Episode 36: How to Land Your Dream Podcast Guests & Get Booked on Top Shows
How to Get Booked on Dream Podcasts and Land High-Profile Guests
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When it comes to podcast growth, one of the fastest ways to expand your audience and build credibility is by getting featured on other people’s podcasts—or by hosting standout guests on your own. But how do you actually land those opportunities without sounding like every other pitch in someone’s inbox?
In this episode of Podcast Growth Tools, I sit down with Sam Brake-Guiya, host of Mics to Millions and co-founder of Podwritten, a podcast booking agency for health and wellness professionals. Sam shares his step-by-step process for crafting compelling podcast pitches, securing dream guest spots, and building collaborations that go far beyond a single episode.
Whether you’re looking to grow your reach by guesting on top podcasts or elevate your own show by attracting high-profile guests, this conversation is filled with actionable strategies you can implement right away.
What You’ll Learn in This Episode
How to write podcast pitches that actually get noticed (and accepted)
The biggest mistakes people make when pitching themselves as guests
Why genuine research and personalization are the keys to standing out
How to land high-profile guests—even if your show is still growing
Smart ways to connect niche content with a wider audience
How to build long-term collaborations with fellow podcasters beyond one interview
Why guesting on podcasts should be part of your marketing funnel
Timestamps:
06:59 - Niche podcasts vs. broad podcasts
10:30 - Credentials aren’t as important as value
18:45 – Communicating value beyond listenership
24:10 – Finding hidden value in guest content
33:05 – Building long-term relationships after interviews
Crafting a Pitch That Stands Out
Sam emphasizes that most pitches fail because they sound generic. A copied-and-pasted compliment or an overstuffed bio doesn’t convince anyone. Instead, he suggests:
Start with research. Reference something the host has said or an episode that aligns with your pitch.
Lead with value. Focus less on credentials and more on what listeners will gain.
Keep it concise. Share one or two relevant credentials, but don’t make your pitch your resume.
Offer specificity. Suggest clear talking points or story ideas that tie directly to the host’s audience.
When you focus on making life easier for the host and delivering value to their listeners, you dramatically increase your chances of getting a yes.
Landing High-Profile Guests
Booking dream guests for your own podcast can feel intimidating, but Sam breaks down exactly how he’s secured an impressive 55% acceptance rate when reaching out to top-ranked podcasters.
The key? Communicating value beyond download numbers. Sam shows prospective guests how appearing on his show benefits them—whether through exposure to new audiences, content repurposing opportunities, or being featured alongside other well-known hosts. He also makes his process frictionless by providing clear outlines of what the interview will cover.
The Power of Niche and Alignment
Both Sam and I share how focusing on a niche makes content creation and audience alignment so much easier. While broad podcasts can succeed, narrowing your focus allows you to tailor episodes, pitch more effectively, and build stronger relationships with your listeners and guests.
Collaboration Beyond the Mic
One of my favorite parts of this episode is when we talk about what happens after the recording. Too many podcasters miss the opportunity to turn one interview into a long-term collaboration. Sam shares creative ways to extend partnerships, including:
Doing an Instagram Live or LinkedIn event after an episode airs
Sharing each other’s content to expand reach
Referring future guests and making warm introductions
Building habits of continued collaboration, even months after the interview
This is what turns a single podcast interview into an ongoing relationship that supports growth on both sides.
If You’re Asking the Following Questions, You’re in the Right Place:
How do I get booked as a guest on other podcasts?
What makes a podcast pitch stand out?
How do I land high-profile guests for my own show?
What strategies help turn podcast guesting into list growth and business leads?
How do I collaborate with other podcasters beyond a single interview?
Final Thoughts
Podcast guesting and guest booking are about more than just filling a slot—they’re about connection, alignment, and delivering value. Sam’s approach is proof that when you lead with curiosity and service, opportunities open up naturally.
If you’re ready to start landing dream guest spots or attracting high-profile voices to your show, this episode gives you a roadmap you can follow step by step.
Your Next Steps
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Resources & Links
Learn more about Sam and Podwritten: podwritten.com/links
Follow Sam on LinkedIn: Sam Brake-Guiya
Free resource:Podcast Marketing Hub Newsletter
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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