Episode 70: Your Podcast Content Ecosystem: 15 Ways to Get More Listeners Without Recording More Episodes
15+ Ways to Repurpose One Podcast Episode Into a Content Ecosystem That Attracts New Listeners, Grows Your Email List, and Generates Revenue
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
What if the episode you recorded this week could be doing 15 different jobs for your business right now?
Because it can. And most podcasters are only letting it do one.
Here is what I see all the time: you spend hours prepping, recording, editing, and promoting an episode. You post it on Instagram once, maybe put together a quick newsletter, and call it a day. That episode lives and dies on publish day. And meanwhile, you are sitting on a goldmine of content that could be attracting new listeners, growing your email list, nurturing your existing audience, and generating real leads and revenue.
In this episode of Podcast Growth Tools, I am walking you through every single way you can take one podcast episode and turn it into a full content ecosystem. Not just "repurpose it into 5 social posts." I am talking about 15+ strategic ways to stretch your content across your entire business so it works harder, reaches further, and keeps delivering value long after you hit publish.
But before we dive in, I need to say something important: this is not a to-do list. This is a menu. I am not telling you to do all 15 of these things for every episode. That would defeat the entire purpose of building a podcast that works for your life and your business, not one that takes it over. Pick what makes sense for where you are right now, and build from there.
Here's a glance to the episode:
Why repurposing is not lazy, it is the smartest content strategy available to podcasters right now
15+ specific ways to turn a single episode into a full marketing ecosystem
How to reach new listeners, grow your email list, and serve existing clients with the same content
The difference between posting on social media and building a content ecosystem that generates leads
Why your back catalog is a library of assets, not a graveyard of old episodes
How to use AI to support (not replace) your content creation
Why you should pick 2 to 4 strategies and go deep instead of trying to do everything
Timestamps:
01:15: Why this is a menu, not a to-do list
03:30: Why repurposing is smart, not lazy
05:34: Your audience is not all in one place
05:58: Strategy 1: SEO-rich blog-style show notes
07:33: Strategy 2: Pinterest pins
09:37: Strategy 3: YouTube
11:24: Strategy 4: Repitch the topic as a guest on other podcasts
13:13: Strategy 5: Create a lead magnet that goes beyond the episode
15:04: Strategy 6: Add it to a quiz result playlist
17:38: Strategy 7: Add it to a Spotify playlist
18:24: Strategy 8: Use it in your email newsletter (beyond "new episode alert")
19:37: Strategy 9: Drop it into your course portal or membership
21:21: Strategy 10: Use it as a resource during coaching calls
22:32: Strategy 11: Send it to leads and inquiries
23:35: Strategy 12: Train your AI with the transcript
25:28: Strategy 13: Social media content (carousels, reels, threads, and more)
29:00: Strategy 14: Dynamic content insertion and ad swaps
31:00: Strategy 15: How to choose what to focus on based on your season
32:17: The permission slip: done is better than perfect
33:03: Final thoughts and the content ecosystem mindset shift
If You're Asking These Questions, You're in the Right Place:
How do I repurpose my podcast episodes without it feeling repetitive?
What is the best way to turn a podcast episode into multiple pieces of content?
How do I grow my email list from my podcast?
How can I make my podcast content work harder for my business?
What should I actually do after I publish a podcast episode?
How do I use AI to repurpose podcast content?
How many platforms should I be posting on as a podcaster?
Why Repurposing Is the Smartest Content Strategy for Podcasters
A lot of podcasters have been quietly conditioned to believe that repurposing is somehow lazy. Like recycling content means you do not have fresh ideas. But that could not be further from the truth.
You are already doing the hardest part. You are showing up, recording, teaching, and pouring your expertise into a microphone week after week. The content is already there. Even if you have 20 episodes, the vault is there.
Repurposing, or what I prefer to call building a content ecosystem, simply means giving that content more room to do its job. Your audience is not all in one place. Some are on Instagram, some are on Pinterest, some are loyal email subscribers, and some are Googling questions at 11 p.m. and stumbling across AI results. Strategic repurposing allows you to meet each of them where they are, with content you have already created.
Reaching New People: Strategies 1 through 4
1. SEO-Rich Blog-Style Show Notes
This is my absolute cornerstone strategy. Not the short, truncated show notes you drop into your hosting platform. I am talking about fully fleshed out, readable blog posts that live on your website, written in a way that makes the SEO bots happy. Think headers, paragraphs, keywords your ideal listener is searching for, and enough value that someone could land on it and benefit without ever pressing play.
Jenna Kutcher has done this beautifully for years. Her blog is essentially her entire podcast archive in blog format, and it drives traffic, gets her website indexed, and puts her in front of people searching for exactly what she teaches. With a good template and AI trained on your voice, this takes almost no time.
2. Pinterest
The most underrated platform for podcasters. A pin you create today can drive traffic to your blog for years, not days. Pinterest is not a social media platform. It is a search engine. And that is a massive benefit for podcasters with evergreen content. If you want to learn how to use Pinterest intentionally, go back and listen to last week's episode with Andi Smiley, where she breaks down how she grew her podcast 74% using just one pin per day.
3. YouTube
YouTube is the second largest search engine in the world, and your episode title is a searchable asset. You do not need a fancy video setup. You can upload your episode with a strategically branded image and a keyword-rich title, and your content becomes discoverable by an entirely different audience who is actively searching for what you teach.
4. Repitch the Topic as a Podcast Guest
You have already done the work fleshing out the topic. You have your talking points, your framework, your perspective. Take that core idea and pitch it as a topic to be on someone else's podcast. Use your best performing episodes as proof of expertise when you pitch. You double your reach without creating a single new idea.
Growing Your Email List: Strategies 5 through 8
5. Create a Lead Magnet That Goes Beyond the Episode
Every strong episode has a natural lead magnet living inside of it. The key is that the lead magnet does not just summarize the episode. It goes beyond it. It is the next step. If your episode is about writing SEO-friendly show notes, the lead magnet is the actual template or the AI prompts to make it faster. When it is directly tied to what you just taught, opting in feels like a gift, not a pitch.
6. Add It to a Quiz Result Playlist
When someone takes a podcast-centric quiz and gets their result, one of the most powerful things you can do is give them a curated playlist of episodes that speaks directly to where they are. As you create content, start thinking about which quiz result bucket each episode belongs to. It is not extra work. It is just being intentional about what you have already made.
7. Add It to a Spotify Playlist
Same concept, but for your Spotify listeners. Build thematic playlists and drop your episodes in. Your listeners can follow the playlist, you keep adding to it, and it becomes a living resource. People can publicly search Spotify playlists, which means listeners who have never heard of your podcast might discover it this way.
8. Use It in Your Email Newsletter
Not just "new episode alert, go listen." Use the episode as the jumping-off point for something deeper. Share a thought that did not make it to the final recording. Tell the story behind why you chose the topic. Give one extra insight that takes the episode further. Your newsletter becomes a bonus layer that keeps open rates high and makes people feel like being on your list is genuinely worth it.
Serving Your Existing Audience: Strategies 9 through 11
Just because someone is in your world does not mean they are listening to your podcast or listening religiously. But we want them to, because they are low-hanging fruit. They have already said yes to something you offered. Here is how to make that happen.
