Episode 26: It Was Never About The Podcast with Cathy Heller
How Cathy Heller Built a Wildly Aligned, Soulful Business (and How You Can Too)
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
What If You Didn’t Have to Choose Between Strategy and Soul?
When I first started this podcast, Cathy Heller was on my dream guest list. Her podcast Don’t Keep Your Day Job was one of the first shows I ever binged. So to sit down with her for this conversation? Full-circle moment.
Cathy is a wildly successful business coach, podcaster, author, and spiritual teacher who’s built an empire by doing things differently. She doesn’t believe in hustle culture or formulaic launches. She believes in alignment, in heart-centered business, and in showing up with full integrity.
This episode is for every podcaster and entrepreneur who wants to build success without burning out—who wants to infuse their work with purpose and still make bank doing it.
If you’ve ever questioned the old models of doing business… this one’s for you.
What We Cover in This Episode
Cathy’s podcast journey and how it launched her business
The tipping point that shifted her from “doing what works” to doing what feels good
Why podcasting is still the most magical medium (and what most people miss)
What it really means to build a business from alignment
How Cathy launches with intention—not burnout
The power of service-driven messaging
How Cathy uses her podcast content to fuel all areas of her business
Practical tips for turning listeners into paying customers (without the ick)
Timestamps:
08:08 - The Impact of Podcasting on Life and Business
15:56 - Creating Super Fans and Community Engagement
32:58 - Navigating Vulnerability and Authenticity in Podcasting
38:36 - Discussing the New Book: Abundant Never After
50:22 - Memorable Interviews and Closing Thoughts
A Podcast Can Change Everything—When You Let It
Cathy’s story is the perfect example of what happens when you let your podcast be the doorway to your mission. She didn’t start with a massive platform or perfectly dialed-in offer. She started by showing up every week with value and heart.
Over time, her podcast became a:
Lead generator for her courses and memberships
Trust-builder that warmed up new customers
Creative outlet that kept her connected to her purpose
She didn’t wait until everything was “ready.” She treated the podcast like a living, breathing part of her business—and it grew as she did.
Strategy and Spirituality Can Coexist (Here’s How)
One of the most powerful things Cathy shares in this episode is her belief that you don’t have to choose between running a profitable business and living a deeply soulful life.
Your business can be a vehicle for healing.
Your podcast can be your platform and your practice.
You can be strategic and intuitive.
This duality is what makes her approach so magnetic. She doesn’t just teach podcast growth—she models what it means to do it from a place of grounded authenticity.
Don’t Be Afraid to Simplify and Soften
When I asked Cathy what she’d tell a podcaster who’s feeling stuck, her answer was simple:
“You don’t need to push more. You need to listen more. You’re not here to shout. You’re here to shine.”
So many entrepreneurs get caught in a loop of trying to “do it right.” But Cathy reminds us that when we stop trying to perform and start simply being of service, the right people find us. The right opportunities come in. The right business model reveals itself.
That softness? It’s a strategy, too.
Key Takeaways
You don’t need a massive launch to make a podcast work for your business
Alignment and intention always outperform hustle
Your podcast can be a lead magnet, trust builder, and creative outlet
Strategy and soul are not mutually exclusive—they’re mutually reinforcing
Start before you’re ready and let the podcast evolve with you
Your Next Steps
🎯 Want to Build a Business That Feels Good and Works?
If you’re looking to grow your podcast and your email list in a way that actually feels aligned (and doesn’t burn you out), my beta mentorship is opening soon.
✨ Get on the list:podcastmarketinghub.com/beta
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Let’s Connect!
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