Episode 66: How to Get Your Podcast Recommended by AI (ChatGPT, Claude, Perplexity, & Google)
How to Get Your Podcast Recommended by AI (10 Strategies to Increase Discoverability in 2026)
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
Podcast discovery is changing in a big way.
It’s no longer just about Apple Podcasts, Spotify, or chart rankings.
More and more people are asking tools like ChatGPT, Perplexity, and voice assistants to recommend podcasts for them. And those tools are delivering curated results based on what they understand about your content.
Which means this:
If AI can’t understand your podcast, it can’t recommend it.
In this episode of Podcast Growth Tools, I’m breaking down 10 actionable strategies to help your podcast become more searchable, indexable, and recommendable by AI systems.
This is something I recently taught inside my mastermind, and the reaction was immediate. Because once you understand how this works, you start to realize just how big of an opportunity this is for organic growth.
Key Takeaways
AI is becoming a major driver of podcast discovery
Your podcast needs clear, structured, keyword-rich content
SEO and AI indexing go hand-in-hand
Audience language is one of your biggest advantages
You don’t need to be everywhere, but you do need to be intentional
Timestamps
00:00 – Why AI is changing podcast discovery
01:16 – Why this topic matters more than ever
02:30 – How people are finding podcasts through AI
03:50 – Strategy #1: Clear episode titles
06:30 – Strategy #2: SEO-rich show notes
08:50 – Strategy #3: Adding transcripts
11:30 – Strategy #4: Defining your audience
14:30 – Strategy #5: Podcast descriptions
15:30 – Strategy #6: Getting mentioned online
17:40 – Strategy #7: Using audience language
20:00 – Strategy #8: Repurposing content
22:00 – Strategy #9: Reviews and AI signals
23:30 – Strategy #10: Becoming a knowledge resource
24:50 – Final thoughts and next steps
If You’re Asking the Following Questions, You’re in the Right Place:
How do I get my podcast discovered through AI tools like ChatGPT or Perplexity?
Why isn’t my podcast showing up in search or recommendations?
How can I optimize my podcast for SEO and AI indexing?
Do I really need blog posts, transcripts, and keywords for my podcast?
What’s actually working for podcast discoverability in 2026?
Why AI Is Becoming a Major Podcast Discovery Engine
People are no longer just browsing podcast apps.
They’re asking questions like:
“What are the best podcasts for female entrepreneurs?”
“What podcast should I listen to if I want to grow my business?”
“What are the best marketing podcasts right now?”
And AI is answering.
That means your podcast is now competing in a much broader ecosystem. Not just podcast platforms, but the entire internet.
The opportunity here is massive. But only if your content is structured in a way AI can understand.
Because if it’s not clear, specific, and keyword-driven, your podcast simply won’t show up.
10 Ways to Optimize Your Podcast for AI Discovery
1. Use Clear, Searchable Episode Titles
Your episode titles are one of the most important signals for both AI and search engines.
Avoid vague or “clever” titles like:
“The Truth About Showing Up”
Instead, use clear, keyword-driven titles like:
“How to Grow Your Podcast Audience Without Social Media”
Ask yourself:
What would my ideal listener type into a search bar?
That’s your title.
2. Publish SEO-Rich Show Notes on Your Website
Your podcast needs a home base.
And that home base should include:
Blog-style show notes
Clear headers and structure
Keyword-rich content
Summaries and takeaways
AI tools are trained on written content. The more structured, readable text you provide, the more likely your podcast is to be indexed and recommended.
3. Include Transcripts for Every Episode
Transcripts are one of the most powerful (and underused) SEO tools for podcasters.
They:
Increase the amount of indexable content
Provide full context for AI
Expand your keyword footprint
Best practice:
Place your transcript at the bottom of your blog post
Use an accordion or dropdown so it doesn’t overwhelm the page
Even if listeners don’t read it, AI absolutely will.
4. Clearly Define Who Your Podcast Is For
AI doesn’t just recommend content based on popularity.
It recommends based on fit.
That means you need to be extremely clear about:
Who your podcast is for
What stage they’re in
What they want help with
Include this everywhere:
Podcast description
Website
Show notes
Social profiles
The more specific you are, the easier it is for AI to match your podcast with the right listener.
5. Strengthen Your Podcast Description
Your podcast description is a major signal for AI.
A strong description should include:
Who the podcast is for
What problems it solves
Key topics covered
Authority or credibility
If your description is vague or outdated, it’s time to update it.
6. Get Your Podcast Mentioned Across the Internet
AI pulls information from multiple sources.
So the more places your podcast appears, the stronger your authority becomes.
This includes:
Guesting on other podcasts
Blog features
Newsletter mentions
Social media
Podcast directories
Also, make sure you’ve claimed your podcast on all major platforms, not just Apple and Spotify.
7. Use Audience Language (Not Your Own)
One of the biggest mistakes podcasters make is using their own language instead of their audience’s.
Your audience isn’t speaking in polished, perfect marketing terms.
They’re saying things like:
“I don’t know how to grow my podcast”
“My podcast isn’t converting”
“I feel stuck with my marketing”
Those exact phrases are what AI is matching against.
The more your content mirrors their language, the more discoverable you become.
8. Repurpose Your Content Across Platforms
Repurposing helps create more entry points for discovery.
This can include:
Blog posts
YouTube videos
Pinterest pins
LinkedIn posts
Email newsletters
But here’s the key:
You don’t need to be everywhere.
Pick one or two platforms and go deep. Consistency and quality matter more than volume.
9. Encourage Reviews and Mentions
Reviews are becoming more valuable again, especially for AI.
Why?