9. Drop It Into Your Course Portal or Membership
If you have a course, membership, or group program, your podcast episodes are supplemental content that is already done. An episode about podcast metrics goes into your analytics module. An episode about writing a strong CTA goes into a marketing module. Your podcast and your paid offerings should always be in conversation with each other. It adds value to what your students paid for without creating anything new.
10. Use It as a Resource During Coaching Calls
How many times has a client asked you a question you have already deep-dived on your podcast? Start keeping a list of which episodes answer which common questions. When someone asks on a live call, give them a high-level overview and then send them the episode link. Your podcast just became a tool inside your coaching practice.
11. Send It to Leads and Inquiries
When someone reaches out asking about working with you, send them an episode. It positions you as an expert and gives them value before they have spent a dime. If you have recorded an episode with a client who had amazing results, that is even more powerful. It warms them up in a way that a sales page never could.
Training Your AI: Strategy 12
12. Upload the Transcript to Train Your AI
Every transcript you upload teaches your AI your frameworks, your language, the way you explain things, and the examples you use. Over time, it gets better and better at writing in your voice. The cool thing about a transcript is that it captures how you naturally talk, which is what you want your content to sound like. Every episode you record is training data for your own personal marketing assistant.
Social Media and Promotional Content: Strategies 13 through 15
13. Create Scroll-Stopping Social Media Content
Most podcasters are doing the bare minimum here. Posting the episode link and hoping people click. Instead, pull a bold opinion or a hot take from the episode and turn it into a carousel. Film a short talking-to-camera clip sharing one key insight. Pull three to five quotable moments and turn them into graphic posts. Create a "this or that" poll based on a debate from the episode. The goal is to create content that stops the scroll for new people, not just engage your existing followers.
14. Dynamic Content Insertion and Ad Swaps
If your hosting platform supports dynamic content insertion, you can record a short promo for your latest episode and drop it into the beginning or middle of older episodes that are still getting downloads. You can also do ad swaps with other podcasters. Record a 30-second promo for their show, and they record one for yours. This is free cross-promotion that puts your content in front of aligned audiences.
15. Choose What Fits Your Season
This is the most important strategy of all: knowing what season you are in and choosing accordingly. If you are in a season of growth and have the capacity, pick three or four of these strategies and build a system around them. If you are in a season of survival and it feels hard to just keep your podcast alive, pick the two fastest wins and let that be enough. The goal is never to do more. The goal is to make what you are already doing work harder, more intentionally, in ways that actually move the needle.
Your Back Catalog Is a Library, Not a Graveyard
I want to leave you with this: look at your back catalog differently. It is not a list of episodes that came and went. It is a library of assets waiting to be activated. Every episode you have ever recorded can still attract listeners, grow your list, and generate leads if you are intentional about how you use it.
Done is always better than perfect. A newsletter that went out is better than the perfect newsletter still sitting in your drafts. Show up with what you have. Your audience will meet you there. And the more you do it, the easier it becomes.
Your Next Steps
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Take the Podcast Growth Quiz to find out where you are on your growth journey:
Resources & Links
Mentioned in This Episode
Connect with Kylee
Website: podcastmarketinghub.com
Podcast: Podcast Growth Tools
Instagram: @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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What if I told you that the episode you recorded this week, the one you probably spent hours
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on, I mean, let's be honest, you know, at least 30 minutes more prepping, recording,
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editing, promoting.
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What if that one episode could be...
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doing 15 different jobs for your business right now.
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Because guess what? It can.
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And most of you are only letting it do one.
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I just got off a call with the lovely Michaela Matthews, and we were talking all about the
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biggest marketing mistakes that podcasters are doing, and it's really...
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creating your podcast episode, putting it on Instagram once, maybe putting together a newsletter.
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and calling it quits.
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That's not the way to do it.
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So let's make this content that we are working so hard on.
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Stretch for us.
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All right, so let's dive in today.
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I am genuinely fired up about this topic because it's one of those episodes that I think is
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going to completely shift the way that you look at the content you're creating.
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And honestly, it might make you feel a little...
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emotional maybe about all of the episodes you've already recorded and
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Because...
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You, my friend, have been sitting on a gold mine and you maybe didn't even really realize
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the impact of it.
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So here's what we're doing today.
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I want to walk you through every single way you can repurpose one podcast episode, and
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I mean one.
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Really repurpose it and create, here's the word I actually prefer, repurpose.
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To repurpose, create a content ecosystem.
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So we're not just talking about post on Instagram and call it a day.
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I see it all the time.
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This is no way to grow and market your podcast.
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We're talking about 15 plus ways to take one episode, stretch it across your entire business.
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So it's attracting new listeners, growing your email list, nurturing your existing audience and generating real leads and revenue.
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That is what a content ecosystem should look like and do for your business.
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But before we get into it, I need to say something that is so important.
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And I'm going to say it now.
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And I'm going to come back to it later because I really, really want it to land.
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This is not a to-do list.
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This is a menu, if you will.
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I'm not sitting here telling you to do all 15 of these things.
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for every episode you record.
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That, my friend, is just not right.
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That is not the direction we are going.
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And honestly, that would defeat the entire purpose of what we're trying to do here, which
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is build a podcast that works for your life, your business, not one that just...
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takes it over, right?
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So think of today's podcast episode as inspiration, as a resource you can come back to when you're
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planning your content and you want to think bigger about what's...
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head or what's in front of you, what's possible, right?
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And then pick what makes sense for you where you are right now.
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Okay, because you might be a solopreneur, you might have a team,
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the output is going to be very different between those two scenarios, right?
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Even if you're a solopreneur with a VA for a few hours a week, like,
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that is still going to be a very different output than if you have somebody who is your marketing
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expert or your marketing assistant or whatever it might be. Right. I always, always say,
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Let's not try to just spread ourselves thin.
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and be mediocre at everything.
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Let's really hone in, understand where our audience is,
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and create content and become an expert.
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at that platform.
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before
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we expand out, right?
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Okay, so first, why does this all matter, right?
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Because I think a lot of us have been quietly conditioned to believe that repurposing is
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is somehow...
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maybe lazy, like, oh, she's just recycled her content and it's not fresh. It's not brand new.
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But I want to bust that myth wide open right now because purposing is so smart. Repurposing is
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what we are doing in the world today.
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using AI. Now,
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We'll get into this too, but...
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AI.
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is not just going to repurpose everything for you and then call it a day, right?
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We still need to get in there.
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We still need to...
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personalize it because people are, they're smelling the BS, right? You can't just AI it all,
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put it all out there and expect to grow. That's not how it works.
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but we can use it in certain ways, right?
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Here's what I see.
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You're already doing the hardest part.
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which is showing up.
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You're recording, you're teaching, you're pouring...
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your expertise into a microphone week after week, right? The content is already there and maybe 600
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episodes worth of content is already there. The ideas are already there. The vault is already
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there. Even if you have 20 episodes, the vault is there, right?
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Repurposing?
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intentionally creating a content ecosystem
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just gives more value.
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what you're doing
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It stretches it.
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Here's the other thing, and this is important too.
