Episode 74: 26 Million Downloads Later: The Podcast Growth Strategy That Actually Works with Kelly Smith of Mindful in Minutes

Written By Kylee Chandler

26 Million Downloads, 650+ Episodes, and a Quiz That Activates Her Entire Back Catalog: How Kelly Smith Built Mindful In Minutes Into a Long-Game Podcast Business

Listen on Apple Podcast | Listen on Spotify | Watch on YouTube

If you have 50, 100, or 200+ podcast episodes sitting in your back catalog and nobody is listening to them, this episode is going to change how you think about everything you have already created.

My guest today is Kelly Smith. She is a meditation teacher, yoga instructor, the founder of Yoga For You, and the host of two incredible podcasts: Mindful In Minutes (which has over 26 million downloads across nearly nine years) and Meditation Mama (which serves women through fertility, prenatal, and postpartum meditations).

Kelly was also one of my students in my beta mastermind group, where I worked with her behind the scenes on building a quiz for her podcast listeners. That quiz has already had over 1,200 people take it and continues to grow, and it is doing something really smart: it is activating her massive back catalog by matching listeners to personalized playlists based on their meditation archetype.

In this episode of Podcast Growth Tools, we go deep on how to use your existing episodes as a searchable, discoverable library that works for you. We talk about data-driven content planning, how Kelly plans her podcast calendar six to nine months ahead using a color-coded spreadsheet, the real numbers behind podcast monetization and advertising, and why she recommends selling your own offers over chasing ad revenue.

This is one of the nerdiest (in the best way) and most transparent conversations I have had on this show. Kelly gives it to you straight, and I love that about her.

Here's a glance to the episode:

  • How Kelly grew Mindful In Minutes to 26 million downloads over nine years

  • Why your back catalog is your most valuable asset and how to activate it

  • How a quiz funnel can turn 650+ episodes into personalized playlists for every listener

  • The quiz results: 1,200+ people, eight meditation archetypes, and the data Kelly is now using to refine her content

  • How Kelly plans her podcast calendar six to nine months in advance using data on what actually performs

  • Why she tracks her stats every single week and lets the data speak for itself (not her ego)

  • The real numbers behind podcast advertising: CPM rates, agency minimums, and why ads alone are not the answer for most indie podcasters

  • Why selling a $44 mini course can make more money than running ads on a 10,000-download episode

  • How Kelly balances two podcasts, two kids, and a husband with a demanding medical career while working roughly 40 hours per month

  • The two-year rule: why Kelly tells anyone considering a podcast to be prepared to show up for free for at least two years

  • Why the "trust recession" makes longform podcast content more valuable than ever

Timestamps:

  • 03:00: How Kelly started her podcast in 2017 to stay connected with her yoga students

  • 07:00: The COVID moment: losing $15,000 in a day and then seeing a quarter million downloads in a week

  • 10:00: How she started her second podcast, Meditation Mama

  • 11:30: Why consistency and a searchable back catalog are her biggest growth drivers

  • 14:00: How she infuses her podcast and her business together to create a flywheel

  • 16:10: How she stays consistent as a mom of two with a husband who works seven days on, seven days off

  • 17:00: The color-coded spreadsheet: planning six to nine months of content ahead of time

  • 19:00: Her data-driven approach to content: top categories, what performs, and taking ego out of it

  • 23:00: Why podcasting is the most intimate form of content in the age of AI

  • 24:30: The quiz strategy: why she built it and what it does for her listeners

  • 27:00: Eight quiz results, eight meditation archetypes, and the data behind who is taking the quiz

  • 31:00: Cross-referencing quiz data with episode performance data (the nerdiest and best part)

  • 35:00: Client success story: 10,000 quiz takers, 8,500 email subscribers, and 77% revenue growth

  • 38:00: The real numbers behind podcast monetization and advertising

  • 40:00: CPM rates, agency minimums, and why ads alone are not the best path for most podcasters

  • 42:00: Why selling your own micro offers is more profitable than ad revenue

  • 45:00: Kelly's mini course and virtual retreat strategy for monetization

  • 47:00: Where to find Kelly, take the quiz, and get a personalized meditation playlist

If You're Asking These Questions, You're in the Right Place:

  • What do I do with all my old podcast episodes?

  • How do I get people to listen to my back catalog?

  • How do I monetize a podcast without a huge audience?

  • How much money can you actually make from podcast ads?

  • How do I use a quiz to grow my podcast and email list?

  • How do I stay consistent with podcasting when life is full?

  • How far ahead should I plan my podcast content?

  • How do I use data to decide what episodes to create?

Your Back Catalog Is a Library, Not a Graveyard

Kelly has over 650 episodes across her two podcasts. And one of the most powerful things she shared is that a huge amount of her ongoing traffic comes from old episodes. People search for "morning meditation for gratitude" or "yoga nidra to fall asleep" on Spotify, and Kelly's episodes show up because she has been creating clear, searchable titles for years.

This is the compound effect of consistency. Every episode she has ever published is still working for her, still being discovered, still bringing in new listeners. And it is not because she has a big marketing budget or a social media team pushing every episode. It is because her titles are specific, her content is evergreen, and she has been showing up every single week for nearly nine years.

For podcasters with 50 or more episodes, the lesson is clear: your back catalog is one of your most valuable assets. But it only works if people can find it. That means clear, searchable episode titles and a system for resurfacing older content to new listeners.

How a Quiz Turned 650 Episodes Into Personalized Playlists

This is where things get really interesting. Kelly knew that nobody was going to scroll through 650 episodes to find the ones they would love. So she built a quiz.

The quiz identifies your meditation archetype. There are eight possible results, and each one comes with a curated playlist of 13 episodes that match that archetype. Thirty days later, a second playlist drops with 13 more episodes. The entire system lives on email, which means every quiz taker also joins her email list.

Over 1,200 people have taken the quiz from organic traffic alone. She has not even started running ads to it yet. And the quiz is doing exactly what she designed it to do: giving listeners a better experience, resurfacing episodes from the back catalog, collecting data on what her audience actually wants, and building her email list.

Kelly built the quiz with eight results, which she admitted was ambitious. But for a podcast with nearly 700 episodes and a deeply segmented audience, it made sense. The key takeaway: the quiz does not have to sell anything to be valuable. Kelly's primary objective was creating a better listener experience and collecting data. Revenue-driving quiz funnels are powerful too, but this proves that the strategy works even when your goal is nurture and engagement.

Cross-Referencing Quiz Data with Episode Performance Data

This was the nerdiest and most valuable part of the conversation.

Kelly took her quiz results and cross-referenced them with her actual episode performance data over the last few years. Her top quiz result was the Mindful Morning Meditator at 21.4% of quiz takers. But when she looked at her top-performing episodes by downloads, sleep meditations consistently ranked number one.

Her theory: the type of person who takes a quiz (someone who values self-knowledge, probably a morning routine person, probably a bit more type A) is not necessarily the same person driving the highest download numbers. Sleep meditations rank highest in downloads because people listen to the same sleep episode on repeat as part of their nightly routine, which inflates those numbers.

This kind of analysis is gold. It shows why you cannot just look at downloads in isolation. Quiz data tells you who your most engaged listeners are and what they actually want. Download data tells you what gets replayed. Together, they give you a complete picture that neither metric provides on its own.

Kelly uses this data to plan her entire content calendar. She knows her top four categories (sleep, morning, nervous system, and anxiety) and makes sure every month includes at least one of those heavy hitters. Then she fills in the rest based on trends, her own interests, and what performed well the previous year.

Data-Driven Content Planning: The Color-Coded Spreadsheet

Kelly plans her podcast content six to nine months in advance using a color-coded spreadsheet. Every episode type gets its own color: guided meditations, five-minute community minis (where she donates the ad revenue to a local organization), and longer freeform deep-dive episodes.

She starts by placing her top-performing categories into the calendar to make sure every month has a heavy hitter. Then she adds her freeform episodes, which she pairs with a related guided meditation the following Sunday so the content flows thematically. Then she looks at what performed best the previous year and creates five-minute mini versions of those topics. Whatever slots remain, she fills with whatever she feels inspired to create.

The result is a system that is both data-informed and creatively fulfilling. She never has to sit down and wonder what to record because the calendar is done months ahead of time. And she never has to guess what her audience wants because the data has already told her.

The Real Numbers Behind Podcast Monetization

Kelly was refreshingly transparent about podcast advertising. Here is what she shared.

Most ad agencies (she works with Gumball) are looking for a minimum of 10,000 downloads per episode within the first week before they will work with you. The standard CPM (cost per milli, or cost per 1,000 downloads) for indie podcasters is typically between $12 and $20. Kelly commands a slightly higher CPM because she only runs one ad before her meditations rather than loading up with multiple ad breaks.

But here is the math she laid out that every podcaster needs to hear. If you get 10,000 downloads on an episode and your CPM is $15, that ad is earning you $150. You could sell a $50 product three times and make the same amount without running a single ad. And if you have multiple ad slots, yes, the math scales. But for most indie podcasters, the numbers are not life-changing.

Kelly's recommendation: use your podcast to build deep trust with your audience, then create micro offers that solve one specific problem for them. Her $44 mini course, Mastering Guided Meditations, is three one-hour sessions teaching exactly how she does what she does on her podcast every week. Her virtual retreats sell well because 80% of the attendees are podcast listeners who have been practicing with her for years. One listener attended a retreat after six years of listening, simply because it was the first time the timing worked.

The sweet spot, according to Kelly, is eventually doing both: running some ads (without being heavy-handed about it) and selling your own offers. But if you are choosing one, sell your own offers first.

The Two-Year Rule

Kelly shared something that I think every aspiring podcaster needs to hear. When people ask her if they should start a podcast, she tells them this: if you are willing to put in all this time and effort completely for free for at least two years, then yes, absolutely do it.

There is something about the two-year mark with podcasting where things start to catch. The compound effect of a searchable back catalog, a loyal audience, and a body of work starts to kick in. Before that, it is an investment. You are spending time, money on equipment and hosting, and energy creating content that may not generate revenue for a while.

That is the honest truth about podcasting. It is a long game. But the podcasters who stick with it beyond that two-year mark are the ones who build something that compounds and pays off for years.

Your Next Steps

If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:

www.podcastmarketinghub.com/subscribe

Resources & Links

Mentioned in This Episode

  • Gumball (podcast advertising agency)

  • Interact (quiz software)

  • Savannah's quiz success story: 10,000 quiz takers, 8,500 email subscribers, 77% revenue increase

Connect with Kelly

Connect with Kylee

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

  • 00:00.230 --> 00:04.670

    Kylee Chandler:  Hey there friend, today I'm sitting down with someone who is super special to me.

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    Kylee Chandler:  Her name is Kelly Smith.

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    Kylee Chandler:  She is a meditation teacher, a yoga instructor, the founder of Yoga For You, and the host of not just

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    Kyslee Chandler:  one but two incredible podcasts, Mindful In Minutes,

    00:16.260 --> 00:19.860

    Kylee Chandler:  which has over 26 million downloads across nearly nine years,

    00:19.860 --> 00:25.000

    Kylee Chandler:  and Meditation Mama, which serves women through fertility, prenatal, and postpartum meditations.

    00:25.570 --> 00:30.330

    Kylee Chandler:  Among many other things, Kelly was also one of my students in my beta mastermind group,

    00:30.330 --> 00:35.030

    Kylee Chandler:  and I got to work with her behind the scenes on building out a quiz for her podcast listeners

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    Kylee Chandler:  that has already had over 1,200 people take it and continues to grow.

    00:40.350 --> 00:44.350

    Kylee Chandler:  She is one of the most methodical, transparent and genuine podcasters I know.

    00:44.350 --> 00:47.430

    Kylee Chandler:  And this conversation is packed with so much gold.

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    Kylee Chandler:  I absolutely loved it.

    00:48.980 --> 00:51.100

    Kylee Chandler:  We talked about monetization using data

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    Kylee Chandler:  to drive your content and how to think about your podcast

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    Kylee Chandler:  as the long game.

    00:56.550 --> 01:01.350

    Kylee Chandler:  which I love, love, love that piece of the conversation so much. I can't wait for you to

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    Kylee Chandler:  hear this one. I think she has so many little gems of knowledge for you. So let's dive in and welcome

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    Kylee Chandler:  Kelly.

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    Go on!

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    Kylee Chandler:  Growth Tools with me, your host, Kylie Chandler.

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    Kylee Chandler:  If you're ready to grow your podcast audience, skyrocket engagement, and turn your show into

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    Kylee Chandler:  a traffic driving list building powerhouse.

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    Kylee Chandler:  I've been in the podcasting world since 2015, helping creators like Amy Porterfield grow

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    Kylee Chandler:  Grab your earbuds, hit subscribe, and let's take your podcast to the next level.

    02:20.160 --> 02:20.540

    Thank you.

    02:23.680 --> 02:27.020

    [Speaker 4] Kelly, I'm so excited for this interview.