Because reviews often include:
Keywords
Descriptions of your content
Social proof
When someone writes:
“This podcast helped me grow my email list from my podcast…”
That’s additional language AI can use to understand and recommend your show.
10. Treat Your Podcast Like a Knowledge Resource
The podcasts AI recommends most often are the ones that:
Answer clear questions
Teach structured concepts
Provide frameworks
Solve real problems
Think of your podcast as a knowledge hub.
Not just content, but a resource your audience can rely on.
Your Next Steps
If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:
Resources & Links
Connect with Kylee
Website: podcastmarketinghub.com
Podcast: Podcast Growth Tools
Instagram: @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
-
00:04.610 --> 00:09.410
If you've ever wished you had a podcasting pro with nearly a decade of experience whispering
00:09.410 --> 00:14.430
growth secrets into your ear, that's exactly what you'll get when you tune into Podcast
00:14.430 --> 00:17.410
Growth Tools with me, your host, Kylie Chandler.
00:18.110 --> 00:23.110
This is the ultimate show for you if you're ready to grow your podcast audience, skyrocket
00:23.110 --> 00:28.010
engagement, and turn your show into a traffic driving list building powerhouse.
00:28.010 --> 00:33.110
I've been in the podcasting world since 2015, helping creators like Amy Porterfield grow
00:33.110 --> 00:35.250
their shows to over a million downloads a month.
00:35.940 --> 00:46.240
My superpower? Breaking down proven podcast strategies and marketing techniques into step-by-step guidance you can actually implement without fluff, overwhelm, or guesswork.
00:46.530 --> 00:50.430
On this show, we're getting real about what actually moves the needle when it comes to
00:50.430 --> 00:54.430
growing your podcast audience and using it to boost your email list growth.
00:54.630 --> 00:59.710
From actionable insights and expert interviews to behind the scenes secrets, I'll help you
00:59.710 --> 01:03.330
turn your podcast into a traffic driving list growing machine.
01:03.940 --> 01:08.640
Grab your earbuds, hit subscribe, and let's take your podcast to the next level.
01:16.930 --> 01:18.370
Welcome back to the show.
01:18.530 --> 01:24.330
Okay, I am so excited, so excited for today's topic because...
01:24.640 --> 01:28.380
I literally did a training about this in my mastermind yesterday and
01:28.990 --> 01:31.290
And the mastermind women were just like,
01:31.840 --> 01:37.920
off the charts, so excited about it. And I was like, okay, this is something I probably need to share publicly as well. So
01:38.270 --> 01:41.590
It is something that I actually don't see a lot of people talking about right now,
01:41.590 --> 01:43.390
but we need to be talking about.
01:43.390 --> 01:44.590
And it's that,
01:44.960 --> 01:47.200
AI is becoming such a big thing.
01:47.430 --> 01:51.410
major discovery engine for our podcast, which is so exciting.
01:51.410 --> 01:57.250
More and more people are finding podcasts through tools like ChatGPT, Perplexity,
01:57.540 --> 02:02.400
All of those platforms that many, many of us are using every single day, right? Even voice
02:02.400 --> 02:07.320
assistants. So instead of just going directly to Apple podcasts or scrolling through the charts,
02:07.320 --> 02:11.680
which people are still doing, don't get me wrong, but people are also starting to ask questions like,
02:11.680 --> 02:17.260
what is the best podcast for female entrepreneurs or what are the best podcasts for female
02:17.260 --> 02:23.520
entrepreneurs? What podcast should I be listening to if I want to grow my business, my online business? What
02:23.750 --> 02:29.720
are good marketing podcasts for online business owners. They're asking these very specific questions about
02:29.910 --> 02:32.060
podcast recommendations.
02:32.350 --> 02:34.910
And they're getting answers generated by AI.
02:35.160 --> 02:39.050
which means something very important for us as podcasters.
02:39.430 --> 02:43.530
It means that your podcast isn't just being discovered through podcast apps anymore.
02:44.830 --> 02:46.530
It's being discovered
02:46.850 --> 02:53.530
all over the internet. And the fact that AI is now recommending podcasts is such a cool freaking opportunity.
02:54.500 --> 02:57.600
And if AI systems can easily understand your podcast,
02:57.990 --> 02:59.670
they can recommend it, right?
02:59.670 --> 03:01.530
So that's what we need to talk about today
03:01.530 --> 03:03.550
because if they can't understand your podcast,
03:03.550 --> 03:04.930
if it's not clear...
03:05.470 --> 03:06.470
They can't recommend it.
03:06.720 --> 03:12.120
So today, I want to walk you through 10 really practical ways to make sure that your podcast
03:12.120 --> 03:15.600
is indexing, searchable, and recommendable by...
03:15.810 --> 03:17.210
all AI platforms, right?
03:17.210 --> 03:21.070
All of the AI platforms that we are very familiar with these days.
03:21.790 --> 03:27.030
So these are simple shifts that can dramatically increase the chances of your podcast showing up
03:27.030 --> 03:30.010
when people ask for AI recommendations, right?
03:30.010 --> 03:34.390
And one thing I want to say right up front is that some of these are going to take time.
03:34.390 --> 03:38.430
So if you really start implementing these, but you haven't in your past episodes,
03:38.720 --> 03:45.880
Either make a plan to go back and start to rework some of the episodes in the past or just know it's going to take a little time, right?
03:45.880 --> 03:47.280
We have to feed the algorithm.
03:47.280 --> 03:48.780
We have to feed the bot.
03:48.780 --> 03:50.140
We have to tell it.
03:50.430 --> 03:52.990
very specific things in order for it to say,
03:53.250 --> 03:54.050
This is amazing.
