Episode 69: Pinterest for Podcasters: How to Grow Your Podcast Without Posting 15x a Day with Andi Smiley

Written By Kylee Chandler

Pinterest for Podcasters: How One Pin a Day Grew a Podcast by 74% in One Year (with Andi Smiley)

Listen on Apple Podcast | Listen on Spotify | Watch on YouTube

What if you could grow your podcast without showing up on social media every single day?

That’s exactly what Andi Smiley has done with Pinterest, and in this episode of Podcast Growth Tools, we dive into her entire strategy.

I've been Pinterest-curious for a while now. I mentioned it in my newsletter, started experimenting on my own, and immediately had a million questions: How long does it take to see results? How many pins do I actually need to post? Should I use video or static images? Where should the pins link to? Is Pinterest even worth it for podcasters?

When one of my clients pointed me toward Andi, the host of the Friendly Podcast Guide Podcast and a Pinterest strategist who works specifically with podcasters, I knew we needed to have this conversation.

Andi started with just one pin per week. One year later, her podcast had grown by 74% and she'd added over 200 email subscribers, with Pinterest as her primary marketing channel. No Instagram hustle. No daily content treadmill. Just consistent, strategic pinning.

If you've been wondering whether Pinterest belongs in your podcast marketing strategy, this episode answers every question you didn't even know you had.

Here's a glance to the episode:

  • Why Pinterest rewards podcasters more than almost any other platform

  • The real timeline for Pinterest results: what to expect at 1 month, 3 months, 6 months, and 1 year

  • How Andi grew her podcast 74% and added 200+ email subscribers with just one pin per day

  • How long it actually takes to batch a week's worth of pins (the answer might surprise you)

  • Where your pins should link: your website, YouTube, Spotify, or Apple Podcasts

  • Static pins vs. video pins vs. carousel pins: what's actually working for podcasters

  • How Pinterest SEO differs from Google SEO and why that matters for your keywords

  • How to use Pinterest Trends and the search bar to find what your audience is actually searching for

  • Why Pinterest works best for evergreen content and how to tell if your podcast is a good fit

  • The 70% stat: why Pinterest is especially powerful for podcasters with a female audience

  • How to track your Pinterest results and which metrics actually matter (hint: it's outbound clicks)

  • Whether you need a scheduling tool like Tailwind or if Pinterest's native scheduler is enough

  • How Andi uses AI to generate SEO keyword ideas and then validates them inside Pinterest

Timestamps:

  • 04:02: Why Pinterest works so well for podcasters

  • 05:32: The power of evergreen content on Pinterest (pins that work for a year+)

  • 07:27: How long it takes to batch a week's worth of pins

  • 09:35: The real timeline: how long to see Pinterest results

  • 11:22: Andi's results: 74% podcast growth, 200+ email subscribers in one year

  • 12:03: One pin a day vs. 15 pins a day: what actually works

  • 13:05: Can you reuse templates? How many do you need?

  • 15:02: Where should your pins link? (The gold standard answer)

  • 16:17: Does Pinterest punish you for taking a break?

  • 18:32: How to track your Pinterest results

  • 19:57: The most important Pinterest metric for podcasters

  • 22:04: Should your audience know it's a podcast episode?

  • 25:03: Static pins vs. video pins: what's working right now

  • 27:00: Getting started: Andi's advice for beginners

  • 28:54: Which podcasts are the best fit for Pinterest (and which aren't)

  • 30:34: The Pinterest audience: 70% women in the U.S.

  • 32:36: How to use Pinterest Trends and the search bar for keyword research

  • 38:00: Pinterest boards: how to organize them for your podcast

  • 40:00: Tailwind vs. native Pinterest scheduling

  • 41:20: How Andi uses AI for Pinterest SEO keyword research

If You're Asking These Questions, You're in the Right Place:

  • Is Pinterest worth it for growing my podcast?

  • How many pins per day do I actually need to post?

  • How long does it take to see results from Pinterest?

  • Should I use static pins or video pins for my podcast?

  • Where should my Pinterest pins link — my website, Apple Podcasts, or Spotify?

  • How do I do keyword research specifically for Pinterest?

  • Can I batch Pinterest content and schedule it in advance?

  • Is Pinterest better than Instagram for podcast growth?

Why Pinterest Works So Well for Podcasters

Most social media platforms reward recency. You post, it gets seen for a day or two, and then it disappears. Pinterest is the opposite.

Pinterest is a search engine first. When someone searches "how to grow a podcast" or "marketing tips for entrepreneurs," your pin can show up months or even years after you posted it. Andi shared that she has pins from over a year ago that are still bringing in new leads and listeners today.

This makes Pinterest and podcasting a natural match. Most podcast episodes are evergreen — the advice you gave six months ago is still relevant. And Pinterest rewards that kind of content by continuing to surface it to new people long after you hit publish.

The other key difference is that Pinterest users are there to take action. They are searching, clicking, and learning, not just scrolling for entertainment. That means when someone finds your pin, they're already in a mindset to click through, listen, and engage.

The Real Timeline for Pinterest Results

Andi was refreshingly honest about this: Pinterest is a long game. Here's the realistic timeline she shared:

Month 1 is about laying groundwork. You're setting up your account, getting your first pins out, and building your board structure. Don't expect much here.

Months 2–3 are when things start to pick up. You'll see impressions growing and maybe some early clicks.

Month 6 is when you will likely start seeing real, measurable traction, including consistent outbound clicks, new listeners finding your show, and email signups.

At the one-year mark, Andi's podcast had grown by 74% and she'd gained over 200 email subscribers, with Pinterest as her main marketing channel. And she started with just one pin per week before eventually scaling to one pin per day.

The beauty of this timeline is that it mirrors podcasting itself. If you already understand the long game of building a podcast, you'll have the patience Pinterest requires.

How Many Pins Do You Actually Need to Post?

This was one of my biggest questions. I'd taken Jenna Kutcher's Pinterest course and heard recommendations of 10 to 15 pins per day. I was doing six or seven and still finding it overwhelming, even with AI and professional templates.

Andi's approach is different: one pin per day, done really well. She focuses on making sure each pin has strong Pinterest SEO, looks clean, and links to the right place. That one-pin-per-day strategy, combined with consistency, is what produced her 74% growth.

She can batch a full week of pins in about 45 minutes on a Monday. And when she first started, she was only doing one pin per week. Even that produced noticeable results after a couple of months.

The takeaway: you don't need to post 15 pins a day. Start with one per week. Scale to one per day when you're comfortable. Consistency matters more than volume.

Where Should Your Pinterest Pins Link?

Andi's recommendation: your own website is the gold standard.

When you claim your website on Pinterest, the platform recognizes that you own the content and gives it a boost in distribution. This is especially powerful if you have blog-style show notes on your website. The pin drives traffic to your blog, which has your podcast player, your email opt-in, and your offers all in one place.

That said, she's flexible about this. If your current goal is growing your YouTube subscribers, send some pins to YouTube. If you want Apple Podcast downloads, link there sometimes. But for the best Pinterest performance, your own website wins.

Static Pins vs. Video Pins: What's Working for Podcasters

This one depends on your audience, but Andi shared some helpful patterns from her own experience and her clients':

Static pins have been the most consistent performer for her personally. They're also the easiest to batch and template.

Video pins have worked well for some of her clients, particularly in the personal development space. Solo talking-to-camera clips tend to perform better than split-screen interview clips on Pinterest.

Carousel-style pins (which Pinterest auto-plays as a slideshow) have shown strong results for clients who already create carousel content for Instagram. It's easy to repurpose.

Her advice: start with static pins since they're the simplest to create and scale. Test video once you have your system down.

Pinterest SEO: How It Differs from Google

One of the most valuable parts of this conversation was Andi's breakdown of how Pinterest SEO works differently than Google SEO.

For example, on Google, people search "how to grow a podcast audience." On Pinterest, they're more likely to search "how to grow a podcast" or "podcast marketing" — shorter, slightly different phrasing.

Andi's keyword research process combines AI and Pinterest's own tools. She uses a custom AI bot to generate a broad list of potential SEO keywords for a podcast topic. Then she takes every keyword and manually checks it in two places: Pinterest Trends (to see search volume over time) and the Pinterest search bar (to see what auto-complete suggestions come up). The Pinterest data is what she actually uses because it reflects what real people are searching for on the platform.

This is a small but important distinction: what works for Google SEO may not be exactly what works for Pinterest SEO. The search bar dropdown is your best free research tool.

Is Pinterest Right for YOUR Podcast?

Not every podcast is a perfect fit. Andi shared a simple test: would someone click on a pin six months from now for an episode you published today and still get value from it?

Great fit for Pinterest: Evergreen, how-to, educational, strategy-based, personal development, parenting, health and wellness, business, anything where the content stays relevant over time.

Not ideal for Pinterest: Daily news podcasts, highly timely or trending content, pop culture commentary that has a short shelf life.

The audience factor: About 70% of Pinterest users in the U.S. are women. If your podcast targets women, which is the case for most of the podcasters I work with, Pinterest is an especially strong channel.

Andi has a free resource called "Is Pinterest Right for Your Podcast?" that walks you through the assessment. I'll link it below.

Getting Started: Andi's Advice for Beginners

If you're Pinterest-curious and want to give it a try, here's Andi's starter framework:

Set up a Pinterest business account (not personal — you need the analytics). Claim your website. Create boards that align with your podcast topics. Start with one pin per week using a template from Canva or your own brand kit. Use Pinterest-specific SEO keywords in your pin title, description, and tagged topics. Link to your blog show notes. Be patient and consistent for at least three months before evaluating results.

You can schedule pins up to a month in advance using Pinterest's native scheduler — no paid tool required. Andi uses Pinterest's built-in scheduling instead of Tailwind because it gives her access to tagged topics and product tagging that third-party tools don't support.

Your Next Steps

If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter → here

Grab the show notes template and podcast marketing playbook → here

Resources & Links

Connect with Andi

Connect with Kylee

Let’s Connect!

Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.

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    Kylee Chander: All right. So a few weeks ago, I sent out a newsletter that was talking about how I'm

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    Kylee Chander: kind of Pinterest curious, and I wanted to learn and kind of experiment with Pinterest to see if I

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    Kylee Chander: could use it to grow my podcast. And so the feedback and the response I got from you, anyone

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    Kylee Chander: on my newsletter was so good. So many people were like, okay, I'm Pinterest curious, or I've been

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    Kylee Chander: playing around with it. And one of my clients actually sent me this woman's name, Andy Smiley.

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    Kylee Chander: And she said, she is amazing.

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    Kylee Chander: kind of like the Pinterest girl for podcasters. And I was like, okay, we need to talk. I have so

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    Kylee Chander: many questions. And the fun part about having Andy on is that because I've been experimenting

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    Kylee Chander: with Pinterest, and so I really understand like the main questions that podcasters who are

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    Kylee Chander: dabbling in Pinterest might have, I was able to ask her those. So this podcast episode is so good

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    Kylee Chander: and so juicy. So Andy is the host of the Friendly Podcast Guy podcast, and she talks all about

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    Kylee Chander: honestly, different ways to start and grow your podcast. So as you can imagine, her and I had a

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    Kylee Chander: lot to talk about. We specifically focused on how to use Pinterest for podcasters, right?

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    Kylee Chander: So you're going to love this episode because she's going to dive into the things that I was

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    Kylee Chander: wondering, like,

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    Kylee Chander: Forever.

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    Kylee Chander: to actually make this work for us?

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    Kylee Chander: How long till we start to see results?

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    Kylee Chander: What's the right way to go about a Pinterest strategy?

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    Kylee Chander: There's so many things, so many things that I was just like, our podcast video clips working

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    Kylee Chander: better than static images. So many things. I literally was just like going with the flow,

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    Kylee Chander: asking all the questions that I was wondering. And I think

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    Kylee Chander: I have a very strong feeling that they're going to be the same questions that you probably

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    Kylee Chander: are wondering if you are Pinterest curious or have been on it for a while and want to

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    Kylee Chander: see it grow.

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    Kylee Chander: You're going to love this episode.

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    Kylee Chander: We literally give you strategies you can use, things you can focus on.

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    Kylee Chander: And she answers, how often do we actually have

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    Kylee Chander: to be posting to see results?

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    Kylee Chander: And she gives us some case studies.

