Kellie Lupsha: Cause that is the point.
27:50.800 --> 27:56.760
Kellie Lupsha: So that was like really number one is helping all of that and, and, and organize like the
27:56.760 --> 27:57.980
Kellie Lupsha: show notes better and differently.
27:57.980 --> 27:58.400
Kellie Lupsha: Yeah.
27:58.850 --> 28:01.470
Kellie Lupsha: But the other thing is there's a lot of links.
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Kellie Lupsha: And in today's world, honestly, easy opt-ins like download my PDF.
28:06.110 --> 28:08.010
Kellie Lupsha: It's a little overboard.
28:08.010 --> 28:08.870
Kellie Lupsha: They're everywhere.
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Kellie Lupsha: Unless somebody has a very specific thing they want to learn, then that's good.
28:13.630 --> 28:17.150
Kellie Lupsha: But the other really great thing is I think everybody loves a quiz.
28:18.110 --> 28:21.450
Kellie Lupsha: Everyone loves a quiz. And what was so fun is
28:21.830 --> 28:24.910
Kellie Lupsha: Once I learned and walked through it once with you,
28:24.910 --> 28:27.690
Kellie Lupsha: and I used that, I ran ads to that
28:27.690 --> 28:29.930
Kellie Lupsha: to generate leads into a program of mine,
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Kellie Lupsha: which was very successful.
28:31.050 --> 28:35.050
Kellie Lupsha: But once I did it, and then I sat with it,
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Kellie Lupsha: And I was like, well,
28:36.710 --> 28:38.170
Kellie Lupsha: I would actually design it differently.
28:38.170 --> 28:41.010
Kellie Lupsha: So I've just finished designing two quizzes.
28:41.010 --> 28:43.770
Kellie Lupsha: One's a product-based quiz that I'm about to launch.
28:43.770 --> 28:46.750
Kellie Lupsha: And the other one is more about...
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Kellie Lupsha: Um,
28:48.230 --> 28:51.150
Kellie Lupsha: the different types of midlife women of where you are.
28:51.150 --> 28:54.410
Kellie Lupsha: And I created it to drive them all into a masterclass,
28:54.410 --> 28:55.570
Kellie Lupsha: into a program.
28:55.570 --> 28:58.250
Kellie Lupsha: But now I can nurture all of those women based on
28:58.500 --> 29:02.660
Kellie Lupsha: what they have, because now there's four different groups of them, even though they're similar,
29:02.820 --> 29:04.420
Kellie Lupsha: They're slightly different angle.
29:04.710 --> 29:06.990
Kellie Lupsha: and then I can nurture them.
29:06.990 --> 29:10.570
Kellie Lupsha: So it was fun to have got it built, understand how it works,
29:11.780 --> 29:13.020
Kellie Lupsha: And then...
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Kellie Lupsha: Now, once you've built one, it's like, oh, okay.
29:16.960 --> 29:18.900
Kellie Lupsha: And you can just modify from there.
29:18.900 --> 29:20.040
Kellie Lupsha: And I do think,
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Kellie Lupsha: If you're going to run ads to something, quizzes are such a great thing to run ads to
29:25.330 --> 29:27.590
Kellie Lupsha: because people will opt in quickly to a quiz.
29:27.590 --> 29:29.010
Kellie Lupsha: Like, what is my type of this?
29:29.010 --> 29:29.610
Kellie Lupsha: What is that?
29:29.610 --> 29:30.990
Kellie Lupsha: Like, everyone's like, oh, it's free.
29:30.990 --> 29:31.510
Kellie Lupsha: Let me see.
29:31.510 --> 29:32.010
Kellie Lupsha: Let me see.
29:32.010 --> 29:35.450
Kellie Lupsha: We all have time in the waiting room while we're waiting to pick up a kid, like,
29:35.620 --> 29:41.740
Kellie Lupsha: So I would say that I just never thought about a quiz as, quote, a lead magnet that could
29:41.740 --> 29:42.440
Kellie Lupsha: be so powerful.