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    [Speaker 4] you, I love you so much. And you are a Minnesota girl, which is super fun. And you're into yoga,

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    [Speaker 4] which I am too. And you have an amazing podcast, your mama. There's so many wonderful things that

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    [Speaker 4] But you have two podcasts that are so successful, have been around for so long.

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    [Speaker 4] And I want you to kind of take us back to like the very beginning of

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    [Speaker 4] Why? Why did you start a podcast?

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    Kelly Smith:  You know, I started a podcast first.

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    Kelly Smith:  Hello.

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    Kelly Smith:  Thank you for having me.

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    Kelly Smith:  And we do have so much in common.

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    Kelly Smith:  When I think about it, we just have like a lot in common, a lot of shared interests.

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    Kelly Smith:  And I'm excited to chat about that.

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    Kelly Smith:  But going all the way back to the beginning of the podcast, I actually started it because

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    Kelly Smith:  I had a yoga studio in Missouri.

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    Kelly Smith:  We lived in Missouri for a little bit because my husband was in medical school.

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    Kelly Smith:  He was in medical school for a really long time, but we moved a lot.

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    Kelly Smith:  for different parts of his school. And so the first move that we had was to rule Missouri,

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    Kelly Smith:  from Minneapolis the first time and

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    Kelly Smith:  I had to leave my job.

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    Kelly Smith:  Everything. I was working in management. I wasn't even like teaching yoga full time. It was just my passion. I had taken my yoga teacher training and I had my actual cult, like real job. And then I would subclasses and I was building up my confidence. And that's what I really loved. And then when we moved, I had to leave my job. You know, my husband was in school all the time. I was in this new place, this small town. I didn't really have anything to do with it.

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    Kelly Smith:  with myself. And so I thought, what an opportunity to start a business because the universe had kind

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    Kelly Smith:  of given me this clean slate of, you know, you have no friends, you have nothing to do. You're

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    Kelly Smith:  kind of here alone because your husband's always in school. Why not try to make it work? And so I

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    Kelly Smith:  started teaching a few yoga classes there and then it started to build and build and I ended up opening

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    Kelly Smith:  my own studio.

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    Kelly Smith:  And it was then when we moved, we were there for three years,

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    Kelly Smith:  when we moved from Missouri then to Michigan,

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    Kelly Smith:  because we only ever live in M states apparently,

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    Kelly Smith:  but...

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    Kelly Smith:  When we moved, then I had to sell the studio, all of that.

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    Kelly Smith:  But I had anyone who's listening who has like an in-person, like a service-based type

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    Kelly Smith:  business, you know, like how special those clients are and like those, like teaching like weekly

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    Kelly Smith:  classes and seeing your regulars, especially in a small town, you see your people, all of that.

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    Kelly Smith:  And so then to leave them, I was so excited.

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    Kelly Smith:  sad about that. And I was sad to be leaving my business and we moved to Michigan and I knew we

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    Kelly Smith:  were only going to be there for,

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    Kelly Smith:  a year and a half, maybe two years tops. And so

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    Kelly Smith:  I kind of was looking at the state of my business at that time.

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    Kelly Smith:  And I was so tired and burnt out because I had a location dependent business.

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    Kelly Smith:  And I was teaching all the time.

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    Kelly Smith:  Like my goal is to take like two days off a month.

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    Kelly Smith:  And that rarely happened.

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    Kelly Smith:  I was really in that like,

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    Kelly Smith:  boss babe, like hustle era of my life.

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    Kelly Smith:  Like,

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    Kelly Smith:  A decade later and two kids later, I am not in that area.

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    Kelly Smith:  I'm like, I want the opposite of what that is.

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    [Speaker 4] Amen.

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    Kelly Smith:  But I was at the time.

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    Kelly Smith:  And so then when we moved, I was so exhausted, but I miss my students and I knew that there

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    Kelly Smith:  was something that I need to do to keep it alive.

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    Kelly Smith:  And I didn't want to, I didn't plan on opening a new studio.

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    Kelly Smith:  Again, my, my service based people, you know, how long it takes to build that following,

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    Kelly Smith:  to get people in the door, to get those regulars.

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    Kelly Smith:  I wasn't going to invest in redoing that at the time.

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    Kelly Smith:  And so I wanted to find a way to stay reconnected with my students back in Missouri.

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    Kelly Smith:  And I was listening to podcasts.

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    Kelly Smith:  This would have been in...

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    Kelly Smith:  2017. So I like to think of it as before the golden age of podcasting.

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    Kelly Smith:  And I was listening to a few podcasts and I was trying to figure out just the actual logistics of

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    Kelly Smith:  of

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    Kelly Smith:  creating, I knew I wanted to create guided meditations

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    Kelly Smith:  because part of my signature style when I was teaching

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    Kelly Smith:  was like a little bit of a guided meditation

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    Kelly Smith:  at the end in Shavasana.

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    Kelly Smith:  And this was something that my students had kind of gotten to know me for.

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    Kelly Smith:  And I,

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    Kelly Smith:  I wanted to figure out just truly the logistics of like,

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    Kelly Smith:  How do I...

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    Kelly Smith:  Share...

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    Kelly Smith:  Like,

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    Kelly Smith:  how do I record these things and then share them online for free?

    06:26.380 --> 06:26.880

    Kelly Smith:  So,

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    Kelly Smith:  and if my students still want to listen,

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    Kelly Smith:  to my meditation.

    06:29.840 --> 06:31.060

    Kelly Smith:  Sometimes they can do that.

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    Kelly Smith:  And so,

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    Kelly Smith:  To me, the logistical answer is

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    Kelly Smith:  was to put them on like a podcast feed.

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    Kelly Smith:  And so it wasn't really any kind of strategy.

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    Kelly Smith:  It wasn't like...

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    Kelly Smith:  a bigger plan, I just...

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    Kelly Smith:  logistically in 2017, like,

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    Kelly Smith:  I couldn't really figure out or maybe

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    Kelly Smith:  20, no, 2017. I just couldn't really figure out

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    Kelly Smith:  how to share these audio files with people because we think about how much

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    Kelly Smith:  audio in particular has come in the last nine years and,

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    Kelly Smith:  And the hardest part about, well, there are two things that were the hardest part about

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    Kelly Smith:  podcasting at that time, which was actually getting it set up.

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    Kelly Smith:  I don't know if you remember Kylie, like...

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    Kelly Smith:  the logistics and

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    Kelly Smith:  There weren't easy, there wasn't,

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    Kelly Smith:  whatever Spotify for podcasters where you could have any audio file and have it up and,

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    Kelly Smith:  and all the places in like a day or two.

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    Kelly Smith:  This was,

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    Kelly Smith:  a really logistical, like tech heavy process to get like your RSS feed out there and doing it.

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    Kelly Smith:  And that took a while and I just started

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    Kelly Smith:  recording these meditations and,

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    Kelly Smith:  sharing them.

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    Kelly Smith:  And it started small and then it continued to grow and grow.

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    Kelly Smith:  And then the thing that really changed it was actually COVID

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    Kelly Smith:  because I had then been creating these weekly meditations

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    Kelly Smith:  for three years, and then everyone went into lockdown.

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    Kelly Smith:  And,

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    Kelly Smith:  you know, March of 2020 is such a life.

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    Kelly Smith:  We all remember where we were then, but for me in particular, it was such a life-changing time.

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    Kelly Smith:  moment because...

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    Kelly Smith:  We were back in Minneapolis again.

    08:02.210 --> 08:06.950

    Kelly Smith:  for my husband's residency, I found out I was pregnant with my first child and I

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    Kelly Smith:  on the internet, we just call them pork chops.

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    Kelly Smith:  I just found out I was pregnant with pork chop.

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    Kelly Smith:  And I,

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    Kelly Smith:  You know, my husband was then...

    08:13.730 --> 08:15.030

    Kelly Smith:  doing like

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    Kelly Smith:  in like the ICU and residency,

    08:17.360 --> 08:17.840

    Kelly Smith:  uh,

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    Kelly Smith:  during COVID.

    08:19.300 --> 08:23.040

    Kelly Smith:  And my business model at that time, because the podcast wasn't driving any revenue, the

    08:23.040 --> 08:24.800

    Kelly Smith:  podcast wasn't really doing, it was just something I enjoyed.

    08:24.800 --> 08:27.060

    Kelly Smith:  It wasn't doing a lot for my business at that time though.

    08:27.060 --> 08:32.480

    Kelly Smith:  But my business model at the time was that I was traveling around globally doing a lot

    08:32.480 --> 08:35.170

    Kelly Smith:  of continued ed trainings for other teachers.

    08:35.170 --> 08:39.170

    Kelly Smith:  So meditation teacher trainings, Yopinesia teacher trainings, restorative teacher trainings,

    08:39.170 --> 08:41.550

    Kelly Smith:  doing retreats, things like that.

    08:41.890 --> 08:43.920

    Kelly Smith:  And being somewhat nomadic with

    08:44.160 --> 08:45.780

    Kelly Smith:  how I was teaching and where I was teaching.

    08:45.780 --> 08:48.280

    Kelly Smith:  And so March of 2020, I found out I was pregnant.

    08:48.510 --> 08:51.510

    Kelly Smith:  And I was supposed to be going to the UK for kind of, I would go for like a couple of weeks

    08:51.510 --> 08:53.190

    Kelly Smith:  and go to different cities and do different things.

    08:53.190 --> 08:55.210

    Kelly Smith:  And then all the planes were grounded.

    08:55.210 --> 08:56.650

    Kelly Smith:  And so that wasn't going to happen.

    08:57.380 --> 08:59.700

    Kelly Smith:  And this was when we only thought it was going to be like two weeks long.

    08:59.700 --> 09:00.050

    Kelly Smith:  Do you remember?

    09:00.050 --> 09:02.000

    Kelly Smith:  We thought we were going to be in for like two weeks.

    09:02.000 --> 09:04.120

    Kelly Smith:  And so I had to cancel...

    09:05.280 --> 09:06.760

    Kelly Smith:  this whole thing that I had.

    09:06.760 --> 09:10.580

    Kelly Smith:  And I lost like $15,000 in a day because I had to refund like everyone's

    09:10.580 --> 09:10.980

    Kelly Smith:  tuition.

    09:10.980 --> 09:12.080

    Kelly Smith:  Um,

    09:12.080 --> 09:13.620

    Kelly Smith:  I'd put these deposits down for location,

    09:13.620 --> 09:14.400

    Kelly Smith:  all the stuff.

    09:15.330 --> 09:19.210

    Kelly Smith:  And I thought at the time I was like, I kind of made peace with it where I thought,

    09:19.540 --> 09:23.800

    Kelly Smith:  Like I've had such a good run doing what I've been doing and I'm so grateful for it, but

    09:24.510 --> 09:25.850

    Kelly Smith:  I guess this is it though.

    09:25.850 --> 09:27.710

    Kelly Smith:  I guess this is kind of the end of it

    09:27.710 --> 09:29.150

    Kelly Smith:  because I knew I was pregnant.

    09:29.410 --> 09:33.270

    Kelly Smith:  It's not like I was going to be able to just reschedule for a month or two later.

    09:35.270 --> 09:36.990

    Kelly Smith:  And I thought, okay, this is kind of it.

    09:37.220 --> 09:41.700

    Kelly Smith:  And then the next day, because I was trying to keep my routine kind of regular, I've always

    09:41.700 --> 09:43.440

    Kelly Smith:  kept track of my stats every single week.

    09:43.440 --> 09:48.050

    Kelly Smith:  And I went in and I logged in to, you know, check my stats on my podcast and I was like,

    09:48.410 --> 09:50.170

    Kelly Smith:  And I thought it was a glitch.

    09:50.420 --> 09:53.040

    Kelly Smith:  And I had a quarter of a million downloads in a week.

    09:53.410 --> 09:58.290

    Kelly Smith:  On my podcast, on my teeny tiny, at the time, teeny tiny little Mindful In Minutes podcast, and I was like,

    09:58.500 --> 09:58.980

    Kelly Smith:  What?

    09:59.870 --> 10:00.370

    Kelly Smith:  And

    10:00.610 --> 10:02.110

    Kelly Smith:  That's when everything changed.

    10:02.110 --> 10:03.650

    Kelly Smith:  Now it didn't, that was like this huge boom

    10:03.650 --> 10:04.610

    Kelly Smith:  and it hasn't like stayed.

    10:04.610 --> 10:05.610

    Kelly Smith:  It's not like I'm still getting a quarter

    10:05.610 --> 10:06.950

    Kelly Smith:  of a million every week.

    10:07.110 --> 10:08.290

    Kelly Smith:  But that's when everything changed.

    10:08.290 --> 10:10.790

    Kelly Smith:  I started, like advertisers started reaching out.

    10:11.040 --> 10:14.020

    Kelly Smith:  And podcast advertising was really green at that time.

    10:14.020 --> 10:19.640

    Kelly Smith:  You know, all these new people listening, different opportunities started opening up and like,

    10:19.940 --> 10:21.100

    Kelly Smith:  everything changed.

