Episode 22: How to Create a Podcast-Centric Quiz That Drives Revenue
Why Every Podcaster with a Back Catalog Needs This Strategy
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
If you’re pouring time, energy, and love into your podcast… but not seeing the return in terms of email list growth or conversions? You’re not alone.
The solution: A Podcast-Centric Quiz Funnel
Whether you’re sitting on 100+ episodes or have a few solid seasons under your belt, this strategy will help you create a quiz that attracts the right people, offers them binge-worthy content, and leads them directly into your best-fit offer.
This is exactly what I build for my clients, and now I’m walking you through it step-by-step. I’m breaking down the exact system I use to turn their shows into high-converting lead magnets that work 24/7—even when they’re not behind the mic.
What You’ll Learn in This Episode
Why quizzes convert 40–50% of leads—compared to 20–25% with traditional lead magnets
How to use your quiz to drive qualified traffic to your podcast
A step-by-step breakdown for building a quiz that segments and nurtures your audience
How to create curated podcast playlists that align with your offers
The best tools for quiz creation, email sequences, and dynamic playlist delivery
How to launch your quiz like a product and generate leads from both warm and cold traffic
What to do post-launch to keep your funnel running on autopilot
Here is a glance at the episode:
04:11 - "Podcast Quiz Solution for Engagement"
09:54 - "Mapping Personalized Nurture Sequences"
12:21 - Newsletter & Podcast Engagement Strategy
15:42 - Podcast Funnel Optimization Strategies
Why Quizzes Work So Well for Podcasters
Most lead magnets convert around 20–25% of traffic. Not bad—but not great either.
Quizzes, though? They consistently convert between 40–50%.
Why? Because they’re interactive, personalized, and feel like a fun experience—not a pitch. And when you pair a quiz with a curated podcast playlist and a well-written nurture sequence? That’s where the magic happens.
But the biggest reason podcast quizzes work? They help you solve a major problem most listeners have:
“I just found your podcast… but where the heck do I start?”
If you’ve got more than a few dozen episodes, it’s easy for new listeners to feel overwhelmed. A quiz offers them a simple entry point, filters them into the right segment, and connects them with episodes and offers that are tailor-made for where they are right now.
So what Is a Podcast-Centric Quiz Funnel?
At its core, a podcast-centric quiz funnel is a simple but strategic marketing funnel that:
Attracts aligned listeners through a personality- or outcome-based quiz
Segments your audience based on where they are in their journey
Delivers a personalized podcast playlist to build trust and drive binge-listening
Guides them through a customized email nurture sequence
Leads them directly to your best-fit offer (without feeling pushy or salesy)
It's personal. It's scalable. And once it’s set up, it runs quietly in the background, consistently bringing in new leads and warming them up for your offers.
Step-by-Step: How to Build a Podcast-Centric Quiz Funnel
How to Build a Podcast Quiz Funnel (Step-by-Step)
Step 1: Define Your Listener Segments
Start by identifying 3–4 “buckets” or audience profiles you tend to serve. These should align with your offers and reflect real listener mindsets.
For example:
Beginner vs. advanced
Strategy-driven vs. mindset-driven
Product-based business owners vs. service-based entrepreneurs
Each bucket should connect to a different offer or CTA. This is key for making sure your funnel isn’t just attracting people—but moving them closer to a conversion.
Step 2: Create the Quiz
Use tools like Interact or ScoreApp to build your quiz. Keep the tone conversational, like you're chatting over coffee. A great quiz feels personal and fun—not like a test.
Tip: You can absolutely use ChatGPT to help brainstorm initial questions and results, but make sure to refine the language so it sounds like you.
Step 3: Map Out Your Email Nurture Sequence
Once someone completes the quiz, they should receive a custom email sequence (usually 7–8 emails) based on their quiz result.
This is where trust-building happens.
Don’t forget: if they’re not ready to buy, your goal is to keep nurturing them until they are. Your weekly newsletter becomes the long game.
Step 4: Build Personalized Podcast Playlists
Think of these as your “greatest hits” playlists. For each audience segment, pull together 3–5 of your most aligned, helpful, and high-converting episodes.
You can deliver these playlists as:
A styled PDF guide
A private Spotify playlist
A hidden podcast page on your website
Make sure the episodes speak directly to the pain points and desires of that segment. This isn’t just about traffic—it’s about strategic content alignment.
Step 5: Launch It Like a Product
This part is non-negotiable: once your funnel is built, you’ve got to get it out into the world with intention.
Mention it on your podcast with dynamic ads
Promote it across social platforms
Send dedicated email campaigns
Run ads to cold audiences to bring in new leads
This is a powerful tool—and it deserves a full-blown launch.
Post-Launch: Keep Your Funnel Fresh
Once the quiz is live, it’ll run on autopilot… but that doesn’t mean it’s set-it-and-forget-it forever.
Every few months, take 30 minutes to check in on:
Are the quiz questions and results still relevant?
Are your podcast playlists current and aligned?
Are your offers and CTAs still accurate?
Just a little maintenance here keeps your funnel strong, aligned, and optimized for conversions.
Your Next Steps
If you loved this episode and want to go even deeper, I break this strategy down in more detail every week inside my newsletter.
Sign up at podcastmarketinghub.com/subscribe and start growing your podcast with more intention, clarity, and ease.
And if you have questions or want to work together, send me a DM at @kyleejchandler on Instagram. I always love hearing from you.
Final Thoughts: Let Your Podcast Do the Heavy Lifting
A podcast-centric quiz is more than a fun growth tactic—it’s a strategic tool that turns your podcast into a lead-generation machine. If you’ve been looking for a way to repurpose your content, segment your list, and increase conversions without burning out, this is it.
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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