Episode 54: 4 Ways To Give Your Podcast A Glow-Up This Year
How to Give Your Podcast a Glow-Up This Year (and Turn It Into a Real Business Asset)
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
It’s easy to assume that if your podcast looks good on paper, it must be working. The cover art is polished. The episodes are consistent. The content feels aligned. And yet… it’s not growing the way you expected. It’s not feeding your email list. It’s not driving revenue. And it may even be starting to feel heavy instead of exciting.
In this episode, Kylee breaks down the real reason most podcasts stall — and it has nothing to do with creativity or effort. After working with hundreds of podcasters, a clear pattern has emerged: most shows struggle because of a strategy gap, a visibility gap, or a mindset gap. Often, it’s a combination of all three.
This episode walks through how to identify where your podcast is leaking momentum and how to intentionally set it up to become a true marketing engine for your business as we move into 2026.
What You’ll Learn in This Episode
Why a podcast that “sounds good” isn’t always one that grows
The biggest mistakes podcasters make with episode titles and naming
How podcast discoverability is changing with search and AI
Why production burnout is one of the fastest growth killers
The metrics that actually matter beyond downloads
How community and collaboration accelerate organic podcast growth
Why mindset determines how long you stay in the podcasting game
Timestamps:
1:45 - Common podcasting hurdles and mindset shifts
3:30 - Exciting details about the Glow-Up Party
5:00 - The art of being found in a crowded space
6:45 - Streamlining your podcast process for success
8:15 - The magic of collaboration and shared growth
10:00 - Leveraging unique opportunities in podcasting
11:30 - Tracking what truly drives podcast success
13:00 - Shifting from downloads to meaningful engagement
Why Most Podcasts Struggle to Drive Email List Growth and Revenue
One of the most common frustrations podcasters face is feeling like their show exists in isolation. Episodes go live, but listeners don’t take the next step. Downloads fluctuate, but email subscribers don’t increase. The podcast becomes a creative outlet instead of a strategic asset.
The issue isn’t effort — it’s alignment. A podcast must be intentionally built to connect to your larger business ecosystem. That means every element, from the show name to the episode titles to the call-to-action, must work together to guide listeners toward deeper engagement
Podcast Discoverability Starts With Search-Optimized Titles
As podcast platforms evolve — especially with AI-powered search — discoverability matters more than ever. Many podcasters choose titles that feel clever or emotionally aligned with their brand, but don’t match how listeners actually search.
If your audience doesn’t already know you, they’re not searching for branded language. They’re searching for solutions, answers, and outcomes. Episode titles that align with search intent are one of the fastest ways to increase visibility across Apple Podcasts, Spotify, and other listening platforms.
This episode explains why optimizing your show name, episode titles, and overall positioning is no longer optional — and how small tweaks can dramatically improve discoverability.
Creating a Sustainable Podcast Production Flow
Podcast growth often stalls not because of lack of ideas, but because the process becomes overwhelming. Without a clear production system, podcasting can quickly feel like a hamster wheel — recording, editing, publishing, promoting, and repeating with no end in sight.
This episode explores how to simplify podcast production so it feels light and sustainable. Even if you’re not outsourcing yet, creating systems and workflows can remove friction, reduce burnout, and make consistency easier.
A podcast that feels heavy is hard to grow. A podcast that feels manageable is one you can commit to long-term.
Why Podcasting Feels Less Competitive Than Other Platforms
Unlike social media, podcasting still offers significant organic growth opportunities. You are not competing with millions of creators in the same way you would be on Instagram, YouTube, or TikTok.
This episode breaks down why podcast competition looks different — and why understanding the actual landscape matters. When podcasters understand where they truly stand, it becomes easier to stop comparing downloads and start focusing on meaningful growth indicators.
The Metrics That Actually Measure Podcast Growth
Downloads alone don’t tell the full story — and they rarely reflect the true ROI of a podcast. This episode walks through the metrics that actually move the needle, including engagement, email list growth, conversions, and visibility with the right audience.
When podcasters shift from obsessing over rankings to tracking the right data, they gain clarity and confidence in their strategy.
The Mindset Shift That Changes Everything
At the core of podcast longevity is mindset. Constantly comparing numbers, rankings, and growth rates leads to burnout and discouragement. This episode invites podcasters to zoom out and recognize the real impact they’re making.
If hundreds or thousands of people were standing in a room thanking you for your work, it would feel overwhelming in the best way. That perspective matters. Impact matters.
This episode closes with a reminder that a podcast’s true value lies not just in numbers — but in connection, influence, and consistency.
Ready to Give Your Podcast a Glow-Up?
This episode also introduces the Podcast Glow-Up Party, a four-day experience designed to help podcasters audit, optimize, and realign their shows so they can grow with intention in the year ahead.
From discoverability and production systems to metrics and mindset, the Glow-Up Party is designed to help your podcast finally support your business goals.
Learn more and grab your spot at:
podcastmarketinghub.com/glow
Your Next Steps
If you want weekly insights on podcast growth, marketing strategy, and turning listeners into subscribers, join the newsletter at:
Resources & Links
Connect with Kylee
Website: podcastmarketinghub.com
Podcast: Podcast Growth Tools
Instagram: @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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