Episode 73: 3 Marketing Mistakes Killing Your Podcast & Business Growth (+ What to Do Instead) with Megan Yelaney

May 26

The 10K One-Liner: How to Position Yourself as the Person People Cannot Stop Thinking About (with Megan Yelaney)

Listen on Apple Podcast | Listen on Spotify | Watch on YouTube

Would you be comfortable going on Instagram and publicly saying, "My goal is $200,000 in 90 days. Come along and see if I can do it"?

That is exactly what my guest Megan Yelaney did. And we are talking about all of it in this episode.

Megan is a business coach, messaging strategist, and the host of the Business Not As Usual podcast. She has built a million-dollar brand helping coaches become the one person their clients cannot stop thinking about. She is a former musical theater actress turned entrepreneur, a twin mom, and she is currently on a public mission to hit $200K in 90 days while working under 30 hours a week with two toddlers at home, breaking down every piece of it in real time.

In this episode of Podcast Growth Tools, Megan shares what she calls the "authority stamp" (or 10K one-liner), how to create thought leadership content that positions you as an expert, why the old rules of marketing no longer work, how she uses private podcasts as a launch tool, and what it is really like to set a public revenue goal and let people watch you chase it.

This was one of my favorite interviews I have done. We just riffed. Megan is so tactical that by the end of this episode you will have things you can implement immediately. If you are a podcaster who also coaches, sells offers, or is building a personal brand, this one is for you.

Here's a glance to the episode:

What the "authority stamp" (10K one-liner) is and how to create yours
Why authority comes from lived experience just as much as credentials
The two types of content that build authority faster than anything else: thought leadership and storytelling
How to use private podcasts as a lead magnet and launch tool (and why Megan loves Hello Audio)
Three marketing strategies that no longer work and what to do instead
Why "people do not care how you get them there" is now completely false
The difference between content that gets saves and content that gets sales
Why sharing the messy middle of your journey converts better than polished expert content
How video series are outperforming static educational content right now
What it is like to set a public revenue goal and what Megan learned about fear of failure
A real-time marketing lesson about naming your offer and listening to your audience

Timestamps:

03:35: What the 10K one-liner is and how it became the "authority stamp"
05:00: A real-time marketing lesson: why the first version did not sell and what she changed
07:15: What authority actually means (credentials vs. lived experience)
09:03: An exercise to find your authority stamp right now
11:20: How to create authority content: thought leadership and storytelling
13:50: Video series and why they are working so well right now
16:00: How private podcasts work as a launch tool (Main Character Energy)
19:00: How the private podcast led directly to program sales
20:00: Using podcast testimonial episodes to warm up leads
23:10: Three marketing strategies that no longer work
25:00: Shift 1: People now care about the HOW, not just the result
28:00: Naming your framework and creating tangible tools within it
29:03: Shift 2: Stop only sharing from your expert perspective
31:00: Why sharing the messy middle converts better than polished content
32:30: Shift 3: Educational content alone will not sell your offer
35:00: The post that got the most saves of the year but barely sold anything
37:00: The public $200K challenge: why she did it and what she has learned
41:00: Main Character Energy private podcast: where to listen

If You're Asking These Questions, You're in the Right Place:

How do I stand out in a saturated market as a coach or service provider?
What is an authority stamp and how do I create one for my brand?
How do I build authority without traditional credentials?
How do I use a private podcast to sell my offer?
What marketing strategies actually work right now?
Why is my educational content getting saves but not sales?
How do I share the "messy middle" without hurting my credibility?
What is a 10K one-liner and how do I find mine?

What Is the Authority Stamp (and Why You Need One)

Megan started the conversation with a real-time marketing lesson. She had been promoting an event called the "10K One-Liner" and sales were trickling in but not at the pace she expected. So she did what any great marketer would do: she stopped, looked at the messaging, and asked herself what was not landing.

The answer? People did not fully understand what the one-liner would actually do for their content. When she started calling it your "authority stamp" and explaining the specific outcomes, like breaking out of low-view jail, getting people to comment trigger words for their freebies, and attracting DMs, the sales picked up immediately.

The authority stamp is essentially a repeatable line that captures who you are, what you do, and why someone should pay attention to you. It can go in your podcast intro, your Instagram bio, your hooks, your emails, and your pitches. Megan's current one is "rebuilding my business back to seven figures after having twins." It is specific, it is real, and it makes people want to know more.

The important thing she emphasized: this is not a one-and-done exercise. You should have five or six versions you can test. Treat it like your Instagram bio. It is always evolving.

Authority Is Not Just Credentials

One of the biggest blocks Megan sees with her clients is the belief that they need fancy credentials to be seen as an authority. She does not have them herself. She uses her lived experience, what she has built, and what she has helped her clients accomplish.

Her exercise for finding your authority stamp is straightforward. Write down the specific desire your clients want. Not vague goals, but specific outcomes. Then ask yourself: what story do I have that shows I actually got that specific thing or helped someone else get it? That story is your authority stamp.

If you have credentials, use them. If you have lived experience, use that. If you have both, combine them. The key is specificity. "I help people grow their business" is invisible. "I am rebuilding to seven figures after having twins while working under 30 hours a week" stops the scroll.

The Two Types of Content That Build Authority

Megan identified two content types that do more for your authority than anything else.

Thought leadership content. Start by writing down everything you cannot stand in your industry. Then write down everything you stand for. Those lists become your content. For example, Megan made a video saying "edits without explanation is just bad coaching" and explained how she gives detailed feedback with reasoning, not just surface-level "looks great" responses. That video generated DMs and direct sales because it showed a clear philosophy that differentiated her from everyone else.

Storytelling content. Your origin story, the reason you started, the mission behind your work, and the domino effect of your results. This is not just "here is my background." It is showing people your process actually works through narrative. When people hear your story and see the proof, they trust you enough to buy.

Megan pointed out something that made my podcast brain light up: these are not just social media posts. Every item on those lists is a podcast episode waiting to be recorded.

How Private Podcasts Work as a Launch Tool

Megan uses private podcasts as the first step in her launch sequence, and the results have been impressive.

Her private podcast is called Main Character Energy. It is a short series (six to seven episodes, each 10 to 15 minutes) with a focused topic that walks listeners through the top level of phase one of her framework: defining your edge. The series has a clear start and end, and the final episode invites listeners to her free event, which then leads to her paid offer.

The strategy works because the private podcast does three things. First, it introduces her framework and language, so by the time people show up to the free event, they are already using her terminology. Second, it builds trust through the intimacy of audio, which is especially powerful during what people are calling the "trust recession." Third, it creates urgency because the series is time-bound and leads to something specific.

Almost everyone who signed up for her paid program had listened to the private podcast. She hosts it on Hello Audio, which she recommended for its simplicity.

I also shared a strategy from the Podcasting Moms Conference: putting together bundles of client testimonial episodes and sending them to warm leads in DMs. Megan loved this idea and noted that her own client interview episodes consistently get referenced by new buyers as a deciding factor.

Three Marketing Strategies That No Longer Work

This was one of the meatiest parts of the conversation. Megan has been coaching for years and has watched a lot of people she started with quit because they could not adapt. Here is what she says has changed.

1. Only showing results without showing the how.

The old advice used to be "people do not care how you get them there, they just care that you get them there." Megan used to repeat this herself. It is now completely false. Today's buyers are sophisticated. Many of them have already tried AI, other coaches, and free resources. They need to understand your specific process and why it is different before they will invest. The shift: identify your framework, name the steps, name the tools within it, and share what makes your approach work when other things have not.

2. Only sharing from your expert perspective.

The curated, polished, "I have it all figured out" era is over. People want to see you work through things in real time. Megan is doing this with her public $200K challenge. A client of hers is doing it with a live eight-week fitness cut. These "building in public" journeys create incredible content because people get invested in the outcome. The messy middle is where trust is built.

3. Only posting educational content to show you are knowledgeable.

Educational content is not dead, but it needs to come from a different angle. Megan shared a perfect example: she posted a hooks list that got the most saves she had seen in a year. A couple of people trickled into her paid offer. The day before, she posted an emotional story. No saves. Five or six people purchased. The lesson: saves do not equal sales. Educational content attracts followers. Story-driven, emotional, thought leadership content activates buyers. You need both, but if all you are posting is tips and how-to content, you are being treated as a resource to save, not a person to buy from.

The Public $200K Challenge: What Happens When You Build in Public

Megan is publicly documenting her goal to hit $200K in 90 days while working under 30 hours a week with twin toddlers at home. She is sharing every piece of it: the wins, the strategy, and the real numbers.

I asked her what most people would be thinking, which is: what if I fail publicly?

Her answer was grounding. She worked through it with her own coach and landed on this: nobody cares as much as you do. People are not watching your every move. They are living their own lives. They probably forgot about the challenge until you post about it again. And even if she does not hit the exact number, she will have made more than she would have without setting the goal, and that journey itself becomes proof that her process works.

The public challenge has also become a content engine. She is learning in real time and sharing those lessons with her clients immediately. It is thought leadership, storytelling, and authority building all wrapped into one strategy.

Your Next Steps

If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:

www.podcastmarketinghub.com/subscribe

Resources & Links

Mentioned in This Episode

Hello Audio (private podcast hosting platform)
Holly Haynes (mutual connection who introduced Kylee and Megan)