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your audience is not all in one place, right? So some of your people are on Instagram, right?
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Some are on Pinterest.
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Some are your loyal email subscribers.
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We love them, right?
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Some are Googling questions at 11 p.m., stumbling across AI results, and
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Somewhere in your course portal right now, working through your program.
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And again, we don't have to touch every single piece of the content ecosystem.
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But,
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Knowing where they live and their repurposing strategically allows you to meet each one of them
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exactly where they are.
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with the same content.
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that you already made.
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So I hope that feels like a shift, right?
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A good shift in the right direction.
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All right, so let's dive into this.
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And I'm going to actually group these actions into categories so it's easier to think about
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and honestly easier to take action based on where you are right now.
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All right, so these first few are all about using your episode to reach new people.
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New people, right?
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We always want to see our followers growing week after week after week.
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So people who don't know you yet.
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Number one.
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SEO rich blog style show notes.
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This is...
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My absolute cornerstone strategy is
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If you've been in my world for any amount of time,
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You've heard me talk about this, right?
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But I will never stop talking about it because it is that important.
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I'm not talking about short, truncated show notes that you drop into your hosting platform,
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right?
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There's a spot for those.
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There's a place.
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But right now, what I'm talking about is full, fully fleshed out, readable content.
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you know,
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AI searchable, bot searchable blog posts that live on your website.
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and is written in a way that makes the SEO bots very, very happy.
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Think headers, paragraph, bullet points, keywords your ideal listener is actually searching for.
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And written so well that somebody could land on it.
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and get value without actually ever hitting play on your podcast episode. Now,
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I know the goal is to get them to the podcast.
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I know.
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But this is another great way to just get them into your world.
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Get them onto your email list.
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And we'll worry about the rest, right?
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Jenna Kutcher has done this beautifully for years.
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I mean, her blog is essentially her entire podcast archive in blog form.
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And it works.
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It drives traffic.
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It gets her website indexed.
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It puts her in front of people who are searching for the exact thing she's teaching.
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And when you get a good template, which I have for you, by the way,
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You have your AI trained.
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to help you fill it in.
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This takes almost no time at all.
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You drop in the transcript,
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AI already has the template.
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Let's do this thing.
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Clean it up.
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Put it in your voice.
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Publish it. Done.
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All right, number two, Pinterest.
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Oh, Pinterest, the most underrated platform for podcasters.
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And I will die on this hill.
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Here's what I love about Pinterest that makes it completely different from every platform.
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the shelf life, right? A pin you create today can drive traffic to your blog
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for years to come, not days, not weeks,
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years. In fact, if you want to learn how to use Pinterest intentionally for your podcast,
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go back to last week's episode,
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It was with Andy Smiley.
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And she talks all about
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the right way to use Pinterest without overwhelming yourself.
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Speaking of Jenna Kutcher, I love her.
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I love what she's doing.
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But,
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posting posts,
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a pin 15 times a day.
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on Pinterest.
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Again, if you have a team, you go.
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You go, girl.
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You get it.
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But if you don't,
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Andy has some really great ways to use it intentionally, effectively,
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She's tested it, so go listen to that episode.
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That was last week's episode, and I will also link it up for you.
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But creating a keyword rich pin that points directly to your blog post, which we just
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talked about, right?
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And your episode page, you can use a quote from the episode.
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You can use a bold statement, something searchable, something clickable, something that makes
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your ideal listener stop scrolling and think, yes, that's exactly what I need right now.
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And here's what I'll say.
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If you're not on Pinterest,
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I want you to consider it and start to think about how you can integrate it into your week.
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Andy...
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Actually started posting a pin once a week.
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She now posts once a day and she still sees traffic and growth to her podcast and her email list. So
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If that feels doable to you, maybe you go down this road because here's what I always say.
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Pinterest is not a social media platform.
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It's actually a search platform.
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It's like Google.
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It's like Chrome.
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Name, insert a Bing.
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What?
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Is Bing still around?
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I don't even know.
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It just came to me.
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Anyways, that's what Pinterest is, right?
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So it's a search platform.
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It's not social media.
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It's a search platform.
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And that's a huge benefit to us.
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All right, moving on, number three, YouTube.
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YouTube is the second largest search engine in the world.
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And your episode title is a searchable asset.
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That is why...
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When somebody comes to work with me,
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Which, by the way...
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You should, because I have something really exciting happening right now.
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The time that this episode is going live, we are literally about to dive into a four-day episode.
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challenge specifically helping
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Podcasters use AI.
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to generate more leads, more leverage, more traction,
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in their business.
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And we're going to talk all about this.
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We're going to dive so much deeper into it.
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But...
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Let's get back to it.
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When you use your episode title in a searchable way, which means you've done the work, you know
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what the keywords are, right? You don't have to have a fancy, fancy video set up to be on YouTube.
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You really don't. Now,
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If that's where you want to go, I love it.
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If you have the budget, the time, the space, the capacity, go for it.
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but you can upload your episode.
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with a strategically branded image
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Really good, strong episode title with keywords, and it's going to work, right?
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The point is that your content is now discoverable
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by an entirely different audience
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who is actively searching for what you're teaching.
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So if you are recording a video,
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even just a simple talking head setup, right?
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Upload the whole thing.
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Let YouTube work for you.
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while you do other things in your business, right?
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Maybe...
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An episode will blow up on YouTube.
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Maybe you'll generate a handful of leads.
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The point is, if you're sitting down to record a podcast episode, turn on your video.
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Play around with it.
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Be curious, right?
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Again, I always, always want to come back to this.
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This is a menu. This is not me saying you have to do everything. Okay. But let's move on. Number four, repitch the topic now.
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as a podcast episode.
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So this one is so good and nobody's talking about it.
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you've already done work fleshing out this topic, right?
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So for me, this specific topic,
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I have talking points that I'm following.
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I have a framework, maybe, you know, I have my perspective on it.
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I'm going to take this core idea.
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And I'm going to pitch it.
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as a topic to be on somebody else's podcast.
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So the cool thing about this is,
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is that now you're not getting asked the same questions on every single podcast.
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you're starting to become an authority on different subcategories within your area of expertise.
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So that means that we're drawing in new listeners.
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but same intellectual property, if you will.
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You reached...
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you know,
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doubles without creating a new idea or
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talking about the same thing over and over. And I, and there's nothing wrong with that.
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But this is a unique way to pitch.
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and to make it unique to
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a podcast specific that you want to get on, right?
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So here's the bonus. Use your best performing episodes as proof of your expertise when you are
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pitching, right? So you can say, I recorded an episode on this topic and their response was
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incredible. Let's say you got some DMs on Instagram. Maybe you send that over in your pitch.
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Or if you have the metrics that you're comfortable sharing, you can say, here's the metrics from this
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episode to show, right? So that's a compelling pitch because they go, oh, this is,
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topic applies to my audience. She's already tested it.
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let's go with that topic. I would love to have you on, right? So it just gives you a new level
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for when you go to pitch a podcast.
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Okay, now we're talking about using your episode to actually build your email list because, you know...
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Your girl loves this conversation.
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And also because we know downloads are lovely, but email subscribers are everything.
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Okay?
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We know this.
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So here's number five.