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    Kylee Chander: So you're going to love it.

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    Kylee Chander: Please help me welcome Andy.

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    Kylee Chander: You're going to love her so much.

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    Kylee Chander: I had the honor of going on her podcast.

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    Kylee Chander: So be sure to check that out as well.

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    Kylee Chander: Not just what episode I dropped, but industry insights, things I'm testing, trying.

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    Kylee Chander: So many things, events happening.

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    Kylee Chander: So if you're not on my newsletter, you probably should get on there. You can jump on at podcastmarketinghub.com

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    Kylee Chander: forward slash subscribe. I send out a weekly newsletter and it is my pride and joy. I love

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    Kylee Chander: it. And I hope you will too. All right, let's dive into the episode.

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    Kylee Chandler: One.

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    Kylee Chander: Hello, Andy. Welcome to the show. I'm so excited to have you here.

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    Kylee Chander: I am so excited, too.

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    Kylee Chander: This is going to be...

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    Andi Smiley: a really fun conversation. I love talking to podcasters, especially other people that help

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    Andi Smiley: podcasters. So,

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    Kylee Chander: This is going to be fun.

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    Kylee Chander: I know, I know. Well, and you know what, the fun backstory about, you know, you falling into my world and me reaching out and wanting to chat with you is, first of all, I am almost to my third trimester of pregnancy with my second kid.

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    Kylee Chander: And I'm like, I can't do the social media thing. And so I've been like dabbling in Pinterest. I've been talking to my audience about pregnancy.

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    Kylee Chander: Pinteresting for podcasters.

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    Kylee Chander: And then one of my clients was like, have you checked out Andy?

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    Kylee Chander: She's all about this.

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    Kylee Chander: Like you need to,

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    Kylee Chander: you need to get to know her.

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    Kylee Chander: And immediately I was like,

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    Kylee Chander: well,

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    Kylee Chander: we need to have a conversation.

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    Kylee Chander: I want to know all the things.

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    Kylee Chander: So,

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    Kylee Chander: I'm so excited.

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    Kylee Chander: So tell me...

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    Kylee Chander: Why Pinterest? Why Pinterest for podcast growth specifically? Like, how did you fall into that?

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    Andi Smiley: Totally. Okay, so...

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    Andi Smiley: Why Pinterest is honestly because it is easier, in my opinion, at least, because I don't have

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    Andi Smiley: to show up every day.

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    Andi Smiley: So like from like a,

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    Andi Smiley: makes my life easier standpoint, I can batch.

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    Andi Smiley: Like over Christmas or before Christmas, I think I batched.

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    Andi Smiley: four weeks worth of pins.

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    Andi Smiley: And had them all pinned out.

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    Andi Smiley: And I didn't have to do any marketing during, like, the week leading up to Christmas, the week of Christmas, and the week after Christmas.

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    Andi Smiley: Like, I was done.

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    Andi Smiley: Like, I didn't have to do anything.

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    Andi Smiley: It was glorious.

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    Andi Smiley: And that—so, like—

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    Andi Smiley: There's that aspect of it that's really nice.

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    Andi Smiley: The other aspect that's really nice, especially for podcasters, is Pinterest is...

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    Andi Smiley: just rewards podcasters because most podcasters, I will say rewards most podcasters, um,

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    Andi Smiley: - 'Cause.

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    Andi Smiley: Pinterest is really good for evergreen.

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    Andi Smiley: So if you have stuff that's going to be relevant six months from now,

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    Andi Smiley: Perfect, because Pinterest

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    Andi Smiley: is a, it's kind of a snowball effect.

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    Andi Smiley: So you'll put pins out

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    Andi Smiley: Today, like I have a pin go every day.

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    Andi Smiley: The pin that went out today is not going to like go viral tomorrow, but it's going to

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    Andi Smiley: stay relevant and people, Pinterest is going to keep showing it to people for the next

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    Andi Smiley: year.

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    Andi Smiley: Oh, wow.

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    Andi Smiley: Like,

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    Andi Smiley: It's not even like for the next week.

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    Andi Smiley: Like I have pins that I...

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    Andi Smiley: posted last year,

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    Andi Smiley: more than a year ago, that are still bringing me new leads.

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    Andi Smiley: Like, it's not...

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    Andi Smiley: So it's definitely not a viral thing.

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    Andi Smiley: Like you're not going to go viral on Pinterest, but it is the longevity of Pinterest is just amazing.

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    Andi Smiley: And then the other thing about Pinterest that's really nice compared to other social media is that people...

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    Andi Smiley: that use Pinterest are there to take action.

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    Andi Smiley: They're there to click.

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    Andi Smiley: They're there to learn.

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    Andi Smiley: They're there to like,

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    Andi Smiley: Take...

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    Andi Smiley: Like,

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    Andi Smiley: How do I say this?

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    Andi Smiley: They're there to...

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    Andi Smiley: not just be entertained.

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    Andi Smiley: They're there to do something about what they're like.

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    Andi Smiley: They're searching, they're clicking, they're learning.

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    Andi Smiley: And that is, that's the goal.

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    Andi Smiley: You don't have to try and stop the scroll, right?

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    Andi Smiley: That's, I feel like that's something that a lot of people say on Instagram.

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    Andi Smiley: a lot of Pinterest content is searched for.

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    Andi Smiley: So they're like,

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    Andi Smiley: How to Grow a Podcast.

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    Andi Smiley: And then they'll find one of my pins and then they'll find my episode.

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    Andi Smiley: They'll listen to it.

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    Andi Smiley: And then they'll be like,

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    Andi Smiley: Oh,

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    Andi Smiley: I really like her.

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    Andi Smiley: I'll go follow her.

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    Andi Smiley: podcast and listen to everything that she's ever done. That's the goal, right?

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    Kylee Chander: Okay. I love this so much. And I'm all about longevity. I mean, I have my clients do show

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    Kylee Chander: like blog style show notes because we want to feed the algorithm, but it is not an overnight

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    Kylee Chander: game either. And we were, I was just chatting with them. Okay. I have to know.

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    Kylee Chander: How long did it take you to sit down and create four weeks of him?

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    Kylee Chander: like Pinterest posts though.

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    Andi Smiley: That's a good question.

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    Andi Smiley: So...

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    Andi Smiley: Because I've been doing it for a while at this point, um...

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    Andi Smiley: It kind of depends.

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    Andi Smiley: Like, so on Mondays, on a normal week, I usually do a week's worth of pins on Monday.

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    Andi Smiley: So, because Monday is my big heavy, like, I do all of my work on Mondays mostly because

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    Andi Smiley: my husband doesn't work on Mondays.

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    Andi Smiley: And so...

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    Andi Smiley: I can sit down and do a week's worth of pins in...

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    Andi Smiley: like 45 minutes, which is so like seven pins. So like, but I have like all of my templates set up,

    08:19.520 --> 08:24.240

    Andi Smiley: you know, I have all of my, like, like I've done it for long enough now that it really isn't that

    08:24.240 --> 08:27.960

    Andi Smiley: big of a deal. Um, but truly if you are like,

    08:28.510 --> 08:31.850

    Andi Smiley: I need some help just getting started getting the ball rolling.

    08:32.160 --> 08:37.100

    Andi Smiley: Canva has like templates that you can use, or if you're like, I don't even want to do

    08:37.100 --> 08:38.100

    Andi Smiley: that.

    08:38.100 --> 08:42.160

    Andi Smiley: Like, come talk to me and I can help you make your first like months worth of pins.

    08:42.160 --> 08:46.000

    Andi Smiley: Like one of the, one of the services that I offer is it's called Pinterest, uh, VIP

    08:46.000 --> 08:47.000

    Andi Smiley: setup.

    08:47.000 --> 08:48.840

    Andi Smiley: And I like literally do everything for you because that's kind of.

    08:49.050 --> 08:51.820

    Andi Smiley: The scariest part for a lot of people is...

    08:52.070 --> 08:56.230

    Andi Smiley: just setting it all up. After that, they're like, no, I can keep up with it. I just...

    08:56.660 --> 08:57.710

    Andi Smiley: It's too scary to start.

    08:57.710 --> 08:58.610

    Andi Smiley: And I'm like, that's valid.

    08:58.610 --> 09:00.350

    Andi Smiley: That's why I created that.

    09:00.350 --> 09:04.410

    Andi Smiley: Because it can be a little bit daunting, but once you're in it and you like...

    09:05.030 --> 09:05.630

    Andi Smiley: It's glorious.

    09:05.630 --> 09:09.110

    Andi Smiley: It's just so much less...

    09:09.660 --> 09:10.630

    Andi Smiley: pressure at

    09:11.110 --> 09:15.040

    Andi Smiley: In my opinion, for me, for my personality, for the way that I like to market, I'm not

    09:15.780 --> 09:16.580

    Andi Smiley: It's just...

    09:17.090 --> 09:19.090

    Andi Smiley: best. It's just the best way to do it for me.

    09:19.540 --> 09:26.070

    Kylee Chander: Oh, okay. I have so many questions because I started dabbling with Pinterest, I suppose,

    09:26.070 --> 09:30.470

    Kylee Chander: maybe a month and a half ago or something. So that's why it's like all of these are coming

    09:30.470 --> 09:35.450

    Kylee Chander: to my mind. First of all, how long does it take to start to see traction with your pins?

    09:35.450 --> 09:37.530

    Andi Smiley: Good question. Okay. So...

    09:37.990 --> 09:40.300

    Andi Smiley: What I will say is the first...

    09:40.830 --> 09:43.870

    Andi Smiley: The first month you're laying groundwork, you're not going to see very much.

    09:43.870 --> 09:48.870

    Andi Smiley: The first two to three months is when you're going to start to see it pick up.

    09:48.870 --> 09:53.490

    Andi Smiley: The first six months is when you're probably going to start to see things really start to

    09:53.490 --> 09:53.730

    Andi Smiley: work.

    09:53.730 --> 09:54.710

    Andi Smiley: And then...

    09:54.980 --> 09:59.080

    Andi Smiley: At about a year, I feel like, is when you're like, oh my gosh, this is amazing.

    09:59.080 --> 09:59.980

    Andi Smiley: This works so well.

    10:00.960 --> 10:06.780

    Andi Smiley: That's another reason why Pinterest and podcasters work really well together because podcasters also know it's a long game, right?

    10:06.780 --> 10:08.620

    Andi Smiley: And Pinterest is definitely a long game.

    10:08.620 --> 10:10.080

    Andi Smiley: So I feel like...

    10:10.500 --> 10:11.440

    Andi Smiley: It's just one of those things.

    10:11.440 --> 10:15.120

    Andi Smiley: Like, truly, I started consistently doing pins and,

    10:15.420 --> 10:17.890

    Andi Smiley: Like I dabbled for a while, like you were saying.

    10:17.890 --> 10:20.710

    Andi Smiley: And I finally was like, no, I'm going to consistently do...

    10:21.090 --> 10:22.490

    Andi Smiley: I started with just one pin a week.

    10:22.490 --> 10:23.710

    Andi Smiley: Like it was nothing crazy.

    10:23.710 --> 10:26.250

    Andi Smiley: Last year, last...

    10:26.530 --> 10:28.390

    Andi Smiley: March, actually. And...

    10:28.960 --> 10:29.660

    Andi Smiley: Um,

    10:29.890 --> 10:34.730

    Andi Smiley: I just looked at all of my stats because it had been a year and my podcast has grown 74%

    10:34.730 --> 10:35.790

    Andi Smiley: in the past year.

    10:35.790 --> 10:41.450

    Andi Smiley: And I've had more than 200 email subscribers added to my list in the past year.

    10:41.990 --> 10:44.010

    Andi Smiley: And Pinterest is my main form of marketing.

    10:44.010 --> 10:44.610

    Andi Smiley: So it's like,

    10:44.990 --> 10:47.950

    Andi Smiley: works. You just have to be patient and you just have to

    10:48.320 --> 10:49.120

    Andi Smiley: Be consistent.

    10:49.120 --> 10:50.760

    Andi Smiley: Now I'm up to...

    10:51.010 --> 10:52.610

    Andi Smiley: Like I don't still just do one pin a week.

    10:52.610 --> 10:54.210

    Andi Smiley: Now I'm up to one pin a day.

