Episode 30: How A Forbes Business Advisory Uses Her Podcast As A Nurture Tool with Jessica Marx
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
When you’re running a business with your name on the door, building a company that could one day be sold might feel impossible.
But that’s exactly what Jessica Marx helps female entrepreneurs do.
In this episode, I sit down with Jessica—business growth advisor and founder of Tailored Premier—to talk about what it really takes to build a business that someone else would want to buy, the hidden red flags that tank acquisition potential, and how she’s structured her own company to scale with clarity, confidence, and legacy in mind.
She also shares how her podcast, Millions Were Made, fits into that bigger picture—and why it’s more than just a content platform. It’s a tool to build thought leadership, reach qualified clients, and create a lasting body of work that supports her long-term vision.
If you’re a high-achieving founder who’s building something with staying power, this conversation will open your eyes to what’s possible (and where you might need to rethink your current structure).
What You’ll Learn in This Episode
Jessica’s background and how she became a sought-after business advisor
The difference between a business that’s scalable vs. one that’s sellable
How personal brands impact company valuation
Red flags that make businesses unattractive to buyers
Why so many women are walking away from businesses right now
How Jessica uses her podcast strategically in her marketing
Why she created a separate media entity to host her podcast
What We will cover:
01:46 - Jessica's transition to mentoring women entrepreneurs
03:46 - Business Strategy and Personal Branding
08:16 - Role of personal branding alongside business branding
12:31 - Challenges in Female Entrepreneurship
17:01 - Importance of having a strong team and systems in place
21:46 - Jessica's podcast journey and its role in her business
26:01 - Setting up a media company for strategic growth and separation
30:16 - Jessica's insights on entrepreneurship trends post-COVID
The Harsh Truth: Most Businesses Aren’t Sellable
Jessica’s firm specializes in helping high-performing women restructure their businesses to make them truly scalable—and one of the first things she shared was this: Most companies aren’t actually sellable.
That’s because they’re too founder-dependent.
She explained that when a company is built entirely around the founder’s face, energy, and presence, the valuation drops significantly. Buyers don’t want to buy you—they want to buy systems, scalable offers, recurring revenue, and a solid team.
It doesn’t mean you can’t be the face of your brand. But you need to build it in a way that can function without you someday.
The Founder Can’t Be the Fulfillment
If your clients are only working with you… if you’re the only one who can “do the thing”… if your team depends on you for every answer… it’s time for a hard reset.
Jessica talks through the mindset shifts that founders need to make in order to get out of their own way. That includes:
Delegating decision-making to trusted team members
Creating SOPs that allow your business to operate independently
Building offers that don’t rely solely on you to deliver the transformation
These aren’t just operations strategies—they’re legacy strategies. And they free up your time to think like a CEO.
Can You Sell a Personal Brand?
This is one of the biggest questions Jessica gets—and the answer isn’t as black-and-white as you’d think.
You can absolutely have a personal brand and still build a company that’s sellable. The key is separation.
Jessica shares how she created a separate media company to own her podcast, which allows her to run ads, drive leads to her firm, and retain the intellectual property even if she ever sells the business. That kind of structure opens the door to so many opportunities—and it’s something most founders don’t even realize is an option.
Behind the Scenes of a Business Audit
One of the most helpful parts of this conversation was hearing how Jessica actually works with her clients. Her process isn’t one-size-fits-all—and she made that clear.
When someone comes to her firm, they run a full audit across six key areas:
Financial health
Offers and delivery
Marketing strategy
Leadership and team
Operations and systems
Personal brand and visibility
They then create a strategic plan based on that audit—and her team walks with the client to implement every step. No copy-paste frameworks. No generic playbooks. Just customized strategy based on real data and goals.
The Burnout Is Real—And More Women Are Walking Away
We also talked about something that’s coming up everywhere right now: founders burning it all down.
Jessica sees this constantly. Women who built businesses during the pandemic are now realizing that their offers, pricing, and structures aren’t sustainable—and they’re craving something that feels more intentional and aligned.
She helps them course-correct without giving up everything they’ve built.
Sometimes, that means a total restructure. Other times, it’s a simple shift in focus. Either way, it starts with getting clear on what success looks like in this season—not the one you were in three years ago.
Podcasting as a Strategic Legacy Play
Toward the end of our conversation, Jessica shared how her podcast, Millions Were Made, fits into her broader business strategy.
Yes, it brings in aligned leads. Yes, it nurtures her audience. But more than anything, it’s a space to tell stories, showcase her unique perspective, and serve as a long-term asset that builds credibility—even if someone’s not ready to hire her today.
And because it’s hosted under her media company (not her firm), it’s flexible, protectable, and can grow with her as she scales.
Your Next Steps
Want more podcast growth strategies? Subscribe to my newsletter for exclusive tips: www.podcastmarketinghub.com/subscribe
Resources & Links
Listen to Jessica’s podcast: Millions Were Made
Learn more about her firm: Tailored Premier
Follow Jessica on Instagram: @thejessicamarx
Grab my free guide: 5 Strategies to Grow Your Podcast & Your Email List at the Same Time → podcastmarketinghub.com/freeguide
Book a Discovery Call: podcastmarketinghub.com
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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