    10:21.100 --> 10:22.820

    Kelly Smith:  And then shortly after that, when I was,

    10:23.040 --> 10:24.480

    Kelly Smith:  pregnant and

    10:24.900 --> 10:29.360

    Kelly Smith:  you know, at home a lot. That's when I started my second podcast, which is Meditation Mama, which is

    10:29.360 --> 10:34.720

    Kelly Smith:  fertility, prenatal, and postpartum meditations, because I was doing these practices and I was at

    10:34.720 --> 10:35.520

    Kelly Smith:  home and I thought,

    10:35.940 --> 10:37.500

    Kelly Smith:  oh my gosh, why don't I like put these together

    10:37.500 --> 10:39.160

    Kelly Smith:  and also put them on a feed

    10:39.160 --> 10:41.860

    Kelly Smith:  for people who need like those specific things.

    10:42.340 --> 10:43.520

    Kelly Smith:  meditations and

    10:43.710 --> 10:45.410

    Kelly Smith:  And then things have just been

    10:46.170 --> 10:47.440

    Kelly Smith:  So different ever since that.

    10:48.790 --> 10:51.480

    [Speaker 4] Oh my gosh, that is such a wild story.

    10:51.480 --> 10:54.790

    [Speaker 4] And talk about just like the universe, like,

    10:55.270 --> 11:02.170

    [Speaker 4] putting little like stops for you along the way with just different experiences. But okay. I'm so

    11:02.170 --> 11:05.990

    [Speaker 4] excited to dive into all this. We are going to talk about like advertising as well. Cause you

    11:05.990 --> 11:10.670

    [Speaker 4] really had that dialed in. Um, but okay. So mindful in minutes is like,

    11:11.040 --> 11:12.540

    [Speaker 4] Seven years old then, right?

    11:12.540 --> 11:13.880

    Kelly Smith:  Seven years old.

    11:13.880 --> 11:15.280

    Kelly Smith:  Eight years old in the fall.

    11:15.280 --> 11:18.260

    Kelly Smith:  No, it's going to be nine years old in the fall.

    11:18.260 --> 11:19.260

    Kelly Smith:  It's eight years old.

    11:19.260 --> 11:19.900

    [Speaker 4] Oh my gosh.

    11:20.510 --> 11:21.090

    [Speaker 4] Okay.

    11:21.440 --> 11:22.980

    [Speaker 4] Over 11 million downloads, right?

    11:24.070 --> 11:26.150

    Kelly Smith:  So it's actually over 26 million.

    11:26.150 --> 11:27.030

    [Speaker 4] Oh my gosh.

    11:27.030 --> 11:27.750

    [Speaker 4] What is,

    11:27.750 --> 11:29.130

    [Speaker 4] this must be from your website.

    11:29.130 --> 11:29.670

    [Speaker 4] I pulled it.

    11:29.670 --> 11:29.930

    [Speaker 4] Okay.

    11:29.930 --> 11:31.490

    [Speaker 4] Might need to update a few things.

    11:31.490 --> 11:32.330

    Kelly Smith:  I need to update that.

    11:32.330 --> 11:33.870

    [Speaker 4] Okay.

    11:33.870 --> 11:34.690

    [Speaker 4] So amazing.

    11:34.690 --> 11:37.330

    [Speaker 4] And then you started your second one.

    11:37.330 --> 11:38.250

    [Speaker 4] So tell me,

    11:38.430 --> 11:39.990

    [Speaker 4] I know we kind of like

    11:40.770 --> 11:46.010

    [Speaker 4] can reference the golden age, which was kind of our own COVID for podcasting. But fast forward to

    11:46.010 --> 11:51.170

    [Speaker 4] a little bit more recently when things have shifted, what do you feel has been

    11:51.590 --> 11:54.050

    [Speaker 4] really supportive for your continued growth.

    11:55.430 --> 11:56.150

    Kelly Smith:  That's a good question.

    11:56.150 --> 11:57.370

    Kelly Smith:  I think...

    11:59.110 --> 12:00.810

    Kelly Smith:  So I think part of it is...

    12:01.220 --> 12:02.860

    Kelly Smith:  kind of infusing things.

    12:03.140 --> 12:05.960

    Kelly Smith:  Like taking my podcast and also...

    12:06.210 --> 12:10.890

    Kelly Smith:  my business, which is Yoga For You, which is still, you know, I do continue to add, I do

    12:10.890 --> 12:15.250

    Kelly Smith:  workshops, I do events, I do retreats and things like that, but really kind of making a

    12:16.000 --> 12:18.040

    Kelly Smith:  the two into one.

    12:18.040 --> 12:19.580

    Kelly Smith:  And so the two have kind of

    12:19.810 --> 12:20.690

    Kelly Smith:  become synonymous.

    12:20.690 --> 12:23.830

    Kelly Smith:  So the people who find Mindful In Minutes from

    12:24.070 --> 12:28.130

    Kelly Smith:  searching and something that's been really great for my podcast in particular is because I have

    12:28.130 --> 12:32.650

    Kelly Smith:  such a library. I know it seems like such, maybe this will be a frustrating answer, but really

    12:32.650 --> 12:35.450

    Kelly Smith:  consistency for me makes a huge difference.

    12:35.840 --> 12:37.520

    Kelly Smith:  difference. And I,

    12:37.760 --> 12:40.800

    Kelly Smith:  And it's because I still get a ton of traffic

    12:41.470 --> 12:44.890

    Kelly Smith:  in the back catalog of my podcast.

    12:45.150 --> 12:45.790

    Kelly Smith:  And, uh,

    12:46.080 --> 12:47.980

    Kelly Smith:  The reason is because I have like,

    12:48.290 --> 12:52.170

    Kelly Smith:  great titles. I have specific titles. And so people will go to Spotify and they'll

    12:52.170 --> 12:56.410

    Kelly Smith:  search for, this is for both shows. They might search for something specific like

    12:56.580 --> 12:57.120

    Kelly Smith:  um,

    12:57.600 --> 12:59.660

    Kelly Smith:  yoga nidra to fall asleep or

    12:59.840 --> 13:00.900

    Kelly Smith:  you know,

    13:01.090 --> 13:01.730

    Kelly Smith:  uh,

    13:02.430 --> 13:03.950

    Kelly Smith:  morning meditation for gratitude.

    13:03.950 --> 13:06.070

    Kelly Smith:  And I'll have like an episode

    13:06.070 --> 13:07.150

    Kelly Smith:  that is a guided meditation.

    13:07.150 --> 13:08.110

    Kelly Smith:  It says 11 minutes.

    13:08.350 --> 13:11.130

    Kelly Smith:  morning meditation for gratitude, or someone might search, you know,

    13:11.490 --> 13:16.830

    Kelly Smith:  guided meditations to prepare for labor. And I have, you know, I have these meditations there. And

    13:17.090 --> 13:19.370

    Kelly Smith:  And so for me, consistency,

    13:19.910 --> 13:25.130

    Kelly Smith:  was a huge thing and is still a huge thing for me time and time again, because I basically now

    13:25.130 --> 13:29.470

    Kelly Smith:  created this library that I have. And so I'll have people that will come to the podcast first,

    13:29.470 --> 13:33.770

    Kelly Smith:  because they're just searching for something that I've been creating for years. And then I infuse

    13:33.770 --> 13:37.230

    Kelly Smith:  a little bit more of my business into that and just talking about the other types of things that

    13:37.230 --> 13:43.330

    Kelly Smith:  I do, whether it be, you know, meditation type stuff or retreats or trainings. And then also

    13:43.330 --> 13:47.970

    Kelly Smith:  the other way around, because I do then have this other realm where sometimes people will come to me

    13:47.970 --> 14:00.570

    Kelly Smith:  because, um, like for example, this weekend, as we're recording this, I'll be, um, near Toronto doing some guest teaching. And so I might have people that are coming to that and become familiar with my work, like as the in-person person.

    14:00.870 --> 14:04.890

    Kelly Smith:  you know, yoga, meditation teacher, or sometimes I do pop up trainings or events where,

    14:05.120 --> 14:06.960

    Kelly Smith:  And then they might not even know that I have a podcast.

    14:06.960 --> 14:08.440

    Kelly Smith:  And so then talking about

    14:08.670 --> 14:13.050

    Kelly Smith:  that as well. And infusing the two, I think have really helped me

    14:13.470 --> 14:19.170

    Kelly Smith:  to continue to grow or at least to not sort of fall off. Because the thing people do,

    14:19.390 --> 14:24.350

    Kelly Smith:  to understand about podcasting is it is sort of an, like an up and down and it comes and

    14:24.350 --> 14:25.150

    Kelly Smith:  it comes in waves.

    14:25.150 --> 14:27.210

    Kelly Smith:  And I think that I thought this a little bit.

    14:27.840 --> 14:29.680

    Kelly Smith:  And I was like, oh my gosh, all these people are listening.

    14:29.680 --> 14:30.420

    Kelly Smith:  This is incredible.

    14:30.420 --> 14:33.200

    Kelly Smith:  I thought that it would just continue to be like up, up, up, up, up, up, up.

    14:33.200 --> 14:34.540

    Kelly Smith:  And it hasn't been.

    14:34.540 --> 14:39.880

    Kelly Smith:  It's been up, up, up, up, up, plateau a little bit of an up, plateau, sometimes down a little

    14:39.880 --> 14:40.320

    Kelly Smith:  bit.

    14:40.510 --> 14:43.370

    Kelly Smith:  And that's just sort of, you know, the name of the game.

    14:43.650 --> 14:49.470

    Kelly Smith:  And, and it happens, but to have that consistency and to have now built a big podcast library, it's

    14:49.760 --> 14:54.260

    Kelly Smith:  where I can send people to different episodes where I can recommend, we'll talk about this,

    14:54.260 --> 14:58.840

    Kelly Smith:  but like a big strategy of mine with embarking on the quiz project was like creating playlists

    14:58.840 --> 14:59.560

    Kelly Smith:  for people.

    14:59.560 --> 15:00.640

    Kelly Smith:  Um,

    15:00.830 --> 15:02.530

    Kelly Smith:  And so that's been really helpful. And then,

    15:02.880 --> 15:05.760

    Kelly Smith:  sort of cross-referencing my business into my podcast

    15:05.760 --> 15:07.940

    Kelly Smith:  and then my podcast into my business has really helped.

    15:08.610 --> 15:09.450

    [Speaker 4] All the things I love.

    15:09.450 --> 15:14.430

    [Speaker 4] And no, that wasn't a frustrating answer at all because...

    15:14.950 --> 15:22.170

    [Speaker 4] Those are two things I talk so much about for growth is one consistently and building that back catalog for,

    15:22.430 --> 15:26.690

    [Speaker 4] It's why Jenna Kutcher could finish all these years and still get probably thousands and

    15:26.690 --> 15:31.290

    [Speaker 4] thousands of downloads. When you have that back catalog, you mentioned good titles that

    15:31.290 --> 15:36.550

    [Speaker 4] are searchable, clear. This is important for growth. And then the other thing is

    15:37.470 --> 15:38.710

    [Speaker 4] Collaboration.

    15:39.140 --> 15:41.440

    [Speaker 4] And getting in front of your ideal customer

    15:42.150 --> 15:46.590

    [Speaker 4] In any way you can, because I guarantee anyone that you meet at...

    15:46.750 --> 15:52.130

    [Speaker 4] a yoga retreat or a continued education who stumbles, who is driven to your podcast, you

    15:52.320 --> 15:56.700

    [Speaker 4] the chances of them becoming a super fan for your podcast and then maybe even

    15:56.900 --> 16:02.060

    [Speaker 4] you know, working with you or buying from you down the road is so much more likely. So,

    16:02.340 --> 16:09.040

    [Speaker 4] I loved your answer. One thing I would love to hear a little bit more on, and I was going to ask this further on, but you're kind of bringing it up now, is...

    16:09.510 --> 16:11.910

    [Speaker 4] You are a mom of two young kiddos.

    16:12.390 --> 16:14.650

    [Speaker 4] And you are home with them.

    16:14.850 --> 16:22.130

    [Speaker 4] portion of the week and you have a husband who is a doctor, so not like the most flexible schedule,

    16:22.340 --> 16:26.600

    [Speaker 4] How do you stay consistent? Because that's a big pain point for people is like,

    16:26.880 --> 16:29.560

    [Speaker 4] consistently showing up and feeling inspired to record.

    16:30.470 --> 16:34.990

    Kelly Smith:  So a big driver for me, and you know, this is about me, Kylie, but I'll always give it to you

    16:34.990 --> 16:38.830

    Kelly Smith:  straight. This is just the way that, that I, you can always count on me to give it to you straight.

    16:38.830 --> 16:42.410

    Kelly Smith:  So my honest answer is that, um,

    16:42.630 --> 16:47.350

    Kelly Smith:  One, I have a color-coded spreadsheet in which I plan out...