    10:54.630 --> 10:57.070

    Andi Smiley: But truly, if you talk to Pinterest experts,

    10:57.510 --> 11:01.230

    Andi Smiley: most say that you should be doing like way more than that. Like,

    11:01.310 --> 11:02.150

    Andi Smiley: 10 pins a day.

    11:02.150 --> 11:04.030

    Andi Smiley: So even with just like,

    11:04.510 --> 11:06.050

    Andi Smiley: My minimal still...

    11:06.430 --> 11:09.070

    Andi Smiley: My show is growing because of Pinterest, so...

    11:09.670 --> 11:10.210

    Andi Smiley: That's...

    11:11.490 --> 11:22.970

    Kylee Chander: Oh my gosh. Okay. So that was a question. I was like, what results have you seen? So your podcast grew by 74%. You've seen 200% or 200 subscribers, you know, come into your email list from Pinterest, which is so cool.

    11:23.140 --> 11:29.280

    Kylee Chander: I wanted to know that because like I've taken Jenna's Pinterest, Jenna Kutcher's Pinterest course.

    11:29.280 --> 11:35.300

    Kylee Chander: She reckons 15 posts a day. Andy, it was, and I was like, I think I was doing six or seven

    11:35.300 --> 11:41.840

    Kylee Chander: posted like the last month and a half. And I was like, I can't see it is, it is so time consuming

    11:41.840 --> 11:47.920

    Kylee Chander: even using AI, even having my, one of my best friends is a professional group graphic designer

    11:47.920 --> 11:52.720

    Kylee Chander: and gave me beautiful templates. And it's still so time consuming. I'm like,

    11:52.930 --> 11:53.850

    Kylee Chander: I don't know.

    11:54.310 --> 11:55.010

    Andi Smiley: Yeah, no, no.

    11:55.010 --> 11:56.510

    Andi Smiley: I do not do that many a day.

    11:56.510 --> 11:57.970

    Andi Smiley: Like, that's not...

    11:57.970 --> 11:58.110

    Andi Smiley: Okay.

    11:58.110 --> 11:58.750

    Andi Smiley: For me...

    11:58.750 --> 11:58.910

    Andi Smiley: Okay.

    11:58.910 --> 12:03.390

    Andi Smiley: Like, in a perfect world where we don't have, like, a million other things going, sure.

    12:03.390 --> 12:06.810

    Andi Smiley: But, like, for me, especially right now, because...

    12:07.200 --> 12:08.620

    Andi Smiley: like we talked about before we started,

    12:08.620 --> 12:09.780

    Andi Smiley: like we're both moms.

    12:09.780 --> 12:12.220

    Andi Smiley: We both have so much going on.

    12:12.220 --> 12:13.720

    Andi Smiley: Like I have three tiny children.

    12:13.720 --> 12:15.040

    Andi Smiley: I guess they're not tiny anymore.

    12:15.040 --> 12:15.300

    Andi Smiley: Eight,

    12:15.300 --> 12:15.780

    Andi Smiley: four and six,

    12:15.780 --> 12:16.760

    Andi Smiley: but like,

    12:16.990 --> 12:20.450

    Kylee Chander: So there's their heartbeats and their little heartbeats that you have to take care of.

    12:20.450 --> 12:20.730

    Andi Smiley: Yeah.

    12:20.730 --> 12:22.230

    Andi Smiley: They are not self-sufficient.

    12:22.690 --> 12:29.350

    Andi Smiley: by any stretch of the imagination. And so what I say is instead of doing, you know, 15 pins a day,

    12:29.350 --> 12:36.070

    Andi Smiley: I just make sure that my one pin has all of the Pinterest SEO mixed in. It looks nice. It's like

    12:36.580 --> 12:38.960

    Andi Smiley: I do everything I can for that one pin a day.

    12:38.960 --> 12:39.420

    Andi Smiley: Yeah.

    12:39.750 --> 12:40.410

    Andi Smiley: And...

    12:41.280 --> 12:42.220

    Andi Smiley: It's been working for me.

    12:42.220 --> 12:47.180

    Andi Smiley: It's definitely not like overnight amazing virality by any stretch of the imagination.

    12:47.180 --> 12:48.100

    Andi Smiley: But...

    12:49.060 --> 12:49.460

    Andi Smiley: It's working.

    12:49.460 --> 12:51.780

    Andi Smiley: And so what I'm doing right now works.

    12:51.780 --> 12:53.040

    Andi Smiley: And maybe...

    12:54.180 --> 12:59.700

    Andi Smiley: If I ever have, like, a team, like, if I ever, like, add a virtual assistant or something, maybe she can help with pins.

    12:59.700 --> 13:01.280

    Andi Smiley: But, like, right now...

    13:01.600 --> 13:04.720

    Andi Smiley: This is what I've got, and this is what's working, and I have the results.

    13:05.440 --> 13:09.160

    Andi Smiley: that show that what I'm doing works, even if it's not nearly as many as

    13:09.470 --> 13:10.470

    Andi Smiley: Pinterest experts say.

    13:11.270 --> 13:15.330

    Kylee Chandler: Okay, cool. So if I have like, say I have

    13:15.590 --> 13:17.690

    Kylee Chandler: 10 to 20 templates that I can...

    13:17.860 --> 13:22.600

    Kylee Chandler: cycle through is pin, but I'm changing the images. I'm changing the text. I

    13:23.010 --> 13:25.790

    Kylee Chander: is that okay? Can I do that? Or is Pinterest going to be like,

    13:26.020 --> 13:28.160

    Kylee Chander: no, this is not working for us.

    13:28.450 --> 13:33.850

    Andi Smiley: Yes. I would say, especially as you're starting, we need to make the bar, like make it as easy

    13:33.850 --> 13:38.010

    Andi Smiley: as possible. So yes, I would say, especially like 20 different templates, that's

    13:38.270 --> 13:42.770

    Andi Smiley: plenty. As long as you're changing the text on there, you're changing the, um,

    13:42.980 --> 13:46.480

    Andi Smiley: Like the title and the description and like the tag topics.

    13:46.480 --> 13:48.440

    Andi Smiley: If all of that is unique and interesting.

    13:48.640 --> 13:49.700

    Andi Smiley: I feel like

    13:49.990 --> 13:55.390

    Andi Smiley: For me, usually when I change templates is more so I'm bored rather than like it's not really working on Pinterest.

    13:55.390 --> 13:56.250

    Andi Smiley: Yeah, yeah.

    13:56.480 --> 13:59.220

    Andi Smiley: It's more so a me thing than a Pinterest thing.

    13:59.650 --> 13:59.930

    Andi Smiley: Okay.

    13:59.930 --> 14:00.590

    Andi Smiley: As long, yeah.

    14:00.590 --> 14:01.770

    Andi Smiley: As long as you're switching things out.

    14:01.770 --> 14:04.950

    Andi Smiley: And I would say also don't have the same like picture every time.

    14:04.950 --> 14:05.830

    Andi Smiley: Like, yeah.

    14:06.470 --> 14:08.350

    Andi Smiley: Yeah, as long as you're switching stuff out.

    14:08.580 --> 14:11.180

    Andi Smiley: And truly one thing that Pinterest

    14:11.520 --> 14:14.380

    Andi Smiley: likes is if it's not always the same link.

    14:15.110 --> 14:15.870

    Andi Smiley: So like...

    14:16.420 --> 14:17.300

    Andi Smiley: So for me,

    14:18.050 --> 14:22.470

    Andi Smiley: Whenever I have a new episode come out, like today I had a new episode come out, I will have...

    14:22.720 --> 14:24.280

    Andi Smiley: That same link for this week.

    14:24.990 --> 14:27.750

    Andi Smiley: So that's like seven pins that have the same link.

    14:27.750 --> 14:30.170

    Andi Smiley: But then the next week, it'll be a new one.

    14:30.170 --> 14:31.890

    Andi Smiley: And then I do a seasonal podcast.

    14:31.890 --> 14:33.730

    Andi Smiley: So I'm three months on, three months off.

    14:33.730 --> 14:37.630

    Andi Smiley: So when I'm not releasing new episodes, I'll just go back and recycle and go through everything.

    14:38.050 --> 14:42.490

    Andi Smiley: previous episodes. So I'm technically using the same link again, but I will...

    14:43.330 --> 14:44.410

    Andi Smiley: It's not just like...

    14:44.830 --> 14:46.210

    Andi Smiley: a month's worth of the same link.

    14:46.210 --> 14:48.710

    Andi Smiley: It's usually like a couple of days with that link.

    14:48.710 --> 14:50.870

    Andi Smiley: And then I'll do another episode with a different link.

    14:51.680 --> 14:57.180

    Kylee Chander: Wow. Maybe it's just my, my personality, but I am making this so complex. Okay. So,

    14:58.020 --> 15:02.880

    Kylee Chandler: So interesting. And that was my question for you is like, what is the link? Are we driving them to

    15:03.270 --> 15:07.310

    Kylee Chander: as a whole as our podcast? Are we driving them to Spotify as a whole? Are we driving them to a

    15:07.310 --> 15:11.450

    Kylee Chander: specific episode to our blog show notes? Like what's the most effective strategy?

    15:11.870 --> 15:13.330

    Andi Smiley: Okay, so this is what I'll tell you.

    15:13.330 --> 15:16.690

    Andi Smiley: Like the gold standard, perfect, yes, please go there

    15:16.690 --> 15:18.190

    Andi Smiley: would be your own website

    15:18.190 --> 15:21.710

    Andi Smiley: because you claim your website on Pinterest.

    15:21.710 --> 15:24.730

    Andi Smiley: And so when Pinterest knows that you own it,

    15:24.990 --> 15:27.230

    Andi Smiley: They're like, oh, we're going to push this more.

    15:27.590 --> 15:31.150

    Andi Smiley: because we know that you own this content. This is your website. Um,

    15:31.390 --> 15:33.570

    Andi Smiley: But I will say, so that's like gold standard.

    15:33.570 --> 15:34.850

    Andi Smiley: Yes, do that one.

    15:34.850 --> 15:37.310

    Andi Smiley: But if you're like, I have this goal.

    15:37.470 --> 15:42.310

    Andi Smiley: where I want to have a thousand subscribers on YouTube, then by all means, send them to YouTube,

    15:42.310 --> 15:44.330

    Andi Smiley: at least sometimes. Because...

    15:44.930 --> 15:45.410

    Andi Smiley: Like...

    15:46.080 --> 15:46.680

    Andi Smiley: why not?

    15:46.680 --> 15:47.100

    Andi Smiley: I,

    15:47.100 --> 15:48.940

    Andi Smiley: it's one of those things where it's like,

    15:50.630 --> 15:53.470

    Andi Smiley: We can make, you can make any link work.

    15:53.630 --> 15:54.230

    Andi Smiley: Um,

    15:54.430 --> 15:58.530

    Andi Smiley: But yeah, the one that Pinterest will send the most to is definitely Instagram.

    16:00.070 --> 16:01.010

    Andi Smiley: the website one.

    16:01.700 --> 16:06.540

    Kylee Chander: Okay. That's good to know. I love that. Okay. So...

    16:06.950 --> 16:07.870

    Kylee Chander: Tell me this.

    16:08.130 --> 16:12.530

    Kylee Chander: Say somebody comes and does your VIP package.

    16:12.960 --> 16:14.860

    Kylee Chander: And you post for them.

    16:15.170 --> 16:17.250

    Kylee Chander: Do they have to keep posting?

    16:17.510 --> 16:20.990

    Kylee Chander: forever? Or can you do like spurts

    16:21.470 --> 16:27.470

    Kylee Chander: of posting that will continue to work for you, or is Pinterest like, "If you stopped, we

    16:27.810 --> 16:30.190

    Kylee Chander: Like where this is, the relationship is done.

    16:31.040 --> 16:34.700

    Andi Smiley: Okay. Good question. I will say Pinterest likes consistency.

    16:34.910 --> 16:37.430

    Andi Smiley: So if you want to...

    16:38.270 --> 16:40.970

    Andi Smiley: The best way to grow is to continually post.

    16:41.280 --> 16:43.560

    Andi Smiley: put new pins out there.

    16:43.910 --> 16:46.770

    Andi Smiley: But like I said, when I first started, I was doing one pin a week.

    16:46.770 --> 16:49.090

    Andi Smiley: Like it's not like it had to be...