29:43.430 --> 29:47.610
Kylee Chandler: Oh my gosh. I know. I love, okay. I love that you wanted to create a second quiz. That is so fun.
29:47.610 --> 29:50.970
Kylee Chandler: Um, especially since you do have that unique, um,
29:51.140 --> 29:53.020
Kylee Chandler: angle of having a product-based
29:53.310 --> 29:58.210
Kylee Chandler: you know, component to your business. But I talk a little bit more about like,
29:58.210 --> 30:02.990
Kylee Chandler: what insights did you glean from the quiz? And were you surprised by any?
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Kellie Lupsha: And insights like what specifically?
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Kylee Chandler: Well, like, um, so, you know, how we put it together is essentially you have these different
30:13.000 --> 30:17.440
Kylee Chandler: buckets. Like if you ever go through putting together a quiz with me, we spend a lot of time
30:17.440 --> 30:18.720
Kylee Chandler: on like creating almost these.
30:19.230 --> 30:25.310
Kylee Chandler: the nuances of who your customer is. Did you expect to have one type of customer
30:26.240 --> 30:30.040
Kylee Chandler: Or two types, but then maybe it was like, what did that do for you?
30:30.040 --> 30:35.140
Kellie Lupsha: So that's really interesting because you think I'm creating the quiz for my avatar, right?
30:35.140 --> 30:36.200
Kellie Lupsha: My ideal client.
30:36.900 --> 30:38.180
Kellie Lupsha: But actually,
30:38.370 --> 30:38.970
Kellie Lupsha: You've got...
30:39.140 --> 30:40.580
Kellie Lupsha: You could have three, four, five,
30:40.580 --> 30:43.380
Kellie Lupsha: however many customer buckets you wanted to have,
30:43.680 --> 30:45.340
Kellie Lupsha: It's like a micro client.
30:45.670 --> 30:50.310
Kellie Lupsha: Yeah. It actually will help you. I thought mine would be scattered throughout. Like I thought
30:50.310 --> 30:54.870
Kellie Lupsha: that'd be a little bit of everything and it wasn't, it was very heavy. One thing. Then there
30:54.870 --> 30:58.270
Kellie Lupsha: was a definitely a second winner. And then the other two. And I thought,
30:59.010 --> 31:02.470
Kellie Lupsha: oh my God, then I don't need to talk about these two people so much.
31:02.470 --> 31:04.770
Kellie Lupsha: I really just need to talk to this person.
31:04.770 --> 31:08.570
Kellie Lupsha: That was very eye-opening, I have to say.
31:08.830 --> 31:09.790
Kellie Lupsha: I,
31:09.890 --> 31:17.010
Kellie Lupsha: And I didn't, at the time I was designing it, I didn't understand the insight I would get from it until I had at least 50 people through it.
31:17.010 --> 31:18.790
Kellie Lupsha: And then I thought, oh...
31:19.300 --> 31:20.720
Kellie Lupsha: That, it's just, that was interesting.
31:20.720 --> 31:22.020
Kellie Lupsha: And I wouldn't have picked that.
31:22.790 --> 31:28.130
Kylee Chandler: Oh my gosh. Okay. I love that you brought this up. And again, this is good for me to hear because it's like, I need to
31:28.510 --> 31:29.350
Kylee Chandler: it's like,
31:29.630 --> 31:35.130
Kylee Chandler: paint that picture because that is such a big part of it. I see it with all my clients who do a quiz.
31:35.970 --> 31:36.990
Kylee Chandler: That they go...
31:37.190 --> 31:39.050
Kylee Chandler: I kind of expected that bucket
31:39.550 --> 31:40.190
Kylee Chandler: You know,
31:40.480 --> 31:44.200
Kylee Chandler: three and four, we're going to be, bucket one and two, we're off the...
