Bonus: Relationship Marketing for Podcasters with Laura Meyer
The Hidden Growth Strategy Most Podcasters Overlook: Relationship Marketing & Smart Guesting with Laura Meyer
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I have a gal pal who is notorious for writing handwritten letters.
Whether she’s in Denver or Spain, she always manages to send me the sweetest notes—full of thoughtful updates, reflections, and the kind of conversation you wish would never end.
Just a simple “thinking of you” message, sealed in an envelope.
And every time I get one? I feel that warm, full-body, heart-bursting feeling. I feel seen. Loved. Grateful.
Every time, I tell myself: “I’m going to be more like her. I’m going to write handwritten notes.”
...And then I don’t. 😅
But ever since stepping into entrepreneurship, I’ve been learning about something called relationship marketing—and it reminds me so much of her.
It’s not new. It’s not fancy. But it’s powerful.
It’s about going the extra mile to let someone know they matter. That you appreciate their time, their support, or their business.
So lately, I’ve started doing just that.
📝 Sending handwritten thank-you notes to podcast guests
📝 Writing personal messages to affiliates and supporters
📝 Reaching out just to say, “You made a difference”
And honestly? I freaking LOVE it.
I’ve gotten so many replies that say something like, “Wow, I can’t believe you sent me a handwritten note—no one does that anymore.”
And that, my friend, is the kind of thing that builds a business with heart. It’s thoughtful. It’s rare. And it’s incredibly effective.
So it’s no surprise that this week’s guest is someone I deeply admire.
Laura Meyer is the queen of relationship marketing. She’s built multiple 6- and 7-figure businesses and now mentors consultants and experts who want to grow sustainably and with integrity.
In this episode, we’re diving into:
The one strategy that changed everything for Laura and helped her build two 7-figure businesses
How to implement relationship marketing to generate leads without burning out
Why showcasing your clients on your podcast can be a game-changing move
Laura shares the hard-won lessons from building two 7-figure businesses—one of which she shut down and rebuilt from scratch. This candid and inspiring conversation covers everything from productizing your consulting services to turning your podcast into a lead-generating powerhouse. If you’re an entrepreneur, podcaster, or service-based consultant looking for a sustainable and strategic way to grow, this episode is packed with gold.
Here’s a glance at this episode:
06:16 Shutting Down Business Regrets
08:13 "Transition to Franchise Consulting"
11:37 Freelancing vs. Consulting Efficiency
13:37 "Showcase Success Stories on Podcast"
18:22 "Enduring Power of Relationship Marketing"
19:56 Relationship Marketing System Success
24:32 Balancing Work and Family Priorities
26:36 "Discover Laura Emyer on Instagram"
What You’ll Learn in This Episode:
Why your podcast should be more than a marketing channel—it should be a relationship builder
How to use your podcast to book discovery calls and build trust with potential clients
Why featuring client success stories is one of the most effective content strategies
The freedom-focused business model Laura used to create more income while working less
How to escape burnout by simplifying and productizing your offer
What “relationship marketing” really means in the age of digital overwhelm
Tangible ways to use podcasting as a referral and lead-gen tool for consulting services
Laura’s Journey: From Brick-and-Mortar to Consulting Success
Laura opens up about building her first 7-figure business—a franchise-based photography chain—and how she realized she was climbing the wrong mountain. After shutting it down and going through personal bankruptcy, she pivoted into consulting. That decision, while risky, gave her more income, more time, and more freedom than her previous business ever had.
She now teaches consultants how to create scalable, time-leveraged businesses by packaging their expertise into repeatable systems and premium offers.
“I make four times what I made as a 7-figure business owner, but I work 20% of the hours.” — Laura Meyer
Using Your Podcast to Attract Clients—Not Just Listeners
If you're a consultant, coach, or service provider with a podcast, Laura shares a powerful strategy you may be missing: inviting potential clients onto your show. Rather than treating your podcast like a platform for content alone, use it as a discovery tool—one that opens the door for conversation, connection, and conversion.
How Laura Uses This Strategy:
Create a “Dream 100” list of people she’d love to work with
Invite them onto the podcast as guests
Use the interview to build trust and spark interest
Convert those relationships into consulting clients—often right after the recording ends
This strategy alone has generated six figures in revenue for Laura—and it's one any podcaster can implement.
The Power of Vocal Diaries & Self-Reflection
One of Jam’s most powerful exercises for voice healing is vocal diaries—a simple yet transformative practice that can help you reconnect with your voice.
How to Start a Vocal Diary:
Step 1: Open the voice memo app on your phone.
Step 2: Talk freely about anything on your mind (no script, no filter).
Step 3: Listen back and take note of any patterns, fears, or limiting beliefs.
Pro Tip: Pay attention to how your voice sounds when you’re confident vs. when you’re unsure. This awareness will help you reclaim your power.
"Your voice deserves to be heard—but first, you have to listen to yourself."
Client Features: The Underrated Podcast Growth Strategy
Laura emphasizes that featuring your current or past clients on your podcast is one of the best ways to generate leads and build credibility. By showcasing real stories, potential clients can see what’s possible for them.
“People want to see themselves in someone else's success story.” — Laura Meyer
She explains that even with detailed sales pages and clear explanations, most people are still asking: “Will this work for me?” Sharing client case studies on your podcast answers that question powerfully.
Relationship Marketing: What It Is and Why It Works
We live in a time where social media is noisy, overwhelming, and often ineffective for premium services. Laura argues that relationship marketing is more relevant than ever—and it's how most successful businesses were built before Facebook ads existed.
Relationship Marketing in Action:
Directly reaching out to ideal clients via email or LinkedIn
Hosting executive roundtables or invite-only events
Creating a podcast guesting system that brings people into your world
Fostering trust through warm referrals and partnerships
The key is to build genuine, mutually beneficial relationships that lead to trust, loyalty, and long-term success.
Why Laura Paused Her Podcast—and What She Learned
Though her podcast helped launch her consulting offer and supported the release of her book, Laura eventually decided to pause it. Why? Because her business had reached a level of stability and referral-based growth that no longer required ongoing content.
“You can use podcasting for a season—and that season can serve a powerful purpose.” — Laura Meyer
For consultants and podcasters alike, this is a refreshing reminder: you don’t have to podcast forever. You can use it strategically, for a period of growth, and pivot when the time is right.
Final Thoughts on Freedom, Parenthood, and Purpose
Laura wraps up with heartfelt wisdom about motherhood and building a business that aligns with your values. She reminds us that entrepreneurship isn’t just about success—it’s about freedom, intentionality, and building a life you actually love.
From greeting her kids after school to protecting time for tennis or school meetings, Laura models what it looks like to build a business around what matters most.
“If we can’t take advantage of the freedom entrepreneurship offers, then what’s the point?” — Laura Meyer
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Resources Mentioned
Laura Meyer on Instagram: @lauraemeyer
Book: Win Win by Laura Meyer
Laura's Offers: Check out the $47 Consulting Offer Accelerator and more on her IG bio
Referral Code System & Training: getfractionalfreedom.com/referral-code-workshop
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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