    16:50.720 --> 16:56.000

    Andi Smiley: one pin a day or whatever. It could be one pin a week. And that's my consistency. I, it was every

    16:56.000 --> 17:00.560

    Andi Smiley: week on Wednesday. Like that was how I did it for the longest time. So like, I feel like,

    17:00.990 --> 17:03.390

    Andi Smiley: Yes, new pins is going to be best, but

    17:03.710 --> 17:09.470

    Andi Smiley: Pinterest is also flexible. So like, if you have to step away, like for whatever reason, like you

    17:09.470 --> 17:14.210

    Andi Smiley: just had a new baby, you're like, this is just not the season for me to be doing this. Your pins will

    17:14.210 --> 17:18.710

    Andi Smiley: still circulate. The ones that you've got, they will still circulate because people are, because

    17:18.710 --> 17:21.710

    Andi Smiley: Pinterest is a search engine first. So if,

    17:22.050 --> 17:24.410

    Andi Smiley: All of those SEO keywords that you put in there

    17:24.580 --> 17:26.200

    Andi Smiley: people are still searching for that.

    17:26.200 --> 17:27.830

    Andi Smiley: And when they search for something that,

    17:28.390 --> 17:29.030

    Andi Smiley: is...

    17:29.280 --> 17:34.000

    Andi Smiley: Whatever you're putting into your pins, they're still going to find them, even if it's not...

    17:34.820 --> 17:35.820

    Andi Smiley: As new of a pin.

    17:35.820 --> 17:36.420

    Andi Smiley: Like truly.

    17:36.420 --> 17:38.440

    Andi Smiley: I just did another podcast interview.

    17:39.270 --> 17:41.670

    Andi Smiley: last week about Pinterest and...

    17:41.790 --> 17:43.450

    Andi Smiley: She was like, I got on Pinterest.

    17:43.450 --> 17:44.970

    Andi Smiley: I haven't been on Pinterest in two years.

    17:44.970 --> 17:48.750

    Andi Smiley: I've got on just to see how many, like how many impressions,

    17:48.990 --> 17:49.950

    Andi Smiley: What do they call it?

    17:49.950 --> 17:50.310

    Andi Smiley: Like...

    17:50.580 --> 17:51.330

    Andi Smiley: Impressions.

    17:51.330 --> 17:51.730

    Andi Smiley: Yeah.

    17:52.830 --> 17:53.830

    Andi Smiley: that my pins are getting.

    17:53.830 --> 17:54.530

    Andi Smiley: And she was like,

    17:54.690 --> 17:56.070

    Andi Smiley: I still have a thousand impressions.

    17:56.670 --> 17:57.290

    Andi Smiley: This month.

    17:57.570 --> 17:59.410

    Andi Smiley: And I haven't put anything out in two years.

    17:59.410 --> 17:59.770

    Andi Smiley: Okay.

    17:59.770 --> 18:00.250

    Andi Smiley: I was like,

    18:01.590 --> 18:02.260

    Andi Smiley: So like,

    18:02.690 --> 18:06.170

    Andi Smiley: People are still finding her stuff, just not quite to the level...

    18:06.430 --> 18:07.670

    Andi Smiley: that maybe she's looking for.

    18:07.670 --> 18:07.970

    Andi Smiley: So,

    18:09.220 --> 18:11.020

    Andi Smiley: Yes, your stuff will still circulate.

    18:11.020 --> 18:15.740

    Andi Smiley: It might not go quite as far when you're not putting out new stuff, but it's still circulating.

    18:16.930 --> 18:21.030

    Kylee Chandler: I love that. I love me a platform that's going to circulate.

    18:21.630 --> 18:32.690

    Kylee Chander: Maybe that's why I love podcasting so much. Okay. So how are you tracking your results? Like how are you tracking from Pinterest to podcast to subscriber or something like that?

    18:32.960 --> 18:34.520

    Andi Smiley: Totally. Okay, so...

    18:34.880 --> 18:36.420

    Andi Smiley: There's a couple things that I look at.

    18:36.420 --> 18:38.980

    Andi Smiley: So when I am just kind of...

    18:40.130 --> 18:44.580

    Andi Smiley: like getting a feel for how things are going. I'll go to my Pinterest. There's stats on there that

    18:44.580 --> 18:47.860

    Andi Smiley: are honestly pretty good, which is why you always want a business account.

    18:48.800 --> 18:51.460

    Andi Smiley: Everyone who's listening to this, make sure you have a business account, not a personal account.

    18:51.460 --> 18:51.720

    Andi Smiley: Yeah.

    18:51.720 --> 18:52.960

    Andi Smiley: So you have your stats.

    18:52.960 --> 18:55.700

    Andi Smiley: And then I will look at like the top 10...

    18:55.970 --> 19:01.010

    Andi Smiley: pins usually that are doing the best impression-wise or clicks. You can go into...

    19:01.250 --> 19:05.030

    Andi Smiley: several different stats, but I'll go through and look at those. And then I'll say, okay,

    19:05.540 --> 19:10.330

    Andi Smiley: Then I'll hop on over to my hosting platform and see how those episodes are doing.

    19:10.330 --> 19:11.060

    Andi Smiley: So like,

    19:11.350 --> 19:12.560

    Andi Smiley: this pin is doing well,

    19:12.560 --> 19:14.090

    Andi Smiley: but are they clicking through and listening?

    19:14.090 --> 19:15.820

    Andi Smiley: And then I can determine,

    19:15.820 --> 19:16.200

    Andi Smiley: oh,

    19:16.200 --> 19:16.460

    Andi Smiley: okay.

    19:16.460 --> 19:19.520

    Andi Smiley: So this pin is making them excited enough to click,

    19:19.520 --> 19:20.900

    Andi Smiley: but not excited enough to listen.

    19:20.900 --> 19:24.060

    Andi Smiley: So I need to like rework it or however that goes.

    19:24.060 --> 19:25.080

    Andi Smiley: So that's like,

    19:25.890 --> 19:27.670

    Andi Smiley: That's like how I do it when it's like,

    19:28.550 --> 19:32.080

    Andi Smiley: like basic. When I really want to dive in, I will go to my

    19:32.290 --> 19:35.050

    Andi Smiley: Cause I send almost always to my blog, um,

    19:35.300 --> 19:42.560

    Andi Smiley: So I'll go to my blog and be like, okay, now I'm going to dive into the stats here of like, okay, how many people visited the site, how many people clicked the site.

    19:42.840 --> 19:46.670

    Andi Smiley: So I look at those same pins, but I go to my blog instead of my...

    19:46.820 --> 19:48.440

    Andi Smiley: hosting platform, if that makes sense.

    19:49.110 --> 19:50.080

    Kylee Chandler: Yep, it totally does.

    19:50.080 --> 19:54.560

    Kylee Chander: And that was my next question was what metrics are most important to be paying attention to?

    19:55.390 --> 19:57.150

    Kylee Chander: Especially on the Pinterest platform.

    19:57.150 --> 19:57.390

    Kylee Chander: Yeah.

    19:57.390 --> 19:57.950

    Andi Smiley: Yes.

    19:57.950 --> 19:58.830

    Andi Smiley: So Pinterest is,

    19:59.040 --> 20:00.160

    Andi Smiley: It's honestly...

    20:00.670 --> 20:08.770

    Andi Smiley: In some ways similar to like other social media as far as like impressions are fun, but definitely more of a vanity metric.

    20:10.330 --> 20:12.520

    Andi Smiley: What you want to be looking for is clicks.

    20:12.670 --> 20:18.670

    Andi Smiley: or outbound clicks, because those are when they are leaving Pinterest and going to wherever

    20:18.670 --> 20:19.670

    Andi Smiley: you sent them.

    20:19.670 --> 20:21.100

    Andi Smiley: So your blog post, your YouTube.

    20:21.280 --> 20:23.240

    Andi Smiley: your Apple Podcasts, Spotify, whatever.

    20:23.240 --> 20:24.830

    Andi Smiley: And that's usually...

    20:25.080 --> 20:28.190

    Andi Smiley: And that's when they're going to actually click to listen to your show.

    20:28.190 --> 20:30.450

    Andi Smiley: So those are the best ones as clicks.

    20:30.950 --> 20:31.790

    Andi Smiley: So I don't think...

    20:32.340 --> 20:40.010

    Andi Smiley: This is like nitty gritty for just a second, but like the main stats page on Pinterest, when you click on that, it will just have clicks at the top.

    20:40.010 --> 20:52.080

    Andi Smiley: But if you go down to like the pin portion where it like shows you the exact pins that are being clicked, you can dive down to because you can click on the pin to make it bigger and then you can click on the pin to leave the website.

    20:52.080 --> 20:53.390

    Andi Smiley: So there are two different pins.

    20:53.390 --> 20:54.070

    Andi Smiley: So out.

    20:54.500 --> 20:57.920

    Andi Smiley: like outbound click is the one that you're looking for as far as,

    20:58.430 --> 21:01.750

    Andi Smiley: when they actually go to wherever to listen to your episode.

    21:02.310 --> 21:07.340

    Kylee Chander: Okay. Oh, bone cliff. So say that you're seeing that people are clicking on it.

    21:07.970 --> 21:09.210

    Kylee Chander: but they're not actually...

    21:09.440 --> 21:10.900

    Kylee Chander: Going out of Pinterest...

    21:11.140 --> 21:14.090

    Kylee Chander: and they're not getting, you know, the transfer to your blog.

    21:14.090 --> 21:19.060

    Kylee Chander: What do you go in and do you change that pin or do you just learn from it and then...

    21:19.350 --> 21:20.700

    Kylee Chander: And what do you change if you do?

    21:21.150 --> 21:25.100

    Andi Smiley: Okay, so usually I will just leave that pin and I will learn from it and move on.

    21:25.100 --> 21:28.030

    Andi Smiley: Because every pin, even if they're not...

    21:28.260 --> 21:32.580

    Andi Smiley: You know, even if they're just engaging with it in another way that tells Pinterest, hey,

    21:32.930 --> 21:34.330

    Andi Smiley: They like this type of content.

    21:34.330 --> 21:34.970

    Andi Smiley: They like you.

    21:34.970 --> 21:36.860

    Andi Smiley: So in my mind, I'm like, I'm not going to.

    21:37.150 --> 21:41.010

    Andi Smiley: Again, I don't really have time to go back and be changing pins.

    21:41.010 --> 21:43.910

    Andi Smiley: So it's one of those, okay, I'm learning from this and I'm moving on.

    21:43.910 --> 21:47.840

    Andi Smiley: One thing that I've tried more recently that...

    21:48.740 --> 21:49.520

    Andi Smiley: like in the past month,

    21:49.520 --> 21:52.680

    Andi Smiley: so I don't have like hard numbers on if this is working better,

    21:52.680 --> 21:56.820

    Andi Smiley: but a lot of Pinterest experts that I follow talked about how you need

    21:56.820 --> 21:58.340

    Andi Smiley: something on your pins,

    21:58.340 --> 21:59.160

    Andi Smiley: not need,

    21:59.870 --> 22:02.910

    Andi Smiley: Something to try is to put like...

    22:04.130 --> 22:08.350

    Andi Smiley: Like, my episodes are really short for the most part, my solo episodes, because I don't talk

    22:08.550 --> 22:11.690

    Andi Smiley: very much. I'm like, I'm just going to say what I'm going to say. And then we're going to be done.

    22:11.690 --> 22:18.030

    Andi Smiley: So like, I'll be like five minute podcast episode about whatever. So then they're like, oh, if I

    22:18.030 --> 22:22.690

    Andi Smiley: click this, I'll know what I need to know in five minutes. So things like that to be like,

    22:23.070 --> 22:24.710

    Andi Smiley: to help them to see

    22:24.990 --> 22:28.650

    Andi Smiley: Not only this is a podcast episode, so when you click this, that's what you're going to find.

    22:28.650 --> 22:30.670

    Andi Smiley: So that they don't feel bamboozled.

    22:30.670 --> 22:31.710

    Andi Smiley: But also...

    22:32.070 --> 22:36.050

    Andi Smiley: oh, I'm going to have all of the information she's going to give me in five minutes.

    22:36.050 --> 22:36.870

    Andi Smiley: I can do that.

    22:36.870 --> 22:37.790

    Andi Smiley: So I...

    22:37.950 --> 22:39.610

    Andi Smiley: Things like that can be helpful.