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Create a league magnet that goes above and beyond.
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So every strong episode has a natural lead magnet living inside of it.
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I truly, truly believe that.
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are telling stories about people who have overcome or gone through, walked through addiction.
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Right?
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There's something there.
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I want you to start seeing that.
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And the key here is that the lead magnet doesn't just summarize the episode.
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It goes beyond it.
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It's the next step.
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It's the next like carrot that you're dangling.
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that they need after they've absorbed what you just taught.
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And especially if you are in a teaching capacity like I am.
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So if your episode is, you know, about writing SEO friendly show notes, the lead magnet isn't five tips for your show notes.
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The lead magnet is absolutely.
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the actual template.
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Or...
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If I didn't share in that episode how to use AI to enhance your show notes, it's
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How to enhance your show notes through AI.
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It's the done for you framework.
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It's the prompts, things like that, that they can use immediately and get an immediate win.
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That is what people want these days, right?
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They love a good AI prompt.
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The difference between a lead magnet people download and forget is one that makes them think, oh my gosh,
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Where has she been all my life, right?
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I want more of her.
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And then when you go to sell...
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It's a natural yes.
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So this becomes your CTA at the end of the episode, even...
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Built in, baked in throughout, right?
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And when it's directly tied to what you just taught, opting in feels like the most natural
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thing in the world.
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It doesn't feel like a pitch.
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It feels like a gift.
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It feels like the next best thing, the carrier, right?
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Number six, add it to a quiz result playlist.
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Okay, you know I had to talk about this one
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because it's exactly what I've been building
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in my own business, what I've built
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with so many of my clients.
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When someone takes a podcast-centric quiz
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and gets their result, one of the most powerful things
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you can do is give them a curated playlist of episodes
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that speaks directly to where they are.
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Now, if you've been in my world,
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you know I am all about identifying episodes
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the slight nuances between your ideal customer, right? There's always like the end goal that they
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all want. That's similar, but there's slight nuances depending on where they are on their
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journey. So you can't just say, here's,
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50 to 200 podcast episodes.
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Go pick out your favorite ones.
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When we give them a curated podcast,
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playlist that is specifically to them,
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They'll binge it, they'll listen to it.
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Now they're a super fan.
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Now they are in your world.
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They are committed, they're so excited,
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they feel so seen, right?
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So I just launched my personal podcast after years of helping my clients launch successful
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podcast-centric quizzes, right?
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And so...
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My results are the foundation fixer, growth accelerator, or scaling CEO.
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If you want to go check out my quiz, go to podcastmarketinghub.com forward slash quiz
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to take it.
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But I now can go and
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and see not only my results and create podcast episodes,
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specifically for those different buckets,
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But then I can take those episodes and I can add them to the podcast playlist for that specific result.
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So,
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As you're creating content, start thinking about which quiz result bucket this episode belongs to, right?
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It's not extra work.
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It's just being intentional about what you've already made.
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And I'll also do a slight plug here.
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Come fall 2026, I will be doing...
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a podcast-centric quiz blitz.
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So we're going to do like...
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Probably six weeks.
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deep dive working together where we're just going to bust out a quiz the exact way I teach
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my one-on-one clients to put together effective podcast-centric quizzes. So,
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If you're like, I want to do a quiz, it's been on my mind.
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If you can wait till fall after I have my baby, I will be back with that.
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We'll work together for six weeks in a group capacity. We'll use AI. We'll make it really
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good and juicy so you can have your podcast-centric quiz because I see so many people going on their
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own to do it and they're just...
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not doing it quite the right way. And trust me, I have some amazing results I can share with you
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about the way I strategically put one together. So I'm excited to share that with you.
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All right, number seven, add it to a Spotify playlist.
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Same concept, but for your Spotify listeners.
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Bless Spotify because it allows you to put together playlists.
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And I appreciate that.
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But we want to build thematic playlists and then drop your episode in, right?
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So it can be an episode for the podcaster who wants to grow her email list.
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Episodes for established podcasters who are ready to scale.
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Your listeners can follow the playlist,
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You can add new episodes, right?
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It becomes this living, breathing resource
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that you can keep adding to
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and it keeps them in your world.
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Not only that,
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people can publicly search playlists.
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People who have never even heard of your podcast might land on it.
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Number eight, use it in your email newsletter. And I don't just mean new episode alert, go listen,
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right? If you've been in my world, you also know this. I mean, use the episode as the jumping off
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point for something deeper.
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Share a thought that didn't, you know, make it to the final recording.
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Tell them a story behind why you chose the topic.
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Give them one extra insight that takes...
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the episode further. Remember when we talked about the free resource? You can do this in
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your newsletter as well. And then your newsletter becomes the freebie.
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right? The newsletter is
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is the next step.
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Hey guys, get on my newsletter.
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It goes above and beyond.
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I share so much more than what's in the episode and,
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It's going to feel like a nice hug for all of you podcasters who are just looking for
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the next steps after we listen to the podcast episode, right?
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That makes your newsletter feel like a bonus layer on top of what they're already getting.
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It also keeps your open rates high.
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This is what makes people feel like being on your list is,
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is worth it. It's worth opening up your emails. It's not just a notification for what's on the
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industry updates and maybe some personal stuff from your life and, you know,
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resources that can support that. I mean, there's so much we can do within a newsletter.
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That's what people are looking for these days.
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All right, let's move on to the next segment.
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So these next ones are all about using your episodes
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to serve the people who are already in your world,
401
00:19:43,640 --> 00:19:45,560
your students, your clients, your community.
402
00:19:46,330 --> 00:19:48,060
Let me be very clear on this.
403
00:19:48,320 --> 00:19:51,700
This is something that is so misunderstood and...
404
00:19:52,030 --> 00:19:54,270
It's just a misconception altogether.
405
00:19:54,560 --> 00:19:56,580
Just because somebody is in your world,
406
00:19:56,800 --> 00:19:59,180
does not mean that they are listening to your podcast.
407
00:19:59,610 --> 00:20:01,160
or listening to it religiously.
408
00:20:01,470 --> 00:20:02,450
But we want them to.
409
00:20:02,660 --> 00:20:04,280
Why? Because they're low-hanging fruit.
410
00:20:04,640 --> 00:20:06,740
They've already said yes to something you've offered.
411
00:20:06,740 --> 00:20:08,520
They're already in your world.
412
00:20:08,520 --> 00:20:09,920
We don't have to go out searching for them.
413
00:20:09,920 --> 00:20:10,720
They're right here.
414
00:20:11,680 --> 00:20:14,000
But just because they're there does not mean...
415
00:20:14,210 --> 00:20:16,860
that every week when you drop an episode, they are there, right?
416
00:20:17,150 --> 00:20:19,770
So we have to make sure that they are though.
417
00:20:19,770 --> 00:20:21,390
So let's go into number nine.
418
00:20:21,390 --> 00:20:23,970
Drop it into your course portal or membership.
419
00:20:23,970 --> 00:20:27,100
So this one is so simple and so underused.
420
00:20:27,100 --> 00:20:29,430
If you have a course, a membership, a group program,
421
00:20:29,430 --> 00:20:32,600
your podcast episodes are a supplementation content,
422
00:20:32,800 --> 00:20:34,460
that's already done that you can get them.