    16:47.520 --> 16:48.080

    Kelly Smith:  Um,

    16:48.550 --> 16:50.150

    Kelly Smith:  Usually at least...

    16:50.690 --> 16:52.430

    Kelly Smith:  six to nine months ahead of time.

    16:52.430 --> 16:58.390

    Kelly Smith:  I can tell you exactly what I will be writing and recording and scheduling through the

    16:58.560 --> 16:59.560

    Kelly Smith:  right now.

    16:59.840 --> 17:00.860

    Kelly Smith:  I think through October.

    17:01.830 --> 17:05.970

    Kelly Smith:  And the reason that I, and it is color coded, the reason it's color coded is because I do a few

    17:05.970 --> 17:10.550

    Kelly Smith:  different like styles of episodes. So every Sunday I do a guided meditation once a month,

    17:10.550 --> 17:14.250

    Kelly Smith:  I do a five minute meditation, which is a community mini where we donate the ad revenue

    17:14.250 --> 17:19.210

    Kelly Smith:  that month to like an organization in my community. And then two times a month, I do a longer episode,

    17:19.210 --> 17:22.310

    Kelly Smith:  which is like what I call like a free form episode. And that's where

    17:22.500 --> 17:23.720

    Kelly Smith:  every once in a while I'll have a guest on,

    17:23.720 --> 17:26.080

    Kelly Smith:  but a lot of times I'll just dive deep into a particular topic.

    17:26.080 --> 17:27.610

    Kelly Smith:  So like,

    17:27.970 --> 17:28.840

    Kelly Smith:  a lot like I talked about,

    17:28.840 --> 17:31.130

    Kelly Smith:  like what is actually a regulated nervous system?

    17:31.130 --> 17:33.430

    Kelly Smith:  Or I recently just did one like what is actually grounding?

    17:33.430 --> 17:34.580

    Kelly Smith:  Because people think that it's like

    17:34.580 --> 17:36.330

    Kelly Smith:  you go stand outside barefoot

    17:36.830 --> 17:40.840

    Kelly Smith:  For 20 minutes, that's actually a practice called earthing, and it's one type of grounding

    17:40.840 --> 17:41.270

    Kelly Smith:  technique.

    17:41.270 --> 17:43.710

    Kelly Smith:  And so diving into something that like people might...

    17:43.940 --> 17:46.960

    Kelly Smith:  be familiar with the term, but they're like, but what exactly is it?

    17:46.960 --> 17:48.460

    Kelly Smith:  And I love to do those deep dives.

    17:48.460 --> 17:50.740

    Kelly Smith:  It's probably the neurodivergent woman in me.

    17:51.390 --> 17:59.270

    Kelly Smith:  But I love to do those things. And so I plan out, I'm very methodical about how I do my podcast.

    17:59.270 --> 18:04.080

    Kelly Smith:  And so, for example, I'll start with maybe some of the freeform episodes because those will release

    18:04.080 --> 18:08.650

    Kelly Smith:  on a Wednesday. And then the following Sunday, that guided meditation will always relate back

    18:08.650 --> 18:15.600

    Kelly Smith:  to the theme of the freeform episode. So I start by planning some of those out. I know that my most popular topics

    18:15.780 --> 18:21.980

    Kelly Smith:  typically are sleep meditations, morning meditations, nervous system meditations,

    18:22.980 --> 18:28.350

    Kelly Smith:  and anxiety. Those are like the four really big ones. And so I make sure that every month I have

    18:28.350 --> 18:32.760

    Kelly Smith:  one of kind of those heavy hitters. And so usually what that means is there's, you know, one of each

    18:32.760 --> 18:36.260

    Kelly Smith:  quarter. So I'll go through and be like, okay, well, I'll do morning this month and I'll do sleep

    18:36.260 --> 18:43.480

    Kelly Smith:  this month. And I start to plot those in. And then I will look at some of my other categories where

    18:44.190 --> 19:00.150

    Kelly Smith:  Yeah. And then I, you know, other kind of where a lot of times like the spiritual meditations might be more popular, but I want to look at sort of a unique lens with it. So I'll plug some of those in. And then the five minute meditations, I usually look at whatever performed the best last year and then make a five minute mini version under that lens.

    19:00.510 --> 19:04.730

    Kelly Smith:  that particular topic, and then I'll fill those in. And then whatever is left,

    19:05.110 --> 19:07.220

    Kelly Smith:  I plug in whatever I feel like creating.

    19:08.000 --> 19:10.220

    Kelly Smith:  And that is how I do it.

    19:10.220 --> 19:11.300

    Kelly Smith:  And then I just,

    19:12.070 --> 19:16.770

    Kelly Smith:  Don't let myself not do it because here's the thing about consistency is that you can

    19:17.080 --> 19:18.170

    Kelly Smith:  Teach yourself.

    19:18.560 --> 19:20.820

    Kelly Smith:  how dependable you are by showing up.

    19:20.820 --> 19:22.020

    Kelly Smith:  And so if you...

    19:22.240 --> 19:27.540

    Kelly Smith:  let yourself think that this is optional because you're your own boss, you're kind of setting

    19:27.540 --> 19:28.460

    Kelly Smith:  yourself up to fail.

    19:28.460 --> 19:33.580

    Kelly Smith:  And I say that so lovingly as someone who so many times have wanted to not show up because

    19:33.580 --> 19:34.610

    Kelly Smith:  I do have...

    19:35.170 --> 19:40.270

    Kelly Smith:  two kids. My husband has a very inflexible job. Um, you know, also, you know, my parents are

    19:40.270 --> 19:42.580

    Kelly Smith:  getting older things like there's a, I have a lot of,

    19:42.880 --> 19:43.350

    Kelly Smith:  Life.

    19:43.750 --> 19:47.690

    Kelly Smith:  things. I'm also in a little bit more of a caregiver role in a certain aspect of my family.

    19:47.690 --> 19:50.430

    Kelly Smith:  There's just a lot of life things that...

    19:51.140 --> 19:54.200

    Kelly Smith:  happen that typically come first. And so

    19:54.820 --> 19:56.300

    Kelly Smith:  I'd be really methodical.

    19:56.510 --> 19:59.290

    Kelly Smith:  Um, but you basically teach yourself, um,

    20:00.090 --> 20:02.110

    Kelly Smith:  whether or not you're dependable to you.

    20:02.110 --> 20:06.500

    Kelly Smith:  And the way that you do that is by doing the things that you say you're going to do for

    20:06.500 --> 20:06.920

    Kelly Smith:  yourself.

    20:07.550 --> 20:11.770

    Kelly Smith:  And that's how you learn that you can actually depend on yourself and that it's not really

    20:11.770 --> 20:12.330

    Kelly Smith:  optional.

    20:13.250 --> 20:20.010

    Kelly Smith:  And then the other piece of this, which is the very honest answer to is that I do have my podcast monetized and, you know,

    20:20.260 --> 20:24.460

    Kelly Smith:  the revenue that I get from my podcast being monetized is a big,

    20:24.710 --> 20:31.130

    Kelly Smith:  piece of my business. Again, that also fluctuates a lot of ups and downs. Um, but to me, that's like,

    20:31.130 --> 20:32.840

    Kelly Smith:  if I don't show up, I don't get a paycheck.

    20:33.470 --> 20:34.310

    Kelly Smith:  And that's important too.

    20:34.310 --> 20:36.990

    Kelly Smith:  And so I do recognize that it definitely is harder to,

    20:37.220 --> 20:39.660

    Kelly Smith:  to show up because here's the thing is that

    20:40.230 --> 20:41.030

    Kelly Smith:  I think...

    20:41.590 --> 20:45.320

    Kelly Smith:  you need at least two years under your belt before it's there's something around that two

    20:45.320 --> 20:49.220

    Kelly Smith:  year mark with podcasting where it seems like, but you can chime in Kylie as to whether or not

    20:49.220 --> 20:53.680

    Kelly Smith:  you've seen this with your own clients, but there's something about you need to be in this for like

    20:54.020 --> 20:56.350

    Kelly Smith:  two years consistently making like no money.

    20:56.350 --> 20:58.140

    Kelly Smith:  And there's something after that two year mark

    20:58.140 --> 21:00.280

    Kelly Smith:  where it seems like things kind of start to,

    21:00.280 --> 21:03.260

    Kelly Smith:  you know, catch and change a little bit.

    21:03.550 --> 21:05.050

    Kelly Smith:  And so when people ask me if,

    21:05.590 --> 21:09.300

    Kelly Smith:  they should start a podcast. I always tell them like, if this is something that you're willing to

    21:09.300 --> 21:14.020

    Kelly Smith:  do and put in all this time and effort completely for free for at least two years, then yes,

    21:14.020 --> 21:17.480

    Kelly Smith:  absolutely. Um, but it is harder to show up when, um,

    21:17.920 --> 21:19.330

    Kelly Smith:  you are, you know,

    21:20.070 --> 21:21.830

    Kelly Smith:  putting all this time and effort into it

    21:21.830 --> 21:22.950

    Kelly Smith:  for something that actually...

    21:23.200 --> 21:24.720

    Kelly Smith:  usually costs you money because you know,

    21:24.720 --> 21:25.850

    Kelly Smith:  you have some upfront costs,

    21:25.850 --> 21:26.800

    Kelly Smith:  uh,

    21:27.550 --> 21:29.340

    Kelly Smith:  But yeah, for me too, it also is.

    21:29.590 --> 21:32.780

    Kelly Smith:  you know, I love what I do and to not show up

    21:33.310 --> 21:35.690

    Kelly Smith:  means to not get a paycheck, but also

    21:36.000 --> 21:37.700

    Kelly Smith:  I don't want to at this point.

    21:37.760 --> 21:38.380

    Kelly Smith:  um,

    21:39.550 --> 21:42.970

    Kelly Smith:  kind of implode the thing that I'm so happy about and so,

    21:43.580 --> 21:44.490

    Kelly Smith:  proud of.

    21:45.150 --> 21:48.340

    Kelly Smith:  And so I want to show up and keep doing it because it's so important to me.

    21:49.190 --> 21:55.550

    [Speaker 4] Okay. There's so many pieces of that answer that I love. One, I'm so grateful that you

    21:55.550 --> 22:01.470

    [Speaker 4] transparently shared the things that are just happening in your life because I never want people to think, well,

    22:02.080 --> 22:05.960

    [Speaker 4] you know, her life must be so easy. She can just, you know, record whenever she wants to record.

    22:05.960 --> 22:12.400

    [Speaker 4] It's not that like, and what makes it easier for you is knowing your ideal listener,

    22:12.640 --> 22:13.440

    [Speaker 4] So well.

    22:13.920 --> 22:18.220

    [Speaker 4] Like you listed off all these things that you know about that person, which is going to help

    22:18.530 --> 22:19.990

    [Speaker 4] From a content standpoint,

    22:20.160 --> 22:23.340

    [Speaker 4] Simplify when you sit down to plan things out and

    22:23.520 --> 22:29.900

    [Speaker 4] I love a good plan. I love having the podcast calendar set up, planning out as far as head as

    22:29.900 --> 22:32.800

    [Speaker 4] you can. So I think that that's really important. So

    22:33.380 --> 22:35.640

    [Speaker 4] you know, what Kelly said is just like,

    22:35.810 --> 22:41.670

    [Speaker 4] know what's working for your audience so that you can create more content like that. Like that's

    22:41.830 --> 22:43.110

    [Speaker 4] A hundred percent.

    22:43.620 --> 22:46.680

    [Speaker 4] I always say podcasting is a little bit of a long game.

    22:47.140 --> 22:53.220

    [Speaker 4] It just is, but man, it can pay off if you really stick with it. And in a world of like,

    22:53.510 --> 22:58.150

    [Speaker 4] reels and YouTube shorts and things like that. It's such a powerful place to nurture

    22:58.150 --> 23:02.710

    [Speaker 4] and really just show up for your audience in a vulnerable way and be honest. And that's what

    23:02.710 --> 23:03.430

    [Speaker 4] people are craving.

    23:04.260 --> 23:05.120

    [Speaker 4] So yeah.

    23:05.280 --> 23:09.500

    Kelly Smith:  I think especially in the world of a lot of AI and, you know, and AI certainly isn't all

    23:09.500 --> 23:09.900

    Kelly Smith:  bad.

    23:09.900 --> 23:10.820

    Kelly Smith:  Um, but.

    23:11.010 --> 23:14.330

    Kelly Smith:  But I think that a lot of people are really craving just like,

    23:14.820 --> 23:20.400

    Kelly Smith:  personal experience. And to me, something like podcasting is such an intimate experience. And I

    23:20.400 --> 23:26.060

    Kelly Smith:  love to listen to podcasts too. And I think about, you know, you have someone's voice in your ears,

    23:26.470 --> 23:27.710

    Kelly Smith:  at least once a week.

    23:27.710 --> 23:30.290

    Kelly Smith:  And it seems like you get to know them so well,

    23:30.290 --> 23:31.990

    Kelly Smith:  even if they don't necessarily know you,

    23:31.990 --> 23:33.830

    Kelly Smith:  but it is a really intimate experience.