Connect with Megan

Connect with Kylee

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

00:00.230 --> 00:02.270
Kylee Chandler: All right, friend, I have a question for you.
00:02.270 --> 00:07.610
Kylee Chandler: Would you feel comfortable going on Instagram, going public and saying, all right, guys,
00:07.610 --> 00:11.150
Kylee Chandler: my goal is to make $200,000 per month.
00:11.150 --> 00:12.810
Kylee Chandler: This is how I'm getting here.
00:12.810 --> 00:16.480
Kylee Chandler: Come along with me on this journey and see if I can do it.
00:16.730 --> 00:19.340
Kylee Chandler: I'm determined to do it, come along with the journey.
00:19.480 --> 00:20.130
Kylee Chandler: Now,
00:20.420 --> 00:22.700
Kylee Chandler: To me, that feels so vulnerable.
00:22.700 --> 00:23.860
Kylee Chandler: What if I fail?
00:23.860 --> 00:25.460
Kylee Chandler: What if I publicly fail, right?
00:26.080 --> 00:26.320
Kylee Chandler: Bye.
00:26.750 --> 00:30.710
Kylee Chandler: My guest today actually did this exact thing, and we're going to talk about it.
00:30.710 --> 00:33.830
Kylee Chandler: So I'm so excited to introduce you to Megan Yelaney.
00:33.830 --> 00:39.450
Kylee Chandler: Megan is a business coach, messaging strategist, and she's built a million-dollar brand, helping
00:39.450 --> 00:40.650
Kylee Chandler: coaches become successful.
00:40.900 --> 00:45.860
Kylee Chandler: the one person people can't stop thinking and talking about. She's the host of Business Not
00:45.860 --> 00:51.080
Kylee Chandler: As Usual podcast, a former musical theater actress turned entrepreneur, which is so cool,
00:51.080 --> 00:57.340
Kylee Chandler: a twin mom, oh my gosh, and she's known for being really transparent about the messy middle of
00:57.340 --> 01:01.620
Kylee Chandler: building, and this is something that we actually talk about in today's episode. You're going to
01:01.620 --> 01:07.420
Kylee Chandler: love it. So she's coached over 70 clients in the last year alone. She's currently on a public
01:07.420 --> 01:25.220
Kylee Chandler: She's a mission, like I said, to hit about $200,000 in 90 days while working under 30 hours a week with two toddlers at home, and she's breaking down every piece of it in real time. Okay, so earlier I said per month, but she meant 90 days. That was me misspeaking. So anyways...
01:25.380 --> 01:26.840
Kylee Chandler: I loved this conversation.
01:26.840 --> 01:30.240
Kylee Chandler: It's so funny because I had all these questions that I wanted to ask her.
01:30.240 --> 01:33.240
Kylee Chandler: As a podcast host, you know a lot of times we'll like...
01:33.630 --> 01:38.810
Kylee Chandler: want to do the interviews just for personal gain. And so I had all these questions for her,
01:38.810 --> 01:44.950
Kylee Chandler: but we just riffed. We just went for it and she brought so much value. I was just thinking,
01:44.950 --> 01:49.550
Kylee Chandler: oh my gosh, this is my kind of girl. She's so tactical. She gives you actual things that you
01:49.550 --> 01:56.630
Kylee Chandler: can literally do by the end of this episode to really help you reposition yourself, figure out
01:56.630 --> 02:02.810
Kylee Chandler: what she calls a 10K one-liner and so much more. You're going to love this episode. I mean,
02:02.850 --> 02:07.630
Kylee Chandler: And not only is she brilliant, she's a brilliant marketer, but she's also a podcast host, right?
02:07.630 --> 02:08.550
Kylee Chandler: So she gets it.
02:08.550 --> 02:09.470
Kylee Chandler: She gets where we are.
02:09.470 --> 02:10.910
Kylee Chandler: She gets what we need to focus on.
02:10.910 --> 02:12.550
Kylee Chandler: And it was amazing.
02:12.550 --> 02:16.930
Kylee Chandler: This is one of my favorite episodes, which is so hard to choose from, but I genuinely say
02:16.930 --> 02:17.210
Kylee Chandler: that.
02:17.210 --> 02:19.030
Kylee Chandler: So please help me welcome Megan.
02:19.030 --> 02:19.380
Kylee Chandler: Okay.
02:20.380 --> 02:20.830
Kylee Chandler: Go on!
02:23.070 --> 02:27.880
Megan Yelaney: If you've ever wished you had a podcasting pro with nearly a decade of experience whispering
02:27.880 --> 02:32.910
Megan Yelaney: growth secrets into your ear, that's exactly what you'll get when you tune into Podcast
02:32.910 --> 02:36.130
Megan Yelaney: Growth Tools with me, your host, Kylie Chandler.
02:36.610 --> 02:38.380
Megan Yelaney: This is the ultimate show for you.
02:38.380 --> 02:46.510
Megan Yelaney: If you're ready to grow your podcast audience, skyrocket engagement, and turn your show into a traffic driving list building powerhouse.
02:46.510 --> 02:53.750
Megan Yelaney: I've been in the podcasting world since 2015, helping creators like Amy Porterfield grow their shows to over a million downloads a month.
02:54.240 --> 03:04.860
Megan Yelaney: My superpower? Breaking down proven podcast strategies and marketing techniques into step-by-step guidance you can actually implement without fluff, overwhelm, or guesswork.
03:05.030 --> 03:08.910
Megan Yelaney: On this show, we're getting real about what actually moves the needle when it comes to
03:08.910 --> 03:12.890
Megan Yelaney: growing your podcast audience and using it to boost your email list growth.
03:13.120 --> 03:18.200
Megan Yelaney: From actionable insights and expert interviews to behind the scenes secrets, I'll help you
03:18.200 --> 03:21.820
Megan Yelaney: turn your podcast into a traffic driving list growing machine.
03:22.430 --> 03:27.150
Megan Yelaney: Grab your earbuds, hit subscribe, and let's take your podcast to the next level.
03:32.230 --> 03:32.570
Okay.
03:35.490 --> 03:37.590
Kylee Chandler: Welcome to the show, Megan.
03:37.590 --> 03:38.650
Kylee Chandler: I...
03:38.850 --> 03:42.690
Kylee Chandler: I'm so excited. I've been looking forward to this and I didn't even, we didn't even have to wait that
03:42.690 --> 03:48.370
Megan Yelaney: long for it, which was so great. I know. I'm so excited too. And when Holly introduced us,
03:48.370 --> 03:51.070
Megan Yelaney: I was like, wait, yes, I'm obsessed. Let's do it.
03:51.550 --> 03:57.290
Kylee Chandler: Oh yes. Holly Haynes was kind of our mutual connector and I instantly knew you would be
03:57.290 --> 04:01.850
Kylee Chandler: such a hit on my show. And of course, Holly's one of my clients and I love her to death and
04:01.850 --> 04:04.490
Kylee Chandler: she only has good people in her world. So here we are.
04:04.640 --> 04:05.000
Kylee Chandler: Love it.
04:05.000 --> 04:06.240
Kylee Chandler: Okay, Megan, so...
04:06.750 --> 04:10.050
Kylee Chandler: I introduced you, so I gave all the credentials and all the things.
04:10.050 --> 04:15.150
Kylee Chandler: But where I want to start is I want you to talk to us a little bit and give us your 10K
04:15.150 --> 04:19.330
Kylee Chandler: one-liner and then maybe share a little bit about what that is with my audience.
04:19.330 --> 04:20.140
Megan Yelaney: Yeah.
04:20.140 --> 04:22.310
Megan Yelaney: So I'm running this event right now.
04:22.310 --> 04:25.110
Megan Yelaney: I'm calling it the 10K one-liner, but I actually have a really...
04:25.310 --> 04:26.170
Megan Yelaney: I have a good...
04:26.430 --> 04:29.750
Megan Yelaney: kind of marketing lesson within this, if I could share that I really,
04:30.080 --> 04:33.640
Megan Yelaney: realize the last few weeks and I need to make a post about this and an email and all the things,
04:33.640 --> 04:38.680
Megan Yelaney: probably a podcast too. Um, so I've started to promote this event called the 10 K one liner.
04:38.680 --> 04:44.160
Megan Yelaney: And essentially what it is, is establishing a line that you can repeat over and over and over again,
04:44.390 --> 04:48.410
Megan Yelaney: that you can put into hooks. It could be a podcast interest, stuff like that. So really right now,
04:48.410 --> 04:53.170
Megan Yelaney: mine is like rebuilding my business back to seven figures after having twins, right? That's kind of
04:53.170 --> 04:53.490
Megan Yelaney: like,
04:53.860 --> 04:55.520
Megan Yelaney: my one-liner, if you will.
04:56.420 --> 05:00.450
Megan Yelaney: But as I was marketing it, the first few days, I was like,
05:01.060 --> 05:05.600
Megan Yelaney: trickling in sales, but not what I thought. I was like, where is everyone? What is happening? Like,
05:05.890 --> 05:07.130
Megan Yelaney: This is a really good event.
05:07.130 --> 05:08.290
Megan Yelaney: It's $27.
05:08.290 --> 05:09.930
Megan Yelaney: Everyone should be signing up for it.
05:10.140 --> 05:14.370
Megan Yelaney: And of course I took a step back and went, okay, let's look at the messaging.
05:14.370 --> 05:15.270
Megan Yelaney: Let's look at the marketing.
05:15.970 --> 05:17.630
Megan Yelaney: And I realized like I wasn't,
05:17.830 --> 05:23.810
Megan Yelaney: as clearly communicating what the one-liner actually will do for their content.
05:24.000 --> 05:27.260
Megan Yelaney: what it will do for their content and where they can actually put it.
05:27.260 --> 05:28.960
Megan Yelaney: Like what's the purpose of it?
05:29.120 --> 05:31.420
Megan Yelaney: And so I started to really lean into that.
05:31.420 --> 05:33.360
Megan Yelaney: And I said, here's what it's going to do for your content.
05:33.360 --> 05:37.000
Megan Yelaney: It's going to, if you've been in like the low view jail, right?
05:37.000 --> 05:39.740
Megan Yelaney: Like 200 view jail, it's going to bust you out of that.
05:39.970 --> 05:44.730
Megan Yelaney: It's going to actually get people to comment the trigger word that you're asking them to on Instagram for your freebie.
05:44.730 --> 05:49.430
Megan Yelaney: It's going to actually get people to DM you about that specific one liner.
05:49.430 --> 05:53.810
Megan Yelaney: Like there were so many specific things that I know it's helped people with because I've coached people through it.
05:54.240 --> 05:55.380
Megan Yelaney: But I wasn't sharing that.
05:55.380 --> 05:57.900
Megan Yelaney: It was just like, get your one-liner and you could put it here.
05:57.900 --> 05:59.980
Megan Yelaney: It's going to make you more money, but there was no specificity.
05:59.980 --> 06:05.520
Megan Yelaney: And then the other thing I tweaked was I started to call it more so your authority stamp.
06:05.790 --> 06:07.090
Megan Yelaney: And that term,
06:07.620 --> 06:09.200
Megan Yelaney: really resonated with people.
06:09.200 --> 06:09.940
Megan Yelaney: I thought like,
06:10.400 --> 06:15.420
Megan Yelaney: 10K one-liner, I've had clients literally make 10K months after like getting this nailed down.
06:15.420 --> 06:19.880
Megan Yelaney: Of course, there's more to it than just that one line, but it's like the entry point to it.
06:20.160 --> 06:21.760
Megan Yelaney: So I thought that'd be a sexy name, but
06:21.950 --> 06:26.570
Megan Yelaney: I'm finding if I redid this again, I would change it back to your authority stamp, one
06:26.570 --> 06:29.790
Megan Yelaney: liner or something like that, because that term even...
06:29.950 --> 06:36.350
Megan Yelaney: really, really hit for people. So I switched it. I started to refer to it like synonymously. I'd
06:36.580 --> 06:40.520
Megan Yelaney: authority stamp and immediately like sales started coming in. I was like, okay,
06:40.800 --> 06:46.240
