Episode 55: Podcast Content to Published Book: A Step-by-Step Guide for Entrepreneurs with Mikeala Mathews
How Podcasters Can Turn Their Podcast Into a Book (And Why It Works)
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If you’ve been podcasting for a while and secretly wondered, “Could this content become a book?” — the answer is yes.
In this episode of Podcast Growth Tools, I’m joined by Mikaela Mathews, a publishing strategist who helps entrepreneurs and podcasters turn their ideas, frameworks, and content into books that actually support business growth.
We’re talking about how podcasts naturally lend themselves to books, why writing a book isn’t about being “a writer,” and how a book can act as a powerful top-of-funnel asset alongside your podcast.
If you already have dozens (or hundreds) of podcast episodes, this conversation will completely shift how you see your existing content.
What You’ll Learn in This Episode
Why podcasting and book publishing are a natural pairing
How a book can function as a top-of-funnel lead generator
The difference between passion-project books and business-driven books
How to identify the core transformation your book should deliver
What to do if you have 100+ podcast episodes and feel overwhelmed
Why you don’t need to be “a writer” to publish a meaningful book
Self-publishing vs. traditional publishing for entrepreneurs
How long it realistically takes to write and publish a book
How to market a book using your podcast and email list
Why books are long-term business assets, not one-time launches
Timestamps:
02:15 - Discussing the passion for creativity in women
05:30 - The transformation and confidence from publishing books
08:45 - The role of podcasts in book writing
15:15 - The importance of storytelling and strategy in books
18:30 - Steps to start writing a book
21:45 - Self-publishing vs. traditional publishing
25:00 - Building a team for book publishing
28:15 - Marketing strategies using podcasts and books
Your Podcast Is Already Your Book Outline
If you’ve been teaching, storytelling, and guiding listeners through transformations on your podcast, you already have the raw material for a book. The key is identifying the single transformation you want the book to deliver and organizing your content around it.
Books Build Trust Faster Than Almost Anything Else
A book creates instant authority. Readers spend hours with your ideas, voice, and perspective — often feeling deeply connected to you before ever joining your email list or buying an offer.
You Don’t Need to Be a “Writer”
Writing is communication. If you can guide someone from Point A to Point B on a podcast, you can do the same in a book. The goal isn’t literary perfection — it’s clarity and transformation.
Self-Publishing Gives Entrepreneurs Control
For business owners, self-publishing allows full control over messaging, calls-to-action, timelines, and long-term monetization. It also integrates seamlessly with podcast-driven funnels.
Your Next Steps
If you want to organize your podcast content like a pro — whether you’re planning a book, a funnel, or long-term growth — grab my Podcast Project Management Freebie, where I break down how I structure podcast production, repurposing, and strategy behind the scenes.
If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:
Resources & Links
Connect with Mikaela
Podcast: For Women Who Write
Website: mikaelamathews.com
Connect with Kylee
Website: podcastmarketinghub.com
Podcast: Podcast Growth Tools
Instagram: @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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