    23:33.830 --> 23:36.410

    Kelly Smith:  And so I think in a world of like,

    23:36.550 --> 23:37.390

    Kelly Smith:  AI.

    23:37.470 --> 23:37.950

    Kelly Smith:  It's,

    23:38.240 --> 23:44.220

    Kelly Smith:  become even more intimate to like, listen to someone's voice and thoughts and in long form

    23:44.220 --> 23:44.880

    Kelly Smith:  content.

    23:45.280 --> 23:49.760

    Kelly Smith:  as well. And I think that that's something that's really special. And I do think that,

    23:49.760 --> 23:53.400

    Kelly Smith:  you know, with everything, there's, you know, ebbs and flows with every industry,

    23:53.400 --> 24:00.000

    Kelly Smith:  but I do think that that's going to be the thing that is going to maintain like the health and the

    24:00.160 --> 24:00.840

    Kelly Smith:  is

    24:01.410 --> 24:03.450

    Kelly Smith:  listening to like real people

    24:03.870 --> 24:08.730

    Kelly Smith:  with real thoughts that come from their mind and their experience that like you can't just get from

    24:08.730 --> 24:09.010

    Kelly Smith:  AI.

    24:09.860 --> 24:22.700

    [Speaker 4] Yes. Oh my gosh. I just recorded an episode before this one about like the five things I learned being in a room full of female podcasters. And one was like the realness that and keeping the realness in the podcast. Like...

    24:22.910 --> 24:27.050

    [Speaker 4] a kid breaking into your room while you're recording and having to answer the question.

    24:27.050 --> 24:29.530

    [Speaker 4] And then, you know, okay, we're back to it.

    24:29.730 --> 24:34.630

    [Speaker 4] Okay. I want to actually hop over to talk about the quiz. You alluded to this a little bit.

    24:34.630 --> 24:39.090

    [Speaker 4] You were in my beta mastermind last summer. Yeah.

    24:39.330 --> 24:45.790

    [Speaker 4] fall or summer, fall. And a big part of that was putting together a quiz in the way that I like to

    24:45.790 --> 24:51.770

    [Speaker 4] support people in putting them together. But before we dive into all of that, how is the quiz doing?

    24:52.160 --> 24:54.200

    [Speaker 4] Like, give us some numbers if you have them.

    24:54.200 --> 24:57.140

    [Speaker 4] Yeah, of course, I didn't prep you for this.

    24:57.410 --> 24:59.030

    Kelly Smith:  No, no, no. I'll pull them up.

    24:59.390 --> 25:00.490

    Kelly Smith:  for you.

    25:01.600 --> 25:02.960

    [Speaker 4] And I know you had some goals.

    25:02.960 --> 25:04.420

    Kelly Smith:  I did have some goals.

    25:04.420 --> 25:06.160

    Kelly Smith:  And so I will, again...

    25:06.430 --> 25:07.330

    Kelly Smith:  You know, I can...

    25:08.030 --> 25:09.010

    Kelly Smith:  You can always count.

    25:09.010 --> 25:10.570

    Kelly Smith:  What is the name of the software again?

    25:10.570 --> 25:11.070

    Kelly Smith:  Interact.

    25:11.070 --> 25:11.510

    Kelly Smith:  Why can I...

    25:11.970 --> 25:14.510

    Kelly Smith:  I was going to type in...

    25:14.980 --> 25:17.220

    Kelly Smith:  I might be creating a QuickBooks.

    25:17.220 --> 25:17.640

    Kelly Smith:  Oh,

    25:17.990 --> 25:21.430

    [Speaker 4] I might be creating my own quiz app, so stay tuned so everybody can move over.

    25:21.430 --> 25:22.810

    Kelly Smith:  Ooh, that's cool.

    25:23.360 --> 25:26.020

    Kelly Smith:  Um, okay. TBD with that.

    25:26.340 --> 25:28.540

    Kelly Smith:  But I will tell you, so I had...

    25:29.120 --> 25:30.840

    Kelly Smith:  So my main objective with the quiz,

    25:30.840 --> 25:32.480

    Kelly Smith:  and this is something that Kylie and I had talked

    25:32.480 --> 25:34.560

    Kelly Smith:  back and forth a little bit before I even joined the beta,

    25:34.560 --> 25:36.740

    Kelly Smith:  which I highly recommend if you wanna do a quiz.

    25:37.150 --> 25:37.910

    Kelly Smith:  I do recommend.

    25:38.880 --> 25:40.160

    Kelly Smith:  work with Kylie, do it.

    25:40.160 --> 25:41.500

    Kelly Smith:  She's, she's really great.

    25:41.500 --> 25:45.820

    Kelly Smith:  And you will like get it done because my biggest struggle for me is that,

    25:46.530 --> 25:49.850

    Kelly Smith:  getting things done specifically because of time constraints. So

    25:50.340 --> 25:51.880

    Kelly Smith:  I do probably...

    25:52.640 --> 25:54.120

    Kelly Smith:  I maybe work 40 hours a month.

    25:54.340 --> 25:57.720

    Kelly Smith:  And the way that I work is because my husband, like,

    25:58.020 --> 26:00.640

    Kelly Smith:  I don't know, maybe this is like TMI, but he works these big blocks.

    26:00.640 --> 26:03.660

    Kelly Smith:  So he will be like not, he works like seven on seven off.

    26:03.660 --> 26:06.260

    Kelly Smith:  So basically I'm like a solo parent for a week.

    26:06.260 --> 26:09.160

    Kelly Smith:  And then the next week, then I have time to,

    26:09.570 --> 26:10.410

    Kelly Smith:  kind of do my work.

    26:10.410 --> 26:11.250

    Kelly Smith:  And,

    26:11.250 --> 26:13.030

    Kelly Smith:  and so I kind of,

    26:13.700 --> 26:15.580

    Kelly Smith:  maybe work 40 hours a month tops,

    26:15.580 --> 26:18.040

    Kelly Smith:  and then do all these things within that time.

    26:18.040 --> 26:20.680

    Kelly Smith:  And so one of my biggest struggles in life in general,

    26:20.680 --> 26:22.020

    Kelly Smith:  but professionally,

    26:22.180 --> 26:23.520

    Kelly Smith:  is, um,

    26:23.870 --> 26:24.710

    Kelly Smith:  getting,

    26:25.150 --> 26:27.350

    Kelly Smith:  things done, specifically new projects done.

    26:27.350 --> 26:29.350

    Kelly Smith:  So this is something that I had wanted to do

    26:29.350 --> 26:30.810

    Kelly Smith:  for a really long time

    26:30.810 --> 26:34.410

    Kelly Smith:  because the vision that I had was...

    26:35.110 --> 26:38.750

    Kelly Smith:  to basically start to categorize my podcast.

    26:38.750 --> 26:42.830

    Kelly Smith:  So I have now, you heard me list off all the different types of episodes and things that

    26:42.830 --> 26:44.550

    Kelly Smith:  I have, but I have...

    26:44.870 --> 26:47.650

    Kelly Smith:  I don't know, maybe six or 700 episodes at this point

    26:47.650 --> 26:49.010

    Kelly Smith:  because I've been doing it for so long.

    26:49.010 --> 26:52.530

    Kelly Smith:  And I know that specifically with my...

    26:52.900 --> 26:57.840

    Kelly Smith:  podcast because people are listening to these guided meditations, but the way that people do

    26:57.840 --> 27:01.620

    Kelly Smith:  guided meditations. And I want to actually circle back really quickly to what Kylie said about

    27:01.620 --> 27:05.660

    Kelly Smith:  knowing your ideal customer. One thing I want to add to that is,

    27:06.050 --> 27:11.030

    Kelly Smith:  is I find it so useful to let the data speak for itself and to take the ego out of it.

    27:11.030 --> 27:15.970

    Kelly Smith:  Because there's definitely times, there's meditations that I love to create and

    27:16.870 --> 27:21.770

    Kelly Smith:  it was great and fun for me to create. And it's like crickets. No one's really listening to it. And

    27:21.990 --> 27:22.930

    Kelly Smith:  And that's okay.

    27:23.430 --> 27:24.630

    Kelly Smith:  But I'm going to take my ego out of it.

    27:24.630 --> 27:28.890

    Kelly Smith:  I'm going to say, okay, that either that particular style or maybe that topic or whatever it was,

    27:28.890 --> 27:31.810

    Kelly Smith:  not as much of a slam dunk as what people are listening to.

    27:31.810 --> 27:36.790

    Kelly Smith:  And so especially for those first few years when you can really experiment, take every

    27:36.790 --> 27:41.250

    Kelly Smith:  single week, take all of the data and use that as data points to then continue to refine

    27:41.250 --> 27:43.470

    Kelly Smith:  what's working and what's not working.

    27:43.470 --> 27:46.850

    Kelly Smith:  And so the way that I've gotten really methodical with it is because I now have

    27:47.110 --> 27:50.510

    Kelly Smith:  over seven years of data to pull from as to like what's working and what's not

    27:50.510 --> 27:52.990

    Kelly Smith:  working or what people prefer and what they don't.

    27:53.150 --> 27:58.970

    Kelly Smith:  prefer, which is really, really helpful. So with all of that, I knew that I had kind of these certain

    27:59.300 --> 28:04.680

    Kelly Smith:  categories of meditation, specifically morning meditations, more of the spiritual meditations,

    28:04.680 --> 28:08.140

    Kelly Smith:  quick meditations, like five minutes, anxiety, anxiety,

    28:08.290 --> 28:08.990

    Kelly Smith:  Sleep.

    28:09.380 --> 28:14.320

    Kelly Smith:  people who are there for just general relaxation, stress relief, people who are there for some kind

    28:14.320 --> 28:18.960

    Kelly Smith:  of healing, either physical or emotional, and then breath meditations were kind of my big ones.

    28:18.960 --> 28:25.600

    Kelly Smith:  And a big objective that I had with this quiz in particular is I wanted to create playlists where

    28:25.760 --> 28:28.560

    Kelly Smith:  for my people, because at this point, if I have...

    28:29.280 --> 28:31.040

    Kelly Smith:  650 episodes.

    28:31.170 --> 28:33.210

    Kelly Smith:  nobody is going to go through.

    28:33.440 --> 28:38.920

    Kelly Smith:  650 episodes and like flag every single breath meditation because that's the type that they like.

    28:38.920 --> 28:39.840

    Kelly Smith:  And so...

    28:40.070 --> 28:43.650

    Kelly Smith:  Maybe people know if they've been with me for years

    28:43.650 --> 28:44.870

    Kelly Smith:  that there's a lot of them.

    28:45.120 --> 28:50.080

    Kelly Smith:  But also if someone's just joining in because they happen to search for morning breathwork

    28:50.080 --> 28:55.120

    Kelly Smith:  meditation and stumbled on one of my episodes, they're not going to go through 650 episodes

    28:55.120 --> 28:58.200

    Kelly Smith:  and find all the ones that are their preferred style and topic.

    28:58.200 --> 29:02.140

    Kelly Smith:  So I wanted to create a system where it was...

    29:02.340 --> 29:06.300

    Kelly Smith:  one, a much more streamlined experience for my listeners. So once they take the quiz and they

    29:06.300 --> 29:10.900

    Kelly Smith:  kind of get tagged with what their meditation archetype is, then if a new meditation works,

    29:11.590 --> 29:14.570

    Kelly Smith:  gets released under that archetype, I can kind of, you know, send them and flag it and

    29:14.570 --> 29:15.950

    Kelly Smith:  be like, hey, a new sleep meditation.

    29:15.950 --> 29:21.490

    Kelly Smith:  But also I wanted to pull some of the older episodes and put them together, like ones

    29:21.490 --> 29:24.910

    Kelly Smith:  that they maybe hadn't come across yet that were within their preferred style.

    29:24.910 --> 29:30.410

    Kelly Smith:  And so what I did with that is after I created the quiz, and let me tell you, it was a lot

    29:30.410 --> 29:31.230

    Kelly Smith:  of work, okay?

    29:31.230 --> 29:32.610

    Kelly Smith:  This...

    29:32.770 --> 29:36.890

    Kelly Smith:  It was a lot of work, but it was worth it. And the reason it was a lot of work

    29:37.190 --> 29:38.390

    Kelly Smith:  for me in particular.

    29:38.880 --> 29:41.820

    Kelly Smith:  And Kylie and I talked about this because I was like, Kylie, I don't think you're going

    29:41.820 --> 29:43.720

    Kelly Smith:  to like what I'm about to tell you, but I'm going to do it anyways.

    29:43.720 --> 29:47.240

    Kelly Smith:  I was like, I'm going to do, I don't know what it was, seven or eight results.

    29:47.240 --> 29:50.800

    Kelly Smith:  One, two, three, four, five, six, seven, eight, eight results.