Megan Yelaney: Wow. So listen to your audience. Cause I did have someone ask me, Hey, where can I put this? And what
06:46.240 --> 06:50.160
Megan Yelaney: will this actually help me with my content? I'm like, the fact that you're asking that means that's
06:50.160 --> 06:51.340
Megan Yelaney: not clear enough.
06:51.710 --> 06:55.690
Megan Yelaney: let me go back to the drawing board. So just like a little in the moment inception marketing lesson,
06:55.690 --> 06:59.730
Megan Yelaney: because even people who teach it and have been doing it for years, we still like
06:59.730 --> 07:03.330
Megan Yelaney: need to work on it. It's never perfect. So I thought I'd share that first.
07:03.940 --> 07:14.920
Kylee Chandler: Okay. I love this so much. And just talking about like in the moment, kind of riffing on what's going to serve our audience the best is so good. Okay. I have a few questions from that though.
07:15.750 --> 07:21.290
Kylee Chandler: Talk to me about what authority means to you, because I think a lot of people get tripped up on...
07:21.540 --> 07:22.780
Kylee Chandler: And I know you've talked about this.
07:22.780 --> 07:26.540
Kylee Chandler: So like credentials, can it be like lived experiences?
07:26.720 --> 07:29.660
Kylee Chandler: what is it? And then how can we, um,
07:29.830 --> 07:33.050
Kylee Chandler: leverage things in our business to set us up as an
07:33.440 --> 07:37.160
Megan Yelaney: authority figure in our space? Yeah, I love that question. And, you know,
07:37.160 --> 07:41.180
Megan Yelaney: everyone has their own definition, of course, of it. I really look at authority as like,
07:41.380 --> 07:44.340
Megan Yelaney: What is that part of you and your approach that,
07:44.510 --> 07:46.530
Megan Yelaney: makes people choose you over someone else.
07:46.530 --> 07:49.130
Megan Yelaney: So if you are, for example,
07:49.130 --> 07:53.290
Megan Yelaney: I have a couple of clients who are health coaches who also come from medical
07:53.290 --> 07:55.510
Megan Yelaney: background. So one in particular right now,
07:55.510 --> 07:58.530
Megan Yelaney: she's a physician and she's helping women with perimenopause.
07:58.530 --> 08:01.530
Megan Yelaney: And so she's, that's like a huge thing.
08:01.730 --> 08:04.550
Megan Yelaney: huge value add for her people. Not only will you get a coach
08:04.740 --> 08:08.480
Megan Yelaney: who's going to help you through perimenopause, but physician trained and MD for years and years and
08:08.480 --> 08:15.700
Megan Yelaney: years. Like there's so much nuance there that she can add with that experience. Right. Also because a huge, like
08:16.390 --> 08:19.390
Megan Yelaney: statement that a lot of people who help with perimenopause put out is like,
08:19.390 --> 08:22.110
Megan Yelaney: you're dismissed by doctors and she can be like, Hey,
08:22.110 --> 08:25.070
Megan Yelaney: I actually don't do that with my patients, you know,
08:25.070 --> 08:28.070
Megan Yelaney: and here's how I can take my medical knowledge. So for her,
08:28.070 --> 08:31.170
Megan Yelaney: she'll lean into that, but she also, you know,
08:31.490 --> 08:36.160
Megan Yelaney: at the same time has her own perimenopause story and it's why she's so passionate about it.
08:36.160 --> 08:41.130
Megan Yelaney: So she's experienced it. She's gone through it and she's the doctor. So she's a great example
08:41.130 --> 08:42.610
Megan Yelaney: of someone who will use both.
08:43.140 --> 08:47.820
Megan Yelaney: But it's really, if you don't have like crazy, fancy credential, I don't have crazy, fancy
08:47.820 --> 08:48.340
Megan Yelaney: credentials.
08:48.340 --> 08:50.290
Megan Yelaney: I use my lived experience.
08:50.290 --> 08:51.780
Megan Yelaney: I use what I've built.
08:52.290 --> 08:54.230
Megan Yelaney: I use really the
08:54.470 --> 08:58.420
Megan Yelaney: The things that I know are going to, for lack of a better word, be impressive,
08:58.690 --> 08:59.990
Megan Yelaney: And it's not impressive in
09:00.350 --> 09:02.890
Megan Yelaney: fancy things. It's impressive. And I want that too.
09:03.490 --> 09:07.090
Megan Yelaney: So a good exercise for you could be for anyone listening could be like,
09:07.650 --> 09:08.650
Megan Yelaney: Write down.
09:08.870 --> 09:11.130
Megan Yelaney: what true desire your clients want.
09:11.130 --> 09:13.610
Megan Yelaney: Like, do they want specific amount of money?
09:13.610 --> 09:15.250
Megan Yelaney: Do they want a specific weight loss?
09:15.250 --> 09:16.710
Megan Yelaney: Do they want a specific relationship?
09:16.710 --> 09:17.790
Megan Yelaney: Like whatever that is,
09:17.790 --> 09:19.370
Megan Yelaney: write down that specificity
09:19.370 --> 09:21.090
Megan Yelaney: and then ask yourself,
09:21.280 --> 09:25.980
Megan Yelaney: what story that I have shows that I actually got that specific thing that I,
09:25.980 --> 09:28.910
Megan Yelaney: I got that experience. That's going to be a nice little, like,
09:29.470 --> 09:35.290
Megan Yelaney: hint as to what should be your authority stamp. So for me, I don't actually have really
09:35.460 --> 09:37.200
Megan Yelaney: the credential in my one-liner.
09:37.200 --> 09:38.980
Megan Yelaney: It's more so my experience,
09:38.980 --> 09:41.880
Megan Yelaney: but I have had the credential in other ones.
09:41.880 --> 09:43.700
Megan Yelaney: And I've used more so built, you know,
09:43.700 --> 09:45.020
Megan Yelaney: business to over 4 million,
09:45.020 --> 09:46.290
Megan Yelaney: worked with over a thousand clients,
09:46.290 --> 09:48.580
Megan Yelaney: whatever that specific stuff is.
09:48.580 --> 09:51.480
Megan Yelaney: And that's another thing is play around with it.
09:51.480 --> 09:52.860
Megan Yelaney: I think people get so...
09:53.150 --> 09:54.690
Megan Yelaney: I'm in the middle of this training right now.
09:55.110 --> 09:55.910
Megan Yelaney: And it was a big thing.
09:55.910 --> 09:56.300
Megan Yelaney: Like I said,
09:56.300 --> 09:57.010
Megan Yelaney: at the beginning of it,
09:57.010 --> 09:57.530
Megan Yelaney: I'm like,
09:57.790 --> 09:58.800
Megan Yelaney: Make sure that,
09:58.980 --> 10:03.460
Megan Yelaney: you don't like limit yourself play around. You're going to have like five or six one-liners that you
10:03.460 --> 10:04.580
Megan Yelaney: can test. Like it's not,
10:04.990 --> 10:05.690
Megan Yelaney: okay, that's it.
10:05.690 --> 10:07.150
Megan Yelaney: It's like our Instagram bio.
10:07.150 --> 10:07.970
Megan Yelaney: It's always changing.
10:07.970 --> 10:10.510
Megan Yelaney: And so maybe your credential one works better.
10:10.510 --> 10:12.630
Megan Yelaney: Maybe your lived experience one works better.
10:12.630 --> 10:14.040
Megan Yelaney: Maybe both together are
10:14.240 --> 10:15.780
Megan Yelaney: is the secret sauce but
10:16.030 --> 10:19.970
Megan Yelaney: I just find that a lot of people discount their lived experience and,
10:20.410 --> 10:31.340
Megan Yelaney: Especially if they're like, well, I'm a health coach now, so why does it matter that I was a teacher before? Actually, that's huge. That means that you bring this skill set and this way of thinking that people are used to probably and like.
10:31.590 --> 10:34.850
Megan Yelaney: that I couldn't bring, I wasn't a teacher, you know? And so,
10:35.010 --> 10:36.540
Megan Yelaney: That stuff we have to bring in more.
10:36.540 --> 10:39.950
Megan Yelaney: And I feel like people separate it and that's when they become just like one of many and
10:39.950 --> 10:41.690
Megan Yelaney: get lost in everyone, you know?
10:41.690 --> 10:41.890
Megan Yelaney: Yes.
10:42.210 --> 10:44.110
Okay, this is so...
10:44.320 --> 10:51.080
Kylee Chandler: So good. I also want to really lean into what you said about like playing around with it and not
10:51.080 --> 10:54.900
Kylee Chandler: getting, I have clients who are currently in this phase of like, I thought it was this,
10:54.900 --> 11:01.760
Kylee Chandler: but it doesn't seem to be converting. And then they get so worked up about, can I change to this
11:01.760 --> 11:06.120
Kylee Chandler: or test this out? And it's like, I love that play. I mean, you're a twin mom. Like how else are we
11:06.120 --> 11:11.820
Kylee Chandler: going to survive motherhood, but like play. So I love that point. So talk to me a little bit about
11:11.820 --> 11:12.220
Kylee Chandler: like,
11:12.450 --> 11:16.250
Kylee Chandler: And then this will be the last point, maybe on the authority piece, but...
11:16.420 --> 11:21.220
Kylee Chandler: What's the best way to create authority content in your opinion?
11:21.440 --> 11:25.900
I think the best way I'm actually going through this with a lot of my mastermind clients right now is.
11:26.400 --> 11:32.380
thought leadership type of content. So what do you stand for and stand against within your audience?
11:32.380 --> 11:36.000
Megan Yelaney: There's really two storytelling and thought leadership, which could be kind of one in the
11:36.000 --> 11:39.820
Megan Yelaney: same, but like write down a list of like everything that you,
11:40.130 --> 11:44.010
Megan Yelaney: can't stand in your industry. It's easier to start with the stuff you don't like. For some reason,
11:44.010 --> 11:48.530
Megan Yelaney: we just go there. So like, what do you not like? What do you hear other people do that you're like,
11:48.530 --> 11:52.070
Megan Yelaney: oh my gosh, I would never do that. Or you've had clients work with you and they're like, well,
11:52.070 --> 11:53.730
Megan Yelaney: my last person didn't support me.
11:54.210 --> 11:58.630
how do they not support them? Right. So like write down those specific things and then on the
11:58.630 --> 12:04.890
Megan Yelaney: opposite side, what are things that you love and that you stand for a really simple example that
12:04.890 --> 12:10.030
Megan Yelaney: did well for me and actually got comments and DMS from this specific video. I made a video
12:10.530 --> 12:11.690
During my last launch,
12:11.910 --> 12:12.890
And basically I said,
12:13.060 --> 12:15.820
Megan Yelaney: Edits without explanation is just bad coaching.
12:16.130 --> 12:17.890
Megan Yelaney: and basically explaining how
12:18.210 --> 12:21.370
Megan Yelaney: in my edits to clients when I do reviews with them,
12:21.540 --> 12:26.540
Megan Yelaney: I'm not just like editing their copy or their order of their sales page or whatever it is.
12:26.540 --> 12:29.940
Megan Yelaney: I'm explaining why I'm going, Hey, here's why I changed this.
12:29.940 --> 12:31.240
Megan Yelaney: Here's why I made this shift.
12:31.520 --> 12:36.380
Megan Yelaney: And my clients always comment on that because I noticed by the end of the program, I'm
12:36.610 --> 12:37.390
Megan Yelaney: I have way less edits.
12:37.390 --> 12:39.070
Megan Yelaney: Their reviews are so much easier because,
12:39.430 --> 12:44.090
Megan Yelaney: they're applying what I said. I'm like, that's the point. You want to get better. It's like,
12:44.090 --> 12:48.570
Megan Yelaney: you can lead a horse to water. I don't want you to rely on me forever, you know? And so that video
12:48.570 --> 12:53.570
Megan Yelaney: showed something I like stand for that a lot of people might have not gotten in the past. Like
12:53.920 --> 12:54.420
Megan Yelaney: or
12:54.590 --> 12:55.550
Megan Yelaney: They might have gotten...
12:55.940 --> 12:56.940