03:54.210 --> 03:55.010
Something I recommend.
03:55.390 --> 03:56.250
Okay, so let's dive in.
03:56.250 --> 04:00.410
The first one is to use clear, descriptive episode titles.
04:00.930 --> 04:02.050
If you're in my audience,
04:02.270 --> 04:03.550
This isn't new to you, right?
04:03.550 --> 04:05.450
The first place to start
04:06.150 --> 04:06.650
is.
04:06.750 --> 04:07.390
Really...
04:07.780 --> 04:14.780
This, and it's so underestimated by podcasters that it's so funny, but we really need to be feeding the
04:15.010 --> 04:19.450
The algorithm, whether it's Apple, Spotify, or AI, or Google, or anything...
04:19.750 --> 04:20.970
Episode titles,
04:21.310 --> 04:25.990
that are super, super searchable, SEO friendly,
04:26.200 --> 04:27.010
Keyword friendly.
04:27.450 --> 04:28.160
Right?
04:28.670 --> 04:33.230
Too many podcasters, especially in the past, I think we're starting to get away from this,
04:33.230 --> 04:36.290
use really creative, cutesy titles, right? But...
04:36.890 --> 04:37.740
That's not the way to go.
04:37.740 --> 04:39.100
So for example...
04:39.300 --> 04:40.520
One might be.
04:40.990 --> 04:43.430
podcast episode is The Truth About Showing Up.
04:43.870 --> 04:44.830
versus...
04:45.140 --> 04:47.970
how to grow your podcast audience without social media.
04:48.670 --> 04:49.050
Right.
04:49.470 --> 04:55.250
Very, very different explanation of what is happening in this podcast, what words I want
04:55.250 --> 05:00.890
to tell AI and the algorithm and the platforms that I want to be showing up for, right?
05:00.890 --> 05:04.730
AI systems actually rely heavily on language clarity.
05:04.870 --> 05:07.390
and to understand what your episode is about,
05:07.390 --> 05:09.580
what your podcast as a whole is about.
05:09.580 --> 05:12.470
So the more clearly you describe the topic,
05:12.930 --> 05:18.070
the easier it is for search engines and AI tools to categorize your content.
05:18.690 --> 05:20.490
So instead of trying to be clever,
05:20.670 --> 05:21.550
Be specific.
05:22.080 --> 05:22.640
Be searchable.
05:23.430 --> 05:25.270
Right? So ask yourself,
05:25.440 --> 05:29.720
If someone were searching for the topic of this episode, what would they type in?
05:30.270 --> 05:31.110
Now,
05:31.620 --> 05:33.180
If you're new in my world,
05:33.670 --> 05:38.310
This might be new to you, but if not, you know this, and this is a hill I will die on, is...
05:38.690 --> 05:43.330
Speak to your audience, speak to your customers, speak to your ideal listener in person.
05:44.230 --> 05:46.970
I mean, it can be on Zoom, but here are the words that they're saying.
05:47.780 --> 05:49.400
so that you can use those words
05:49.670 --> 05:54.370
in your podcast, in your marketing. I mean, it goes so far beyond podcast.
05:54.690 --> 06:00.450
When you show up using the words or really leaning into the pain points or the aspirations
06:00.450 --> 06:05.350
of your ideal customer, ideal listener, that's when you connect well with AI because you
06:05.630 --> 06:09.430
Those are the things that AI knows about your ideal listener, about your ideal customer.
06:09.430 --> 06:11.590
So give them what they want.
06:11.590 --> 06:17.850
Give AI what it's looking for by using really strong, clear language, titles, all of that.
06:18.590 --> 06:19.450
Number two.
06:20.260 --> 06:23.040
Publish SEO-rich show notes on your website.
06:23.520 --> 06:28.380
So the second strategy is definitely something I also talk about a lot, but it's becoming
06:28.380 --> 06:29.300
more and more important.
06:30.210 --> 06:30.830
People...
06:31.140 --> 06:35.520
For a while there, we're asking, should I be doing blog posts that reiterate what I
06:35.520 --> 06:36.900
talk about in my podcast?
06:37.540 --> 06:41.080
And it was like, I've always been a huge advocate of yes.
06:41.080 --> 06:44.260
Yes, SEO, sure, it can be a long game, but...
06:44.800 --> 06:49.040
It's there and it's working and it's worth the effort, right?
06:49.510 --> 06:54.430
Publishing SEO-rich show notes on your website is such a good way to
06:54.880 --> 06:56.300
Get your podcast episode.
06:56.870 --> 06:57.730
indexed,
06:58.180 --> 07:00.860
Tell the AI tools this is what
07:01.410 --> 07:03.290
I am searching for and also
07:03.490 --> 07:08.150
Use keywords, which we're going to talk about in a second, but use keywords often.
07:08.450 --> 07:11.250
to start to train the algorithm that you are the expert in that.
07:11.250 --> 07:13.410
That is what you should be showing up for, right?
07:13.790 --> 07:18.790
So if you are in my programs, if you have ever worked with me one-on-one, if you bought
07:18.790 --> 07:20.730
my podcast growth toolkit...
07:21.030 --> 07:22.470
you actually got
07:22.910 --> 07:23.930
an SEO product,
07:24.130 --> 07:25.450
blog style.
07:25.920 --> 07:32.800
template that you can take your podcast, take your show notes and turn it into a blog post using this template.
07:32.990 --> 07:37.630
that is proven to work, great for SEO, right? So you don't want to just
07:38.340 --> 07:39.920
take your transcript, which we're gonna talk about
07:39.920 --> 07:41.920
in a second, and put it on your blog.