    29:50.800 --> 29:54.520

    Kelly Smith:  So that meant like building out the quiz for eight different results, eight,

    29:54.910 --> 29:58.830

    Kelly Smith:  you know, results, pages, eight nurture sequences, you know, everything.

    29:58.830 --> 30:00.990

    Kelly Smith:  And I was like, but I'm committed to this and I'm going to do it.

    30:01.190 --> 30:02.070

    Kelly Smith:  And, uh,

    30:02.240 --> 30:04.480

    Kelly Smith:  It was definitely worth it.

    30:05.190 --> 30:09.370

    Kelly Smith:  And so I've only done, it's still on my to-do list because again, sometimes I struggle to

    30:09.370 --> 30:10.290

    Kelly Smith:  take on new projects.

    30:10.290 --> 30:12.610

    Kelly Smith:  I do want to start running some ads to this quiz.

    30:12.610 --> 30:13.390

    Kelly Smith:  I haven't done that yet.

    30:13.390 --> 30:16.090

    Kelly Smith:  I want to run some ads to this quiz and...

    30:16.350 --> 30:21.510

    Kelly Smith:  see what that does and if that doesn't drive some new cold traffic to my podcast, but only for my

    30:21.510 --> 30:27.010

    Kelly Smith:  warm audience. Um, I've had about 1200 people take the quiz, which I was happy with. I wanted

    30:27.010 --> 30:31.450

    Kelly Smith:  a thousand people within the first 30 days, which I think I got. Um, and the thing that's

    30:31.450 --> 30:35.810

    Kelly Smith:  been really interesting in particular is seeing the results. And so I'm,

    30:36.960 --> 30:38.520

    Kelly Smith:  And I'm curious your thoughts on this,

    30:38.520 --> 30:40.840

    Kelly Smith:  'cause I have a theory about this, Kylie.

    30:41.030 --> 30:42.850

    Kelly Smith:  because I know you're also a meditation person,

    30:43.040 --> 30:43.680

    Kelly Smith:  person.

    30:44.130 --> 30:45.370

    Kelly Smith:  So my top...

    30:45.570 --> 30:50.110

    Kelly Smith:  Result is the mindful morning meditator, 21.4% of my people.

    30:50.850 --> 30:55.590

    Kelly Smith:  categorized as a morning meditation person. Now I have a theory because when I cross-reference that,

    30:55.590 --> 31:01.590

    Kelly Smith:  is this like the nerdiest episode that you've ever had, Kylie? I love this. This conversation is so fun.

    31:02.660 --> 31:05.400

    Kelly Smith:  And then when I cross-reference it with that data, this is like...

    31:05.400 --> 31:06.640

    Kelly Smith:  No, my audience loves this.

    31:06.640 --> 31:07.340

    Trust me.

    31:07.520 --> 31:09.600

    Kelly Smith:  This is the unsexy part of podcasting.

    31:09.600 --> 31:13.600

    Kelly Smith:  And also any of just my business owners, my entrepreneurs out there, the more that you

    31:13.600 --> 31:17.460

    Kelly Smith:  take your ego out of it and you let the numbers just speak for themselves and look at it with

    31:17.460 --> 31:20.260

    Kelly Smith:  an analytical mind, it is truly going to help you.

    31:20.260 --> 31:25.780

    Kelly Smith:  So I took this information and then I cross referenced it to my top performing episodes

    31:25.780 --> 31:28.660

    Kelly Smith:  over the last few years, because also there are trends.

    31:29.150 --> 31:32.570

    Kelly Smith:  within relevant topics. So I didn't want to look at it for like

    31:32.770 --> 31:35.710

    Kelly Smith:  the last eight years, because for example, like nervous system,

    31:35.710 --> 31:39.270

    Kelly Smith:  we weren't talking about that when I started this podcast, but now those are like,

    31:39.840 --> 31:46.640

    Kelly Smith:  hot. People want, they are in it for the nervous system. And I love that. But I wanted to cross-reference and I wouldn't say

    31:46.910 --> 31:48.310

    Kelly Smith:  I would say in my maybe top,

    31:49.120 --> 31:53.740

    Kelly Smith:  three morning meditations are in there, definitely top four, but I wouldn't say it's my top one.

    31:53.740 --> 31:59.580

    Kelly Smith:  My top one is usually a sleep meditation. So I looked at this data when I cross-referenced it,

    31:59.580 --> 32:06.580

    Kelly Smith:  I came up with a few different theories. One is I am suspicious that someone who tends to also be

    32:06.580 --> 32:10.840

    Kelly Smith:  a morning meditator type person might be someone who values a morning routine, might be a little

    32:10.840 --> 32:16.520

    Kelly Smith:  bit more type A, and is also more likely to take a quiz like this to understand themselves better.

    32:17.470 --> 32:18.070

    Kelly Smith:  So there's that.

    32:18.070 --> 32:19.490

    Kelly Smith:  So I wonder if...

    32:19.680 --> 32:20.980

    Kelly Smith:  Part of the reason why

    32:21.220 --> 32:24.140

    Kelly Smith:  In particular, morning did well for...

    32:24.320 --> 32:26.060

    Kelly Smith:  this style is because,

    32:26.060 --> 32:26.500

    Kelly Smith:  uh,

    32:27.490 --> 32:29.210

    Kelly Smith:  I don't know, that type of a person likes a quiz.

    32:29.210 --> 32:33.850

    Kelly Smith:  And then spiritual meditations were the second one, which...

    32:34.340 --> 32:35.580

    Kelly Smith:  surprised me.

    32:35.580 --> 32:36.540

    Kelly Smith:  Mm-hmm.

    32:36.960 --> 32:40.720

    Kelly Smith:  And it was really interesting, but the more that I think about it, because there are particular...

    32:41.440 --> 32:46.320

    Kelly Smith:  meditations and like the spiritual category that do always do well. I just had never really like

    32:46.320 --> 32:51.320

    Kelly Smith:  categorized them into one. But I think what my top performing category across my

    32:51.620 --> 32:55.860

    Kelly Smith:  data on my podcast is sleep meditations. However, I have a theory about that too,

    32:55.860 --> 33:01.700

    Kelly Smith:  which is where my, I sit and I think a lot, I might only work like 10 hours a week,

    33:01.700 --> 33:06.340

    Kelly Smith:  but let me tell you, I spend a lot of time driving in the car, like to preschool drop

    33:06.340 --> 33:10.560

    Kelly Smith:  off and pick up and sitting in that line and thinking and contemplating. And I like to meditate.

    33:10.560 --> 33:13.640

    Kelly Smith:  And then after my meditation, just, you know, sometimes your mind wanders.

    33:14.340 --> 33:18.380

    Kelly Smith:  But my theory about that is because a sleep meditation is something that people incorporate

    33:18.380 --> 33:19.480

    Kelly Smith:  into their daily routine.

    33:19.480 --> 33:22.760

    Kelly Smith:  And so it might be the same people that are listening to the same episode and,

    33:23.010 --> 33:23.770

    Kelly Smith:  every night.

    33:24.160 --> 33:28.360

    Kelly Smith:  because sleep meditation was actually in the bottom half.

    33:29.150 --> 33:29.770

    Um,

    33:30.240 --> 33:35.540

    Kelly Smith:  results. But anyway, so I found that to be really interesting. And yeah, I've had about 1200 people that have taken

    33:35.840 --> 33:37.780

    Kelly Smith:  the quiz, which...

    33:38.020 --> 33:40.580

    Kelly Smith:  I love that is just from organic traffic.

    33:40.770 --> 33:41.410

    Kelly Smith:  And, uh,

    33:41.760 --> 33:45.940

    Kelly Smith:  Things that I could be doing better would be talking more about it on the podcast.

    33:45.940 --> 33:51.320

    Kelly Smith:  I don't do that as much to continue to remind people because, of course, you get that big boom right when you launch it.

    33:51.320 --> 33:52.480

    Kelly Smith:  It's fun and exciting.

    33:54.080 --> 33:58.200

    Kelly Smith:  I also want to do an experiment where I've been changing up and showing up a little bit differently.

    33:58.200 --> 34:03.900

    Kelly Smith:  I think showing up better on social media with some of my more recent reels and stuff. I don't know if you've

    34:04.450 --> 34:07.510

    Kelly Smith:  seen it or not, Kylie, but I'm trying to step up my social media game a little bit.

    34:07.510 --> 34:11.650

    Kelly Smith:  And I also do incorporate many chats into what I do. And so I want to,

    34:11.810 --> 34:16.630

    Kelly Smith:  kind of dive into talking about this quiz in a way that is just very...

    34:17.440 --> 34:19.820

    Kelly Smith:  lightly touched, like a light hand.

    34:19.820 --> 34:23.420

    Kelly Smith:  I have found in particular with like the many chats type stuff, you don't want to be heavy

    34:23.420 --> 34:23.690

    Kelly Smith:  handed.

    34:23.690 --> 34:25.660

    Kelly Smith:  It's just like a light, like a casual mention.

    34:26.150 --> 34:28.690

    Kelly Smith:  of like, okay, you know, um,

    34:29.440 --> 34:30.600

    Kelly Smith:  and then running some ads to it.

    34:30.820 --> 34:32.120

    Kelly Smith:  and see what that does.

    34:32.120 --> 34:33.020

    Kelly Smith:  So that's next up.

    34:33.460 --> 34:34.170

    Kelly Smith:  for...

    34:34.370 --> 34:34.870

    Kelly Smith:  quiz.

    34:35.190 --> 34:39.780

    [Speaker 4] Well, there's, it's so exciting. And I love that you're going to run ads, but the cool thing is

    34:39.780 --> 34:46.360

    [Speaker 4] you already have it proven that it is working and that's when ads will work so well, which is so

    34:46.360 --> 34:48.940

    [Speaker 4] exciting. So I'm excited for that because, um,

    34:49.670 --> 34:54.710

    [Speaker 4] Another thing I want to say is that my client, Savannah, who launched a year ago in April,

    34:54.710 --> 34:59.050

    [Speaker 4] she launched her quiz, um, launched her program in September, had like

    34:59.270 --> 35:00.480

    [Speaker 4] a 77%

    35:00.730 --> 35:06.840

    [Speaker 4] revenue increase with 68% of people coming from the quiz funnel. She just messaged me last week

    35:06.840 --> 35:12.690

    [Speaker 4] and she said, okay, we're a year in. I had 10,000 people take the quiz. 8,500 people are on my email

    35:12.690 --> 35:15.580

    [Speaker 4] list from that. And, um,

    35:16.070 --> 35:17.050

    [Speaker 4] She does.

    35:17.050 --> 35:18.530

    [Speaker 4] So of course we had a big boom right away.

    35:18.530 --> 35:19.830

    [Speaker 4] And then she's been running cold,

    35:19.830 --> 35:20.940

    [Speaker 4] cold traffic ads,

    35:20.940 --> 35:22.830

    [Speaker 4] which the CPL is amazing.

    35:23.140 --> 35:29.340

    [Speaker 4] so low because people love taking quizzes. And, um, so I'm so excited for you to do that.

    35:29.510 --> 35:32.170

    [Speaker 4] Also on the buckets or the results,

    35:32.830 --> 35:37.630

    [Speaker 4] I agree with you. I was thinking the same thing. I'm like, when somebody wants to go and do a

    35:37.830 --> 35:38.730

    [Speaker 4] You're not like...

    35:39.190 --> 35:44.100

    [Speaker 4] spending the time like when I have a sleep meditation, I'm, I have a birthing, a hypno birthing

    35:44.100 --> 35:44.600

    [Speaker 4] meditation.

    35:45.190 --> 35:46.250

    [Speaker 4] every day it's the same one.

    35:46.250 --> 35:47.480

    [Speaker 4] Like I'm not looking for a new one.

    35:47.480 --> 35:48.150

    [Speaker 4] You know what I mean?

    35:48.150 --> 35:50.480

    [Speaker 4] So I think that could be it.

    35:51.110 --> 35:52.980

    Kelly Smith:  But it is my top

    35:53.190 --> 35:54.730

    Kelly Smith:  I would say, like, organic

    35:55.670 --> 36:00.060

    Kelly Smith:  search is people, the way that they usually stumble across me is that they're looking

    36:00.060 --> 36:03.580

    Kelly Smith:  for a sleep meditation and then mine rank pretty high.

    36:04.580 --> 36:08.120

    Kelly Smith:  One of my main objectives, and you know this, Kylie, is because I don't,

    36:08.710 --> 36:10.830

    Kelly Smith:  Because I monetize the podcast, I don't actually...

    36:11.070 --> 36:16.770

    Kelly Smith:  sell a lot of things in particular. It's a little bit different. I know the way I use the quiz,

    36:16.770 --> 36:21.460

    Kelly Smith:  like for me, it's more about creating a better user experience, but then also categorizing my

    36:21.460 --> 36:25.980

    Kelly Smith:  listeners so that then I can, you know, let them know when there's a new thing, I can get more data

    36:25.980 --> 36:30.330

    Kelly Smith:  on like what they like, what they don't like, and then driving some people from the podcast and onto

    36:30.330 --> 36:35.510

    Kelly Smith:  the email list. And that's kind of my, my biggest objective because I've sent more than one playlist.