Megan Yelaney: It's a big one I see.
12:57.150 --> 12:58.730
Megan Yelaney: Everything looks great. Good job. Keep going.
12:59.430 --> 13:00.090
Megan Yelaney: And they're like,
13:00.480 --> 13:03.200
Megan Yelaney: Not one edit? Really? It's perfect? You sure?
13:04.030 --> 13:05.630
Megan Yelaney: It's like, what am I doing you for?
13:05.630 --> 13:07.550
Megan Yelaney: I literally, last year,
13:07.780 --> 13:11.080
Megan Yelaney: I think I've done that twice and I could, I only remember it because it was two times
13:11.080 --> 13:15.040
Megan Yelaney: and I remember very specifically who it was and it was on their origin story.
13:15.040 --> 13:16.180
Megan Yelaney: They were incredible writers.
13:16.180 --> 13:17.380
Megan Yelaney: It flowed out of them.
13:17.380 --> 13:18.620
Megan Yelaney: I was like, I don't want to touch this.
13:18.620 --> 13:19.140
Megan Yelaney: This is perfect.
13:19.650 --> 13:25.370
Megan Yelaney: nothing else. I always have something to say and something to like make a little bit better,
13:25.370 --> 13:27.870
Megan Yelaney: even if it's a small one. And so that was like a big,
13:28.030 --> 13:30.870
Megan Yelaney: frustration a lot of people I worked with said they're like
13:31.140 --> 13:32.300
Megan Yelaney: I don't even know if they looked at this.
13:32.300 --> 13:33.360
Megan Yelaney: Like they were just like, yeah, it looks great.
13:33.360 --> 13:34.280
Megan Yelaney: Your contact looks great.
13:34.590 --> 13:38.930
Megan Yelaney: What does that mean? Like, what's great about it then point out that. So that's an example of like,
13:39.330 --> 13:42.110
Megan Yelaney: I would share, hey, this is why I don't think that's good coaching.
13:42.110 --> 13:45.630
Megan Yelaney: Here's why I don't think this is worth paying for kind of thing, right?
13:45.630 --> 13:46.010
Megan Yelaney: Right.
13:46.240 --> 13:47.240
Megan Yelaney: Another example,
13:47.590 --> 13:51.970
Megan Yelaney: of thought leadership. And this could be really good for video series, which are popping off right now. Video series are
13:52.640 --> 13:58.440
Megan Yelaney: everywhere. Um, one of my clients is a, she actually, she's an expert on authority. Her name's Lauren, um,
13:58.910 --> 14:00.210
Megan Yelaney: Balterman, shout out to Lauren.
14:00.210 --> 14:03.870
Megan Yelaney: She's doing this amazing series on...
14:04.160 --> 14:08.280
Megan Yelaney: It's the, I forgetting what she's calling it. No, Oh, off the record. It's called off the record.
14:08.280 --> 14:14.680
Megan Yelaney: And it's from a psychology lens. She's a therapist of 15 years turned business coach. So she's like
14:15.010 --> 14:17.030
Megan Yelaney: really see some of the stuff that goes down.
14:17.030 --> 14:17.590
Megan Yelaney: And she's like,
14:17.950 --> 14:19.170
Megan Yelaney: As a therapist, like,
14:19.330 --> 14:20.870
Megan Yelaney: so much unethical.
14:21.190 --> 14:26.130
Megan Yelaney: is happening. And she's sharing basically some of the stuff that's like,
14:26.560 --> 14:30.080
Megan Yelaney: very problematic, but she is like the kindest, sweetest soul.
14:30.080 --> 14:33.540
Megan Yelaney: So she's not blasting anyone. She's not doing it in a like,
14:33.790 --> 14:38.810
Megan Yelaney: mean girl way. It's very from a therapist. Like here's why psychologically, this is actually not
14:38.810 --> 14:43.330
Megan Yelaney: great to use this term in your coaching. So people don't feel bad if they've done that accidentally,
14:43.330 --> 14:44.150
Megan Yelaney: you know, they're like,
14:44.740 --> 14:46.080
Megan Yelaney: oh my gosh, this makes so much sense.
14:46.080 --> 14:46.560
Megan Yelaney: Thank you.
14:46.560 --> 14:48.880
Megan Yelaney: So that's a great thought leadership.
14:48.880 --> 14:51.820
Megan Yelaney: Establishing her as like, ooh, that she's like,
14:51.820 --> 14:53.440
Megan Yelaney: gets why, how people think.
14:53.600 --> 14:55.080
Megan Yelaney: consciously, subconsciously,
14:55.080 --> 14:56.720
Megan Yelaney: and she can put that in her marketing.
14:57.060 --> 14:58.920
Megan Yelaney: I'm gonna go to her if I need that help.
14:58.920 --> 14:59.980
Megan Yelaney: You know what I mean?
15:00.130 --> 15:04.570
Megan Yelaney: Thought leadership is so great content-wise, what you stand for, what you stand against.
15:04.770 --> 15:10.050
Megan Yelaney: And then storytelling is so great for authority because if you're sharing especially your origin story on Twitter,
15:10.240 --> 15:14.480
Megan Yelaney: why you got started in whatever coaching you're doing or service you're doing.
15:14.880 --> 15:16.720
Megan Yelaney: And then the mission behind it.
15:16.720 --> 15:19.520
Megan Yelaney: And then also the domino effect of that.
15:19.520 --> 15:20.720
Megan Yelaney: What, how have you helped?
15:20.720 --> 15:21.540
Megan Yelaney: How have you helped them?
15:21.540 --> 15:24.780
Megan Yelaney: So it's not just like I got started and here's why I'm doing this.
15:24.780 --> 15:25.960
Megan Yelaney: And here's what it's led to.
15:25.960 --> 15:27.340
Megan Yelaney: I've helped over a thousand clients.
15:27.340 --> 15:28.080
Megan Yelaney: I've done blah, blah, blah.
15:28.080 --> 15:30.480
Megan Yelaney: Like that establishes your authority too.
15:30.480 --> 15:33.200
Megan Yelaney: Because it also shows you have a process that actually works.
15:33.200 --> 15:34.440
Megan Yelaney: It wasn't just a fluke.
15:34.690 --> 15:35.290
Megan Yelaney: Does that make sense?
15:35.780 --> 15:37.480
That makes so much sense.
15:37.480 --> 15:37.980
And-
15:38.180 --> 15:41.360
okay, here's where my brain goes as you're listing these off. I'm like,
15:41.360 --> 15:47.320
Kylee Chandler: you literally just listed off probably seven podcast episodes that could be so good and be
15:47.320 --> 15:51.680
Kylee Chandler: used as authority content and nurture your audience, set you apart. Like,
15:52.260 --> 15:56.520
Kylee Chandler: everybody rewind, listen back, the things you listed, the things you like,
15:56.520 --> 16:00.580
Kylee Chandler: the things you don't, your origin story, all those great episodes. So,
16:00.770 --> 16:01.810
Kylee Chandler: That is so great, Megan.
16:01.810 --> 16:03.750
Megan Yelaney: I love that your brain goes right to that
16:03.750 --> 16:05.090
Megan Yelaney: because mine goes right to hooks.
16:05.090 --> 16:06.250
Megan Yelaney: I'm always like,
16:06.590 --> 16:07.430
Megan Yelaney: Oh, that's a great hug.
16:08.070 --> 16:12.370
Kylee Chandler: So amazing. We need to get together. I'll put together the podcast episodes. You give me the
16:12.370 --> 16:18.950
Kylee Chandler: hooks and we'll be golden. I love it. Okay. This is so great. One thing we chatted about briefly
16:18.950 --> 16:24.770
Kylee Chandler: before we hopped on was your private podcast series. Now I think,
16:25.090 --> 16:30.370
Kylee Chandler: don't do these really. So I always love talking to people who have and their experience and what
16:30.370 --> 16:36.350
Kylee Chandler: it led to and kind of the conversions and all that. So can you kind of bring us into that world?
16:36.610 --> 16:42.470
Megan Yelaney: Totally. Yeah. So as this airs, I actually have a private podcast happening. So you get kind of inception, you'll get to like,
16:42.850 --> 16:44.550
Megan Yelaney: listen and see it and all that jazz.
16:44.550 --> 16:46.210
Megan Yelaney: And it's called Main Character Energy.
16:46.210 --> 16:49.550
Megan Yelaney: And the first season came out almost exactly a year ago.
16:49.550 --> 16:50.990
Megan Yelaney: It's season two is now.
16:50.990 --> 16:54.370
Megan Yelaney: And it was like the first phase, if you will,
16:54.370 --> 16:57.430
Megan Yelaney: in my launch sequence that led then into a free event.
16:58.050 --> 16:58.590
Megan Yelaney: and
16:58.790 --> 17:02.610
Megan Yelaney: The reason I really loved the private podcast, and I've had a lot of clients do private podcasts
17:02.610 --> 17:05.030
Megan Yelaney: and really enjoy them. I have one right now that's like her main
17:05.310 --> 17:09.410
Megan Yelaney: lead magnet actually, is it's a specific focused topic.
17:09.630 --> 17:11.490
Megan Yelaney: So there's like a real purpose.
17:11.490 --> 17:12.330
Megan Yelaney: There's a start.
17:12.330 --> 17:13.970
Megan Yelaney: It's kind of like a video series, honestly.
17:13.970 --> 17:15.250
Megan Yelaney: There's a start and an end.
17:15.430 --> 17:17.410
Megan Yelaney: but it's just audio and you're sharing,
17:17.410 --> 17:20.270
Megan Yelaney: you're able to take them on a really start and stop journey,
17:20.270 --> 17:21.810
Megan Yelaney: but there's gotta be a goal with it.
17:22.430 --> 17:27.950
Megan Yelaney: So just full transparency inception wise, if you go listen to mine, um, the first phase
17:27.950 --> 17:30.310
Megan Yelaney: of my program is called define your edge.
17:30.310 --> 17:32.580
Megan Yelaney: And that's really like, what's that thing about you?
17:32.580 --> 17:33.410
Megan Yelaney: What's that uniqueness?
17:33.410 --> 17:35.910
Megan Yelaney: Why will people hire you over someone else?
17:35.910 --> 17:37.890
Megan Yelaney: We really figure that out in the beginning.
17:38.470 --> 17:40.310
Megan Yelaney: And then in phase two, you message it.
17:40.310 --> 17:41.600
Megan Yelaney: And then in phase three, you sell it.
17:42.100 --> 17:49.470
Megan Yelaney: And so my private podcast pretty much walks you through the top level, obviously, of phase one.
17:49.470 --> 17:52.830
Megan Yelaney: And so by the end of this podcast, you will like,
17:53.250 --> 17:55.390
Megan Yelaney: you can't deny that you need an edge.
17:55.390 --> 17:56.650
Megan Yelaney: You're like, oh, wow.
17:57.060 --> 18:01.020
Megan Yelaney: I see it now. I'm seeing the client testimonials. I'm seeing the proof.
18:01.310 --> 18:05.230
Megan Yelaney: I need this. And of course, I'm going to give you nuggets in there, but obviously
18:05.230 --> 18:09.600
Megan Yelaney: the goods got to be saved for the paid clients, but it's enough that
18:09.850 --> 18:12.380
Megan Yelaney: people are like, oh my gosh, I can't unsee that.
18:12.380 --> 18:14.480
Megan Yelaney: Like, I have to learn more about this.
18:14.660 --> 18:18.090
Megan Yelaney: And then it leads to my free event, which is where they can really learn the whole process
18:18.090 --> 18:21.880
Megan Yelaney: of the framework. So that's how I found it worked really well. Like,
18:22.210 --> 18:25.730
Megan Yelaney: I had so many people message me after that.
18:25.950 --> 18:30.100
Megan Yelaney: who ended up signing up. And I asked everyone, you know, did you listen to the podcast? And
18:30.310 --> 18:31.690
Megan Yelaney: almost everyone who signed up,
18:32.070 --> 18:36.080
Megan Yelaney: listen to the podcast. Most of them went to the podcast and the free event. It was kind of like
18:36.080 --> 18:41.080
Megan Yelaney: worked in tandem. Honestly, that was the goal. The last episode of the private podcast was inviting
18:41.080 --> 18:46.630
Megan Yelaney: them to the free event. And I really found that was just such a nice way to get them like
18:46.840 --> 18:49.990
Megan Yelaney: Really, my mentor uses this word a lot, indoctrinated.
18:50.840 --> 18:56.630
Megan Yelaney: it's a good word to put in, in my world, you know, and understand my process so that they were almost