31:44.420 --> 31:48.660
Kylee Chandler: off the radar. And now again, just like you said, it's like, okay,
31:48.870 --> 31:50.490
Kylee Chandler: Now I can hone in my content
31:50.720 --> 31:54.640
Kylee Chandler: Maybe I need to create a new offer or this or that, or my marketing language.
31:54.640 --> 31:56.860
Kylee Chandler: Like there's so much we can do.
31:57.030 --> 32:00.330
Kylee Chandler: with that information. So I love it.
32:00.550 --> 32:01.150
Kylee Chandler: So much.
32:01.570 --> 32:02.930
Kellie Lupsha: And it's been fun.
32:02.930 --> 32:06.930
Kellie Lupsha: I feel like there's more value and fun than...
32:07.230 --> 32:08.130
Kellie Lupsha: Here's a free guide.
32:08.480 --> 32:12.960
Kylee Chandler: you know? Yes. Yes. And I'm so glad you brought up ads because
32:13.120 --> 32:17.340
Kylee Chandler: If we're going to spend ads on anything, like I do see a lot of people just doing ads straight
32:17.340 --> 32:19.080
Kylee Chandler: to the podcast, which is harder to track.
32:19.750 --> 32:22.990
Kylee Chandler: But if you have a quiz that drives them to the podcast and your email list,
32:23.550 --> 32:25.510
Kylee Chandler: oh my gosh, we're getting so much more bang for our buck.
32:25.510 --> 32:26.690
Kylee Chandler: And like you said,
32:27.110 --> 32:30.530
Kylee Chandler: quizzes people love to find out about themselves. So they always...
32:30.720 --> 32:31.420
Kylee Chandler: Always do well.
32:31.420 --> 32:31.920
Kellie Lupsha: Yeah.
32:31.920 --> 32:34.460
Kellie Lupsha: And I will have to say in...
32:34.980 --> 32:38.460
Kellie Lupsha: In my doing two more versions of the quiz...
32:38.660 --> 32:41.020
Kellie Lupsha: The first one that I built with you is...
32:41.470 --> 32:56.350
Kellie Lupsha: Like the juiciness of what we gave somebody when they took that quiz and they got this personalized playlist and they've got these couple downloads and they like it was and, and, and, and then they're also now in this whole email follow-up sequence specifically for this person.
32:57.060 --> 32:58.560
Kellie Lupsha: When I redid it again...
32:59.070 --> 33:05.210
Kellie Lupsha: because I was on a timeline for stuff. I didn't do it as detailed, but I was like, okay, I don't,
33:05.470 --> 33:07.210
Kellie Lupsha: Like, I gave them a playlist.
33:07.210 --> 33:10.370
Kellie Lupsha: It might not have been curated as specifically to them.
33:10.370 --> 33:12.690
Kellie Lupsha: You know, I just didn't have the time or the bandwidth
33:12.690 --> 33:14.150
Kellie Lupsha: to make it as detailed.
33:14.310 --> 33:15.930
Kellie Lupsha: But now I know that,
33:16.450 --> 33:21.370
Kellie Lupsha: what I can do and the value if your audience is like,
33:21.370 --> 33:24.570
Kellie Lupsha: oh my gosh, I got all these podcasts on the topic I wanted to listen to.
33:24.570 --> 33:26.810
Kellie Lupsha: Oh my gosh, I got all these resources here.
33:27.200 --> 33:27.980
Kellie Lupsha: Then...
33:28.610 --> 33:33.150
Kellie Lupsha: No matter what, they're going to either refer you to somebody else or they're going to become a raving fan.
33:33.150 --> 33:34.610
Kellie Lupsha: It's just great.
33:34.610 --> 33:38.250
Kellie Lupsha: And learning that we really, really want to...