    22:39.610 --> 22:47.050

    Andi Smiley: This isn't exactly a podcast one, like example, but the gal that I was listening to her podcast

    22:47.050 --> 22:50.730

    Andi Smiley: about Pinterest, she, she helps a lot of like food bloggers.

    22:50.730 --> 22:55.350

    Andi Smiley: And she said like quick and easy recipe or like under 20 minute recipe.

    22:55.350 --> 22:58.070

    Andi Smiley: So like things that help people.

    22:58.630 --> 23:00.630

    Andi Smiley: feel like they're going to get results quickly.

    23:01.150 --> 23:02.810

    Andi Smiley: are always a good thing to have on a pin.

    23:03.230 --> 23:07.630

    Kylee Chander: And we love it because I'm thinking about podcast episodes. Literally, I have one that's like a 10

    23:07.630 --> 23:11.750

    Kylee Chander: minute hack for guesting questions or something. Exactly. And it's one of my best performing ones.

    23:11.750 --> 23:15.110

    Kylee Chander: And I'm like, perfect. That would perform so well over there. So, okay.

    23:15.550 --> 23:15.750

    Kylee Chander: Yes.

    23:15.750 --> 23:16.350

    Kylee Chander: I love that.

    23:16.350 --> 23:17.530

    Kylee Chander: I love it so much.

    23:17.530 --> 23:21.990

    Kylee Chander: You said something that made me think of something I have thought when I'm creating them and

    23:21.990 --> 23:22.650

    Kylee Chander: I'm like...

    23:22.850 --> 23:25.210

    Kylee Chander: Do we want them to know it's a podcast episode?

    23:25.920 --> 23:27.240

    Kylee Chander: Is that going to deter them?

    23:27.240 --> 23:28.160

    Kylee Chander: Are they going to like that?

    23:28.160 --> 23:31.540

    Kylee Chander: Like what, what does it seem that Pinterest users like?

    23:31.910 --> 23:32.830

    Andi Smiley: So this is like...

    23:33.380 --> 23:35.340

    Andi Smiley: My opinion, this is not...

    23:36.420 --> 23:40.780

    Andi Smiley: like gospel in any way sort of form for Pinterest. But for me, I'm like, I'm

    23:41.060 --> 23:42.560

    Andi Smiley: I am a podcaster.

    23:42.560 --> 23:45.140

    Andi Smiley: So if they, if,

    23:45.570 --> 23:48.050

    Andi Smiley: I need them to know that it's a podcast so that...

    23:48.580 --> 23:49.600

    Andi Smiley: I'm not like,

    23:49.600 --> 23:50.740

    Andi Smiley: they're not like mad at me,

    23:50.740 --> 23:52.460

    Andi Smiley: I guess for like dragging,

    23:52.460 --> 23:56.140

    Andi Smiley: like for like pretending that I'm not until they get to the website.

    23:56.140 --> 23:56.520

    Andi Smiley: Right.

    23:56.520 --> 23:57.860

    Andi Smiley: Cause truly I,

    23:58.310 --> 23:58.570

    Andi Smiley: again.

    23:58.910 --> 24:03.910

    Andi Smiley: in a perfect world, I would have blog posts that are beautiful and like have all these headings and

    24:03.910 --> 24:08.610

    Andi Smiley: like all of the information. I currently do not. Like I have a blog post. It's got

    24:08.990 --> 24:09.590

    Andi Smiley: it's,

    24:09.890 --> 24:14.870

    Andi Smiley: decent, but it's not like amazing. And so I don't want them to think that when they click this,

    24:14.870 --> 24:19.650

    Andi Smiley: they're going to get this beautiful blog post. They're going to get a YouTube video. They're

    24:19.910 --> 24:22.150

    Andi Smiley: podcast audio, and they're going to get

    24:22.340 --> 24:22.780

    Andi Smiley: Like,

    24:23.230 --> 24:25.570

    Andi Smiley: some basic show notes with all of the links.

    24:25.570 --> 24:26.630

    Andi Smiley: Like, that's what they...

    24:26.630 --> 24:27.530

    Andi Smiley: It's not like they're getting nothing,

    24:27.530 --> 24:28.990

    Andi Smiley: but they're definitely not going to be like,

    24:28.990 --> 24:30.650

    Andi Smiley: oh, I can just skim this really quick.

    24:30.650 --> 24:32.110

    Andi Smiley: It's still going to be a podcast episode.

    24:32.110 --> 24:33.690

    Andi Smiley: So I don't want to...

    24:33.890 --> 24:35.890

    Andi Smiley: trick them into thinking that this is

    24:35.890 --> 24:37.910

    Andi Smiley: something that it's not. And if they don't want

    24:37.910 --> 24:39.330

    Andi Smiley: a podcast episode, then

    24:39.520 --> 24:40.880

    Andi Smiley: I'm probably not for them anyway.

    24:40.880 --> 24:43.420

    Andi Smiley: So let's have them figure that out.

    24:43.810 --> 24:50.530

    Andi Smiley: up front and be like, oh, no, I don't want to listen to a podcast episode because I'm not really for them if they don't want to listen to a podcast episode.

    24:51.390 --> 24:53.750

    Kylee Chandler: Um, well, you need my show notes templates.

    24:53.750 --> 24:57.510

    Kylee Chandler: I need to get you that because you can just use that to create your show notes very quick

    24:57.510 --> 24:57.910

    Kylee Chandler: and easy.

    24:57.910 --> 25:01.470

    Kylee Chander: And it'll give you the pretty, pretty blog notes that love it.

    25:01.730 --> 25:02.630

    Kylee Chander: We'll talk about that.

    25:02.630 --> 25:03.410

    Kylee Chander: Okay.

    25:03.410 --> 25:08.970

    Kylee Chander: So another question I'm thinking is, I know you can do like, I've done some video like

    25:08.970 --> 25:10.010

    Kylee Chander: clips from my podcast.

    25:10.850 --> 25:14.330

    Kylee Chander: And I know like right now, those just aren't doing, they don't do that great on Instagram.

    25:14.330 --> 25:15.030

    Kylee Chander: Let's be honest.

    25:15.030 --> 25:15.810

    Kylee Chander: They don't.

    25:15.810 --> 25:16.290

    Kylee Chander: But yeah.

    25:16.800 --> 25:20.160

    Kylee Chander: And I'm still too early in Pinterest to really see the difference, but

    25:20.510 --> 25:22.870

    Kylee Chander: What are Pinterest users really engaging with?

    25:22.870 --> 25:26.870

    Kylee Chander: Is it the static post, the PDF, kind of like just an image like that?

    25:26.870 --> 25:28.410

    Kylee Chander: Or are they liking those clips?

    25:28.410 --> 25:30.130

    Kylee Chander: Do they engage better than say Instagram?

    25:30.130 --> 25:30.910

    Andi Smiley: Okay.

    25:30.910 --> 25:32.230

    Andi Smiley: So this is what I'm going to tell you.

    25:32.230 --> 25:32.870

    Andi Smiley: It depends.

    25:32.870 --> 25:36.090

    Andi Smiley: And I hate that, but I'm going to give you some like...

    25:36.260 --> 25:37.220

    Andi Smiley: Different scenarios.

    25:37.220 --> 25:42.040

    Andi Smiley: So for me, I have tried video and almost every time it has...

    25:42.310 --> 25:44.450

    Andi Smiley: not gone very well for me.

    25:44.610 --> 25:45.910

    Andi Smiley: Um, but...

    25:46.150 --> 25:53.170

    Andi Smiley: one of my clients is like a personal development type of podcast and her videos do significantly

    25:53.170 --> 25:58.730

    Andi Smiley: better. So like she has a, like a carousel post every single week. She has a different carousel

    25:58.730 --> 26:02.570

    Andi Smiley: post that goes on Instagram. So I was like, I'm going to, I'm just going to repurpose that for

    26:02.570 --> 26:06.570

    Andi Smiley: your Pinterest. And she was like, great. And so instead of, so on Instagram, you have to like

    26:06.570 --> 26:12.510

    Andi Smiley: click through the carousel, right? On Pinterest, it does it for you. So it becomes a video of sorts.

    26:12.830 --> 26:15.510

    Andi Smiley: So those videos do really well.

    26:15.510 --> 26:17.670

    Andi Smiley: I have noticed that her...

    26:17.920 --> 26:20.620

    Andi Smiley: like talking to the camera videos.

    26:20.990 --> 26:22.350

    Andi Smiley: When it's just her?

    26:22.750 --> 26:26.630

    Andi Smiley: They do pretty well, but as soon as you split that screen and it's two different people,

    26:26.630 --> 26:27.830

    Andi Smiley: they do not do as well.

    26:27.830 --> 26:28.710

    Andi Smiley: So...

    26:30.050 --> 26:31.790

    Andi Smiley: That's been my experience.

    26:33.600 --> 26:39.680

    Andi Smiley: So static pins have been working the best for me personally, like on my Pinterest for my podcast.

    26:39.680 --> 26:42.360

    Andi Smiley: But I have seen video work for other people.

    26:42.360 --> 26:46.420

    Andi Smiley: Just I'm still trying to crack the code on video for my own podcast.

    26:47.360 --> 26:50.000

    Kylee Chander: No, it's great. We love case studies around here.

    26:51.390 --> 26:52.190

    Kylee Chander: I'm here for it.

    26:52.190 --> 26:55.110

    Kylee Chander: Okay, so let's say somebody...

    26:55.840 --> 27:00.900

    Kylee Chander: wanted to get started with Pinterest. So podcasters listening, they're like, I've been interested

    27:01.440 --> 27:03.140

    Kylee Chander: But I don't know if it's right for me.

    27:03.140 --> 27:07.700

    Kylee Chander: I feel like I'm splitting so much time elsewhere, but I really don't want to be on social media.

    27:07.700 --> 27:09.480

    Kylee Chander: Like, what would you tell them?

    27:09.480 --> 27:10.960

    Kylee Chander: What advice would you give them?

    27:11.810 --> 27:13.170

    Andi Smiley: Truly, I would say...

    27:14.820 --> 27:16.580

    Andi Smiley: obviously try Pinterest, but

    27:16.930 --> 27:17.690

    Andi Smiley: I would say...

    27:17.950 --> 27:19.910

    Andi Smiley: Try Pinterest and use a

    27:20.160 --> 27:21.380

    Andi Smiley: Start with a business account.

    27:21.380 --> 27:23.080

    Andi Smiley: Do not even try with a personal account.

    27:23.080 --> 27:24.260

    Andi Smiley: And...

    27:24.710 --> 27:25.330

    Andi Smiley: Do minimal.

    27:25.330 --> 27:26.450

    Andi Smiley: Do one pin per week.

    27:26.450 --> 27:27.130

    Andi Smiley: Like...

    27:27.460 --> 27:29.280

    Andi Smiley: Truly, when I...

    27:29.570 --> 27:35.450

    Andi Smiley: first started doing Pinterest consistently with my one pin a week, it was probably a couple of months

    27:35.910 --> 27:37.970

    Andi Smiley: after I'd been doing it once a week,

    27:38.400 --> 27:41.680

    Andi Smiley: And I went and looked at my stats like on a whim.

    27:41.680 --> 27:44.900

    Andi Smiley: And one of my pins had like 2000 views.

    27:44.900 --> 27:47.440

    Andi Smiley: And I was like, wow, okay.

    27:47.970 --> 27:49.250

    Andi Smiley: Apparently this is working.

    27:49.250 --> 27:51.570

    Andi Smiley: And then I upped it to like two pins a week.

    27:51.570 --> 27:52.290

    Andi Smiley: Like...

    27:52.450 --> 27:57.890

    Andi Smiley: Look at me go. So I feel like it's one of those things that you just have to try it

    27:58.340 --> 27:59.320

    Andi Smiley: And you got to let it.

    27:59.780 --> 28:02.180

    Andi Smiley: simmer. You've got to let it like do its thing.

    28:02.340 --> 28:03.860

    Andi Smiley: for a couple of months.

    28:04.230 --> 28:07.930

    Andi Smiley: Maybe this sounds bad, but don't go all in if you don't know if it's going to work for

    28:07.930 --> 28:08.510

    Andi Smiley: your podcast.

    28:08.510 --> 28:09.390

    Andi Smiley: I can...