18:56.630 --> 19:02.810
Megan Yelaney: using my terms to me in the event, which was pretty cool. And it's fun and it's short. It's
19:02.810 --> 19:09.860
Megan Yelaney: like 10, 15 minute episodes. They can listen to it while they're doing stuff, but there's also a
19:10.100 --> 19:11.050
Megan Yelaney: This is a short,
19:11.390 --> 19:16.450
Megan Yelaney: not, you know, you're not going to get it after this like month series. It's, it's timely. And
19:16.450 --> 19:22.530
Megan Yelaney: this leads to this big thing. So there is that urgency. Um, and I just find now like audio I'm doing this,
19:22.750 --> 19:26.290
Megan Yelaney: this 10 K one-liners, all audio trainings. I loved it because I was like, oh my gosh,
19:26.290 --> 19:30.570
Megan Yelaney: did it this morning while I was on my couch with my dog. I was like, this is amazing. I can do this
19:30.570 --> 19:35.750
Megan Yelaney: right now like this. I love it. Versus like a zoom where I have to like show up and be focused
19:35.750 --> 19:40.600
Megan Yelaney: and slide shows and all that jazz. And so I think it's just a really cool way to get in people's
19:40.770 --> 19:45.230
Megan Yelaney: Honestly, you know, podcasting, most intimate moments is when people are listening to a podcast.
19:46.240 --> 19:49.720
Megan Yelaney: Yeah, it was, it was very slam dunk. So I'm hoping it happens again this time.
19:49.720 --> 19:55.520
Kylee Chandler: Okay. I love this. And I think that especially in this season of, of course, everybody loves the
19:55.520 --> 20:01.520
Kylee Chandler: word trust recession, but it's like a podcast is such a good way to nurture them. And it,
20:01.520 --> 20:08.480
Kylee Chandler: it shows how you teach and you can, you know, add little personalized things that again,
20:09.380 --> 20:11.700
Kylee Chandler: kind of like make them hooked to you.
20:11.860 --> 20:16.360
Kylee Chandler: using the words you're using. So question for you on this, um, cause I'm curious,
20:16.360 --> 20:22.290
Kylee Chandler: I was just at the mom's podcasting conference, um, in Nashville speaking there. And we were talking
20:22.290 --> 20:29.080
Kylee Chandler: about being in DMS with, uh, potential customers. And I said, if you put together a bundle of,
20:29.080 --> 20:30.770
Kylee Chandler: if you interview, um,
20:30.980 --> 20:35.580
Kylee Chandler: students or clients that have had a lot of success and you put that in together a bundle,
20:35.580 --> 20:37.040
Kylee Chandler: you can send it to them.
20:37.040 --> 20:39.830
Kylee Chandler: And then it kind of gets them to the point where they're ready to say yes to whatever
20:39.830 --> 20:40.900
Kylee Chandler: you have to offer.
20:41.060 --> 20:43.610
Kylee Chandler: which is very similar to the private podcast.
20:43.610 --> 20:44.380
Kylee Chandler: So,
20:44.480 --> 20:45.560
Kylee Chandler: question for you.
20:45.790 --> 20:46.630
Kylee Chandler: Did you...
20:46.950 --> 20:50.050
Kylee Chandler: include any like student successes or testimonial,
20:50.270 --> 20:59.100
Megan Yelaney: Um, episodes. I love that you're mentioning this. So I, I didn't include any in that because it was kind of like the first phase before the next.
20:59.650 --> 21:02.310
Megan Yelaney: But I definitely am like, "Oh, I need to."
21:02.580 --> 21:04.890
Megan Yelaney: So I'm like, wait, I need to do that.
21:04.890 --> 21:08.570
Megan Yelaney: And it's funny you mentioned that because I had a program a couple of years ago.
21:08.570 --> 21:09.190
Megan Yelaney: It was like,
21:09.440 --> 21:15.780
Megan Yelaney: 2022, 2021 was when I really grew this other program. And I had a whole private podcast on
21:15.780 --> 21:17.640
Megan Yelaney: exactly that. It was literally like,
21:17.890 --> 21:24.080
Megan Yelaney: walking them through from start to finish the, um, the program answering. It's like, if you have a question,
21:24.390 --> 21:28.430
Megan Yelaney: about the program or you're considering it. Here is the private podcast from start to finish.
21:28.430 --> 21:31.790
Megan Yelaney: Unfortunately, I don't have that program anymore. I wish I did it for this one. I can do it for
21:31.790 --> 21:37.810
Megan Yelaney: this one still. And like everything, the framework, the, you know, the, the different modules, like
21:37.810 --> 21:41.330
Megan Yelaney: answering all any question you probably would get. Plus the,
21:41.510 --> 21:43.070
Megan Yelaney: client testimonials as well.
21:43.070 --> 21:43.650
Megan Yelaney: And I know,
21:43.860 --> 21:46.790
Megan Yelaney: unfortunately like finished that right before I like,
21:47.170 --> 21:50.670
Megan Yelaney: Um, basically when I closed the program down, I was like, dang it.
21:50.670 --> 21:51.670
Megan Yelaney: But yeah.
21:51.750 --> 21:55.770
Megan Yelaney: I know like, oh, when someone asks, hey, go binge listen to these.
21:55.970 --> 21:56.990
Megan Yelaney: And I will say like,
21:57.630 --> 22:00.370
Megan Yelaney: the last few rounds I've had people in particular say,
22:00.370 --> 22:01.690
Megan Yelaney: cause I always do,
22:01.890 --> 22:07.510
Megan Yelaney: um, interviews with clients at the end of, uh, I do like usually about three or so clients I'll
22:07.510 --> 22:11.130
Megan Yelaney: interview at the end of my program. The ones that I'm like, Ooh, these are really like,
22:11.130 --> 22:16.570
Megan Yelaney: not just good results, but unique in a certain way or overcame an objection that I want to highlight.
22:17.150 --> 22:17.850
Megan Yelaney: And, uh,
22:18.150 --> 22:22.570
Megan Yelaney: every, like not everyone, but so many of the people in my last round reference that they
22:22.570 --> 22:25.950
Megan Yelaney: listened to those episodes. They're like, oh yeah, I listened to Deb's episode or I listened
22:25.950 --> 22:29.510
Megan Yelaney: to Tasha's episode and I loved it and it really helped. So I'm like, wow, they're,
22:29.730 --> 22:33.810
Megan Yelaney: really like those are really analytical buyers who want to make sure they're like crossing their
22:33.810 --> 22:36.170
Megan Yelaney: T's dotting their I's and know this is right for them.
22:37.270 --> 22:42.690
Kylee Chandler: I love your marketing brain so much, like talking about the objections and okay. So cool. I want to
22:42.690 --> 22:46.970
Kylee Chandler: hear, cause I was also thinking, yeah, you could release those testimonials almost like once you
22:46.970 --> 22:51.870
Kylee Chandler: open up the doors. And so it's like bonus episodes. What is your favorite platform for
22:51.870 --> 22:57.270
Kylee Chandler: hosting your private podcast? Do you use hello audio or? I do. Yes. I used hello audio and I had
22:57.270 --> 23:04.090
Megan Yelaney: two last year and I'm probably going to use that again. It was just easy, honestly. I could do this.
23:04.350 --> 23:10.230
Kylee Chandler: That's like buying something. Okay. I love it. All right. So one thing about my audience that
23:10.230 --> 23:15.050
Kylee Chandler: I love so much is yes, we podcast. Yes. We want to grow our shows. Yes. We want to turn our podcast
23:15.050 --> 23:21.030
Kylee Chandler: into the cornerstone of our marketing. So we love to talk about marketing and you did a post
23:21.030 --> 23:26.170
Kylee Chandler: cause you have been in this world for a long time. And you said in the post, there's three
23:26.170 --> 23:29.850
Kylee Chandler: things that people are doing that do not work in marketing anymore. Right.
23:30.180 --> 23:32.140
Kylee Chandler: Can you kind of share with us what you found?
23:32.140 --> 23:34.300
Kylee Chandler: And this is such...
23:34.470 --> 23:35.930
Kylee Chandler: a juicy topic because
23:36.160 --> 23:40.380
Kylee Chandler: there are people I find who are stuck in the systems of, well, it worked, it worked.
23:40.380 --> 23:46.080
Megan Yelaney: I'm going to just do what I can to make it work. Yes. And I will admit, like I was so,
23:46.560 --> 23:51.480
Megan Yelaney: I was in that camp for, I think for a while, which is nothing wrong with it.
23:51.480 --> 23:51.740
Kylee Chandler: Right.
23:51.740 --> 23:53.440
Kylee Chandler: Everything's set up.
23:53.440 --> 23:55.440
Kylee Chandler: So you just are like, it's easy.
23:55.440 --> 24:01.220
Kylee Chandler: If I try and just do it this way, I don't want to learn something new and can't do it.
24:01.220 --> 24:02.300
Megan Yelaney: So I totally get it.
24:02.300 --> 24:06.340
Megan Yelaney: If you're there, I fought that the good fight for a while, but like, literally, I can't
24:06.340 --> 24:07.500
Megan Yelaney: tell you how many people.
24:07.780 --> 24:10.620
Megan Yelaney: I know who are so good at what they do when they quit.
24:11.170 --> 24:14.270
Megan Yelaney: like so many of my friends who I started with aren't coaching anymore.
24:14.270 --> 24:19.270
Megan Yelaney: And it's because the industry changed so much and they just didn't change with it.
24:19.780 --> 24:23.620
Megan Yelaney: And I get it, but like, man, I really, they just kind of gave up, you know?
24:23.620 --> 24:25.680
Megan Yelaney: And some people were meant to quit and I think it wasn't.
24:26.050 --> 24:28.550
Megan Yelaney: the right step for them or life took them a different way.
24:28.550 --> 24:30.710
Megan Yelaney: But there are a few who like, it was just too hard.
24:31.110 --> 24:35.710
Megan Yelaney: And it's because learning something new is hard. Anyhow, I promise it doesn't have to be that sad.
24:35.710 --> 24:40.270
Megan Yelaney: I was able to do it. A lot of people were able to do it. You could do it too. So I
24:40.770 --> 24:44.870
Megan Yelaney: Yeah, the three main things, and there's definitely more than three, but like the ones to keep
24:44.870 --> 24:47.230
Megan Yelaney: it in a nice Instagram caption that I highlighted.
24:47.870 --> 24:53.510
Megan Yelaney: The one, the first one I'm going to say is my favorite, and I'm glad that this is different, is...
24:53.630 --> 24:57.030
Megan Yelaney: you used to be able to just like show your audience results being like,
24:57.030 --> 24:57.290
Megan Yelaney: look,
24:57.290 --> 25:00.250
Megan Yelaney: this person made this much money or lost as much weight or whatever.
25:00.250 --> 25:01.970
Megan Yelaney: And not really like the,
25:01.970 --> 25:02.910
Megan Yelaney: how like,
25:03.070 --> 25:04.810
Megan Yelaney: That phrase, people don't care how you get them there.
25:04.810 --> 25:06.090
Megan Yelaney: They just care that you get them there.
25:06.090 --> 25:07.190
Megan Yelaney: I used to repeat that.
25:07.460 --> 25:08.080
Megan Yelaney: All the time.
25:08.390 --> 25:11.650
Megan Yelaney: In business advice, I was like, don't get too much into the method.
25:11.840 --> 25:14.040
Megan Yelaney: Don't explain what you're, no one cares.
25:14.040 --> 25:15.320
Megan Yelaney: They just want you to get them there.
25:15.320 --> 25:17.020
Megan Yelaney: That could not be more.
25:17.280 --> 25:17.840
Megan Yelaney: False now.
25:17.840 --> 25:19.440
Megan Yelaney: It couldn't be more false.
25:20.030 --> 25:25.930
Megan Yelaney: The main reason is people have tried a lot. They are sophisticated. So they're like, well,
25:25.930 --> 25:30.950
Megan Yelaney: but I've tried that thing or I've done this unless you're targeting like incredibly green