07:41.920 --> 07:44.800
I highly recommend you turn it into a readable,
07:44.800 --> 07:47.720
digestible, user-friendly blog post, right?
07:47.720 --> 07:51.020
So instead of just having like the audio file to index,
07:51.020 --> 07:54.340
now we can give them an episode summary,
07:54.340 --> 07:56.180
maybe some key talking points,
07:56.350 --> 08:02.470
timestamps, keywords, overall topic structures, a breakdown of what you talk about, right?
08:02.470 --> 08:07.550
And more of like a conversational blog style post versus just...
08:07.810 --> 08:08.290
you know,
08:09.150 --> 08:11.570
All of the transcript in one spot.
08:12.030 --> 08:16.470
which again, I'm going to talk about because there is a place for that, but I like to do this
08:17.060 --> 08:20.220
At the top of, and I'm going to explain kind of the structure here, but...
08:20.420 --> 08:26.920
So AI models, we know are trained on text across the web, right? So when your podcast exists,
08:27.200 --> 08:28.780
as a detailed blog post,
08:28.990 --> 08:30.830
that's feeding into the algorithm,
08:30.830 --> 08:33.250
it's feeding into SEO, into keywords,
08:33.250 --> 08:35.130
it becomes far more likely to show up
08:35.130 --> 08:36.300
in recommendations, right?
08:36.510 --> 08:41.790
So think of your website kind of as a home base where your podcast becomes discoverable.
08:41.790 --> 08:43.250
It like spits it out to the internet.
08:43.250 --> 08:49.610
Okay, so let's talk about number three, which is to include transcripts into every podcast.
08:50.020 --> 08:50.580
episode.
08:51.200 --> 08:51.410
No.
08:51.800 --> 08:55.270
I want to break this down for you because you're going, where am I going to put the transcript?
08:55.270 --> 08:56.110
Okay.
08:56.110 --> 08:56.730
So...
08:57.570 --> 09:03.970
Like I said, I love to have this blog style SEO show notes created where it breaks it
09:03.970 --> 09:06.570
down into a little bit more digestible, readable content.
09:06.910 --> 09:08.010
you know, content.
09:08.290 --> 09:12.510
So if this is something you want to see in action, you can check it out on my YouTube
09:12.510 --> 09:12.990
videos.
09:12.990 --> 09:16.830
So go check me out on YouTube and you can watch the video on here and I'll show you
09:16.830 --> 09:18.490
what I'm talking, what I'm about to talk about.
09:18.490 --> 09:23.710
Like my favorite place to put the transcript within your blog style show notes or if
09:23.940 --> 09:29.960
You can also just go to my website and go to my blog, my podcast, and read through those
09:29.960 --> 09:30.880
blog style show notes.
09:30.880 --> 09:35.100
And at the very bottom, right, at the very bottom, you are going to see...
09:35.420 --> 09:37.370
a little section that says
09:37.890 --> 09:38.890
episode transcript,
09:39.140 --> 09:40.040
Click to read.
09:40.640 --> 09:40.910
Now,
09:41.280 --> 09:42.220
I basically have
09:42.590 --> 09:44.160
inputted the entire transcript,
09:44.900 --> 09:46.240
And then I fold it up like
09:46.420 --> 09:50.730
I'm on Squarespace. It allows me to almost like fold it up. I don't know if that's the right word
09:50.730 --> 09:55.450
or it's called like an accordion, I guess, where somebody who's reading it can read through the
09:55.450 --> 09:59.510
blog. Then they can see that the transcript's there. They can click on the, you know, the drop
09:59.510 --> 10:03.530
down, the plus menu and the entire transcript will be there. So,
10:03.970 --> 10:05.150
Will most people do this?
10:05.300 --> 10:06.750
Probably not, but do you know who will?
10:06.750 --> 10:07.470
AI.
10:08.000 --> 10:28.140
Right? SEO, the bots are going to love it. So you might as well include the transcript if you're going to the effort to write a blog. This is almost the easiest part of the blog, right? So that's how I really like to do it. Because transcripts allow AI systems to understand the full, full context of your episode. Not that blog style show notes don't do that.
10:28.830 --> 10:31.650
Actually giving them the conversation piece can be so helpful.
10:31.650 --> 10:34.590
Plus, it's going to give them even more words, right?
10:35.070 --> 10:38.110
All of that becomes part of the indexed content.
10:38.630 --> 10:41.630
Transcripts dramatically increase the surface area,
10:42.500 --> 10:43.910
of your podcast, a crotch...
10:44.190 --> 10:48.990
search, AI tools, truly, it's such a wonderful tool to use.
10:48.990 --> 10:52.970
So if you have a website, if you are posting your show notes as a blog,
10:53.220 --> 10:54.900
Just add the transcripts at the very bottom.
10:54.900 --> 11:00.100
Again, roll them up, do a cordy and whatever they call it on your specific website website.
11:00.580 --> 11:04.100
But it's such a great way to help you get indexed on SEO.
11:04.770 --> 11:05.770
Okay, so...
11:05.990 --> 11:07.130
Strategy number four.
11:07.590 --> 11:11.110
Add a who is this podcast section for.
11:11.650 --> 11:14.150
Everywhere, everywhere you possibly can.
11:14.310 --> 11:16.170
The reason we're doing this is because
11:16.350 --> 11:21.150
AI systems recommend content mostly based on fit,
11:21.380 --> 11:28.220
fit for the user that they are serving, not just on popularity. Popularity does play a part into it more so
11:28.480 --> 11:32.640
authority than popularity, but we want to make sure it's, again,
11:32.870 --> 11:34.990
so clear who this podcast is for.