33:39.200 --> 33:41.100
Kellie Lupsha: I don't know, give really great,
33:42.240 --> 33:44.480
Kellie Lupsha: information and education and
33:44.670 --> 33:46.370
Kellie Lupsha: put it out there for people
33:46.720 --> 33:49.520
Kellie Lupsha: And then you'll receive a lot back.
33:49.520 --> 33:51.040
Kellie Lupsha: Sometimes I used to think like,
33:51.230 --> 33:53.490
Kellie Lupsha: oh, like I'm giving them so much stuff,
33:53.490 --> 33:55.930
Kellie Lupsha: I'm exhausted creating all this free content,
33:55.930 --> 33:58.370
Kellie Lupsha: but now I'm able to create it in a different lens
33:58.370 --> 34:00.550
Kellie Lupsha: for a specific way, and I'm like,
34:00.550 --> 34:02.250
Kellie Lupsha: this is my marketing dollars.
34:02.430 --> 34:05.370
Kellie Lupsha: Yes. Yes. Right. I'm seeing it different.
34:05.570 --> 34:10.010
Kylee Chandler: And then they're ready to say yes when you do go to sell, you know, so, so good.
34:10.400 --> 34:10.900
Kylee Chandler: Okay.
34:11.300 --> 34:15.520
Kylee Chandler: So you've implemented some of these amazing things that you've just shared.
34:15.780 --> 34:21.120
Kylee Chandler: What kind of growth have you seen with your podcast since you started implementing all that?
34:21.540 --> 34:25.540
Kellie Lupsha: - Yes, so implementation one was from
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Kellie Lupsha: I looked at all of my data when I started with you in the program and then after, right?
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Kellie Lupsha: Like looked at that before and after three months.
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Kellie Lupsha: And I had a 43% growth in that three months time.
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Kellie Lupsha: And again, I wasn't putting tons of energy and effort
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Kellie Lupsha: But even just all the things I was able to implement,
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Kellie Lupsha: I'm like, wow, that was pretty easy, okay?
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Kellie Lupsha: Then in
34:48.550 --> 34:51.130
Kellie Lupsha: January, I switched...
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Kellie Lupsha: by podcasting platforms over to Captivate.
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Kellie Lupsha: And I tweaked it more based on the course of everything that you had given suggestions as well.
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Kellie Lupsha: Now, Captuate only has data since then, right?
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Kellie Lupsha: So now I've got like baby...
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Kellie Lupsha: baby data per se from January, but it's actually cleaner data.
35:08.730 --> 35:11.130
Kellie Lupsha: I actually really like it because I feel like it's a very,
35:11.130 --> 35:13.530
Kellie Lupsha: it was a great clean place to start for me.
35:14.080 --> 35:15.400
Kellie Lupsha: And, um,
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Kellie Lupsha: In the four years of my previous,
35:18.310 --> 35:21.090
Kellie Lupsha: running my podcast previously in four months.
35:21.510 --> 35:22.810
Kellie Lupsha: I was able to see
35:23.190 --> 35:25.480
Kellie Lupsha: The same downloads as four years.
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Kylee Chandler: Oh, wow. Okay, I love that.
35:28.340 --> 35:29.500
Kellie Lupsha: I was like...
35:29.860 --> 35:31.710
Kellie Lupsha: Oh my gosh.
35:32.190 --> 35:34.030
Kellie Lupsha: And it's just, it's more organized.
35:34.030 --> 35:37.940
Kellie Lupsha: And I think the big thing is all of the SEO optimization, the
35:38.230 --> 35:44.000
Kellie Lupsha: I am making sure what I'm talking about is really what my audience is wanting.
35:45.460 --> 35:47.770
Kellie Lupsha: So I think those couple things, it was really fun.
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Kellie Lupsha: And now, you know, I'm going to monthly be tracking these analytics and topics and what
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Kellie Lupsha: did well and what can we either repurpose or talk about again or have a part two or,
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Kellie Lupsha: Things like that.
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Kylee Chandler: Oh my gosh.