    28:10.080 --> 28:14.060

    Andi Smiley: almost guarantee that it's going to work for your podcast, but it might not work for your

    28:14.060 --> 28:17.760

    Andi Smiley: personality. Like I, there are a bunch of different things in there. Truly, I,

    28:17.990 --> 28:24.130

    Andi Smiley: I have a freebie that's called Is Pinterest Right for Your Podcast that I can give to you and we can put the link in the show notes.

    28:24.130 --> 28:32.590

    Andi Smiley: But that will also help you determine if your podcast is going to be a good fit because, yeah, you don't want to waste your time on something that's not working for you.

    28:32.870 --> 28:35.450

    Andi Smiley: And if it's not going to help you, then don't do it.

    28:35.450 --> 28:36.890

    Andi Smiley: Like, don't just don't.

    28:36.890 --> 28:37.790

    Andi Smiley: Yeah, don't waste your time.

    28:38.310 --> 28:40.350

    Kylee Chandler: Okay, so are there...

    28:40.930 --> 28:42.690

    Kylee Chandler: I'm going to definitely link up that freebie.

    28:42.690 --> 28:43.890

    Kylee Chandler: Everybody should go grab it.

    28:43.890 --> 28:44.330

    Kylee Chandler: But.

    28:44.930 --> 28:51.130

    Kylee Chander: Are there podcasts that Pinterest works really good for or podcasters that it seems to work

    28:51.130 --> 28:54.070

    Kylee Chander: really good for versus some that it maybe doesn't?

    28:54.070 --> 28:54.670

    Andi Smiley: Totally.

    28:54.670 --> 28:55.010

    Andi Smiley: Okay.

    28:55.010 --> 28:57.510

    Andi Smiley: So let me give you a couple of examples.

    28:57.510 --> 29:00.870

    Andi Smiley: So evergreen podcasts, like I was talking about earlier, are...

    29:01.030 --> 29:02.650

    Andi Smiley: Really good for...

    29:03.680 --> 29:04.540

    Andi Smiley: Pinterest.

    29:04.710 --> 29:05.290

    Andi Smiley: So like,

    29:05.540 --> 29:07.400

    Andi Smiley: A good example of that is...

    29:08.000 --> 29:09.340

    Andi Smiley: like a how-to podcast.

    29:09.340 --> 29:12.820

    Andi Smiley: Like one of my favorite podcasts as a mom is called the family lab.

    29:12.820 --> 29:15.880

    Andi Smiley: And she just talks about different experiments you can try in your house to

    29:15.880 --> 29:16.680

    Andi Smiley: make your life easier.

    29:16.680 --> 29:17.100

    Andi Smiley: Yeah.

    29:17.100 --> 29:18.760

    Andi Smiley: As a mom or as a,

    29:19.300 --> 29:25.180

    Andi Smiley: parent more so. It's not just for moms. But I also listen every day to a news podcast that is like 10

    29:25.180 --> 29:31.160

    Andi Smiley: minutes of that day's news. That podcast would not do well on Pinterest because who cares about what

    29:31.160 --> 29:34.200

    Andi Smiley: happened in the news six months ago? Like no one. So...

    29:34.500 --> 29:34.860

    Andi Smiley: As...

    29:35.200 --> 29:37.100

    Andi Smiley: So, and then another one is like...

    29:37.350 --> 29:37.910

    Andi Smiley: One that...

    29:38.020 --> 29:38.860

    Andi Smiley: like could work,

    29:38.860 --> 29:40.600

    Andi Smiley: but probably isn't perfect for Pinterest.

    29:40.600 --> 29:41.360

    Andi Smiley: Um,

    29:41.360 --> 29:43.420

    Andi Smiley: I'm just giving you all of my favorite podcasts.

    29:43.420 --> 29:43.980

    Andi Smiley: Um,

    29:43.980 --> 29:44.340

    Andi Smiley: it's,

    29:44.340 --> 29:44.780

    Andi Smiley: um,

    29:44.780 --> 29:46.840

    Andi Smiley: it's called the podcast with Knox and Jamie.

    29:46.840 --> 29:47.620

    Andi Smiley: Um,

    29:47.620 --> 29:48.560

    Andi Smiley: it's pop culture.

    29:48.560 --> 29:49.360

    Andi Smiley: Um,

    29:49.570 --> 29:49.830

    Andi Smiley: Okay.

    29:49.830 --> 29:50.950

    Andi Smiley: It might happen.

    29:51.170 --> 29:54.590

    Andi Smiley: work for Pinterest because it's not completely...

    29:54.750 --> 29:55.010

    Andi Smiley: at,

    29:55.230 --> 29:58.890

    Andi Smiley: It's not completely evergreen, but it's not totally, like, timely.

    29:58.890 --> 30:02.110

    Andi Smiley: Like, they do random episodes about, like...

    30:02.270 --> 30:04.050

    Andi Smiley: movies from 20 years ago or whatever.

    30:04.050 --> 30:06.210

    Andi Smiley: So like some of it would work, but that one

    30:06.210 --> 30:08.330

    Andi Smiley: probably isn't the best fit because it's

    30:08.740 --> 30:10.360

    Andi Smiley: It's not as evergreen.

    30:10.360 --> 30:12.620

    Andi Smiley: So you just kind of have to get a feel for...

    30:12.800 --> 30:17.520

    Andi Smiley: Yeah. Kind of the best way is, is someone going to click a pin six months from now for an episode

    30:17.520 --> 30:23.000

    Andi Smiley: that I put out a year ago or whatever, and still have quality, like still get a lot out of it.

    30:23.000 --> 30:25.480

    Andi Smiley: If they're not, then Pinterest might not be the best for you.

    30:26.240 --> 30:26.940

    Kylee Chander: Oh, okay.

    30:27.170 --> 30:27.710

    Kylee Chander: That's,

    30:28.190 --> 30:29.850

    Kylee Chander: That's so good.

    30:30.590 --> 30:34.430

    Kylee Chander: What am I not asking you about Pinterest that we need to know?

    30:34.590 --> 30:41.710

    Andi Smiley: Well, okay. Actually, one more thing about if your podcast is a good fit for Pinterest is most...

    30:41.990 --> 30:43.270

    Andi Smiley: Pinterest users are women.

    30:43.270 --> 30:50.110

    Andi Smiley: So if your podcast is mainly for women, um, about 70% of the women in the U S use Pinterest

    30:50.110 --> 30:57.050

    Andi Smiley: while only about 30% of the women, uh, 30% of men use Pinterest in the U S. Um, but

    30:57.350 --> 30:58.850

    Andi Smiley: And the numbers are growing.

    30:59.110 --> 31:02.330

    Andi Smiley: outside of the U.S., but the U.S. is the main...

    31:02.430 --> 31:07.230

    Andi Smiley: hub, I guess, of Pinterest. Like the most users are in Pinterest are in the U.S. right now.

    31:07.430 --> 31:08.070

    Andi Smiley: So,

    31:08.290 --> 31:09.170

    Andi Smiley: If you have...

    31:09.440 --> 31:15.640

    Andi Smiley: a podcast that's mostly for women or you're trying to get more women interested in your podcast, then...

    31:15.840 --> 31:16.780

    Andi Smiley: Pinterest could be a good fit.

    31:16.780 --> 31:18.240

    Andi Smiley: Like truly last week,

    31:18.500 --> 31:23.040

    Andi Smiley: or maybe two weeks ago, I was on threads talking about Pinterest because that is my favorite place

    31:23.040 --> 31:28.660

    Andi Smiley: to talk about Pinterest at the moment. And one guy was like, would Pinterest work for my podcast?

    31:28.660 --> 31:29.720

    Andi Smiley: I talk about hiking.

    31:30.210 --> 31:33.150

    Andi Smiley: And I was like, well, so I did like,

    31:33.470 --> 31:34.590

    Andi Smiley: two minutes worth of

    31:34.880 --> 31:38.180

    Andi Smiley: Pinterest research for him and looked up like hiking because there's,

    31:38.750 --> 31:43.070

    Andi Smiley: Yeah. A bunch of different things that I do to like, see if it's a good fit. And yeah,

    31:43.270 --> 31:43.850

    Andi Smiley: Um,

    31:44.350 --> 31:45.670

    Andi Smiley: And I said, actually,

    31:46.400 --> 31:47.620

    Andi Smiley: Pinterest trends,

    31:47.780 --> 31:51.340

    Andi Smiley: shows that there are so many people searching for hiking on Pinterest.

    31:51.340 --> 31:52.960

    Andi Smiley: So I said,

    31:53.510 --> 31:55.050

    Andi Smiley: But because he was a guy, I was like,

    31:55.390 --> 32:01.470

    Andi Smiley: If you are trying, if you're talking to women about hiking, then yes, you should probably look at Pinterest.

    32:01.470 --> 32:02.730

    Andi Smiley: If you're trying to, like...

    32:02.950 --> 32:05.390

    Andi Smiley: get more women to listen to your podcast, that might be a good fit.

    32:05.390 --> 32:08.490

    Andi Smiley: But if that's not your listener, then no, don't try Pinterest.

    32:08.490 --> 32:10.710

    Andi Smiley: So it's one of those things that...

    32:12.130 --> 32:12.890

    Andi Smiley: Pinterest could.

    32:13.220 --> 32:20.140

    Andi Smiley: Like the likelihood of Pinterest working for you is probably pretty high, but there are some things that could make it not as good of a fit for you.

    32:20.640 --> 32:25.920

    Kylee Chander: Oh, yeah. Oh, 100%. So, like, my husband and I mountain bike, and we've found, like, mountain biking...

    32:26.080 --> 32:30.600

    Kylee Chander: experiences like planned trips from Pinterest and my girlfriend, same thing. She's like,

    32:30.600 --> 32:36.000

    Kylee Chander: I just go on Pinterest and, you know, try and find like a hiker travel thing. Okay. So you brought

    32:36.000 --> 32:40.640

    Kylee Chander: up Pinterest trends and I wanted to ask you about that because when I go to Pinterest trends,

    32:40.830 --> 32:44.330

    Kylee Chander: it makes me feel like I'm SOL for Pinterest as a podcaster

    32:44.330 --> 32:46.670

    Kylee Chander: because nothing trends for podcasts.

    32:46.670 --> 32:48.650

    Kylee Chander: Like the words don't trend, nothing.

    32:48.650 --> 32:50.210

    Kylee Chander: I'm like, oh my gosh.

    32:50.210 --> 32:51.830

    Kylee Chander: So how do you use it?

    32:51.830 --> 32:52.670

    Kylee Chander: Is it worth it?

    32:52.670 --> 32:53.610

    Kylee Chander: How do we use it?

    32:53.830 --> 32:54.810

    Andi Smiley: So this is what I'll say.

    32:55.140 --> 32:59.300

    Kylee Chander: And actually, can you maybe explain what Pinterest trends is to the listeners just in case they

    32:59.300 --> 32:59.880

    Kylee Chander: don't know?

    33:00.320 --> 33:03.840

    Andi Smiley: Yes. That's a great place to start. So Pinterest trends, um,

    33:04.160 --> 33:08.060

    Andi Smiley: is what it pretty much does is it has a group of words that it checks and

    33:08.260 --> 33:13.620

    Andi Smiley: to see how many people are searching for these terms on Pinterest. It's not every single word

    33:13.620 --> 33:18.680

    Andi Smiley: that people search for. They don't check them all, which would be nice, but I feel like I don't think that that's

    33:19.270 --> 33:25.290

    Andi Smiley: possible. So they have to be a little bit choosy. And then you can type in words. So like my favorite,

    33:25.290 --> 33:33.310

    Andi Smiley: I love plants. We have a lot of plants at our house. So my favorite example is like, I just

    33:33.730 --> 33:38.370

    Andi Smiley: So if you look at the Monstera trend, it usually goes up in the spring and then it kind of goes

    33:38.370 --> 33:44.190

    Andi Smiley: down and levels out in the summer and then it goes dips down in the winter and then it goes up in the

    33:44.420 --> 33:48.000

    Andi Smiley: So you can kind of see when people are searching for the word Monstera the most.

    33:48.000 --> 33:48.320

    Andi Smiley: Okay.

    33:48.320 --> 33:52.500

    Andi Smiley: So then if you want to be like, okay, are people searching for Monstera more or plants

    33:52.500 --> 33:52.700

    Andi Smiley: more?