11:34.990 --> 11:43.350
That is why I teach my students and you guys to add a tagline that's very clear so somebody can
11:43.750 --> 11:45.430
be looking on podcast AI,
11:45.430 --> 11:48.570
can be, you know, searching Apple or whatever it might be,
11:48.960 --> 11:53.260
And it sees, oh, this podcast is specifically for female entrepreneurs who have a podcast
11:53.260 --> 11:55.880
who are looking to monetize it or whatever it might be, right?
11:56.420 --> 12:01.960
So we want to use this exact description, this exact language in your podcast description.
12:03.010 --> 12:03.850
on your website.
12:04.580 --> 12:11.220
anything you have, right? If it's your YouTube about section or if it's on TikTok or Instagram,
12:11.490 --> 12:12.110
Show notes.
12:12.710 --> 12:18.650
All of those places, it is so important for you to have such a clear, clear description
12:18.650 --> 12:20.490
about who this podcast is for.
12:20.490 --> 12:24.910
This is a big reason why I see podcasts struggling to grow.
12:24.910 --> 12:26.610
They're not niche enough.
12:26.610 --> 12:30.810
And I have to admit, if you are a smaller podcast looking to grow, the more niche you
12:30.810 --> 12:33.590
can be right away, the quicker you will grow, truly.
12:33.590 --> 12:33.950
Truly.
12:34.270 --> 12:34.770
Why?
12:35.270 --> 12:35.770
Because,
12:36.070 --> 12:42.070
it is so easy for you to organically show up for the ideal listener. And you can move away
12:42.070 --> 12:45.870
from that and go more broad the bigger you get and the more you grow. But,
12:46.340 --> 12:50.960
I'm not going to go down that road, but you hear what I'm saying? That is really why we can do it,
12:50.960 --> 12:55.560
right? Because if there's so many, and I see this a lot with like podcasters who
12:55.560 --> 12:59.980
are in the mindset space. It's like, well, I just want to serve everybody and help them with
12:59.980 --> 13:02.780
their mindset and their spirituality and this and that. And it's like,
13:03.300 --> 13:04.680
We've got to get more specific.
13:04.930 --> 13:06.550
like, I think of almost 30, like,
13:07.490 --> 13:10.110
They serve women between
13:10.310 --> 13:15.010
probably like 28 and into their 40s, maybe 50s,
13:15.010 --> 13:16.810
who are going through a life transformation.
13:16.810 --> 13:18.310
And they do talk about spirituality,
13:18.310 --> 13:21.230
but it is a very specific niche, right?
13:21.950 --> 13:23.450
I even get it on this.
13:23.450 --> 13:26.070
Maybe you're listening to this and you're not a female entrepreneur,
13:26.070 --> 13:28.110
but you listen because you know there's good content here.
13:28.110 --> 13:31.010
I get messages from male podcasters who say,
13:31.010 --> 13:34.050
I wish you would include the males a little bit and listen.
13:34.980 --> 13:39.820
At the end of the day, my content is going to serve anyone and everyone, but I know that growth is...
13:40.230 --> 13:45.350
comes when I'm really specific. And the more that I can be more specific with my keywords and things
13:45.350 --> 13:49.030
like that, the better it's going to be for me and my podcast as a whole.
13:49.310 --> 13:54.850
But again, that doesn't mean that guys can't check out my podcast and get so much meds
13:54.850 --> 13:55.690
value from it, right?
13:56.290 --> 13:57.670
Okay, number five.
13:57.920 --> 14:00.560
Right. Speaking of descriptions, we talked about this in the last one.
14:00.560 --> 14:02.440
Right. Strong podcast descriptions.
14:02.440 --> 14:06.280
Your podcast description is a huge...
14:06.500 --> 14:08.160
Super important signal, right?
14:08.160 --> 14:12.940
Many shows have a really vague description, probably put it together right when they started,
14:12.940 --> 14:13.960
never touched it.
14:13.960 --> 14:19.020
And it doesn't really explain what the podcast is about, who it's for, the questions that
14:19.020 --> 14:19.840
it might be answering.
14:20.670 --> 14:21.990
using the keywords.
14:22.820 --> 14:28.720
But here's the thing, AI, that is part of the puzzle, right? AI relies on these descriptions
14:28.720 --> 14:34.100
to understand your show's category, your audience, your expertise, the topics, the keywords, all of
14:34.100 --> 14:35.520
that. So...
14:35.810 --> 14:38.670
Instead of having it super short, you need to expand it.
14:38.670 --> 14:44.850
You need to be really focused on having in your description who the podcast is for, what
14:44.850 --> 14:45.850
the problem is.
14:45.890 --> 14:49.310
what problems it solves, what topics you cover.
14:49.310 --> 14:52.230
And I love it if you can share something about yourself
14:52.230 --> 14:53.950
that gives you a little authority, right?
14:54.430 --> 15:00.810
So again, if you're in my programs, you get a wonderful podcast description template that
15:00.810 --> 15:01.390
you can use.
15:01.390 --> 15:04.750
And it's really geared to telling AI people.
15:05.540 --> 15:05.760
Hey.
15:06.340 --> 15:07.840
I'm your person for this.
15:08.230 --> 15:12.550
right? So be sure you spend a little bit of time updating your description, get it really good.
15:12.550 --> 15:18.310
Talk about, again, basically just like describe what you would want to, then go into who you are
15:18.310 --> 15:24.890
authority-wise, then talk about who it's for, then talk about what questions, if your ideal listener is asking, if, you know,
15:25.120 --> 15:29.060
what questions are they asking, they're in the right place, and some of your topics using your
15:29.060 --> 15:31.260
keywords, and boom, you'll have a great description.