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Kylee Chandler: Congratulations, Kelly.
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Kylee Chandler: I love that data so much.
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Kylee Chandler: And also remember Kelly's been at this for a while, so.
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Kylee Chandler: These didn't happen overnight.
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Kylee Chandler: But when we do really put that effort in, and I love that you said that
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Kylee Chandler: it wasn't even like a heavy, heavy lift to get that 43% boost. It's just like,
36:18.460 --> 36:20.330
Kylee Chandler: micro tweaks that you can do.
36:20.480 --> 36:23.300
Kylee Chandler: - So fun, okay, so if somebody's listening and they're
36:23.460 --> 36:27.280
Kylee Chandler: because I have a lot of people who are thinking about starting a podcast who are similar to you,
36:27.280 --> 36:28.690
Kylee Chandler: they're a female entrepreneur.
36:29.060 --> 36:30.210
Kylee Chandler: And they're like, is it worth it?
36:30.210 --> 36:31.960
Kylee Chandler: I have a little bit of an audience.
36:31.960 --> 36:34.040
Kylee Chandler: I'd like to have all these ideas.
36:34.040 --> 36:35.340
Kylee Chandler: Like, what would you say to them?
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Kellie Lupsha: What I've really realized is podcasting is a long game.
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Kellie Lupsha: So there's a lot of things I've, uh, you know, when you're entrepreneurial that I've never thought I was like ADD or ADHD, but when there's so many shiny objects, like this would be fun. This would be fun. Oh, I love this person. Let me do their course. Like it's easy to jump all over the place.
36:54.980 --> 36:58.080
Kellie Lupsha: And I would say with podcasting, it is the one that I would say,
36:58.500 --> 37:01.460
Kellie Lupsha: If you've been thinking about it for more than a few months,
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Kellie Lupsha: Um,
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Kellie Lupsha: Test it out by trying to see if you can get yourself right to record.
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Kellie Lupsha: Can I get, can I record 10 episodes?
37:09.410 --> 37:12.170
Kellie Lupsha: And after recording 10 episodes, you don't even have to publish them yet.
37:12.670 --> 37:14.410
Kellie Lupsha: But do I love it? Was that fun?
37:14.850 --> 37:17.110
Kellie Lupsha: You might find like, oh my God, it stressed me out.
37:17.110 --> 37:20.550
Kellie Lupsha: I hate it. This isn't like, you'll kind of know right away
37:20.730 --> 37:23.040
Kellie Lupsha: But no matter what, I would say,
37:23.710 --> 37:25.480
Kellie Lupsha: You have to at least put out content weekly.
37:26.420 --> 37:28.570
Kellie Lupsha: And you got to know that
37:29.690 --> 37:31.160
Kellie Lupsha: It's, you've got to love it.
37:31.160 --> 37:31.980
Kellie Lupsha: It's got to be fun.
37:33.600 --> 37:37.440
Kellie Lupsha: Because you can't, it's a lot of energy and effort to start for six months, stop, start,
37:37.440 --> 37:37.860
Kellie Lupsha: stop.
37:37.860 --> 37:39.190
Kellie Lupsha: Like you do need to be consistent.
37:39.190 --> 37:41.480
Kellie Lupsha: I have seen people like take seasons off, right?
37:41.480 --> 37:45.440
Kellie Lupsha: They say, and the season's a wrap and I'll see you back in two months or something like
37:45.440 --> 37:45.920
Kellie Lupsha: that.
37:46.210 --> 37:48.420
Kellie Lupsha: And I think once you build a fan base, that's okay.
37:48.420 --> 37:52.190
Kellie Lupsha: Or you can replay ones that were popular during that time that you're not
37:52.420 --> 37:53.920
Kellie Lupsha: you know, active.
37:53.920 --> 37:55.880
Kellie Lupsha: So I think there's a way to strategize it.