    33:52.700 --> 33:57.180

    Andi Smiley: You can type in plants and it'll show both of those graphs to see what is searched more.

    33:57.180 --> 34:01.060

    Andi Smiley: And usually it's Monstera actually more than plants, which is interesting.

    34:01.060 --> 34:01.800

    Andi Smiley: But here we are.

    34:01.800 --> 34:04.300

    Andi Smiley: So that's kind of how I use trends.

    34:04.300 --> 34:10.380

    Andi Smiley: That's also how I, um, that's how I look for SEO keywords also for my clients is, um,

    34:11.040 --> 34:15.690

    Andi Smiley: If Pinterest is tracking it, that means there are a lot of people looking like that are

    34:15.690 --> 34:16.360

    Andi Smiley: typing that in.

    34:16.360 --> 34:18.140

    Andi Smiley: So that's another way that I'll do that.

    34:18.690 --> 34:19.550

    Andi Smiley: But like you said,

    34:19.810 --> 34:21.330

    Andi Smiley: Not very many podcast...

    34:21.790 --> 34:24.250

    Andi Smiley: like e-words are on, are on,

    34:24.710 --> 34:29.010

    Andi Smiley: Pinterest trends. So the other place I look is just like the search bar.

    34:29.510 --> 34:29.980

    Andi Smiley: In Pinterest.

    34:29.980 --> 34:31.910

    Andi Smiley: So I'll just type in...

    34:32.730 --> 34:36.670

    Andi Smiley: Like I'll do my own SEO research, just writing down a bunch of words and like,

    34:37.310 --> 34:37.920

    Andi Smiley: from other...

    34:38.270 --> 34:38.850

    Andi Smiley: Other...

    34:39.140 --> 34:44.170

    Andi Smiley: research isn't that I've done personally. And I'll type it in and be like, okay, how to grow a podcast.

    34:44.640 --> 34:47.960

    Andi Smiley: And I'll put that in and then there will be a dropdown of all of the different...

    34:48.160 --> 34:50.400

    Andi Smiley: like versions of that that people will ask.

    34:50.400 --> 34:53.980

    Andi Smiley: So like for me, one thing that was interesting is...

    34:54.400 --> 34:58.170

    Andi Smiley: like on Google, a lot of people will search how to

    34:58.560 --> 34:59.760

    Andi Smiley: Grow a podcast audience.

    35:00.550 --> 35:01.980

    Andi Smiley: while on Pinterest,

    35:02.230 --> 35:03.420

    Andi Smiley: That is less common.

    35:03.420 --> 35:08.080

    Andi Smiley: Asking podcast audience, it's usually just how to grow a podcast or podcast marketing.

    35:08.080 --> 35:10.710

    Andi Smiley: So just little tweaks like that.

    35:10.940 --> 35:15.150

    Andi Smiley: from like Google SEO to Pinterest SEO has really...

    35:15.780 --> 35:21.210

    Andi Smiley: It's been interesting and it also has helped my Pinterest grow and help more people find me that way.

    35:21.670 --> 35:25.830

    Kylee Chandler: Okay. What's, what's really important about what you just said is like, there's a smaller audience

    35:25.830 --> 35:31.440

    on Pinterest, which is okay when we're trying to be more specific. And if it's mostly women,

    35:31.440 --> 35:36.920

    Kylee Chander: I'm thinking of most, I work with female podcasters. And so most of I'm thinking of the

    35:36.920 --> 35:42.210

    Kylee Chander: women in my mastermind. I'm like all of them, Pinterest would work so great and it's going to

    35:42.210 --> 35:43.890

    Kylee Chander: almost filter out. Like,

    35:44.190 --> 35:47.310

    Kylee Chander: the noise of the searches that maybe aren't serving us,

    35:47.310 --> 35:49.170

    Kylee Chander: but that is so cool.

    35:49.170 --> 35:50.150

    Kylee Chander: And I'm honestly,

    35:50.150 --> 35:51.830

    Kylee Chander: you have me a little bit excited again.

    35:51.830 --> 35:52.770

    Kylee Chander: I kind of was like,

    35:53.030 --> 35:58.420

    Kylee Chander: gonna give up. I'm like, I can't do 67. There's no way I'm gonna be able to do 15 posts today.

    35:58.710 --> 36:00.730

    Kylee Chander: So maybe I'll just like chunk it down a little.

    36:00.730 --> 36:01.660

    Kylee Chander: I'll take it back.

    36:01.830 --> 36:02.030

    Kylee Chander: Okay.

    36:02.030 --> 36:05.090

    Kylee Chander: Maybe my perfectionist self doesn't need to do that.

    36:05.090 --> 36:05.630

    Kylee Chander: But...

    36:05.920 --> 36:07.280

    Kylee Chander: This makes me really excited.

    36:07.280 --> 36:10.300

    Kylee Chander: So, okay, Andy, you have a really cool...

    36:10.560 --> 36:16.690

    Kylee Chander: offer, which I'm considering doing as well, but your VIP, your Pinterest VIP offer, um,

    36:17.380 --> 36:18.100

    Kylee Chander: Can you explain it?

    36:18.100 --> 36:20.380

    Kylee Chander: But then what I really want to know is like,

    36:20.980 --> 36:25.530

    Kylee Chander: What is the maintenance on the back end for somebody after you like get them up and get them going?

    36:26.150 --> 36:26.330

    Andi Smiley: Okay.

    36:26.690 --> 36:29.330

    Andi Smiley: So first of all, the offer is...

    36:29.630 --> 36:30.270

    Andi Smiley: Pretty much...

    36:30.660 --> 36:33.380

    Andi Smiley: We talk for, I do like a quick, uh,

    36:33.790 --> 36:37.940

    Andi Smiley: chat with you for roughly 30 minutes so I can get all of the information about you,

    36:37.940 --> 36:42.650

    Andi Smiley: about your show, about your audience, as well as like nuts and bolts. Like, do you have a website?

    36:42.650 --> 36:46.050

    Andi Smiley: Do I need to make sure that that, like, we need to claim your website? How many

    36:46.420 --> 36:48.570

    Andi Smiley: And also, I'll be like, how many...

    36:48.570 --> 36:50.030

    Andi Smiley: If you don't want to...

    36:50.750 --> 36:51.190

    Andi Smiley: So,

    36:51.480 --> 36:55.170

    Andi Smiley: Like half of my clients are like, I want to make my own pins and

    36:55.620 --> 36:59.060

    Andi Smiley: Eventually, but I don't want to do it at the beginning because that sounds overwhelming.

    36:59.060 --> 37:05.920

    Andi Smiley: So I do the first, so part of the VIP thing is I set up your profile. I make your Pinterest banner.

    37:05.920 --> 37:11.730

    Andi Smiley: I make your Pinterest board covers. I do your like about me section. I fill out all of that for you.

    37:11.730 --> 37:15.660

    Andi Smiley: And then I make your first 30 days worth of pins. Like that's,

    37:16.100 --> 37:17.230

    Andi Smiley: That's that package.

    37:17.230 --> 37:20.880

    Andi Smiley: And then some people want to take it from there.

    37:20.880 --> 37:24.420

    Andi Smiley: And if they want to take it from there and they're like, I can't do a pin a day.

    37:24.900 --> 37:25.560

    Andi Smiley: Because that's...

    37:25.920 --> 37:29.340

    Andi Smiley: insane, which it was for me at the beginning. So, so,

    37:29.540 --> 37:31.160

    Andi Smiley: So they'll be like, I'm going to do three pins a week.

    37:31.160 --> 37:36.980

    Andi Smiley: So I will do three pins a week for them so that the consistency stays the same so that

    37:36.980 --> 37:37.710

    Andi Smiley: it doesn't freak out.

    37:37.710 --> 37:38.500

    Andi Smiley: Pinterest doesn't.

    37:38.980 --> 37:41.230

    Andi Smiley: Say, what did you just, why are you changing?

    37:41.570 --> 37:45.670

    Andi Smiley: So that's one thing that we also iron out in that first chat is how many pins do you

    37:45.670 --> 37:46.210

    Andi Smiley: want me to do?

    37:46.210 --> 37:47.610

    Andi Smiley: How many pins are you planning on doing?

    37:48.260 --> 37:49.960

    Andi Smiley: so that we can stay on the same page and

    37:50.370 --> 37:52.850

    Andi Smiley: I can like send you off on the best leg possible.

    37:52.850 --> 37:54.890

    Andi Smiley: And so that's part of it.

    37:54.890 --> 37:55.910

    Andi Smiley: So there are,

    37:56.100 --> 37:59.840

    Andi Smiley: Yeah. Like half of my clients are like, actually, no, I really want to do it, but I don't want to do the beginning.

    37:59.840 --> 38:00.640

    Andi Smiley: So...

    38:00.770 --> 38:09.070

    Andi Smiley: After we finish our VIP 30 days worth of pins, I just give them a cute little farewell packet explaining how to do everything and send them on their merry way.

    38:09.070 --> 38:12.650

    Andi Smiley: And then I also have two different, like...

    38:13.250 --> 38:17.050

    Andi Smiley: continuing packages, I guess, where one of them is one pin a day.

    38:17.380 --> 38:18.000

    Andi Smiley: Um,

    38:18.340 --> 38:20.300

    Andi Smiley: And then the package is for three months.

    38:20.770 --> 38:23.170

    Andi Smiley: And then the other one is two pins a day.

    38:23.170 --> 38:24.670

    Andi Smiley: I'll do two pins a day for you.

    38:25.030 --> 38:25.650

    Andi Smiley: For three months.

    38:25.650 --> 38:27.070

    Andi Smiley: So nothing crazy.

    38:27.070 --> 38:30.190

    Andi Smiley: I'm still not up to 15, even for clients, because that's...

    38:30.500 --> 38:30.860

    Andi Smiley: What?

    38:32.350 --> 38:32.960

    Andi Smiley: Oh, for sure.

    38:32.960 --> 38:33.480

    Andi Smiley: Yeah.

    38:33.480 --> 38:33.810

    Kylee Chander: Okay.

    38:33.810 --> 38:35.710

    Kylee Chander: I thought of two more questions that I want to know.

    38:35.710 --> 38:37.870

    Kylee Chander: One, how important are the keywords?

    38:37.870 --> 38:42.690

    Kylee Chander: Like there's a section when you're scheduling, like, okay, if you schedule in Pinterest directly

    38:42.690 --> 38:46.790

    Kylee Chander: and maybe it's different in Tailwind or whatever, and I'd love to know what you use, but...

    38:47.010 --> 38:49.710

    Kylee Chander: How important is it to be like doing keywords?

    38:49.710 --> 38:50.150

    Kylee Chander: Is it?

    38:50.150 --> 38:51.410

    Kylee Chander: I think that's what I'm thinking, right?

    38:51.410 --> 38:52.390

    Andi Smiley: Tag topics.

    38:52.390 --> 38:53.210

    Andi Smiley: Is that what you mean?

    38:53.440 --> 38:58.620

    Kylee Chander: correction, what I meant is there's a section that says tagged topics. Yes.

    38:59.140 --> 39:00.620

    Kylee Chander: Do you know what that would know what I'm talking about?

    39:00.620 --> 39:01.520

    Kylee Chander: Yes, yes, yes, yes.

    39:01.520 --> 39:01.780

    Kylee Chander: Okay.

    39:01.780 --> 39:03.460

    Kylee Chander: How important is it to fill that out?

    39:03.460 --> 39:05.340

    Kylee Chander: Because again, for me, I'm like...

    39:05.340 --> 39:06.730

    Andi Smiley: Yeah, it's hard.

    39:06.730 --> 39:07.460

    Andi Smiley: It's hard.

    39:07.460 --> 39:08.260

    Kylee Chander: My words, it's hard.

    39:08.260 --> 39:08.920

    Andi Smiley: I know.

    39:08.920 --> 39:09.260

    Andi Smiley: Yes.

    39:09.260 --> 39:10.480

    Andi Smiley: Girl, I hear you.

    39:10.480 --> 39:13.760

    Andi Smiley: And I can tell you all the tag topics I use so that you can use them too.

    39:13.760 --> 39:16.960

    Andi Smiley: Because I had to try really hard to figure out how to do that.

    39:16.960 --> 39:18.040

    Andi Smiley: But I will say...