15:31.970 --> 15:35.630
All right, number six, get your podcast mentioned across the internet.
15:35.630 --> 15:40.130
The next strategy is definitely powerful, but often honestly overlooked.
15:40.710 --> 15:43.970
So AI systems pull information from across the web.
15:43.970 --> 15:45.070
We know this, right?
15:45.070 --> 15:48.570
So when your podcast is mentioned on other websites...
15:48.770 --> 15:51.610
Other platforms, it strengthens its presence
15:51.840 --> 15:54.140
in the broader information ecosystem.
15:54.310 --> 15:55.410
Right? So...
15:55.620 --> 15:57.100
You may be wondering, like, what is that?
15:57.100 --> 16:01.460
This could be you guesting on somebody else's podcast, right?
16:01.460 --> 16:07.980
A blog feature with you in it, a newsletter mention, podcast directories, which I want
16:07.980 --> 16:12.880
to talk about, social media posts, interviews, like wherever you can show up, collaborate,
16:12.880 --> 16:13.500
serve.
16:14.340 --> 16:16.240
And people start sharing about you.
16:16.240 --> 16:17.660
Again, it builds your authority.
16:18.210 --> 16:22.490
It shows that you're used across the internet, you're mentioned across the internet.
16:22.880 --> 16:24.280
Because each mentioned
16:24.870 --> 16:28.090
again, acts as another signal that your podcast, you...
16:28.350 --> 16:34.890
exist and are part of the broader conversation, right? So I want to talk about within this podcast directories. Okay.
16:35.430 --> 16:37.830
So I recently...
16:37.990 --> 16:43.170
went into, I was just supporting one of my clients. She has over 600 podcast episodes
16:43.170 --> 16:47.130
and I was on her backend hosting platform and we were like looking at some other stuff.
16:47.130 --> 16:52.330
And I went to the distribution, it's like a distribution or directories might be something
16:52.330 --> 16:55.090
else that it's called. And I said to her,
16:55.620 --> 16:56.280
Um,
16:56.550 --> 16:59.990
you actually haven't claimed your podcast on all of these things.
17:00.740 --> 17:02.120
all of these platforms yet.
17:02.500 --> 17:05.180
She was claimed on like Apple and Spotify and that's it.
17:05.950 --> 17:06.230
Bye.
17:06.750 --> 17:12.080
She was acclaimed on our radio, on Amazon Music, on Podchaser, Pocket Cast.
17:13.060 --> 17:20.330
It's so important that we don't just go to our podcast hosting and assume that we're going to be spit out everywhere.
17:20.330 --> 17:21.180
And we are.
17:21.180 --> 17:25.800
But when we can actually claim it and put an email to it, it gives it more credibility.
17:25.800 --> 17:29.960
And if you update things like your podcast description or your cover art...
17:30.580 --> 17:33.150
it's going to spit it out quicker and update it for you.
17:33.150 --> 17:34.860
So make sure...
17:35.430 --> 17:36.250
that you have
17:36.600 --> 17:42.450
claimed all the directories. You can do this in your podcast hosting platform. So look for directories or
17:42.580 --> 17:44.840
distribution, and you'll find it in there.
17:45.990 --> 17:48.450
Okay, number seven, this one is so important and it...
17:48.640 --> 17:52.460
It definitely kind of ties in with some that we've already talked about, but
17:52.930 --> 17:55.070
Use audience language in your content.
17:55.580 --> 17:58.100
Please use audience language in your content.
17:58.530 --> 18:04.550
Don't just assume you know this or assume you have the audience language in your head.
18:05.030 --> 18:08.190
You need to do a little bit of research to figure this out because we're
18:08.710 --> 18:11.950
When we use the exact language that our audience uses,
18:12.480 --> 18:13.220
AI loves it.
18:13.670 --> 18:16.100
That's the things that they're searching in AI.
18:16.100 --> 18:18.250
They are not being super formal in AI.
18:18.250 --> 18:20.770
They are throwing in the words that they would tell you,
18:20.770 --> 18:23.430
that they would say to you, the pain points, aspirations,
18:23.650 --> 18:24.930
All of that stuff.
18:25.540 --> 18:26.780
AI tools are...
18:27.140 --> 18:32.330
consistently and constantly matching questions with content that contains similar wording.
18:32.990 --> 18:37.730
So if your audience asks things like, how do I grow my podcast audience organically?
18:38.400 --> 18:39.920
Great, I'm going to use those words.
18:40.130 --> 18:40.570
Those words.
18:41.250 --> 18:43.970
Or if your audience is asking...
18:44.340 --> 18:45.050
Um,
18:45.540 --> 18:48.500
how do I regulate my nervous system
18:49.630 --> 18:50.050
for free.
18:50.560 --> 18:52.850
Like, these are the things we need to know, right?
18:52.850 --> 18:58.500
And what I'll say is the best way that you can learn this is to have the conversations
18:58.500 --> 18:59.880
with your ideal customer, right?
18:59.880 --> 19:02.560
Not text conversations, not typing conversations.
19:02.560 --> 19:03.900
Hear the words they're saying.
19:03.900 --> 19:10.040
So we do this through voice messages on Instagram and social platforms, jumping on a Zoom coffee
19:10.040 --> 19:15.420
with them, getting in person with them live, going to conferencing networking experiences,
19:15.420 --> 19:17.780
things like that, and asking the questions, right?
19:17.780 --> 19:18.960
Listening, listening.