423
00:20:35,140 --> 00:20:35,460
And.
424
00:20:35,650 --> 00:20:37,210
It's like it's there.
425
00:20:37,280 --> 00:20:41,380
It's there for them when the timing is right, when they need it, which is so great because
426
00:20:41,380 --> 00:20:44,680
sometimes, again, it's curating the experience for them.
427
00:20:45,110 --> 00:20:47,740
Because sometimes you might drop an episode and they're like, ooh,
428
00:20:48,130 --> 00:20:50,290
I know I'm going to need that, but I'm not there yet.
429
00:20:50,530 --> 00:20:53,130
but maybe they're going through your course and they're finally there.
430
00:20:53,130 --> 00:20:55,670
And oh, there's that episode again, right?
431
00:20:56,130 --> 00:20:58,080
So did you record an episode about...
432
00:20:58,240 --> 00:20:59,800
let's say podcast metrics,
433
00:21:00,000 --> 00:21:03,640
I have, I drop it into a module all about analytics.
434
00:21:03,940 --> 00:21:07,320
Maybe you recorded a podcast about writing a strong CTA.
435
00:21:07,320 --> 00:21:09,830
That can go in a marketing module, right?
436
00:21:10,210 --> 00:21:14,600
Your podcast and your paid offerings should be in conversation with each other.
437
00:21:14,720 --> 00:21:17,700
Always, always, always putting your podcast in front of your students.
438
00:21:17,700 --> 00:21:18,200
Always.
439
00:21:18,200 --> 00:21:19,960
And here's the beautiful thing.
440
00:21:19,960 --> 00:21:22,260
It adds value to what your students paid for.
441
00:21:22,470 --> 00:21:24,600
without creating anything new, right?
442
00:21:25,150 --> 00:21:27,860
more resources, more free resources for them.
443
00:21:28,420 --> 00:21:32,400
All right, number 10, use it as a resource during coaching calls.
444
00:21:32,670 --> 00:21:38,010
How many times has a client asked you a question that you probably have deep dived in on your
445
00:21:38,010 --> 00:21:38,510
podcast?
446
00:21:39,170 --> 00:21:40,250
My guess is a lot.
447
00:21:40,450 --> 00:21:41,650
So start keeping
448
00:21:41,920 --> 00:21:47,680
a mental or actually, I actually prefer a physical list of what episodes I
449
00:21:47,970 --> 00:21:49,750
answer which common questions, right?
450
00:21:49,990 --> 00:22:06,110
Then when you're on a live call and somebody asks you a question, you're like, oh, you know what? Let me give you a high-level overview, but I actually did a whole episode on this. I'm going to send it to you in the chat. And if you have somebody helping you, task them with constantly being ready to search questions.
451
00:22:06,430 --> 00:22:08,930
for those episodes and then drop them in the chat, right?
452
00:22:09,120 --> 00:22:11,080
And if you're doing it solo,
453
00:22:11,330 --> 00:22:13,890
Try to do it while you're typing or just...
454
00:22:14,050 --> 00:22:15,850
Send them if you're using keywords correctly.
455
00:22:15,850 --> 00:22:20,670
You can just have them, you know, Google search the name of your podcast with a keyword for
456
00:22:20,670 --> 00:22:22,010
that episode and it should come up.
457
00:22:22,240 --> 00:22:28,000
right? Your podcast just became a tool inside your coaching practice. That is the smart thing to do.
458
00:22:28,260 --> 00:22:28,400
Okay.
459
00:22:29,090 --> 00:22:31,850
Number 11, send it to leads and inquiries.
460
00:22:32,100 --> 00:22:33,720
So this is one of my favorites.
461
00:22:34,080 --> 00:22:37,820
When someone reaches out asking about working with you or asking
462
00:22:38,020 --> 00:22:39,800
a question you've already answered,
463
00:22:40,070 --> 00:22:46,350
send them an episode. It could be via email. It can be DMs on Instagram. All you have to say is,
464
00:22:46,350 --> 00:22:49,770
actually, I just recorded something about this. Here's the link. I think it would be really
465
00:22:49,770 --> 00:22:54,650
helpful for you. I actually did this. Also, another way to do this is by using...
466
00:22:54,820 --> 00:22:58,880
a student testimonial. So let's say you have a couple
467
00:22:59,040 --> 00:22:59,720
offers.
468
00:22:59,970 --> 00:23:02,510
Maybe somebody's like, what is it like to be in your membership?
469
00:23:02,510 --> 00:23:04,390
Or what is it like to work with you one-on-one?
470
00:23:04,390 --> 00:23:09,710
Oh, actually, I recorded an episode with one of my one-on-one clients who had amazing success.
471
00:23:09,710 --> 00:23:10,510
Can I send it to you?
472
00:23:10,510 --> 00:23:14,190
I think it'd be really helpful for you to understand what it's like to work with me, right?
473
00:23:14,190 --> 00:23:15,950
So it positions you as an expert.
474
00:23:16,710 --> 00:23:18,070
And it gives them
475
00:23:18,340 --> 00:23:20,240
value before they've spent a dime.
476
00:23:20,240 --> 00:23:24,380
It warms them up in a way that a sales page never could because they get to hear the
477
00:23:24,670 --> 00:23:29,030
somebody else talking about what it's like to work with you, what it's like to be in your community.
478
00:23:29,600 --> 00:23:30,780
It does the selling for you.
479
00:23:31,620 --> 00:23:35,240
All right, number 12, train your AI with the transcript.
480
00:23:35,870 --> 00:23:41,790
All right, so before we dive into this one again, I want you to come join me for the upcoming bootcamp I'm hosting.
481
00:23:41,790 --> 00:23:43,730
It's going to be podcasting.
482
00:23:44,390 --> 00:23:46,630
the Glow Up Party AI Edition.
483
00:23:46,630 --> 00:23:48,810
And if you wanna get signed up for that,
484
00:23:49,090 --> 00:23:50,610
We start literally today.
485
00:23:50,610 --> 00:23:54,570
So May 5th is when this episode drops and that is when we're starting.
486
00:23:54,570 --> 00:23:56,090
But,
487
00:23:56,610 --> 00:23:57,510
I'm gonna teach you
488
00:23:57,700 --> 00:24:00,680
all of the special ways to be using AI.
489
00:24:00,680 --> 00:24:05,340
And specifically, I'm going to show you how to train Claude because I truly love,
490
00:24:05,600 --> 00:24:12,300
truly think Claude is offering so much more to podcasters than ChatGPT. And I'm going to show you
491
00:24:12,300 --> 00:24:17,040
how to get there because it's overwhelming to think about training Claude after you've been with ChatGPT for
492
00:24:17,250 --> 00:24:21,330
you know, a year plus. So, but anyways, let's get back to the episode. So,
493
00:24:21,510 --> 00:24:22,710
If you want to sign up,
494
00:24:22,880 --> 00:24:26,300
Get in there today. We are starting. Don't worry. I will get you caught up.
495
00:24:26,300 --> 00:24:30,560
If you're just catching this, you can go to podcastmarketinghub.com forward slash podcast.