    39:18.040 --> 39:18.170

    Andi Smiley: Okay.

    39:18.170 --> 39:20.920

    Andi Smiley: So tag topics for you listeners that don't know what we're talking about.

    39:20.920 --> 39:23.820

    Andi Smiley: It's at the bottom when you're scheduling out your PIN...

    39:24.100 --> 39:25.100

    Andi Smiley: on Pinterest.

    39:25.350 --> 39:26.390

    Andi Smiley: You can't do this on Tailwind.

    39:27.910 --> 39:31.810

    Andi Smiley: There's a section that's called tag topics and it's just like another place to put SEO

    39:31.810 --> 39:32.190

    Andi Smiley: keywords.

    39:32.190 --> 39:36.190

    Andi Smiley: Pretty much, uh, they call it tag topics, but it's pretty much just SEO keywords.

    39:36.190 --> 39:40.510

    Andi Smiley: It's, um, you telling Pinterest, Hey, show my pin.

    39:40.770 --> 39:43.420

    Andi Smiley: around other pins that have these types of words.

    39:43.650 --> 39:44.270

    Andi Smiley: pretty much.

    39:44.270 --> 39:45.370

    Andi Smiley: So like...

    39:45.630 --> 39:47.590

    Andi Smiley: For me, I put like marketing.

    39:47.590 --> 39:49.460

    Andi Smiley: I put marketing tools.

    39:49.460 --> 39:52.440

    Andi Smiley: I put small business marketing, like things like that.

    39:52.440 --> 39:53.910

    Andi Smiley: Or like for my...

    39:54.750 --> 39:59.290

    Andi Smiley: I guess I've already talked about her, my personal development podcast client. I'll do

    39:59.460 --> 40:00.600

    Andi Smiley: Setting goals.

    40:00.600 --> 40:02.190

    Andi Smiley: I'll do personal development.

    40:02.190 --> 40:03.400

    Andi Smiley: I'll do...

    40:04.030 --> 40:06.130

    Andi Smiley: motivation, like things like that.

    40:06.130 --> 40:07.630

    Andi Smiley: So it's just...

    40:07.870 --> 40:09.460

    Andi Smiley: It's just another tool.

    40:09.760 --> 40:12.420

    Andi Smiley: to help Pinterest know where to put your pins.

    40:12.420 --> 40:13.960

    Andi Smiley: And to answer your other question,

    40:13.960 --> 40:15.480

    Andi Smiley: I actually just use Pinterest.

    40:15.480 --> 40:17.260

    Andi Smiley: I just schedule right in Pinterest.

    40:17.260 --> 40:19.140

    Andi Smiley: Tailwind is cool.

    40:19.480 --> 40:20.330

    Andi Smiley: Um,

    40:20.580 --> 40:22.710

    Andi Smiley: It has a lot of cool...

    40:22.980 --> 40:24.320

    Andi Smiley: like, things, but I...

    40:24.510 --> 40:25.870

    Andi Smiley: It's just like one more thing to pay for.

    40:25.870 --> 40:27.590

    Andi Smiley: And I don't want to pay for it right now.

    40:27.590 --> 40:30.030

    Andi Smiley: And I don't want to make my clients pay for it either.

    40:30.030 --> 40:32.980

    Andi Smiley: And so, because Tailwind, there's a free version.

    40:32.980 --> 40:34.510

    Andi Smiley: And I think you get like...

    40:34.880 --> 40:36.060

    Andi Smiley: You can schedule.

    40:36.290 --> 40:37.730

    Andi Smiley: like five pins, I think.

    40:37.730 --> 40:40.030

    Andi Smiley: Well, if you schedule within Pinterest,

    40:40.030 --> 40:42.290

    Andi Smiley: you can schedule out almost a month in advance.

    40:42.290 --> 40:42.790

    Andi Smiley: Yeah.

    40:42.790 --> 40:43.730

    Andi Smiley: So...

    40:44.000 --> 40:45.420

    Andi Smiley: That's enough for me at the moment.

    40:45.420 --> 40:47.400

    Andi Smiley: And so that's just what I've been doing.

    40:47.400 --> 40:48.520

    Andi Smiley: And it's been working great.

    40:48.520 --> 40:52.540

    Andi Smiley: And like I said, with Tailwind, you cannot do tagged topics.

    40:52.540 --> 40:56.040

    Andi Smiley: And I don't think you can, if you have like a product that,

    40:56.290 --> 40:59.210

    Andi Smiley: that you're selling, you can tag that product.

    40:59.590 --> 41:03.150

    Andi Smiley: on Pinterest, but I don't think you can on Tailwind.

    41:03.480 --> 41:05.310

    Andi Smiley: Don't quote me on that, but I don't think you can.

    41:06.370 --> 41:07.010

    So, okay.

    41:07.330 --> 41:08.170

    Andi Smiley: There's some differences.

    41:09.210 --> 41:12.190

    Kylee Chander: That last little bit, that is so cool.

    41:12.190 --> 41:14.520

    Kylee Chander: I didn't even know what tag topics were.

    41:14.520 --> 41:15.940

    Kylee Chander: So that's really helpful.

    41:15.940 --> 41:16.820

    Kylee Chander: All right.

    41:16.820 --> 41:19.710

    Kylee Chander: How do you like to use AI to support you in your creation?

    41:20.420 --> 41:21.480

    Andi Smiley: So truly...

    41:21.860 --> 41:23.560

    Andi Smiley: I have a...

    41:23.940 --> 41:27.140

    Andi Smiley: Like a custom AI bot that helps me...

    41:27.460 --> 41:28.040

    Andi Smiley: um,

    41:28.510 --> 41:29.350

    Andi Smiley: come up with

    41:30.150 --> 41:35.850

    Andi Smiley: like a general list of SEO keywords for a podcast. And then I will take those and

    41:36.320 --> 41:40.040

    Andi Smiley: So like, that's one thing that I do because I want as many options as possible.

    41:40.040 --> 41:40.360

    Andi Smiley: Right.

    41:40.360 --> 41:45.120

    Andi Smiley: Um, and then I'll take all of those and individually put them into Pinterest trends and put them

    41:45.120 --> 41:46.080

    Andi Smiley: into the search bar.

    41:46.080 --> 41:47.040

    Andi Smiley: Um, yeah.

    41:47.270 --> 41:49.440

    Andi Smiley: And then come up and then see what comes up there and then,

    41:49.440 --> 41:53.870

    Andi Smiley: and then use actually use those ones because it doesn't matter what an AI bot

    41:53.870 --> 41:56.460

    Andi Smiley: tells you is good. You want to know what Pinterest,

    41:56.460 --> 41:58.370

    Andi Smiley: what people are actually searching in Pinterest.

    41:58.370 --> 42:01.410

    Andi Smiley: And so that's one thing that I do. And then I also, I,

    42:01.690 --> 42:02.580

    Andi Smiley: There are days.

    42:02.750 --> 42:10.830

    Andi Smiley: when my brain just can't think of pin ideas or things or like ways to use the SEO keywords that I already have in,

    42:11.270 --> 42:12.230

    Andi Smiley: pin.

    42:12.730 --> 42:13.080

    Andi Smiley: Like,

    42:13.410 --> 42:15.890

    Andi Smiley: copy. So I will be like, I need

    42:16.420 --> 42:17.140

    Andi Smiley: Five pins.

    42:17.600 --> 42:21.190

    Andi Smiley: that help with this topic. These are my SEO keywords. And

    42:21.380 --> 42:24.100

    Andi Smiley: To be completely honest, I rarely use...

    42:24.670 --> 42:30.150

    Andi Smiley: like a pin idea or pin copy straight from a chat bot.

    42:30.340 --> 42:30.780

    Andi Smiley: Like,

    42:31.170 --> 42:37.010

    Andi Smiley: Because most of the time they're not great, but they will spark enough of an idea to be like, oh, okay, that isn't great.

    42:37.010 --> 42:39.830

    Andi Smiley: But if I tweak this and this, then it will be good.

    42:39.830 --> 42:42.890

    Andi Smiley: And then it just almost gets the juices flowing.

    42:42.890 --> 42:47.980

    Andi Smiley: Just helps me to like figure out what to say or how to say it in a way that works.

    42:48.670 --> 42:53.190

    Kylee Chander: Yeah. It's just like a podcast episode title. I'm like, rarely do I just like make what one says

    42:53.190 --> 42:54.770

    Kylee Chander: and then run with it. Yeah. We just,

    42:54.940 --> 42:59.910

    Kylee Chander: talked about that today. Okay. I love this. Andy, where can people go to find out about you,

    42:59.910 --> 43:01.890

    Kylee Chander: how to work with you, all the things?

    43:02.050 --> 43:03.330

    Andi Smiley: So the best way is my podcast.

    43:03.330 --> 43:04.670

    Andi Smiley: It's called friendly podcast guide.

    43:04.670 --> 43:05.390

    Andi Smiley: Um,

    43:05.390 --> 43:07.390

    Andi Smiley: it's on all of the major podcast apps.

    43:07.390 --> 43:08.130

    Andi Smiley: Um,

    43:08.130 --> 43:08.730

    Andi Smiley: I am,

    43:09.090 --> 43:12.830

    Andi Smiley: I literally just deleted Instagram today because I'm so sick of it.

    43:12.830 --> 43:14.070

    Andi Smiley: So I'm no longer on it.

    43:14.070 --> 43:16.410

    Andi Smiley: Well, I guess technically it's still there.

    43:16.410 --> 43:19.710

    Andi Smiley: You could find me there, but I'm not active there.

    43:21.210 --> 43:22.940

    Andi Smiley: So my favorite place to be is Threads.

    43:22.940 --> 43:25.670

    Andi Smiley: The social media that I am still part of is Threads.

    43:26.080 --> 43:27.380

    Andi Smiley: I love that place.

    43:27.380 --> 43:32.020

    Andi Smiley: It's just a really, it's just chill and it just feels more genuine.

    43:32.020 --> 43:35.640

    Andi Smiley: So I hang out on threads as friendly podcast guide as well.

    43:36.230 --> 43:37.330

    Andi Smiley: Those are the two...

    43:37.600 --> 43:38.620

    Andi Smiley: places to find me.

    43:39.270 --> 43:39.770

    Kylee Chander: So good.

    43:39.770 --> 43:42.930

    Kylee Chander: And we'll link up your website so everybody can go check out there as well.

    43:42.930 --> 43:45.850

    Kylee Chander: This was such a great conversation.

    43:45.850 --> 43:46.930

    Kylee Chander: Thank you so much, Andy.

    43:46.930 --> 43:50.310

    Kylee Chander: I learned so much and you got me excited about Pinterest again.

    43:50.310 --> 43:51.610

    Andi Smiley: So I'm so glad.

    43:51.610 --> 43:51.890

    Andi Smiley: Yeah.

    43:51.890 --> 43:54.490

    Andi Smiley: Pinterest is one of those things that it is...

    43:55.870 --> 44:02.850

    Andi Smiley: Truly one of my other favorite parts about doing VIP offers for people is they don't have to see the first months of staff, right?

    44:02.850 --> 44:03.430

    Andi Smiley: Sure.

    44:03.710 --> 44:10.210

    Andi Smiley: It's not even something they're thinking about or looking at because that first month is a little bit hard because like,

    44:10.400 --> 44:13.560

    Andi Smiley: You're just starting a tiny little snowball that will get bigger.

    44:13.560 --> 44:17.800

    Andi Smiley: You just have to be patient and consistent and you just got to keep...

    44:18.050 --> 44:18.450

    Andi Smiley: going.

    44:18.820 --> 44:21.380

    Andi Smiley: even when it feels like it's not doing much.

    44:22.240 --> 44:26.420

    Andi Smiley: I love it. That's what we need to leave everybody with. And it's kind of like podcasting,

    44:26.420 --> 44:32.240

    Kylee Chander: but it works and it's so, so special how it works. So well, thank you for being here,

    44:32.240 --> 44:34.500

    Kylee Chander: Andy. It was such a great joy to speak with you.

    44:35.070 --> 44:35.870

    Andi Smiley: Thank you so much.

    44:35.870 --> 44:36.830

    Andi Smiley: This has been so much fun.



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Episode 68: How to Use AI as Your Podcast Marketing Assistant (Without Losing Your Voice)