    36:35.510 --> 36:40.010

    Kelly Smith:  And this was something that you and I talked about is I sent my first playlist that had,

    36:40.110 --> 36:45.440

    Kelly Smith:  I did 13. I just like 13. So I did 13 on the first one and then I have it set up. So 30 days later,

    36:45.440 --> 36:50.920

    Kelly Smith:  they get another playlist that has 13 more meditations. I could definitely do a third playlist

    36:50.920 --> 36:54.440

    Kelly Smith:  for like all of those because I have a lot of episodes, but, um, because I have a lot of episodes, but

    36:54.690 --> 36:56.420

    Kelly Smith:  My hope is that then it,

    36:56.800 --> 37:02.800

    Kelly Smith:  It re-engages people too and gets them listening to other episodes and really turn...

    37:03.360 --> 37:05.400

    Kelly Smith:  I talk a lot about like in teacher trainings and things,

    37:05.400 --> 37:07.730

    Kelly Smith:  how you can become instead of like a yoga teacher,

    37:07.730 --> 37:10.660

    Kelly Smith:  a meditation teacher into like their yoga teacher

    37:10.660 --> 37:12.460

    Kelly Smith:  and their meditation teacher.

    37:12.610 --> 37:19.190

    Kelly Smith:  I'm sure you can relate highly because you know you have like your go-to people, whether it be a yoga teacher or even like, you know, whoever's doing your hypnobirthing.

    37:19.190 --> 37:20.960

    Kelly Smith:  And you're like, oh, yeah, they're.

    37:21.310 --> 37:21.910

    Kelly Smith:  you know,

    37:22.020 --> 37:25.420

    Kelly Smith:  my, my person that does that. And, um, and so, um,

    37:25.690 --> 37:28.170

    Kelly Smith:  getting people to really listen and engage with the meditations.

    37:29.980 --> 37:34.370

    Kelly Smith:  And then that's really my hope is that then I'll become like their meditation teacher

    37:34.370 --> 37:36.310

    Kelly Smith:  instead of like a meditation teacher.

    37:36.310 --> 37:40.190

    Kelly Smith:  And so I don't have as many statistics as to like,

    37:41.460 --> 37:45.090

    Kelly Smith:  revenue changes and things like that, because I really don't sell a lot.

    37:45.540 --> 37:47.120

    Kelly Smith:  Maybe I should be selling more.

    37:47.360 --> 37:48.060

    Kelly Smith:  I don't know.

    37:48.710 --> 37:53.570

    Kelly Smith:  but I don't. And, um, and so one of my main objectives was just to create this better

    37:53.570 --> 37:57.440

    Kelly Smith:  experience and to get a little bit more action on some of the older episodes,

    37:57.440 --> 37:59.210

    Kelly Smith:  which I do think it's been helpful for.

    37:59.620 --> 38:00.520

    [Speaker 4] I love that.

    38:00.520 --> 38:03.800

    [Speaker 4] And I'm so glad you brought it up because people do ask like, could I put this together

    38:03.800 --> 38:04.670

    [Speaker 4] to just nurture?

    38:04.670 --> 38:05.840

    [Speaker 4] And the answer is yes.

    38:05.840 --> 38:06.230

    [Speaker 4] Yes.

    38:06.400 --> 38:11.320

    [Speaker 4] Yes. Yes. It's going to give you so much information, so much data. It's such a unique,

    38:11.320 --> 38:16.380

    [Speaker 4] wonderful way to nurture people and get them on your email list. Then just have them listening to

    38:16.380 --> 38:17.020

    [Speaker 4] the podcast.

    38:17.600 --> 38:19.340

    [Speaker 4] And then who knows what the future holds.

    38:19.650 --> 38:20.440

    [Speaker 4] Okay.

    38:20.710 --> 38:22.440

    [Speaker 4] Let's make one more stop.

    38:22.440 --> 38:26.110

    [Speaker 4] I want you to dive in a little bit to monetization.

    38:26.110 --> 38:31.330

    [Speaker 4] Like somebody who's new to monetization or wanting to monetize,

    38:31.590 --> 38:38.050

    [Speaker 4] what tips and advice would you give? Because you are definitely a podcaster who is very

    38:38.050 --> 38:42.730

    [Speaker 4] seasoned and good at monetizing your show. And that allows you to do so much.

    38:43.330 --> 38:43.650

    Kelly Smith:  Yes.

    38:43.650 --> 38:45.410

    Kelly Smith:  So again, I'm going to give it to you straight.

    38:45.410 --> 38:49.370

    Kelly Smith:  And so here's what, here's what you need to know about monetizing your podcast.

    38:49.370 --> 38:57.810

    Kelly Smith:  So by and large, especially like this day and age, like in a 2026 world in terms of monetization,

    38:58.020 --> 39:01.190

    Kelly Smith:  In years past, like ads were like the thing.

    39:01.190 --> 39:03.860

    Kelly Smith:  And I do still run ads on my show, 100%.

    39:03.860 --> 39:06.440

    Kelly Smith:  The thing that you need to know about ads in particular

    39:06.440 --> 39:07.690

    Kelly Smith:  is that a lot of times,

    39:07.690 --> 39:09.520

    Kelly Smith:  if you're gonna work with any kind of like

    39:09.860 --> 39:15.100

    Kelly Smith:  an agency, for example, I work with one that's called Gumball and, um,

    39:15.550 --> 39:19.030

    Kelly Smith:  Usually they're looking for a minimum of 10,000 downloads per month.

    39:19.270 --> 39:21.870

    Kelly Smith:  like within the first week on a new episode.

    39:21.870 --> 39:24.650

    Kelly Smith:  And so to be able to basically work

    39:24.650 --> 39:26.210

    Kelly Smith:  with some kind of an agency

    39:26.210 --> 39:27.890

    Kelly Smith:  where then they are sort of the liaison

    39:27.890 --> 39:30.210

    Kelly Smith:  where they just can book ads onto your show,

    39:30.210 --> 39:32.170

    Kelly Smith:  they're usually only working with shows

    39:32.170 --> 39:33.830

    Kelly Smith:  that have a pretty high,

    39:33.830 --> 39:34.850

    Kelly Smith:  at least by like,

    39:35.300 --> 39:36.690

    Kelly Smith:  indie podcaster,

    39:37.600 --> 39:39.340

    Kelly Smith:  standards, right? Like people just

    39:39.520 --> 39:42.020

    Kelly Smith:  you know, like you and I and everyone listening,

    39:42.020 --> 39:43.300

    Kelly Smith:  or maybe we're not a part of a network,

    39:43.300 --> 39:44.820

    Kelly Smith:  we didn't start with a big following

    39:44.820 --> 39:46.500

    Kelly Smith:  and now our next venture is a podcast.

    39:46.500 --> 39:47.780

    Kelly Smith:  Like we're just starting from the bottom

    39:47.780 --> 39:49.730

    Kelly Smith:  and working our way up like indie podcasting

    39:49.730 --> 39:52.120

    Kelly Smith:  is that they're usually looking for a minimum

    39:52.120 --> 39:53.660

    Kelly Smith:  of those types of metrics.

    39:53.660 --> 39:56.920

    Kelly Smith:  And then you can charge a CPM website

    39:57.250 --> 40:02.230

    Kelly Smith:  cost per milli, but it's basically like how much you can make per 1000 downloads. So the thing that

    40:02.230 --> 40:06.550

    Kelly Smith:  about ads, and then I want to talk about some other ways that you can monetize because that

    40:06.910 --> 40:08.650

    Kelly Smith:  is more what I recommend than ads.

    40:08.650 --> 40:12.010

    Kelly Smith:  But I think ads are the thing that people are the most intrigued by.

    40:12.010 --> 40:14.570

    Kelly Smith:  Cause we hear that all the time on the big shows and we're like,

    40:14.570 --> 40:16.390

    Kelly Smith:  how much money are these people actually making?

    40:16.390 --> 40:17.270

    Kelly Smith:  So the big,

    40:17.270 --> 40:19.550

    Kelly Smith:  big shows are making a lot of money and that,

    40:20.000 --> 40:22.520

    Kelly Smith:  But I would say what is standard for like a CPM.

    40:22.520 --> 40:23.120

    Kelly Smith:  So...

    40:23.550 --> 40:26.270

    Kelly Smith:  for every 1,000 times an ad is listened to,

    40:27.070 --> 40:28.980

    Kelly Smith:  Brands will usually pay you between...

    40:29.790 --> 40:30.390

    Kelly Smith:  I don't know.

    40:30.560 --> 40:37.620

    Kelly Smith:  $12 and $20, maybe up to, I have a little bit of a higher CPM because I only want to run at one ad

    40:37.620 --> 40:40.480

    Kelly Smith:  before my meditations. And then like,

    40:41.310 --> 40:44.420

    Kelly Smith:  I'm very frugal on the ads that I run.

    40:44.420 --> 40:46.850

    Kelly Smith:  When you listen to those shows and you know you have like,

    40:47.270 --> 40:49.730

    Kelly Smith:  Every like 15, 20 minutes, they have like...

    40:50.020 --> 40:53.730

    Kelly Smith:  eight ad breaks or like eight little mini ads and they're all running.

    40:53.730 --> 40:56.420

    Kelly Smith:  Like those people are making a lot more money because at the end of the day,

    40:56.420 --> 40:58.760

    Kelly Smith:  when it comes to ads, it's, it's a numbers game, right?

    40:58.760 --> 41:03.260

    Kelly Smith:  So even if you're getting paid $12 per 1000 downloads, um, you know,

    41:03.260 --> 41:06.140

    Kelly Smith:  if your show gets 20,000 downloads, um,

    41:06.850 --> 41:11.150

    Kelly Smith:  whatever the math is on that, but then you can run 10 ads within an episode. Like that's where

    41:11.150 --> 41:15.030

    Kelly Smith:  you really kind of make the money. And if you're part of a network, a lot of times they have people

    41:15.030 --> 41:18.940

    Kelly Smith:  where their only job is just booking ads on the network. And so that's kind of the financial

    41:18.940 --> 41:24.750

    Kelly Smith:  transparency piece of ads. I do run ads on my show and I love working with a company that has

    41:24.750 --> 41:30.810

    Kelly Smith:  helped a lot of taking, um, the weight off of having to like pitch brands and to do the back

    41:30.810 --> 41:32.190

    Kelly Smith:  and forth of that.

    41:32.730 --> 41:33.760

    Kelly Smith:  which is really helpful.

    41:34.340 --> 41:35.000

    Kelly Smith:  I don't,

    41:35.390 --> 41:36.440

    Kelly Smith:  actually recommend, I,

    41:36.670 --> 41:38.610

    Kelly Smith:  I don't feel like that's the way

    41:38.980 --> 41:44.190

    Kelly Smith:  for an indie podcaster to really make a financial impact right now in

    41:44.190 --> 41:46.800

    Kelly Smith:  podcasting. Also the trend right now, because,

    41:47.070 --> 41:50.670

    Kelly Smith:  how ads do and what kind of a CPM you get does correlate with like the general

    41:50.670 --> 41:51.890

    Kelly Smith:  economy and things like that,

    41:51.890 --> 41:54.530

    Kelly Smith:  because marketing budget is usually the first thing that gets slashed or one

    41:54.530 --> 41:55.690

    Kelly Smith:  of the first things that gets slashed.

    41:55.690 --> 41:56.550

    Kelly Smith:  Um,

    41:56.550 --> 42:00.110

    Kelly Smith:  I started monetizing my show really early because I was there with the big

    42:00.110 --> 42:00.410

    Kelly Smith:  boom.

    42:00.410 --> 42:00.770

    Kelly Smith:  And like,

    42:00.770 --> 42:01.210

    Kelly Smith:  I was,

    42:01.210 --> 42:05.350

    Kelly Smith:  I think the original show or one of the top first three shows that worked

    42:05.350 --> 42:06.150

    Kelly Smith:  with better help,

    42:06.150 --> 42:06.910

    Kelly Smith:  um,

    42:06.910 --> 42:09.210

    Kelly Smith:  to put ads on there because they were,

    42:09.210 --> 42:11.710

    Kelly Smith:  they were like just starting and it was like an individual.

    42:11.710 --> 42:13.230

    Kelly Smith:  And it was a whole thing.

    42:13.230 --> 42:15.390

    Kelly Smith:  There was this big boom of people kind of being like,

    42:15.390 --> 42:15.650

    Kelly Smith:  Oh,

    42:16.230 --> 42:16.770

    Kelly Smith:  you know,

    42:17.030 --> 42:18.940

    Kelly Smith:  We wanna get into podcast advertising.

    42:18.940 --> 42:21.690

    Kelly Smith:  And I was working like individually with brands

    42:21.690 --> 42:24.510

    Kelly Smith:  and it's really changed in the last like six years,

    42:24.510 --> 42:25.460

    Kelly Smith:  how that all works.