496
00:24:31,040 --> 00:24:31,480
Glow.
497
00:24:31,910 --> 00:24:36,270
That's podcastmarketinghub.com forward slash glow. If you're listening to this in real time,
498
00:24:36,270 --> 00:24:41,710
come hang out. But okay, let's get back to it. So upload your episode transcript to whatever AI
499
00:24:41,710 --> 00:24:44,610
you choose. I'm a big clog fan. I think it just gives us
500
00:24:44,800 --> 00:24:48,140
much better results. I'll talk all about that in the glow up.
501
00:24:48,390 --> 00:24:52,450
But let it learn your frameworks, your language, the way you explain things, the examples you
502
00:24:52,450 --> 00:24:54,330
use, if you have templates, things like that.
503
00:24:54,330 --> 00:24:58,710
Now, when you ask it to write your show notes, your newsletters, your social captions, whatever
504
00:24:58,710 --> 00:24:59,430
it might be.
505
00:25:00,000 --> 00:25:02,460
It's literally learning from you, right?
506
00:25:02,460 --> 00:25:03,360
Every single time.
507
00:25:03,360 --> 00:25:05,580
And over time, you keep feeding it transcripts.
508
00:25:05,580 --> 00:25:06,460
It gets better and better.
509
00:25:06,460 --> 00:25:09,780
And the cool thing about a transcript is it's how you naturally talk.
510
00:25:10,340 --> 00:25:12,800
versus typing in things.
511
00:25:13,150 --> 00:25:14,990
Every time you have a transcript, upload it.
512
00:25:14,990 --> 00:25:18,030
If you have co-work, you can literally put it in a folder on your website.
513
00:25:18,030 --> 00:25:20,710
Claude Co-work can go in there, grab it, and see it.
514
00:25:20,990 --> 00:25:21,710
I love that, right?
515
00:25:21,710 --> 00:25:25,670
So we're training data for your own personal marketing assistant.
516
00:25:25,670 --> 00:25:26,730
That's what we want.
517
00:25:27,110 --> 00:25:27,890
All right, moving on.
518
00:25:27,890 --> 00:25:29,890
Let's talk a little bit about social media.
519
00:25:30,240 --> 00:25:34,540
Because I think most podcasters are doing kind of the bare minimum here.
520
00:25:34,790 --> 00:25:39,330
posting the episode link, hoping people click it, right? But we can do so much better if we choose
521
00:25:39,330 --> 00:25:40,690
to go down this route. Again,
522
00:25:41,310 --> 00:25:45,370
Going back to what I said at the very beginning, pick and choose what makes sense, what works
523
00:25:45,370 --> 00:25:47,770
for you, and then go down that hole, right?
524
00:25:47,970 --> 00:25:51,250
Lean into that, become a master of that, and then expand if you are...
525
00:25:51,710 --> 00:25:52,710
working,
526
00:25:52,990 --> 00:25:53,470
with
527
00:25:53,630 --> 00:25:57,210
you know, just a solo entrepreneur or don't have a full team.
528
00:25:57,510 --> 00:25:59,630
All right, so we were just recently told
529
00:25:59,750 --> 00:26:00,730
that
530
00:26:01,060 --> 00:26:02,240
on Instagram.
531
00:26:02,720 --> 00:26:05,320
talking head reels are really going to take off.
532
00:26:06,850 --> 00:26:12,550
So I want to tread lightly with the advice I give you here because it takes a lot of
533
00:26:13,030 --> 00:26:17,450
For you to just grab a clip, like, you know, think about Riverside has magic clips.
534
00:26:17,450 --> 00:26:20,690
If you just grab a magic clip and put it on Instagram...
535
00:26:20,900 --> 00:26:22,980
It takes a really special clip.
536
00:26:23,170 --> 00:26:23,850
to
537
00:26:24,420 --> 00:26:30,520
to perform all on Instagram. However, what we can do is we can work with AI and say, what's the most
538
00:26:30,980 --> 00:26:32,780
polarizing or
539
00:26:33,090 --> 00:26:39,190
you know, like clickbaity, whatever, uh, segment from this episode. And then I want you to write
540
00:26:39,190 --> 00:26:40,250
me a talking head script.
541
00:26:40,930 --> 00:26:41,470
Right?
542
00:26:41,630 --> 00:26:43,190
Then you create the talking head reel.
543
00:26:43,190 --> 00:26:44,570
It does not need to be fancy.
544
00:26:45,470 --> 00:26:47,590
You don't have to have a full script, right?
545
00:26:47,590 --> 00:26:49,310
You can have just bullets or just know in your head,
546
00:26:49,310 --> 00:26:50,410
you don't need a ring light.
547
00:26:50,410 --> 00:26:53,090
Like you just need to jump on.
548
00:26:53,380 --> 00:26:58,500
Speak to your camera, talking head, talk about whatever was really interesting, really juicy
549
00:26:58,500 --> 00:27:01,460
from that podcast episode, and then use that as your reel.
550
00:27:01,950 --> 00:27:03,830
I would test this out, but I
551
00:27:04,160 --> 00:27:09,240
pretty much guarantee that if you do this over just grabbing like a magic clip or a clip or something
552
00:27:09,240 --> 00:27:14,060
from your podcast that you record, it's going to do so much better because you can curate it.
553
00:27:14,400 --> 00:27:18,680
You can make it a little bit juicier to really capture the audience, right? And people like short
554
00:27:18,980 --> 00:27:19,300
Fast.
555
00:27:19,810 --> 00:27:22,050
things on Instagram. So let's lean into that.
556
00:27:22,750 --> 00:27:23,850
All right, number 14.
557
00:27:24,350 --> 00:27:29,730
the carousel. So take the frameworks or the step-by-steps from your episode, break it down side-by-side
558
00:27:30,150 --> 00:27:31,330
People save carousels.
559
00:27:31,330 --> 00:27:32,390
That's the thing.
560
00:27:32,900 --> 00:27:33,480
And so...
561
00:27:33,760 --> 00:27:36,300
they can save and share your carousel.
562
00:27:37,090 --> 00:27:37,970
And that's what we want.
563
00:27:37,970 --> 00:27:42,630
Every single save is a signal to the algorithm that your content is worth showing to more
564
00:27:42,630 --> 00:27:42,970
people.
565
00:27:43,650 --> 00:27:48,750
So especially if you have a solo episode where you're teaching or like me, where I'm sharing
566
00:27:48,750 --> 00:27:51,630
15 things to create your content ecosystem.
567
00:27:52,070 --> 00:27:53,350
I can turn that into carousel.
568
00:27:53,920 --> 00:27:54,260
Right.
569
00:27:54,660 --> 00:27:57,080
And I also want to say you can use these across
570
00:27:57,510 --> 00:28:00,050
so many different social platforms if you choose to, right?
571
00:28:00,050 --> 00:28:02,250
You can use a carousel on LinkedIn.
572
00:28:02,430 --> 00:28:04,610
If you're still on Facebook, you can do it there.
573
00:28:04,870 --> 00:28:06,070
You can turn it into an ad.
574
00:28:06,070 --> 00:28:07,570
Like there's so many ways to use it.
