Episode 27: Podcast Growth Myths: What’s Helping Your Show Grow & What's Stunting Your Podcast Audience Growth
Busting the Top 3 Podcast Growth Myths That Are Holding You Back
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These Growth Myths Are Sneaky — and Costing You Momentum
There are some common (and surprisingly persistent) beliefs about podcast growth that keep even the most successful entrepreneurs stuck. Beliefs like “I need a big launch to grow,” “I should only promote new episodes,” or “I can’t reuse old content or people will get bored.”
Sound familiar?
In this episode, I’m calling out the top 3 podcast growth myths that I see over and over again—and showing you how to break free from them so your show can actually support your long-term business growth. This one is short, punchy, and super actionable.
Whether you’re feeling stuck in a growth plateau or just want to make smarter content decisions, this episode will give you the mindset shift (and strategy!) you didn’t know you needed.
What You’ll Learn in This Episode
The 3 most common podcast growth myths
Myth #1: “Only new episodes matter”
Myth #2: “Launching is the most important growth strategy”
Myth #3: “I can’t reuse content”
How to shift your mindset (and strategy) to break through growth blocks
The evergreen growth strategies that actually move the needle
What We will cover:
06:08 - Myth 1: More Episodes Equals More Growth
09:42 - Myth 2: Going Viral on Social Media
13:30 - Myth 3: Big Name Podcasts Drive Growth
18:27 - Myth 4: Podcast SEO Doesn't Matter
20:56 - Myth 5: Paid Ads Are the Only Way to Grow
22:32 - Effective Strategies for Podcast Growth
Myth #1: Only New Episodes Matter
Let’s just get this out of the way: promoting your latest episode is not the only way to grow your show.
In fact, if you’re only showing up for your new releases, you’re missing out on the hundreds—maybe thousands—of people who are still discovering your back catalog every single day.
Most podcast players are not linear listening experiences. People don’t always listen in order. They discover you through search, social shares, episode recommendations, or even by binging older episodes first.
That means:
Your past content is still powerful
You should be repromoting high-performing episodes regularly
Creating episode playlists can extend the shelf life of your best content
Your growth doesn’t need to hinge on what drops this week.
It can come from what you’ve already created.
Myth #2: Your Launch Is Everything
I’ve worked behind the scenes on podcast launches with massive visibility—and I’ll be the first to tell you: launch buzz fades fast.
Yes, it’s exciting. Yes, visibility helps. But long-term podcast success comes from what happens after your launch. That means building in evergreen systems, optimizing discoverability, and consistently pointing your audience to the show—not relying on a one-time spike.
So if you didn’t have a “big” launch, don’t stress.
You can grow a wildly successful podcast through steady, intentional momentum that compounds over time.
Myth #3: Repeating Yourself Turns People Off
This one’s personal. So many podcasters hesitate to repeat ideas, revisit old topics, or even promote the same episode more than once.
But here’s the reality: your audience needs repetition to absorb and take action on your ideas.
They’re not hanging on your every word. They’re busy. They miss episodes. They tune in sporadically. Which means:
You can (and should) reuse high-performing content
You’re allowed to reframe key ideas in different ways
Your message actually becomes more powerful with repetition
If something matters, say it again—and say it often.
Key Takeaways
Your past episodes still hold value—promote them strategically
A launch is just the beginning, not the full growth strategy
Repetition builds trust, recognition, and conversions
Evergreen strategies outperform last-minute promotion
Your podcast becomes a true business asset when it’s integrated into your funnel
Your Next Steps
🎯 Ready to Turn Your Podcast Into a Funnel?
If you’re done chasing downloads and want a step-by-step plan to grow your podcast and your email list, you’ll love what I’m cooking up.
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Let’s Connect!
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