    42:25.940 --> 42:31.670

    Kelly Smith:  Other ways that I think you can monetize your podcast is to really use your podcast as a way

    42:31.670 --> 42:37.630

    Kelly Smith:  to get people to know you on a deeper level so that then when you have some kind of an offering,

    42:37.860 --> 42:41.140

    Kelly Smith:  For example, for me, my retreats that I do, they...

    42:41.860 --> 42:45.400

    Kelly Smith:  I would say like 80% of the people that come are usually podcast listeners.

    42:45.400 --> 42:47.730

    Kelly Smith:  And it's because they've been practicing with me.

    42:48.420 --> 42:49.170

    Kelly Smith:  weekly,

    42:49.380 --> 42:50.020

    Kelly Smith:  for years.

    42:50.020 --> 42:52.640

    Kelly Smith:  And so then when the opportunity comes to do things,

    42:52.800 --> 42:56.690

    Kelly Smith:  a week-long retreat in Costa Rica, for example, those usually fill up.

    42:56.980 --> 42:58.510

    Kelly Smith:  pretty quickly.

    42:58.750 --> 43:01.090

    Kelly Smith:  And it's because we've been building this relationship

    43:01.460 --> 43:03.290

    Kelly Smith:  for a really long time.

    43:03.290 --> 43:03.850

    Kelly Smith:  And,

    43:04.290 --> 43:05.130

    Kelly Smith:  And it's hard to know.

    43:05.130 --> 43:07.770

    Kelly Smith:  Again, you know, they always say we're in like the trust level.

    43:08.260 --> 43:13.690

    Kelly Smith:  in a trust recession. I think we're in like the trust Great Depression in a way. And

    43:13.980 --> 43:17.370

    Kelly Smith:  So when you listen to someone's podcast and you really get to know them and their motivations,

    43:17.370 --> 43:18.460

    Kelly Smith:  you understand like,

    43:18.880 --> 43:23.670

    Kelly Smith:  why they do what they do, why they're creating what they're creating, that that makes it so much

    43:23.670 --> 43:26.120

    Kelly Smith:  easier for people to get to know you and to trust you.

    43:26.120 --> 43:29.840

    Kelly Smith:  And then when they're ready for whatever it is that you're offering, I've had people that

    43:30.110 --> 43:36.130

    Kelly Smith:  Just on my last retreat, I had someone who's been listening to my podcast for six years, and this was the first retreat that kind of worked for them.

    43:36.130 --> 43:39.110

    Kelly Smith:  And they've been wanting to do it, but the timing just never worked.

    43:39.110 --> 43:41.290

    Kelly Smith:  And so, you know, six years later, it worked.

    43:42.720 --> 43:43.820

    Kelly Smith:  when they're ready,

    43:44.030 --> 43:45.810

    Kelly Smith:  they'll know exactly who to go to.

    43:46.150 --> 43:48.930

    Kelly Smith:  because they already have that relationship with you.

    43:49.310 --> 43:51.650

    Kelly Smith:  I've also seen some...

    43:52.710 --> 44:00.050

    Kelly Smith:  I don't even know how to categorize these, but I've been on other podcasts and sometimes I'll like pitch other podcasts and say, hey, like, I'd love to talk about this, whatever, whatever.

    44:00.050 --> 44:09.490

    Kelly Smith:  I do know that people charge for interviews and I do know, and I did not know that was a thing until someone responded and they're like, we'd love to have you on the show.

    44:09.490 --> 44:11.130

    Kelly Smith:  It's a $3,500 fee.

    44:11.130 --> 44:12.390

    Kelly Smith:  And I was like, oh.

    44:13.060 --> 44:13.980

    Kelly Smith:  I...

    44:14.180 --> 44:15.720

    Kelly Smith:  Didn't know that was a thing that you could do.

    44:15.720 --> 44:18.400

    Kelly Smith:  I've also gotten rate sheets back of,

    44:18.400 --> 44:20.800

    Kelly Smith:  we'll mention your product today.

    44:20.990 --> 44:24.910

    Kelly Smith:  For this much, like there's other ways that people are monetizing.

    44:24.910 --> 44:31.710

    Kelly Smith:  But I would say really building the relationship and then creating something that solves problems.

    44:32.230 --> 44:34.530

    Kelly Smith:  one micro issue

    44:34.690 --> 44:38.010

    Kelly Smith:  for your listeners is a great way to start

    44:38.310 --> 44:41.530

    Kelly Smith:  monetizing. And so if you are a

    44:42.020 --> 44:43.980

    Kelly Smith:  therapist, for example, I don't know.

    44:44.670 --> 44:46.390

    Kelly Smith:  You're an EMDR therapist.

    44:46.390 --> 44:51.230

    Kelly Smith:  And you think about what is like one micro issue that people come to.

    44:51.710 --> 44:56.690

    Kelly Smith:  to me time and time again, or what's the most common question people ask about EMDR therapy,

    44:56.690 --> 45:00.630

    Kelly Smith:  right? Is there something that I can create that's a low lift, maybe not that expensive for them,

    45:00.630 --> 45:05.710

    Kelly Smith:  but it'll solve one micro problem. That's usually the train of thought that I want to go down when

    45:05.710 --> 45:09.250

    Kelly Smith:  creating something that then I can offer to my audience to monetize in that way.

    45:09.250 --> 45:14.270

    Kelly Smith:  So for me, one thing that I do, I have a mini course that's called Mastering Guided Meditations,

    45:14.270 --> 45:17.990

    Kelly Smith:  and it's only, it's like three one-hour sessions, and it's truly like

    45:18.240 --> 45:21.580

    Kelly Smith:  how I do what I do on my podcast every single week. So the first session is like,

    45:21.580 --> 45:25.840

    Kelly Smith:  how do you write a guided meditation? Like a really good one. The second one is how do you

    45:25.840 --> 45:29.920

    Kelly Smith:  record it in a way that's DIY, but sounds like professional audio. And then the third one is

    45:29.920 --> 45:33.280

    Kelly Smith:  how do you take that meditation and then turn it into five different pieces of content, which is

    45:33.280 --> 45:35.320

    Kelly Smith:  what I do. And that's it. And it's like,

    45:35.520 --> 45:36.620

    Kelly Smith:  44 bucks.

    45:36.770 --> 45:42.790

    Kelly Smith:  Um, so that's one. And then also I do a virtual retreat sometimes with my people. And so I'm,

    45:43.010 --> 45:47.830

    Kelly Smith:  it might be like three hours. I, I, sometimes I prerecord times I do it live, but I do like a

    45:47.830 --> 45:51.870

    Kelly Smith:  new year's Eve one every year that's prerecorded that I share with my audience. And then it's like,

    45:51.870 --> 45:56.770

    Kelly Smith:  it solves kind of this little micro problem for them of like, I want to have this meaningful,

    45:56.770 --> 46:01.750

    Kelly Smith:  um, experience as I change into the new year, you know, us in the meditation space, like,

    46:02.500 --> 46:06.580

    Kelly Smith:  We really liked the whole, like, you know, new year, new me, like set intentions, wipe

    46:06.580 --> 46:08.420

    Kelly Smith:  this like clean, make a vision board, all of that.

    46:08.420 --> 46:08.860

    Kelly Smith:  We.

    46:09.350 --> 46:10.070

    Kelly Smith:  We love it.

    46:10.070 --> 46:12.090

    Kelly Smith:  And so I do that every year and it does great.

    46:12.350 --> 46:16.250

    Kelly Smith:  really, really well because it's solving that one kind of micro issue as to like, how am I going to

    46:16.250 --> 46:22.650

    Kelly Smith:  have a really intentional, positive New Year's Eve that works towards sort of my bigger goals?

    46:23.270 --> 46:23.830

    Kelly Smith:  um,

    46:24.260 --> 46:24.880

    Kelly Smith:  And so I do that.

    46:24.880 --> 46:28.880

    Kelly Smith:  And I think those are more of the type of ways that I would recommend monetizing a podcast.

    46:28.880 --> 46:32.840

    Kelly Smith:  You can be making just as much doing things like that than you can be making.

    46:32.840 --> 46:38.180

    Kelly Smith:  Because when you think about it with the math, if you get like, what, a $15 CPM per every

    46:39.300 --> 46:43.620

    Kelly Smith:  1,000 downloads, even if you get 10,000 downloads, you're getting 150 bucks. Yeah.

    46:44.420 --> 46:49.960

    Kelly Smith:  You could just sell a 50-year product three times and not have to bother your audience with ads, for example.

    46:49.960 --> 46:52.520

    Kelly Smith:  Now, what I think the sweet spot is, is doing a little bit of both.

    46:52.520 --> 46:59.860

    Kelly Smith:  And then once you hit that threshold, then you can kind of, you know, have the size of maybe where you have the traditional monetization piece of ads.

    47:00.160 --> 47:01.000

    Kelly Smith:  And,

    47:01.120 --> 47:05.980

    Kelly Smith:  You know, I don't be too heavy handed with it because I do think it kind of cheapens the product, in my opinion, in my opinion.

    47:05.980 --> 47:12.340

    Kelly Smith:  But then also having things that then help to solve micro issues for your audience, I think, is really the way to go.

    47:12.800 --> 47:14.180

    [Speaker 4] Oh my gosh, this is so good.

    47:14.180 --> 47:15.900

    [Speaker 4] And I just like everything you're saying.

    47:15.900 --> 47:16.920

    [Speaker 4] I'm like, yes, yes, yes.

    47:16.920 --> 47:17.920

    [Speaker 4] I always say that.

    47:17.920 --> 47:23.720

    [Speaker 4] I'm like, you know, people, yes, the monetization, the ads are very attractive, but when, if

    47:23.720 --> 47:28.700

    [Speaker 4] you have the trust of your audience and then you sell them something that you offer, that

    47:28.700 --> 47:30.860

    [Speaker 4] is so what they need.

    47:31.230 --> 47:35.450

    [Speaker 4] you're going to make all of that obviously without processing fees and whatnot, but

    47:35.650 --> 47:40.430

    [Speaker 4] you're going to make all that versus working with that. So I love it. The goal is eventually to use

    47:40.430 --> 47:41.310

    [Speaker 4] both, but

    47:41.920 --> 47:45.660

    [Speaker 4] Such a wealth of knowledge, Kelly. I feel like we can continue to talk. And the cool thing about

    47:45.660 --> 47:50.480

    [Speaker 4] you and I is like, yes, we love podcasting and we're just like so into marketing and business.

    47:50.480 --> 47:55.680

    [Speaker 4] So who knows? Maybe we'll have to do a version two down the road, but tell people where they

    47:55.680 --> 47:58.920

    [Speaker 4] can find you and you have to tell them where they can go take the quiz so they can get a

    47:58.920 --> 47:59.780

    [Speaker 4] personalized playlist.

    48:01.030 --> 48:01.590

    Kelly Smith:  I love it.

    48:01.590 --> 48:08.410

    Kelly Smith:  So you can, if you would like to learn about all things meditation, mindfulness, um,

    48:08.740 --> 48:13.080

    Kelly Smith:  and beyond or listen to a guided meditation of mine, I would love to have you over on Mindful

    48:13.080 --> 48:19.360

    Kelly Smith:  in Minutes. If you are in the fertility, prenatal, postpartum portion of your life,

    48:19.360 --> 48:24.380

    Kelly Smith:  I would love to see you over on Meditation Mama. And then right now, if you head over to

    48:24.380 --> 48:30.640

    Kelly Smith:  yogafreeonline.com, even the main page, I have a pop-up, or I believe you go to yogafreeonline.com

    48:30.640 --> 48:31.440

    Kelly Smith:  slash yoga.

    48:31.620 --> 48:31.940

    Kelly Smith:  quiz.

    48:32.930 --> 48:34.250

    Kelly Smith:  And it'll take you there and you can take the quiz.

    48:34.250 --> 48:38.470

    Kelly Smith:  And if you're wondering what kind of a meditation archetype you are, you can find out and then

    48:38.470 --> 48:40.270

    Kelly Smith:  you will get that personalized playlist.

    48:41.220 --> 48:48.100

    [Speaker 4] I love it. Kelly, I'm so grateful you came in that we collided worlds just over a year ago.

    48:48.100 --> 48:53.580

    [Speaker 4] And it's been so fun to see what you've done and just the magic you've created. And your podcast is

    48:53.580 --> 48:54.340

    [Speaker 4] such...

    48:54.910 --> 48:59.650

    [Speaker 4] such an important podcast for everyone. So thank you for being here. Thank you for taking time

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    [Speaker 4] with me today and can't wait to see what you continue to do.

    49:03.840 --> 49:07.720

    Kelly Smith:  Oh, thank you so much, Kylie. I'm so grateful that we worked together and that we got to chat today.

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Kylee Chandler
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Episode 73: 3 Marketing Mistakes Killing Your Podcast & Business Growth (+ What to Do Instead) with Megan Yelaney