19:19.650 --> 19:25.770
with listening so well with our entrepreneur ears to what they're saying. And then using those exact
19:25.770 --> 19:30.690
phrases in your episode titles, your show notes, your blog posts, your podcast descriptions.
19:31.490 --> 19:33.250
Any marketing material, really,
19:34.180 --> 19:36.180
it's gonna be huge for you, right?
19:36.180 --> 19:38.610
So when your content mirrors the language
19:38.610 --> 19:40.160
your audience is using,
19:40.160 --> 19:43.560
it becomes far more likely to match AI search queries
19:43.710 --> 19:45.270
then just
19:45.470 --> 19:46.100
Like,
19:46.560 --> 19:47.400
Self-led.
19:47.680 --> 19:51.260
content and self-led phrases and keywords. So, so important.
19:52.450 --> 19:54.330
I've talked about that a lot if you've been here, so...
19:55.040 --> 19:56.110
All right, number eight.
19:56.670 --> 19:58.430
So this is a good one.
20:00.070 --> 20:04.080
with a caveat. So repurpose your podcast content across platforms.
20:04.960 --> 20:06.330
Let's talk about this one.
20:06.530 --> 20:10.770
So repurposing your podcast content definitely helps with AI indexing.
20:10.770 --> 20:15.860
When your podcast appears in multiple formats, and I'll share what I mean here, it creates
20:15.860 --> 20:17.710
more entry points for discovery, right?
20:17.710 --> 20:21.770
So for example, maybe you have a blog post, you have a YouTube video, you have a LinkedIn
20:21.770 --> 20:25.790
post, a Pinterest pin, an email newsletter, things like that.
20:26.100 --> 20:33.050
Each piece of content reinforces the topic and points that points back to you, your podcast, your expertise, all of those things.
20:33.050 --> 20:39.570
And it really kind of creates a network of signals that helps AI understand that your content is about XYZ.
20:40.190 --> 20:40.600
So,
20:40.900 --> 20:41.740
That's great.
20:42.180 --> 20:42.980
However,
20:43.300 --> 20:44.760
I want to say that
20:45.540 --> 20:48.240
I don't want you to feel like you have to do this.
20:48.550 --> 20:49.510
right now.
20:49.950 --> 20:53.530
And it's the only way to get indexed by AI because...
20:53.990 --> 20:59.250
If you don't have the bandwidth, if you don't have the team, if you don't have the time and the capacity to...
20:59.780 --> 21:01.350
Do all of those platforms?
21:01.670 --> 21:02.810
you're gonna show up,
21:03.460 --> 21:04.090
It just...
21:04.340 --> 21:10.030
exhausted, right? Then you're going to give up. It's not worth it. If you have the support and if
21:10.030 --> 21:15.630
you have the time and the capacity, go for it. Yes, for sure. But I'd never, ever, ever want
21:16.130 --> 21:20.890
my students for sure, or anybody, really any podcaster to feel like you have to be everywhere
21:20.890 --> 21:22.970
and then you get burned down and then you give up.
21:23.350 --> 21:25.180
It's just not, it's not worth it.
21:25.510 --> 21:26.070
So,
21:26.330 --> 21:30.300
If you feel like, wow, that's a lot of places, you know, to show up.
21:31.100 --> 21:31.990
Pick one or two.
21:32.230 --> 21:34.410
Focus on those, become a master of those.
21:35.170 --> 21:36.080
Because,
21:36.900 --> 21:41.500
your content is going to look better because you have more time and more capacity to pour into that, right?
21:42.660 --> 21:44.110
And then with time, maybe you'll expand.
21:44.110 --> 21:47.640
Maybe you'll be able to grow a team, get a VA who can support you with those things.
21:47.640 --> 21:52.020
But don't feel like you have to just because I said it and because AI is, it's not the
21:52.020 --> 21:54.280
only way AI is going to index your content.
21:54.280 --> 21:55.420
So just hear me out on that.
21:56.320 --> 21:59.520
Okay, so number nine, this one is surprising, but...
21:59.810 --> 22:00.490
Let's talk about it.
22:00.490 --> 22:02.750
Encourage reviews and public mentions.
22:02.750 --> 22:07.390
Okay, so maybe it's not surprising, but you've heard me talk about reviews before, right?
22:07.390 --> 22:12.290
How do they necessarily grow the podcast or get you charting better?
22:12.290 --> 22:13.110
Not really.
22:13.110 --> 22:14.090
Not necessarily.
22:14.090 --> 22:14.430
Not necessarily.
22:14.880 --> 22:15.120
Bye.
22:15.680 --> 22:19.940
It's a new discovery that we're finding out that reviews are actually great for AI.
22:19.940 --> 22:21.840
AI likes to see their reviews.
22:21.840 --> 22:26.380
It likes to see that people are engaging, interacting, that we're getting five-star reviews.
22:26.380 --> 22:27.680
Hopefully not one-star reviews.
22:27.680 --> 22:28.860
I don't know that you'll get.
22:29.380 --> 22:31.240
recommended if that's the case, but
22:32.130 --> 22:35.790
We want to be using those to support discoverability, right?
22:36.740 --> 22:38.000
That's really exciting.
22:38.590 --> 22:43.750
So when people leave reviews for your podcast, they often include, again, keywords, descriptions
22:43.750 --> 22:45.930
that reinforce what your show talks about, right?
22:45.930 --> 22:47.710
So for instance...
22:48.130 --> 22:50.490
I definitely have seen reviews that say,
22:50.750 --> 22:55.690
this podcast helped me grow my email list directly from my podcast or something like that.
22:55.690 --> 22:58.810
Somebody else is giving keywords that I didn't even have to, right?
