Episode 18: Podcasting for Course Creators: How to Turn Listeners into Paying Students
How to Use Your Podcast to Fill Your Digital Course (Live Launch or Evergreen)
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
If you’ve ever launched a digital course and thought, “I wish I would have started warming up my audience sooner,” or if you have an evergreen funnel sitting quietly in the background not getting consistent traffic, this episode is for you.
In this episode of Podcast Growth Tools, host Kylee Chandler walks you through how to strategically use your podcast to support every stage of your offer—pre-launch, launch week, and evergreen sales. Whether you’re prepping for a big launch or simply looking to breathe new life into your funnel, Kylee shares actionable strategies to turn your podcast into a conversion-driven asset that nurtures, educates, and drives sales.
What You’ll Learn in This Episode:
How to strategically plan your podcast content ahead of your next live launch
What to include in your pre-launch podcast episodes to build desire and anticipation
How to repurpose your masterclass content into time-sensitive podcast episodes
The best ways to use testimonials and success stories to build trust during launch week
How to keep your evergreen funnel fresh, relevant, and discoverable through your podcast
Creative dynamic ad ideas and how to test them for better conversion
Why your podcast should be part of your sales process—not separate from it
Pre-Launch Podcast Strategy: Building the Invisible Bridge
Your pre-launch phase is all about warming your audience up so they’re excited and ready to say yes when your offer drops. Kylee recommends planning your content six weeks to three months in advance, intentionally using your episodes to educate, shift mindset, and reduce objections.
Here’s how to do it:
Answer key questions like: What do they need to believe? What do they need to understand before they buy?
Create episodes around objections and transformation stories
Tease your offer casually through baked-in calls-to-action
Drive traffic to lead magnets that act as stepping stones to your course
This phase is about planting seeds early, nurturing them intentionally, and positioning your podcast as a bridge from “not ready yet” to “I’m in.”
Launch Week: Maximize Sales with Strategic, Time-Sensitive Episodes
Once your course doors are open, it’s go time. Kylee shares several smart ways to use your podcast as a sales-boosting engine during launch week.
Try these tactics:
Publish a trimmed version of your live masterclass as a time-sensitive episode
Release short, focused episodes tackling each major objection with a transformation story
Feature audio testimonials from past students at the beginning of episodes
Refer directly to podcast episodes in your DMs or emails when people raise objections
Build momentum by releasing multiple short-form episodes over a few days
These strategic mini-episodes and curated case studies give your audience powerful social proof, reduce buyer hesitation, and meet your listeners exactly where they already are—on the go and in their earbuds.
Evergreen Funnel Strategy: Keep Traffic and Sales Flowing Consistently
If your course is evergreen, meaning it’s always available, Kylee recommends a more consistent, subtle approach to incorporating it into your podcast.
Here’s what that looks like:
Every 6–8 episodes, publish a bridge episode that points directly to your evergreen offer
Highlight student wins with shoutouts, mini interviews, or audio clips in intros
Use dynamic ads to rotate fresh, seasonal promos or bonuses throughout your episodes
Create evergreen lead magnets that align with your podcast content and funnel directly to your course
Build a nurture email sequence triggered by the podcast-related freebie, guiding listeners into your funnel
Kylee encourages podcasters to test different dynamic ad scripts, rotate messaging quarterly, and track what’s converting. Your podcast content shouldn’t just live and die in your RSS feed—it should feed directly into your marketing funnel.
Bonus Strategy: Pull Clips from Inside Your Course
Want to give your audience a taste of what’s inside your offer? Kylee suggests pulling a valuable 3–5 minute clip from inside your digital course—either a lesson or a coaching moment—and using it as a teaser episode. Close the episode with a CTA to get full access by enrolling.
This not only builds curiosity, but it also offers direct proof of the transformation you’re promising.
Final Thoughts: Stop Treating Podcasting and Courses as Separate Worlds
Kylee ends the episode with a powerful reminder: Your podcast is one of the most effective sales tools you have. When you use it intentionally, it can nurture, educate, and convert—without being pushy or overwhelming.
If you want help mapping this all out, Kylee’s created a free resource that walks you through all of the strategies shared in this episode.
Grab your copy of the Launch List at podcastmarketinghub.com/launch and get ready to build a podcast-driven funnel that supports your launches and fills your digital course consistently.
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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