25:30.950 --> 25:32.670
Megan Yelaney: new people. But even then they've,
25:33.030 --> 25:33.470
Megan Yelaney: They're smart.
25:33.470 --> 25:34.410
Megan Yelaney: They're doing the research.
25:34.410 --> 25:38.770
Megan Yelaney: Like there's so much now with AI available that like they're going through that first.
25:39.200 --> 25:41.600
Megan Yelaney: and then they're coming to you because they haven't gotten results.
25:41.600 --> 25:44.840
Megan Yelaney: So you're like a second pass. AI is first probably now.
25:45.190 --> 25:47.030
Megan Yelaney: You have to remember that they do care.
25:47.030 --> 25:48.390
Megan Yelaney: And so I have found...
25:48.870 --> 25:52.070
Megan Yelaney: One of the biggest breakthroughs for my clients has been really identifying what their framework
25:52.070 --> 25:52.310
Megan Yelaney: is.
25:52.310 --> 25:57.770
Megan Yelaney: What's the step-by-step process you take clients through and then actually sharing that, communicating
25:57.770 --> 25:58.270
Megan Yelaney: it.
25:58.270 --> 26:02.050
Megan Yelaney: And it doesn't have to be like every post you're sharing your full framework, but basically
26:02.050 --> 26:04.830
Megan Yelaney: like what's the piece of yours that most people skip.
26:04.830 --> 26:06.810
Megan Yelaney: And it's like the reason your clients get results.
26:06.810 --> 26:08.430
Megan Yelaney: It's because they go through this.
26:08.430 --> 26:09.510
Megan Yelaney: So for me...
26:09.670 --> 26:14.070
Megan Yelaney: my three phase process, phase one, defining your edge, hands down, that's the moneymaker.
26:14.070 --> 26:18.790
Megan Yelaney: If you skip that phase two and three is just another content course, another sales course, like,
26:19.040 --> 26:19.660
Megan Yelaney: You've got that.
26:19.660 --> 26:21.380
Megan Yelaney: Why is it actually going to work this time?
26:21.380 --> 26:22.480
Megan Yelaney: It's because of phase one.
26:22.630 --> 26:27.110
Megan Yelaney: because we have to find your edge, right? And so if you can start to explain it that way, like
26:27.490 --> 26:32.290
Megan Yelaney: why is this going to be different? Whether it's the curriculum, the topic, or it could even be
26:32.290 --> 26:33.690
Megan Yelaney: your approach. Maybe it's like,
26:34.310 --> 26:40.830
Megan Yelaney: a similar curriculum, but the way you approach it is from like a very strategic lens. Or I have a
26:40.830 --> 26:45.310
Megan Yelaney: couple of clients who have more of a spiritual bent and like that works so well for their people.
26:46.150 --> 26:51.210
Megan Yelaney: And because they take this spiritual bent, it actually lands for their people for the first time.
26:51.390 --> 26:52.530
Megan Yelaney: What's the angle?
26:52.930 --> 26:54.530
Megan Yelaney: that you're taking, if that makes sense.
26:54.530 --> 26:56.730
Megan Yelaney: So that's a huge piece of that one,
26:56.730 --> 27:00.170
Megan Yelaney: is like really actually showing the how people do care.
27:00.420 --> 27:05.260
Megan Yelaney: And a tangible way you can do this too is in like, I did one during a launch where I
27:05.260 --> 27:10.000
Megan Yelaney: said basically like what the process is when someone submits a review for me, I said, okay,
27:10.000 --> 27:11.800
Megan Yelaney: here's what happens when you submit a review.
27:11.800 --> 27:12.960
Megan Yelaney: Here's what you could submit.
27:13.510 --> 27:14.390
Megan Yelaney: Here's how I look at it.
27:14.390 --> 27:15.710
Megan Yelaney: It comes in my workflow like this.
27:15.710 --> 27:16.510
Megan Yelaney: I open it up.
27:16.830 --> 27:17.730
Megan Yelaney: Here's how I take a peek.
27:17.730 --> 27:19.170
Megan Yelaney: Here's an example of an edit.
27:19.170 --> 27:20.470
Megan Yelaney: Here's how detailed we get.
27:20.470 --> 27:22.490
Megan Yelaney: And so like I explained that.
27:22.490 --> 27:27.450
Megan Yelaney: And then I also did another video that was walking them through like their first basically
27:27.450 --> 27:30.810
Megan Yelaney: 30 days and then 60 and then 90 and showing like,
27:31.010 --> 27:34.390
Megan Yelaney: Here's exactly what you're going to go through in these 30, 60, 90 days.
27:35.070 --> 27:37.050
Megan Yelaney: People want to know what their experience is going to be like.
27:37.050 --> 27:39.810
Megan Yelaney: And so if you can paint that picture, especially for those real
27:40.100 --> 27:42.760
Megan Yelaney: experiential buyers. That's huge. Does that make sense?
27:42.760 --> 27:48.400
Megan Yelaney: It makes sense. And I'm so glad you laid that out because when you said that initially, my first
27:48.670 --> 27:49.310
like,
27:49.600 --> 27:54.600
the thing that fired in my brain was like, how do we show them how without giving so many details
27:54.600 --> 27:57.940
Kylee Chandler: that they don't even need to come into the course that they don't need to work with me.
27:57.940 --> 28:02.520
Kylee Chandler: So the way you laid out is perfect. My mind's already going like, okay, how can I do that?
28:02.520 --> 28:08.760
Megan Yelaney: So I love it. Yes. I actually have this distiller as part of this workshop I have. And
28:08.960 --> 28:10.800
Megan Yelaney: it's basically helps you brainstorm.
28:10.800 --> 28:11.240
Megan Yelaney: It's,
28:11.240 --> 28:11.700
Megan Yelaney: um,
28:12.030 --> 28:20.390
Megan Yelaney: It's like a GPT, but it helps you brainstorm specific tools that you can label in your framework and scenarios it helps with.
28:20.390 --> 28:27.590
Megan Yelaney: So you could even like if you have a tool that you're using, let's say in phase one, like you use a pattern tracker.
28:27.940 --> 28:30.880
Megan Yelaney: I'm just making this up, like a pattern tracker something.
28:30.880 --> 28:32.020
Megan Yelaney: Let's call it that pattern tracker.
28:32.020 --> 28:37.240
Megan Yelaney: And you're like, ooh, this pattern tracker tool helped my client double her...
28:37.540 --> 28:43.100
Megan Yelaney: leads in three months or whatever. Right. And it's like, Ooh, what's, what's that? I need that thing.
28:43.100 --> 28:44.860
Megan Yelaney: So even like go through your process and go,
28:45.280 --> 28:47.800
Megan Yelaney: What are some specific tools that I've used?
28:47.800 --> 28:50.640
Megan Yelaney: Or I do this, I don't have a name for it, make a name up.
28:50.640 --> 28:52.200
Megan Yelaney: Just like label it something.
28:52.480 --> 28:53.820
Megan Yelaney: That's a really good hook in.
28:53.820 --> 28:54.940
Megan Yelaney: It's like, wait, I don't have that.
28:54.940 --> 28:55.980
Megan Yelaney: I don't know what that thing is.
28:55.980 --> 28:56.880
Megan Yelaney: I need that.
28:56.880 --> 28:59.560
Megan Yelaney: So that gives it that like tangibility without being too overwhelming.
29:00.640 --> 29:02.540
Kylee Chandler: Oh, okay. This is so good. Okay. What else?
29:03.300 --> 29:04.700
So number two is,
29:04.870 --> 29:07.530
Megan Yelaney: is only sharing from your expert perspective.
29:07.530 --> 29:10.570
Megan Yelaney: So I'm currently doing this and it's very scary.
29:10.570 --> 29:14.990
Megan Yelaney: But like people want to see you work through stuff.
29:14.990 --> 29:16.730
Megan Yelaney: They want now, especially.
29:17.190 --> 29:19.230
Megan Yelaney: Maybe back in the day, it was very curated.
29:19.230 --> 29:20.570
Megan Yelaney: It was very like,
29:20.800 --> 29:21.380
Megan Yelaney: You're perfect.
29:21.380 --> 29:23.180
Megan Yelaney: I aspire to be like you.
29:23.180 --> 29:25.680
Megan Yelaney: And you only put out your best, you know, best foot forward.
29:25.680 --> 29:26.920
Megan Yelaney: Everyone thinks life is great.
29:26.920 --> 29:29.960
Megan Yelaney: We all know that's like, can I, I don't know if I can curse on here.
29:29.960 --> 29:30.420
Megan Yelaney: Can I curse?
29:30.420 --> 29:31.160
Kylee Chandler: Yes, you can.
29:31.160 --> 29:31.480
Kylee Chandler: Okay.
29:31.480 --> 29:33.620
Megan Yelaney: I should have asked that before.
29:33.620 --> 29:35.140
Megan Yelaney: We know that's bullshit, right?
29:35.140 --> 29:36.880
Megan Yelaney: Like no one's life is perfect.
29:36.880 --> 29:38.420
Megan Yelaney: Everyone's got stuff going on.
29:38.420 --> 29:40.080
Megan Yelaney: We know that like, that's obvious.
29:40.080 --> 29:43.740
Megan Yelaney: When you talk to anyone, it's like, oh my gosh, how much everyone's got stuff.
29:43.910 --> 29:48.190
Megan Yelaney: And so it feels great to see that because then you're like, oh my gosh, this person is
29:48.450 --> 29:48.790
Megan Yelaney: Like,
29:49.150 --> 29:51.210
Megan Yelaney: Handling, this is a huge comment I get a lot.
29:51.210 --> 29:51.630
Megan Yelaney: Like,
29:52.000 --> 29:52.720
Megan Yelaney: You're...
29:52.990 --> 29:58.050
Megan Yelaney: running around with your chaotic, crazy, fun, adorable twins, like I call our life beautifully chaotic.
29:59.010 --> 30:00.770
Megan Yelaney: And you're taking time for yourself.
30:00.770 --> 30:04.870
Megan Yelaney: I'm doing a musical right now and you're launching something and you're supporting
30:04.870 --> 30:05.530
Megan Yelaney: clients and,
30:05.730 --> 30:07.210
Megan Yelaney: Like, how do you do it all?
30:07.430 --> 30:13.190
Megan Yelaney: And I'll share how I do it all. It's not perfect. My house is a mess most of the time. Like,
30:13.410 --> 30:19.690
Megan Yelaney: there's, I get up really early, like I'm sharing the honest parts of it. And that has gotten me so much more
30:19.840 --> 30:24.840
Megan Yelaney: like really beautiful DMs, people becoming clients. Cause they're like, I see the real, like I see
30:25.250 --> 30:26.090
Megan Yelaney: It's not this picture.
30:26.090 --> 30:28.990
Megan Yelaney: And I have help and I show the help and I'm like transparent about that.
30:28.990 --> 30:32.510
Megan Yelaney: And so I think there's, people are craving that realness right now.
30:32.930 --> 30:37.790
Megan Yelaney: So working through something will trust you more when they see like the process that you're
30:37.790 --> 30:41.010
Megan Yelaney: actually taking to get even better and better and better at what you do.
30:41.010 --> 30:43.770
Megan Yelaney: And this is where video series are so gold.
30:43.770 --> 30:49.130
Megan Yelaney: Like if you could take people on a journey of you accomplishing a goal or you have this
30:49.130 --> 30:51.510
Megan Yelaney: goal, you have set a great example.
30:51.510 --> 30:53.050
Megan Yelaney: I have a client doing this right now.
30:53.440 --> 30:55.740
Megan Yelaney: She's a health coach and she's on an eight-week cut.
30:56.290 --> 31:00.610
um, for the summer. And she's literally like going through her process, her eight week program
31:00.610 --> 31:05.810
process as she's cutting. And so it's like genius because people can see her transforming
31:05.810 --> 31:08.610
and not a crazy amount because she's always, you know,
31:08.830 --> 31:12.050
She's always a certain way, but just life-lives, right?
31:12.050 --> 31:16.150
Megan Yelaney: And so they're seeing her go on this cut and sharing her journey, and it's getting a lot
31:16.150 --> 31:16.590
Megan Yelaney: of traction.
31:16.590 --> 31:17.470
Megan Yelaney: So...
31:17.630 --> 31:21.330
That's one kind of example of like sharing from you working through it.
31:22.150 --> 31:22.790