22:58.810 --> 23:04.570
So these words, again, going back to kind of that signal, give an additional signal to AI systems.
23:04.570 --> 23:11.090
And they also create great social proof, which increases the likelihood that your podcast will be recommended.
23:11.810 --> 23:12.930
Right?
23:13.310 --> 23:18.410
If you've been with me and you know that I've kind of been like, oh, I don't know, like there's a good place for them.
23:19.650 --> 23:21.970
I'm maybe switching my tone a little bit and that's okay.
23:21.970 --> 23:22.570
We can do that,
23:22.570 --> 23:22.850
right?
23:22.850 --> 23:23.650
That,
23:24.000 --> 23:31.920
Maybe there is a place for reviews and it is okay to ask for them and do maybe like a little marketing blitz to get them from time to time.
23:32.320 --> 23:38.240
All right. The last one is to treat your podcast like a knowledge resource. And I love this one. So
23:38.590 --> 23:41.310
This is definitely a little bit more of a mindset shift.
23:42.210 --> 23:43.990
The podcast that AI does
23:44.160 --> 23:49.260
is recommending most often are the ones that function like a knowledge base.
23:49.470 --> 23:50.090
4
23:50.950 --> 23:52.070
the ideal listener.
23:52.290 --> 23:53.430
Okay, meaning,
23:53.760 --> 23:56.400
They answer questions, they teach clear concepts,
23:56.740 --> 23:58.340
They provide useful frameworks.
23:58.340 --> 23:59.760
And so...
24:00.290 --> 24:04.870
When I say these things, maybe you're thinking, well, I have more of like a spirituality-based
24:04.870 --> 24:05.070
one.
24:05.070 --> 24:05.890
How do I do that?
24:06.210 --> 24:08.670
you still have that, you're still answering questions,
24:08.670 --> 24:11.110
you're still teaching concepts, you're still,
24:11.110 --> 24:13.450
technically you probably have frameworks,
24:13.450 --> 24:16.250
maybe you just don't have them fleshed out and put together.
24:16.610 --> 24:17.210
but you do.
24:17.210 --> 24:19.810
It does not matter if you have a
24:19.970 --> 24:24.970
podcast that's teaching very strategic business things or if you have more of a spirituality podcast
24:25.700 --> 24:31.740
When your podcast consistently solves real problems, it becomes a valuable source of
24:31.740 --> 24:32.280
information.
24:32.280 --> 24:38.440
And that's exactly the type of content AI systems are designed to recommend to surface,
24:38.440 --> 24:38.740
right?
24:39.460 --> 24:44.180
The clearer and more helpful your episodes are, the more likely they are to show up in recommendations.
24:44.930 --> 24:45.750
It's just how it works.
24:46.110 --> 24:46.310
Okay.
24:47.200 --> 24:48.040
All right, so in closing,
24:48.800 --> 24:49.940
AI Discoveries
24:50.180 --> 24:56.220
only going to grow. We know this, right? We can't even deny it. And more people are using tools like
24:56.610 --> 25:01.690
perplexity, clawed, Google's AI search results, voice search,
25:02.210 --> 25:07.810
to get recommendations. So that means podcast discovery is no longer limited to Apple and
25:07.810 --> 25:09.510
Spotify algorithms, right?
25:10.270 --> 25:14.690
which is exciting. Your podcast now lives in the broader ecosystem of the internet.
25:14.850 --> 25:18.930
So the more clear your content communicates what it's about, the easier it becomes for
25:18.930 --> 25:22.450
AI systems to understand, index, and then recommend it.
25:23.360 --> 25:24.280
So here's what I'll say.
25:24.280 --> 25:29.260
Even if you start implementing just a few of these strategies we talked about today, you'll be...
25:29.510 --> 25:30.530
in a position.
25:30.720 --> 25:31.860
to start getting your podcast.
25:32.450 --> 25:36.450
recommended, right? So it takes time. You don't have to do all of these things right now.
25:36.450 --> 25:41.610
Start chipping away, right? Start focusing on what you can and implement it. Okay, friend,
25:41.610 --> 25:45.510
if you love today's episode, which I had so much fun sharing this and teaching it,
25:45.510 --> 25:50.190
I have more coming your way, but I would love, love, love if you got on my newsletter.
25:50.190 --> 25:55.470
If you liked this, get on my newsletter because I give little tidbits like this all the time.
25:55.470 --> 25:59.470
So you can go to podcastmarketinghub.com forward slash subscribe to get on there.
25:59.470 --> 26:05.890
My newsletter is not your boring newsletter. I include tons of industry updates so that you,
26:05.890 --> 26:08.270
as a podcaster, don't have to worry about them.
26:08.670 --> 26:09.510
I just tell you them.
26:09.510 --> 26:16.630
I include networking events and opportunities, resources, products, all the things that you
26:16.630 --> 26:19.990
need as a podcaster and a little bit of humor and fun and all the things.
26:19.990 --> 26:24.450
So again, podcastmarketinghub.com forward slash subscribe to get on my newsletter.
26:24.450 --> 26:25.730
Would love to have you over there.
26:26.240 --> 26:27.100
Thank you for being here.
26:27.100 --> 26:31.700
I cannot wait to continue to serve and share more about the,
26:32.000 --> 26:36.820
how to grow your podcast, how to market your podcast, how to use it as part of your business
26:36.820 --> 26:38.760
and get more ROI out of it, right?
26:39.110 --> 26:41.210
All right. Thanks so much for being here. We'll talk soon.
Subscribe & Review
If you loved this episode, don’t forget to hit subscribe and leave a review! Reviews help more podcasters like you discover this show.