575
00:28:08,260 --> 00:28:10,460
All right, so the last one, number 15.
576
00:28:10,910 --> 00:28:11,910
the quote graphic.
577
00:28:11,910 --> 00:28:17,270
So this is such a great graphic that you can literally use on Instagram, LinkedIn, Facebook,
578
00:28:18,340 --> 00:28:18,660
Everywhere.
579
00:28:19,780 --> 00:28:25,700
So you want to use AI to help you find the juiciest clickbaity quotes from your episode,
580
00:28:25,700 --> 00:28:26,040
right?
581
00:28:26,040 --> 00:28:31,020
So get a whole bunch, have AI pull it from the transcript, and then read through them
582
00:28:31,020 --> 00:28:32,700
and see what's really interesting.
583
00:28:33,220 --> 00:28:37,180
amazing and surprising. Turn it into a graphic, keep it really simple.
584
00:28:37,350 --> 00:28:41,030
And let that quote just do the work for you, right? You can use this against
585
00:28:41,310 --> 00:28:46,650
across so many different things. And so that's why I love a good quote graphic. In fact, for every
586
00:28:46,650 --> 00:28:52,090
transcript, what I'll do is I will just have AI pull the best ones and I'll just keep a running
587
00:28:52,090 --> 00:28:57,370
dock of it. And I can go back and find quotes that I can use through various things.
588
00:28:57,670 --> 00:28:59,690
Okay, I promised I would talk about this.
589
00:29:00,030 --> 00:29:07,470
And I meant it because I know that some of you are listening to this episode on two times speed, you know, between school pickups, your next call.
590
00:29:07,470 --> 00:29:13,670
And the idea of doing 15 things with one episode sounds amazing in theory and completely impossible in reality.
591
00:29:14,500 --> 00:29:18,300
So let's talk about what to do when you're in a time crunch, when life is happening and
592
00:29:18,560 --> 00:29:20,040
When the baby isn't sleeping,
593
00:29:20,260 --> 00:29:23,040
You know what I mean? Or traveling or launching or whatever.
594
00:29:23,270 --> 00:29:25,030
whatever season you're in, right?
595
00:29:25,190 --> 00:29:28,650
Here are the fastest, highest, most impactful moves that you can do.
596
00:29:28,650 --> 00:29:30,910
I want you to pick two or three and call it a day.
597
00:29:30,910 --> 00:29:32,130
Call it a win.
598
00:29:32,130 --> 00:29:34,430
All right, fast win number one, the newsletter.
599
00:29:35,040 --> 00:29:37,440
Take your transcript, drop it into AI,
600
00:29:37,950 --> 00:29:42,370
Add a couple other interesting little bits from your life, from your industry, whatever it is.
601
00:29:42,370 --> 00:29:43,390
You don't have to flesh it out.
602
00:29:43,390 --> 00:29:47,170
You can just give it to AI and say, summarize this episode, write a newsletter in my voice,
603
00:29:47,170 --> 00:29:51,570
include XYZ from my life or the industry, whatever.
604
00:29:52,160 --> 00:29:55,740
put together in the newsletter. If you work with me, you have a template to do this, right?
605
00:29:55,740 --> 00:30:01,060
But this does not take a lot of time and it makes your subscribers feel so seen and taken care of.
606
00:30:01,060 --> 00:30:01,500
So done.
607
00:30:02,210 --> 00:30:04,530
Fast point number two, maybe one reel.
608
00:30:05,060 --> 00:30:06,400
Okay, so...
609
00:30:06,690 --> 00:30:12,130
pull one teaching point from an episode, record it. Again, people like raw and real. It does not
610
00:30:12,130 --> 00:30:14,770
to be perfect. Don't overcomplicate it. Don't overthink it.
611
00:30:15,620 --> 00:30:16,420
Something like,
612
00:30:16,610 --> 00:30:18,310
Did you know XYZ?
613
00:30:18,530 --> 00:30:23,070
right? Maybe something really, um, standoutish. In fact, I would maybe say,
614
00:30:23,780 --> 00:30:28,980
If you want to repurpose your podcast and have five quick wins within 24 hours, here's what to do.
615
00:30:29,310 --> 00:30:31,270
And then I'd go through these or something like that.
616
00:30:32,160 --> 00:30:34,060
Fast win number three, the quote graphic.
617
00:30:34,590 --> 00:30:36,830
Again, this can live in so many places.
618
00:30:36,830 --> 00:30:38,630
This is so versatile.
619
00:30:38,630 --> 00:30:41,550
So find the best line from your transcript.
620
00:30:41,550 --> 00:30:43,330
Use A to I to do that for you.
621
00:30:43,330 --> 00:30:45,330
Make a graphic in your brand colors.
622
00:30:45,330 --> 00:30:46,370
Post it.
623
00:30:46,560 --> 00:30:47,340
You know what I mean?
624
00:30:47,340 --> 00:30:49,140
Post it anywhere, wherever you are.
625
00:30:49,140 --> 00:30:49,780
That's it.
626
00:30:49,780 --> 00:30:51,020
So quick, so easy.
627
00:30:51,020 --> 00:30:52,500
On Instagram, on Pinterest.
628
00:30:53,350 --> 00:30:55,990
That can be something in your newsletter, right?
629
00:30:56,710 --> 00:31:02,090
Fast win number four, next time you hop on a coaching call, plug in an episode or two for
630
00:31:02,090 --> 00:31:06,190
your audience, right? Remember, they're low-hanging fruit. They're already in your audience. Get the
631
00:31:06,190 --> 00:31:08,870
podcast in front of them, okay? And lastly...
632
00:31:09,030 --> 00:31:10,330
Fast win number five,
633
00:31:10,530 --> 00:31:12,770
Email the episode to Elite.
634
00:31:13,030 --> 00:31:14,290
Look at your inbox.
635
00:31:14,500 --> 00:31:17,100
Look at your DMs on Instagram, on LinkedIn, wherever.
636
00:31:17,100 --> 00:31:19,820
And if somebody reached out to you about something...
637
00:31:20,100 --> 00:31:23,600
I want you to respond back and say, "Hey, I was actually thinking about the conversation
638
00:31:23,600 --> 00:31:25,960
we had and I have a podcast episode for you."
639
00:31:26,110 --> 00:31:28,470
Drop the podcast episode that dives deeper into it.
640
00:31:28,930 --> 00:31:34,250
Boom, that can help to create a new listener and a super fan because they feel so seen by
641
00:31:34,250 --> 00:31:38,150
you taking a moment to go and be like, hey, I was thinking about our conversation and
642
00:31:38,150 --> 00:31:41,230
actually I have an episode that's going to like deep dive for you, right?
643
00:31:42,340 --> 00:31:43,020
All right, that's it.
644
00:31:43,020 --> 00:31:43,700
Five moves.
645
00:31:43,700 --> 00:31:46,760
Any one of them takes under 15 minutes, which I love.
646
00:31:47,270 --> 00:31:49,350
Unless you're doing a coaching call in an hour, but
647
00:31:49,570 --> 00:31:50,170
You know what I mean?
648
00:31:50,170 --> 00:31:51,210
You can just plug that in.