Um,
31:23.110 --> 31:28.650
Megan Yelaney: And then the third one is kind of along with this one, but is only sharing educational content.
31:28.960 --> 31:31.080
Megan Yelaney: to just like show you're knowledgeable.
31:31.200 --> 31:34.860
Megan Yelaney: right? Which I'm sure you've heard that so much, like people talk about
31:35.070 --> 31:36.790
Megan Yelaney: Educational content's dead, you know?
31:36.790 --> 31:38.870
Megan Yelaney: And it's not dead.
31:38.870 --> 31:41.950
Megan Yelaney: It just needs to be taught in a different, from a different angle.
31:41.950 --> 31:47.230
Megan Yelaney: So instead of just like three ways to share how you did it, like three things I did or
31:47.230 --> 31:48.950
Megan Yelaney: three things my client did.
31:49.190 --> 31:53.190
Megan Yelaney: Um, just adding that little bit of social proof is making such a big difference right
31:53.190 --> 31:53.530
Megan Yelaney: now.
31:53.530 --> 31:55.450
Megan Yelaney: Um, because if you just.
31:55.620 --> 31:59.480
Megan Yelaney: do educational content, or let's say you did three tips too,
31:59.480 --> 32:01.760
Megan Yelaney: or three ways I was able to do something,
32:01.760 --> 32:03.320
Megan Yelaney: and you share those three things.
32:04.030 --> 32:05.730
Megan Yelaney: That's still technically educational content.
32:05.730 --> 32:06.230
Megan Yelaney: Great.
32:06.230 --> 32:08.750
Megan Yelaney: You hook them in and they can maybe get on your list.
32:08.750 --> 32:10.490
Megan Yelaney: But if you never, ever share...
32:10.720 --> 32:14.340
Megan Yelaney: why you're doing what you're doing, your passion, your story, the emotional struggle.
32:14.340 --> 32:17.580
Megan Yelaney: And it's kind of just like top level strategy. They're not going to like,
32:17.950 --> 32:20.790
Megan Yelaney: trust you enough to purchase something that's higher ticket.
32:20.990 --> 32:23.710
Megan Yelaney: right? Like you need to make people think
32:23.910 --> 32:26.910
Megan Yelaney: and feel and like to activate them to buy.
32:26.910 --> 32:29.350
Megan Yelaney: Otherwise you're gonna be looked at as a resource
32:29.350 --> 32:31.490
Megan Yelaney: and people aren't gonna buy resources,
32:31.490 --> 32:32.330
Megan Yelaney: they're gonna save them.
32:32.330 --> 32:33.370
Megan Yelaney: They're gonna save your posts,
32:33.370 --> 32:35.590
Megan Yelaney: but they're not gonna actually like buy.
32:35.940 --> 32:40.180
Megan Yelaney: And a great example, like I did a post recently that is giving up all these hooks for businesses
32:40.740 --> 32:44.000
Megan Yelaney: people to use, ton of saves. Most saves I've gotten in like
32:44.390 --> 32:45.590
Megan Yelaney: a year, I think.
32:45.790 --> 32:47.530
Megan Yelaney: And I was like, oh my gosh, amazing.
32:48.160 --> 32:50.060
Megan Yelaney: A couple people trickled into my paid offer.
32:50.060 --> 32:53.360
Megan Yelaney: I did another post like the day before, an emotional story.
32:53.860 --> 32:54.600
Megan Yelaney: No saves.
32:54.600 --> 32:56.640
Megan Yelaney: I had like five, six people purchase.
32:56.640 --> 32:58.140
Megan Yelaney: So I'm like...
32:58.430 --> 32:59.490
Megan Yelaney: Everyone wants the saves.
32:59.490 --> 33:00.930
Megan Yelaney: Everyone wants the views.
33:00.930 --> 33:01.830
Megan Yelaney: But like...
33:02.080 --> 33:08.420
Megan Yelaney: is it equaling sales? Like I had a client really complaining or frustrated because she's working
33:08.420 --> 33:09.720
Megan Yelaney: real hard. And she was like,
33:09.950 --> 33:11.490
Megan Yelaney: oh man, my views went down.
33:11.870 --> 33:12.890
Megan Yelaney: And at the same,
33:12.890 --> 33:13.970
Megan Yelaney: literally almost in the same breath,
33:13.970 --> 33:14.230
Megan Yelaney: she's like,
33:14.230 --> 33:14.610
Megan Yelaney: oh my gosh,
33:14.610 --> 33:16.350
Megan Yelaney: I just got two high ticket applications.
33:16.350 --> 33:17.030
Megan Yelaney: I'm like,
33:17.310 --> 33:20.930
Megan Yelaney: cool. So the right people are viewing. She's like, yeah, I'm going to shut up now. And it was just
33:20.930 --> 33:26.590
Megan Yelaney: like, so cool to see. Cause then I've seen people who have crazy views and no applications, you
33:26.880 --> 33:30.040
Megan Yelaney: I know we want it all, but just like share beyond...
33:30.210 --> 33:35.850
Megan Yelaney: Get comfortable sharing beyond just the education so you're not just looked at as a resource.
33:37.190 --> 33:42.850
Kylee Chandler: okay, this is so juicy and so good. And also it's so like podcasting with like downloads. It doesn't
33:42.850 --> 33:46.990
Kylee Chandler: matter as long as you're converting them to subscribers and buyers. That's the route we're
33:46.990 --> 33:50.770
Megan Yelaney: going. Thank you for saying that. I've had to tell myself that my podcast doesn't get crazy
33:50.770 --> 33:55.850
Megan Yelaney: downloads, but almost every single person who purchases from me references that they listen
33:55.850 --> 34:00.490
Kylee Chandler: to the podcast. And I'm like, yes, yes, yes. Never quitting. Everybody listen in. Never quitting
34:00.490 --> 34:04.390
Megan Yelaney: podcasting. Cause it's deaf. My husband even says that he's like, that's cause he edits,
34:04.390 --> 34:08.630
Megan Yelaney: He edits our podcast and he gets excited when he sees like a spike and stuff like that.
34:08.630 --> 34:11.650
Megan Yelaney: And he's like, every time you launch, like right near launch, there's a spike.
34:11.650 --> 34:14.070
Megan Yelaney: . Cause I think all of those people are listening to make sure they want to purchase.
34:14.070 --> 34:25.830
Kylee Chandler: Yes. Yes. Okay. I love this. Going back to number two is so interesting because when I worked for Amy Porterfield, we did an episode on show your scars.
34:25.830 --> 34:25.980
Kylee Chandler: I'm going to,
34:26.560 --> 34:27.500
Kylee Chandler: Oh, wait. Oh, I love that.
34:27.500 --> 34:31.260
Kylee Chandler: Your scar is not your scabs. No, it's totally opposite of what you're saying.
34:31.260 --> 34:34.670
Kylee Chandler: Oh, okay. So she's saying like, once you go through it.
34:34.670 --> 34:35.280
Megan Yelaney: Yes. Yes.
34:35.460 --> 34:45.160
Kylee Chandler: show what happened. Don't show the process, but this was six years ago. And so, so interesting. I think one thing,
34:45.310 --> 34:48.870
Kylee Chandler: that I will just say is like, but what if you fail?
34:49.030 --> 34:53.910
Kylee Chandler: What if you take them along and like, for instance, I know right now you're talking about like a...
34:54.110 --> 35:13.510
Kylee Chandler: Yeah. It's like 200 came in 90 days. Right. And you, you're bringing people along for the process. Now I don't have no worries about you doing that, but let's say that can be scary for people to be like, oh my gosh, I would have put myself out there. What if I totally failed? Does that make me less authority? Yeah. Yeah.
35:13.690 --> 35:18.620
Megan Yelaney: I love this. It's funny. The whole share from the wound, not the scar or scar, not the scab,
35:18.940 --> 35:19.850
Megan Yelaney: I actually...
35:20.030 --> 35:21.510
Megan Yelaney: I say that all the time too.
35:21.510 --> 35:23.290
Megan Yelaney: And I say that more so...
35:23.650 --> 35:25.150
Megan Yelaney: when it's something that like,
35:25.730 --> 35:28.210
Megan Yelaney: I'm selling, like I'm selling a,
35:28.640 --> 35:33.730
Megan Yelaney: program and a process that's tried and true because I've tried and it's true, right? Like
35:33.730 --> 35:39.320
Megan Yelaney: that a hundred percent, or like if it's something that you're just, I've had a couple of clients,
35:39.320 --> 35:44.640
Megan Yelaney: a great example, which this is for myself, my husband and I separated in 2020 and I,
35:44.870 --> 35:48.980
Megan Yelaney: it affected my business, my business affected it so much.
35:49.190 --> 35:52.010
Megan Yelaney: And we got back together and then went on to have beautiful boys and are happier than ever.
35:52.010 --> 35:53.830
Megan Yelaney: So all good things, but yeah.
35:53.980 --> 35:56.550
Megan Yelaney: It was such a pivotal point in my life, obviously,
35:56.800 --> 36:00.140
Megan Yelaney: And I wanted to share it, but I wasn't ready because I didn't,
36:00.320 --> 36:01.780
Megan Yelaney: I didn't know the lesson.
36:02.110 --> 36:05.650
Megan Yelaney: And it was so raw and such a personal part of my life that I was like,
36:06.050 --> 36:09.050
Megan Yelaney: This I cannot share in the moment right now.
36:09.310 --> 36:11.370
Megan Yelaney: but I had a feeling I would eventually share it.
36:11.590 --> 36:14.850
Megan Yelaney: And then a year and a half later, we were, we got back together after six months.
36:15.390 --> 36:18.190
Megan Yelaney: And then after about a year, I was like, hey, honey, I really want to share this.
36:18.190 --> 36:23.010
Megan Yelaney: I think this is like such a good lesson for entrepreneur couples and just like prioritizing
36:23.010 --> 36:23.310
Megan Yelaney: yourself.
36:23.310 --> 36:24.390
Megan Yelaney: He's like such an open book.
36:24.390 --> 36:25.750
Megan Yelaney: He's like literally share anything.
36:25.750 --> 36:26.370
Megan Yelaney: Go for it.
36:26.690 --> 36:28.410
Megan Yelaney: It went wildly viral.
36:28.670 --> 36:30.130
Megan Yelaney: Honestly, it's for some of the wrong people.
36:30.130 --> 36:33.940
Megan Yelaney: So I grew my page in like a kind of good, kind of bad way.
36:33.940 --> 36:36.170
Megan Yelaney: That's another episode and another lesson.
36:36.900 --> 36:40.320
Megan Yelaney: But I just remember so many people messaging me
36:40.320 --> 36:42.690
Megan Yelaney: and just being so grateful for that story.
36:42.690 --> 36:46.380
Megan Yelaney: And I had a purpose and a lesson and a takeaway from it.
36:46.530 --> 36:49.130
Megan Yelaney: And it literally led to mastermind clients.
36:49.130 --> 36:51.130
Megan Yelaney: Like it led to sales.
36:51.390 --> 36:54.150
Megan Yelaney: And it's 'cause I had the lesson that I could share
36:54.420 --> 36:56.250
Megan Yelaney: because that was such a raw...
36:56.440 --> 36:57.630
Megan Yelaney: And I was selling a program.
36:57.630 --> 36:58.590
Megan Yelaney: So that's where I...
36:58.750 --> 36:59.790
Megan Yelaney: Totally agree with that.
37:00.230 --> 37:00.370
Megan Yelaney: Yeah.
37:01.570 --> 37:05.510
Megan Yelaney: I think right now, where we are in 2026, as we're recording this,
37:05.790 --> 37:08.330
Megan Yelaney: people are so inundated with perfect content,
37:08.330 --> 37:10.050
Megan Yelaney: with AI, with all that stuff.
37:10.050 --> 37:11.370
Megan Yelaney: It's like, what's real, what's not?
37:11.370 --> 37:13.090
Megan Yelaney: And reality TV is like,
37:13.690 --> 37:14.360
Megan Yelaney: bigger than ever.
37:14.360 --> 37:15.260
Megan Yelaney: It's more...
37:15.460 --> 37:16.360
Megan Yelaney: I love reality TV,
37:16.360 --> 37:17.340
Megan Yelaney: so I'm part of the problem.
37:17.340 --> 37:18.230
Megan Yelaney: But it's like,
37:18.710 --> 37:22.920
Megan Yelaney: more popular than ever. People love like just what's going to happen next and all the drama
37:22.920 --> 37:26.020
Megan Yelaney: and stuff like that. And so putting yourself on the hook,
37:26.230 --> 37:27.080
Megan Yelaney: For me,
