Episode 16: How to Use Your Podcast as a Core Marketing Channel with Cassie Tucker
Podcasting, Personalization & Building Superfans with Cassie Tucker
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
If you’re a podcast host, you probably already know this…
One of the absolute best parts of podcasting? The people you get to meet.
Whether it’s through interviews or podcast swaps, podcasting has introduced me to some of the coolest, most interesting humans in the online business world.
So when I reached out to this week’s guest, I honestly couldn’t believe it when she replied and said—
Not only did she know who I was...
...but she was honored to be on my podcast!
UM, WHAT!
Here I was, selfishly hoping to bring her on just to meet her, maybe spark a friendship… and suddenly she’s telling me she’s excited?!
Like, excuse me—you want to be my business buddy?!
This is not a drill.
When we finally sat down to record, our convo was pure FIRE. We geeked out on all things marketing, and I immediately knew I had to share it with you.
My guest this week is the amazing Cassie Tucker, host of Marketing Happy Hour—and a total marketing powerhouse.
Inside the episode, we dive into:
The one strategy that changed everything for Cassie and helped her grow her brand in powerful ways
How to leverage podcast guesting (and guest outreach!) to boost visibility and build real relationships
Why audience engagement isn’t just a “nice to have”—it’s the difference between casual listeners and superfans
Cassie brings four years of podcasting experience and a strong background in both small business marketing and consulting. Whether you're a newer podcaster or you've been behind the mic for years, Cassie offers a candid look at what it takes to stay consistent, grow strategically, and keep your audience engaged.
Here’s a glance at this episode:
04:07: Revolutionizing Client Experience
06:41: Engaging Audience for Content Growth
11:32: Enhancing Guest Sharing & Audience Alignment
14:37: Podcasting: Find Your Why
16:42: Navigating Brand Partnership Challenges
21:33: Maximizing Content Across Channels
24:09: Testing Strategies in Social Media
26:24: "Building Lifelong Customer Relationships”
29:38: "Subscribe to Cassie's Newsletter"
What You’ll Learn in This Episode:
How Cassie grew her podcast to become a lead-generation and exposure tool for her consulting brand
The co-marketing strategies she uses to encourage guest sharing and increase reach
How to use your podcast to establish credibility and open doors to unexpected opportunities
Why having conversations with listeners creates superfans and shapes better content
Practical ways to repurpose podcast content across email, blogs, video, and more
Behind the Mic: Cassie’s Journey from Clubhouse to Podcasting
Cassie started Marketing Happy Hour as a Clubhouse room during the pandemic. What began as a casual creative outlet quickly became a full-fledged podcast that’s now four years strong.
With zero podcasting experience, Cassie and her co-host leaned into experimentation and audience connection to fuel consistent growth. Along the way, her podcast has helped her build authority, grow a loyal listener base, and land consulting clients and paid hosting gigs.
Her takeaway? If you’re committed to showing up and staying curious, your podcast can lead to some pretty incredible doors opening.
Why Conversations with Listeners Build Better Content
Cassie doesn’t just talk to her audience—she talks with them.
Cassie emphasizes the importance of having two-way conversations with her audience. She doesn’t just wait for feedback, she actively engages her listeners, asks what topics they want covered, and uses that feedback to shape her content strategy.
By responding to DMs and directly calling out listeners (with permission) in episodes, she builds deeper trust and a sense of ownership among her community.
"When your audience feels heard, they become your most loyal promoters."
Guest Sharing: Co-Marketing That Actually Works
Cassie’s guest outreach and marketing process is next-level. She provides each guest with:
Custom video snippets
Branded social graphics
Email swipe copy
Clear communication and timelines
The results? More reach, stronger alignment, and a better listener experience.
“Make it easy for guests to share—and they will. But you have to lead the process.”
Repurposing: How to Stretch Your Podcast Content
Cassie treats her podcast as a “macro” piece of content—and repurposes it everywhere:
Short video clips for Instagram & LinkedIn
Transcripts turned into SEO blog posts
Weekly newsletter callouts
Course or workshop content ideas
Templates and swipe files inspired by episodes
She also recommends documenting your repurposing system early on so it’s easier to scale and delegate.
The Secret to Staying Consistent for 4+ Years
Cassie is honest about the challenges of staying consistent, but she credits her long-term success to knowing her “why”. She didn’t start the podcast just to chase numbers—it was about connection, exposure, and creating something meaningful. That clarity helped her stay the course when podcast burnout hit.
“If you don’t have a clear reason for podcasting, it’s too easy to quit.”
Where Her Podcast Lives in the Funnel
Though it started as a passion project, Marketing Happy Hour has become Cassie’s top-of-funnel marketing tool. It builds authority, generates leads, and grows her email list—all while reinforcing her brand.
She’s now using the podcast to support her pivot into digital products and recurring offers.
Her biggest piece of advice? Make it easy for listeners to take the next step—whether that’s subscribing to your newsletter or downloading a resource.
Digital Marketing Trends Cassie’s Excited About
Community-first marketing – Real relationships > vanity metrics
Long-form video content – Big opportunity for podcasters repurposing episodes
Relationship marketing – Loyal fans = long-term customers
Cassie sees a future where podcasting becomes a key part of not just marketing, but community development and brand identity.
Enjoyed this episode?
For weekly podcast growth strategies, sign up at podcastmarketinghub.com/subscribe.
Where to Find Cassie
🎙 Podcast: Marketing Happy Hour
💼 LinkedIn: Cassie Tucker
📬 Newsletter: Highly recommended by Kylee for staying up to date on algorithm trends and digital marketing strategy
Final Thoughts
Cassie Tucker is the kind of podcaster and marketer who leads with heart and strategy. Her approach proves that when you focus on community, consistency, and co-marketing, the growth follows.
If you want to turn your podcast into a thriving piece of your marketing ecosystem—and create superfans while you’re at it—this episode is a must-listen.
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
Subscribe & Review
If you loved this episode, don’t forget to hit subscribe and leave a review! Reviews help more podcasters like you discover this show.