649
00:31:51,490 --> 00:31:53,350
And any one of them is just
650
00:31:53,510 --> 00:31:54,970
Way better than hitting publish.
651
00:31:55,460 --> 00:31:56,980
and then hoping your audience finds you.
652
00:31:56,980 --> 00:31:58,820
Now, if you have the right SEO words,
653
00:31:58,820 --> 00:32:00,280
that'll work with time,
654
00:32:00,280 --> 00:32:01,980
but these are also great ways.
655
00:32:02,560 --> 00:32:03,940
And here's what I want you to know.
656
00:32:04,260 --> 00:32:05,840
Done is always better than perfect.
657
00:32:05,840 --> 00:32:10,400
A newsletter that went out is better than the perfect newsletter that's still sitting
658
00:32:10,400 --> 00:32:11,280
in your drafts, right?
659
00:32:11,970 --> 00:32:13,570
So show up with what you have.
660
00:32:13,950 --> 00:32:15,250
Your audience will meet you there.
661
00:32:15,250 --> 00:32:16,890
And the more you do it, the easier it'll become.
662
00:32:17,470 --> 00:32:19,270
Okay, so before we wrap up today...
663
00:32:19,710 --> 00:32:21,970
If you are listening to this live,
664
00:32:22,590 --> 00:32:28,890
we started the Podcast Glow Up AI Edition today. And I want you there. So come hang out. It's four
665
00:32:28,890 --> 00:32:33,450
days. It is so tangible. You're going to have so many quick wins. You're going to walk away with
666
00:32:33,450 --> 00:32:36,650
literally having your AI trained. That is my goal for you.
667
00:32:36,650 --> 00:32:41,510
And so head to podcastmarketinghub.com forward slash glow if you want to get
668
00:32:41,760 --> 00:32:45,640
in on that. We have a few days left. If you're just catching this on the end of the day
669
00:32:45,640 --> 00:32:50,480
on Tuesday, don't worry. Still get in there. I'll get you the replay, all the good things.
670
00:32:51,110 --> 00:32:51,590
But...
671
00:32:51,750 --> 00:32:54,630
It's going to be life-changing for you, your podcast, your business.
672
00:32:55,140 --> 00:32:56,380
Okay, so
673
00:32:56,610 --> 00:32:58,650
I said I was coming back to this and here we are.
674
00:32:59,270 --> 00:33:01,770
I want to give you explicit permission
675
00:33:01,950 --> 00:33:03,110
to not do all of this.
676
00:33:03,650 --> 00:33:06,890
This episode is meant to inspire you to open your eyes,
677
00:33:06,890 --> 00:33:09,890
what's possible for a content ecosystem, right?
678
00:33:09,890 --> 00:33:13,130
To make you look at your back catalog, see it differently,
679
00:33:13,280 --> 00:33:16,660
As a library of assets just waiting to be really activated.
680
00:33:16,660 --> 00:33:19,440
Not a graveyard of episodes that came and went.
681
00:33:19,440 --> 00:33:20,460
Oh, that's so sad.
682
00:33:20,930 --> 00:33:22,150
But it's not a mandate, right?
683
00:33:22,150 --> 00:33:26,490
It's not a checklist for you have completed, you know, within the next week.
684
00:33:26,950 --> 00:33:31,210
It's a menu. Pick and choose. Get really good at something before you move on to the next, right?
685
00:33:31,210 --> 00:33:33,670
If you have more support, maybe you do more.
686
00:33:34,560 --> 00:33:35,460
But right now,
687
00:33:35,710 --> 00:33:37,570
Figure out what season you're in, right?
688
00:33:37,830 --> 00:33:43,450
Maybe you're in a season of growth and you have the capacity to go deep into a few of these amazing things.
689
00:33:43,970 --> 00:33:45,850
Pick three or four and build a system around it.
690
00:33:45,850 --> 00:33:46,690
Build a system.
691
00:33:47,270 --> 00:33:48,150
That's what makes it easy.
692
00:33:48,800 --> 00:33:52,740
Maybe you are in a season of survival. I totally get this. I think
693
00:33:52,960 --> 00:33:56,720
We as entrepreneurs ebb and flow between survival and growth, right?
694
00:33:57,150 --> 00:33:58,110
Survival and thriving.
695
00:34:00,130 --> 00:34:00,490
- And,
696
00:34:00,710 --> 00:34:03,010
If it feels hard to just keep your podcast alive,
697
00:34:03,550 --> 00:34:04,670
That's so valid.
698
00:34:04,960 --> 00:34:06,980
Pick the two fastest wins and let that be enough.
699
00:34:07,590 --> 00:34:08,350
Let that be enough.
700
00:34:08,730 --> 00:34:09,100
-
701
00:34:09,250 --> 00:34:10,570
The goal is never to do more.
702
00:34:10,570 --> 00:34:11,790
The goal is to do more.
703
00:34:12,230 --> 00:34:15,150
what you're already doing, but better, more intentionally.
704
00:34:15,810 --> 00:34:18,170
ones that actually move the needle in your business, right?
705
00:34:18,170 --> 00:34:21,690
Your podcast is already doing so much for you.
706
00:34:21,980 --> 00:34:23,130
It's building trust.
707
00:34:23,520 --> 00:34:26,960
It's allowing people to come into your world and learn from you.
708
00:34:27,590 --> 00:34:29,460
And that alone is such a gift.
709
00:34:29,670 --> 00:34:32,030
All right, so I covered a lot today.
710
00:34:32,480 --> 00:34:33,500
I hope you love this episode.
711
00:34:33,500 --> 00:34:35,100
If you did, please share it.
712
00:34:35,100 --> 00:34:35,820
Share it out.
713
00:34:36,230 --> 00:34:39,940
get it out. Let's talk about the ecosystem, the content ecosystem a little bit more,
714
00:34:39,940 --> 00:34:45,070
but also let's let people hear the permission slip to just do what you can right now.
715
00:34:45,070 --> 00:34:49,730
And know that this, this episode is literally not going anywhere. You can come back to it in five
716
00:34:49,730 --> 00:34:53,590
months when you're in a place, maybe you have a little more support, a little more time, like
717
00:34:53,760 --> 00:34:57,000
Things ebb and flow as entrepreneurs, so let's be okay with that.
718
00:34:57,860 --> 00:35:03,140
All right. Thank you so much for being here today. Again, if you're live with me on the day that this
719
00:35:03,140 --> 00:35:08,020
drops, the week that this drops, I have the glow up going on. Go to podcastmarketinghub.com forward
720
00:35:08,020 --> 00:35:14,520
slash glow to join me and other amazing podcasters. We're going to be talking and training AI and all
721
00:35:14,520 --> 00:35:17,760
the things so that this content ecosystem actually becomes easier.
722
00:35:18,150 --> 00:35:23,770
really excited for you and thank you. Thank you for being here. You mean the world to me. Um,
723
00:35:24,190 --> 00:35:30,030
Always, always let me know if there's an episode topic you want to hear, share this, leave a review or writing.
724
00:35:30,030 --> 00:35:31,250
It goes a long way.
725
00:35:31,250 --> 00:35:32,350
I so appreciate it.
726
00:35:32,350 --> 00:35:34,350
And I will see you next week for next episode.
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