37:27.300 --> 37:29.100
Megan Yelaney: It was kind of a personal...
37:29.410 --> 37:33.440
Megan Yelaney: thing in terms of like, I was playing it safe and I was getting really comfortable with
37:33.940 --> 37:38.710
Megan Yelaney: And I was like, I need to do something that's going to like scare me. And so if you're like,
37:39.110 --> 37:40.670
Megan Yelaney: kind of comfortable and...
37:40.870 --> 37:44.370
Megan Yelaney: Even paying my mentor was like not getting me out of this comfort zone.
37:44.370 --> 37:47.590
Megan Yelaney: You know, I was like, I need to like publicly say something.
37:47.960 --> 37:52.890
Megan Yelaney: And the day that I said, I'm doing this, you know, building to a hundred K cash months again,
37:53.120 --> 37:55.020
Megan Yelaney: but in a completely different way.
37:55.170 --> 37:56.290
Megan Yelaney: And I said it out loud.
37:56.290 --> 37:57.830
Megan Yelaney: I was like, well, I can't go back anymore.
37:57.830 --> 37:59.230
Megan Yelaney: I'm in it.
37:59.230 --> 38:02.370
Megan Yelaney: And I changed three specific things right off the bat.
38:02.560 --> 38:04.260
Megan Yelaney: I like got my program to Evergreen.
38:04.260 --> 38:05.670
Megan Yelaney: I got some systems set up.
38:05.670 --> 38:10.020
Megan Yelaney: I started doing ads, all this stuff I've been wanting to do, but I just never made time
38:10.020 --> 38:11.840
Megan Yelaney: for all of a sudden I made time for it.
38:12.420 --> 38:13.060
Megan Yelaney: So...
38:13.250 --> 38:17.730
Megan Yelaney: I guess my whole point in this long diatribe is...
38:17.890 --> 38:19.410
Megan Yelaney: Think about the purpose of
38:19.870 --> 38:21.690
Megan Yelaney: of sharing in the moment.
38:22.230 --> 38:23.960
Megan Yelaney: Yes, it's helpful for marketing, but
38:24.230 --> 38:24.910
Megan Yelaney: It was selfish.
38:24.910 --> 38:27.010
Megan Yelaney: If you're like sitting on a goal,
38:27.360 --> 38:32.120
Megan Yelaney: and you know you keep playing small, this will really catapult you into action.
38:32.640 --> 38:36.600
Megan Yelaney: Make sure you have good nervous system regulation practices, I will say, because
38:36.900 --> 38:37.670
Megan Yelaney: It's going to bring up a lot.
38:37.670 --> 38:39.900
Megan Yelaney: I actually pre-planned and had,
38:39.900 --> 38:42.040
Megan Yelaney: I'm working with someone who's an NLP expert
38:42.040 --> 38:42.620
Megan Yelaney: because I was like,
38:42.620 --> 38:44.940
Megan Yelaney: I know a lot's going to come up for me
38:44.940 --> 38:46.400
Megan Yelaney: and I need help.
38:46.630 --> 38:48.610
Megan Yelaney: Thank God, because, whoa, so much has come up.
38:48.610 --> 38:50.910
Megan Yelaney: It just brings up all your insecurities and your doubts.
38:50.910 --> 38:52.170
Megan Yelaney: And what if I fail?
38:52.170 --> 38:53.230
Megan Yelaney: What if I do fail?
38:53.230 --> 38:56.850
Megan Yelaney: And that was a big thing we worked through is like, what is the worst case scenario?
38:57.670 --> 39:00.710
Megan Yelaney: And I had to come to this conclusion that I think a lot of us have to be humbled by
39:00.710 --> 39:02.480
Megan Yelaney: is like, no one cares as much as me.
39:02.480 --> 39:04.530
Megan Yelaney: No one is watching me every second.
39:04.530 --> 39:06.270
Megan Yelaney: They're worried about their life.
39:06.590 --> 39:09.530
Megan Yelaney: like people probably already forgot I'm doing it until I post about it again.
39:09.530 --> 39:10.210
Megan Yelaney: You know what I mean?
39:10.210 --> 39:12.190
Megan Yelaney: So I think that's another thing is like,
39:12.190 --> 39:13.530
Megan Yelaney: we think there's,
39:13.760 --> 39:15.660
Megan Yelaney: all this pressure and
39:16.100 --> 39:17.320
Megan Yelaney: even if you fail, like,
39:17.730 --> 39:19.090
Megan Yelaney: Mine is kind of, there's no end.
39:19.090 --> 39:20.550
Megan Yelaney: It's like whenever I hit it, I hit it.
39:20.550 --> 39:21.830
Megan Yelaney: But let's say I wanted to do it.
39:21.830 --> 39:23.270
Megan Yelaney: Well, the 200K by the end of the quarter.
39:23.270 --> 39:25.770
Megan Yelaney: Let's say I don't hit the 200K by the end of the quarter.
39:26.150 --> 39:30.050
Megan Yelaney: I will definitely have made more than I would have if I didn't set that goal up.
39:30.500 --> 39:32.100
Megan Yelaney: That's going to be so impressive to people.
39:32.100 --> 39:34.560
Megan Yelaney: They're going to be like, oh my gosh, I can totally learn from her.
39:35.170 --> 39:36.480
Megan Yelaney: Okay, that was a long rant.
39:36.960 --> 39:40.730
Kylee Chandler: Oh my gosh, it was so good though, because in my mind, I was like, what did I think when
39:40.730 --> 39:42.210
Kylee Chandler: I saw you post that?
39:42.210 --> 39:45.690
Kylee Chandler: And I was like, oh, what I thought, just if you're curious, like...
39:45.980 --> 39:47.730
Kylee Chandler: One, I thought how inspiring.
39:48.420 --> 39:52.140
Kylee Chandler: And then when you broke it down, I was like, oh my gosh, this is brilliant content.
39:52.960 --> 39:54.920
Kylee Chandler: And then, but I, I agree.
39:54.920 --> 39:57.400
Kylee Chandler: Like I thought, oh gosh, I should do something like that.
39:57.400 --> 39:59.840
Kylee Chandler: I should probably take her system and work on that.
39:59.840 --> 40:02.040
Kylee Chandler: But I also got really excited for you.
40:02.040 --> 40:03.040
Kylee Chandler: And I just thought.
40:03.270 --> 40:04.710
Kylee Chandler: Well, I'm here to cheer her on,
40:04.710 --> 40:06.730
Kylee Chandler: and even if you were to come back and be like, you know...
40:07.140 --> 40:07.540
Kylee Chandler: whatever.
40:07.540 --> 40:08.600
Kylee Chandler: I think so.
40:08.600 --> 40:09.020
Kylee Chandler: Yeah,
40:09.020 --> 40:09.460
Kylee Chandler: you're right.
40:09.460 --> 40:13.840
Kylee Chandler: And it also will attract the right people into your audience and you'll have naysayers
40:13.840 --> 40:14.500
Kylee Chandler: and whatever.
40:14.500 --> 40:15.280
Kylee Chandler: That's totally.
40:16.260 --> 40:19.020
Megan Yelaney: And I think you just learn so much as you're going through it.
40:19.020 --> 40:23.140
Megan Yelaney: I've already been able to share so much with my clients that I'm like, oh my gosh, this
40:23.140 --> 40:23.620
Megan Yelaney: just happened.
40:23.620 --> 40:24.230
Megan Yelaney: This just happened.
40:24.230 --> 40:25.920
Megan Yelaney: You guys have to do this or try this.
40:25.920 --> 40:26.710
Megan Yelaney: You know what I mean?
40:27.110 --> 40:27.670
Mm-hmm.
40:27.940 --> 40:29.500
Kylee Chandler: Okay, I feel like...
40:29.940 --> 40:30.270
Oh,
40:30.420 --> 40:35.920
Kylee Chandler: we could go so much longer, but I know we're going to hop on and do another interview for
40:35.920 --> 40:40.630
Kylee Chandler: your podcast. I don't want to leave time for that, but Megan, I know you have a lot of exciting
40:40.630 --> 40:44.650
Kylee Chandler: things happening right now. So where can my audience come and hang out with you? Because
40:44.920 --> 40:45.610
Kylee Chandler: This would...
40:45.920 --> 40:50.960
Kylee Chandler: one of the best interviews I've ever done. It was so good. So many juicy, tangible things.
40:50.960 --> 40:55.360
Kylee Chandler: And I love that, but also like real and raw. So thank you. Thank you. That means so much coming
40:55.360 --> 41:01.460
Megan Yelaney: from you. So thank you so much. Well, you're listening to a podcast. So I am running a private
41:01.460 --> 41:05.660
Megan Yelaney: podcast series that we were talking about before. So you can kind of be like inception-y, like see
41:05.660 --> 41:10.730
Megan Yelaney: how a private podcast is run, as well as learn what your edge is and learn how to figure out
41:10.730 --> 41:15.360
Megan Yelaney: your edge, which is so essential right now. So it's called main character energy. This is my
41:15.360 --> 41:19.230
Megan Yelaney: second season, you don't need to have listened to first season to understand it at all. It's kind of
41:19.230 --> 41:23.800
Megan Yelaney: like a review, but leveled up because it's a year later. So everything else that's happened in the last
41:23.800 --> 41:30.190
Megan Yelaney: year. Um, and it really shows you how to build the edge that your clients like really can't stop thinking
41:30.190 --> 41:34.690
Megan Yelaney: about. You become synonymous with something. And this is the most important part.
41:35.230 --> 41:37.980
Megan Yelaney: this is a big part of the marketing is AI can't generate this.
41:37.980 --> 41:41.980
Megan Yelaney: I think right now we have to think about what can AI not do?
41:42.500 --> 41:43.260
Megan Yelaney: for us.
41:43.480 --> 41:48.980
Megan Yelaney: or for our clients, right? And that's hard. It's really, really hard. And so a huge part of what
41:48.980 --> 41:52.790
Megan Yelaney: I'm going to talk about in this, this is why this is a revamped version. Cause I didn't,
41:53.090 --> 41:55.090
Megan Yelaney: I mentioned AI, but not as much last year.
41:55.090 --> 41:58.210
Megan Yelaney: Now it's like, you cannot escape it if you're trying to.
41:58.630 --> 41:59.870
Megan Yelaney: you're gonna lose your business.
41:59.870 --> 42:01.110
Megan Yelaney: I'm just gonna be honest.
42:01.110 --> 42:03.590
Megan Yelaney: You have to address it.
42:03.810 --> 42:08.050
Megan Yelaney: And so that's going to be a really big part of this is like, what are the pieces of your edge
42:08.050 --> 42:14.370
Megan Yelaney: that are why people hire you over AI and why you will, you will stand out from it. So it's something
42:14.370 --> 42:18.890
Megan Yelaney: that you, you just need right now. So it's going to be, I think it's going to be six or seven
42:18.890 --> 42:22.390
Megan Yelaney: episodes. I haven't fully finished recording yet, but I'm still like,
42:22.660 --> 42:25.800
Megan Yelaney: planning all the specifics out, but really walk you through your edge.
42:25.800 --> 42:29.460
Megan Yelaney: And at the end, you can, um, there'll be an invite to join the free event that we have
42:29.460 --> 42:31.040
Megan Yelaney: going on in a, in a couple of weeks.
42:31.870 --> 42:37.850
Megan Yelaney: Okay. Where can they find that? I'm, I'm, I'm there. I love it. If you go to meganyelaney.com
42:37.850 --> 42:40.980
Megan Yelaney: forward slash main dash character dash energy.
42:41.830 --> 42:42.110
Kylee Chandler: Okay.
42:42.500 --> 42:47.020
Kylee Chandler: And I will link that up. Oh, I'm so excited for it. That sounds phenomenal, especially everything
42:47.020 --> 42:50.900
Kylee Chandler: we talked about today, just to be able to like put it into practice and actually hear you teaching
42:50.900 --> 42:56.040
Kylee Chandler: in that format. I'm so excited. Um, Megan, thank you for being here today. Like I said,
42:56.040 --> 43:00.460
Kylee Chandler: we might have to do a part two, depending on maternity leave, or maybe I'll just have you
43:00.460 --> 43:05.520
Kylee Chandler: record one and all the things, but thank you so much for being here and everybody go
43:05.520 --> 43:08.480
Kylee Chandler: be sure you join the private podcast. Thank you.

Subscribe & Review

If you loved this episode, don’t forget to hit subscribe and leave a review! Reviews help more podcasters like you discover this show.

megan yelaneyauthority

Kylee Chandler