37:56.550 --> 38:03.440
Kellie Lupsha: But you have to just, it's too easy to get in and start because anybody that has a phone or anything can, so it's easy to get in.
38:04.000 --> 38:04.230
Yeah.
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Kellie Lupsha: But you have to really ask yourself, is it,
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Kellie Lupsha: do I like this?
38:08.780 --> 38:11.780
Kellie Lupsha: I'm much more an auditory person than a writer.
38:11.780 --> 38:14.840
Kellie Lupsha: Like I'm not a long form writer, like a blogger.
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Kellie Lupsha: That's not me.
38:15.660 --> 38:16.600
Kellie Lupsha: I'm a talker.
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Kellie Lupsha: We'll go see.
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Kellie Lupsha: I think you'll find what you like.
38:20.670 --> 38:21.610
Kellie Lupsha: And then...
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Kellie Lupsha: Like, it's never crowded, right?
38:24.210 --> 38:25.770
Kellie Lupsha: Like, it's never crowded.
38:25.770 --> 38:28.190
Kellie Lupsha: Like, be you because, like...
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Kellie Lupsha: There's no one that can be anything like you.
38:30.630 --> 38:31.690
Kellie Lupsha: We were made for that.
38:31.690 --> 38:35.630
Kellie Lupsha: So nothing's ever crowded because nobody's in our own space.
38:36.920 --> 38:38.920
Kylee Chandler: I love when you come in with the mindset coaching, Kelly.
38:38.920 --> 38:39.810
Kylee Chandler: It's my favorite.
38:40.030 --> 38:43.650
Kylee Chandler: So true. And it's not too late and it's not too crowded. I love it.
38:44.230 --> 38:46.460
Kylee Chandler: Okay, Kelly, where can my listeners...
38:46.790 --> 38:49.410
Kylee Chandler: Now that they know and love you, where can they find you?
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Kellie Lupsha: Yes. Well, I hope you come over and check me out on my podcast, which is Thriving in Midlife.
38:55.010 --> 38:57.420
Kellie Lupsha: We have so much conversations and a lot of fun over there.
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Kellie Lupsha: So definitely come find me over there and subscribe.
39:00.070 --> 39:02.590
Kellie Lupsha: And then, you know, whatever platform you hang out,
39:02.590 --> 39:03.590
Kellie Lupsha: you can find me.
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Kellie Lupsha: The easiest place would probably be Instagram,
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Kellie Lupsha: And my name, because it's a little bit unique, it's very easy to find is at Kelly Lepshaw,
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Kellie Lupsha: McKellie with an IE.
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Kellie Lupsha: So I'm the only one on it, which is interesting with that name.
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Kellie Lupsha: So I'm kind of easy to find.
39:17.380 --> 39:21.380
Kellie Lupsha: And yeah, love to have conversations if I can help anybody with her health and wellness.
39:21.380 --> 39:23.980
Kellie Lupsha: If it's a woman starting to just go like, is this normal?
39:23.980 --> 39:25.580
Kellie Lupsha: It's not normal.
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Kellie Lupsha: We should feel vibrant and alive and live an extraordinary life.
39:28.730 --> 39:29.980
Kellie Lupsha: It's so possible.
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Kellie Lupsha: So my whole tagline is become the CEO of your health.
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Kylee Chandler: I love that. Oh, it's so good. Okay, Kelly, I'm going to have all those linked up. So if you're
39:38.920 --> 39:43.540
Kylee Chandler: listening, go to my show notes, grab those links, go visit Kelly, send her a DM, tell her what you
39:43.540 --> 39:49.100
Kylee Chandler: thought about this episode. Kelly, it's been such an honor to walk this journey with you and I
39:49.100 --> 39:54.280
Kylee Chandler: continue to look forward to it. And thank you just for who you are and just showing up in a really
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Kylee Chandler: bright, beautiful way.
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Kellie Lupsha: Uh,
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Kellie Lupsha: Such a gift, Kylie. Thank you.

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