Episode 10: The Secret to Her Podcast Growth? Vulnerability with Patrice Washington
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The Power of Vulnerability & Purpose-Driven Podcasting with Patrice Washington
If you know me, you know I love to plan ahead—whether it’s content, business, or life in general. And my podcast, Podcast Growth Tools, is no exception.
That means I’ve been doing back-to-back interviews lately, and while I only have 10 episodes live right now, I’ve already had countless conversations with podcasters at every stage.
And you know what? I’m noticing a pattern.
Every podcaster I talk to says their show has changed them—sometimes in ways they never expected.
👉 It’s made them more confident.
👉 It’s made them a better communicator.
👉 It’s revealed things they didn’t even realize they needed to learn.
And for some, it’s even saved them.
Take this week’s guest, Patrice Washington.
She told me:
"I thought I was using the podcast to be a blessing to other people, but honestly, this podcast saved my life.”
Let that sink in.
I’ve admired Patrice for years—her honesty, her vulnerability, and the way she serves through her content and podcast. So having her on the show? A total gift.
Patrice has been in the podcasting world for over eight years, with 20 million+ downloads, and she’s sharing:
✅ The unexpected way podcasting saved her life
✅ How to create content that feels deeply aligned with your purpose
✅ Why vulnerability doesn’t mean oversharing
✅ The biggest lessons she’s learned from podcasting
✅ Why 2025 is the year of podcast collaborations
If you’ve ever felt stuck, disconnected, or overwhelmed in your podcasting journey, Patrice’s insights will remind you why you started and how to keep joy and authenticity at the core of your content.
Here’s a glance at this episode:
05:23 "Truth About Wealth: Beyond Budgeting"
08:26 "Redefining Wealth: Life's Key Pillars"
10:44 "Podcasting Transformed My Life"
14:16 Sharing Insights with Heart
19:25 Podcast Connections Enable Relationships
21:22 Daily Encouragement and Community Collaboration
24:58 Seeking Peace Over Appearances
26:50 Choosing Inner Peace Over Appearances
31:21 Podcast Purpose Over Appearances
34:23 Learning from Past Relationships
37:47 Beyond Downloads: Podcast Engagement Matters
42:24 Podcasting's Golden Age Reflections
43:24 "Podcasting: Expanding Reach Cost-Effectively"
What You’ll Learn in This Episode:
How podcasting transformed Patrice’s life
Why your audience craves vulnerability
How to balance personal storytelling & business strategy
Why podcast collaborations are the future
What to do when you feel like quitting
How to measure impact beyond downloads
How Podcasting Transformed Patrice’s Life
When Patrice launched Redefining Wealth in 2017, she thought she was starting a podcast to serve others—but in reality, the podcast transformed her own life.
She quickly realized that her deepest breakthroughs came through the conversations she was having. They weren’t just for her audience; they were illuminating things she had been avoiding in her own life.
“I thought I was podcasting to serve others, but in reality, my guests and my conversations were helping me awaken to what wasn’t serving me.”
This unexpected gift of podcasting became a tool for self-growth, self-awareness, and personal transformation.
Why Your Audience Craves Vulnerability
In today’s world, listeners are craving authenticity more than ever. But that doesn’t mean you have to overshare or expose every part of your personal life.
How to Share Authentically Without Oversharing:
Filter your stories through service. Ask: How does this help my audience?
Share the lesson, not the wound. Talk about challenges after you’ve processed them, not while you’re still in them.
Be real, but stay professional. Vulnerability builds trust, but your podcast is still a business asset.
“Vulnerability doesn’t mean telling every detail. It means sharing in a way that truly serves your audience.”
How to Balance Personal Storytelling & Business Strategy
Patrice has mastered the art of integrating personal stories into her podcast while still running a successful business.
Here’s how she does it:
She leads with service, not ego. Every story she shares is about helping her audience—not just processing emotions publicly.
She intertwines her podcast with her business. Every episode naturally integrates her coaching, programs, and community.
She creates clear pathways to action. Whether it’s downloading an episode guide, joining her community, or attending an event—she always has a next step for listeners.
If you’re struggling to blend storytelling and strategy, focus on serving your audience first—the business results will follow.
Why Podcast Collaborations Are the Future
2025 is the year of podcast collaborations, and Patrice is all in.
In fact, just hours before recording this episode, she pitched a collaborative podcast episode with two other podcasters—each recording a joint episode and publishing it on their own feeds.
Why Collaboration Works:
It expands your audience. You tap into listeners who already trust another creator.
It lightens your workload. More high-quality content with less effort.
It strengthens relationships. Many of Patrice’s closest business friends started as podcast guests.
If you haven’t explored collaborative podcast episodes yet, now is the time.
“The podcasting space has connected me with people I never would have met otherwise. The power of collaboration is limitless.”
What to Do When You Feel Like Quitting
Podcasting can be emotionally and creatively exhausting—especially when you don’t see immediate growth.
Here’s how Patrice pushes through when she feels like giving up:
She reconnects with her WHY. Remembering why she started reignites her passion.
She leans into joy. If an episode or guest doesn’t feel exciting, she doesn’t force it.
She sets personal benchmarks. Instead of chasing external validation, she focuses on her own growth and alignment.
If you’re feeling burnt out or uninspired, ask yourself:
✅ Am I creating from joy?
✅ Does this still feel aligned?
✅ Am I making this harder than it needs to be?
How to Measure Impact Beyond Downloads
If you’re only measuring success by download numbers, you’re missing the bigger picture.
Other Ways to Measure Podcast Impact:
Engagement: Are listeners DMing you or responding to your emails?
Listener Retention: Are people listening to the full episode or dropping off early?
Conversions: Is your podcast driving email sign-ups, course enrollments, or coaching clients?
One of the biggest mindset shifts Patrice made was realizing that impact isn’t just about numbers—it’s about the real lives you’re influencing.
“Even if you only have 100 listeners, imagine them standing in your living room, eagerly listening to what you have to say. That’s powerful.”
Your Next Steps
Want more high-impact podcast growth strategies like this?
📩 Get Weekly Podcast Growth Insights → PodcastMarketingHub.com/subscribe
🎙 Listen to Redefining Wealth → PatriceWashington.com/podcast
🔗 Join the Redefining Wealth App for Free → PatriceWashington.com/app
Final Thoughts
Podcasting isn’t just about downloads and metrics—it’s about impact, transformation, and connection.
Patrice’s journey is proof that when you lead with purpose, vulnerability, and joy, your podcast becomes more than just content—it becomes a movement.
If today’s episode resonated with you, pick one strategy and start implementing it this week. Small, consistent action leads to big podcast growth.
#PodcastGrowth #OnlineMarketing #HowToGrowYourPodcast #PodcastStrategy #ContentMarketing
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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