Episode 34: Podcasting, Parenthood & Passive Income: Behind the Scenes with Carissa Woo
From Wedding Photographer to Sales Coach—How Carissa Woo Uses Podcasting to Grow Her Digital Business
Listen on Apple Podcast | Listen on Spotify | Watch on YouTube
What happens when you stop chasing clients and start inviting them into your world with confidence and clarity?
In this week’s episode, I sit down with Carissa Woo—award-winning wedding photographer turned sales coach and host of the Get a Heck Yes Podcast. Carissa shares how she built a thriving digital product business from her creative roots, and how podcasting has played a key role in establishing her authority and generating leads for her offers.
Whether you’re pivoting from services to scalable products or looking for ways to make your podcast actually move the needle in your business, Carissa’s story is filled with real, relatable takeaways that you can start using right now.
What You’ll Learn in This Episode
How Carissa transitioned from in-demand wedding photographer to full-time sales coach
The mindset shift that helped her attract ideal clients through her podcast
How podcasting plays into her top-of-funnel strategy for digital offers
The role of storytelling in sales—and why it matters more than ever
Tactical ways Carissa turns listeners into leads (without being pushy)
Her journey into motherhood and what it’s taught her about boundaries, energy, and purpose
How she’s growing her audience through speaking, collaborations, and podcasting
Timestamps:
02:15 - Work-life balance and entrepreneurship
05:30 - Carissa’s journey from wedding photography to digital marketing
15:20 - The benefits of affiliate marketing
20:10 - The importance of using podcasts for business growth
25:35 - Insights on starting a podcast and overcoming challenges
30:50 - Balancing motherhood and entrepreneurship
35:00 - Advice on maintaining creativity and passion in work
40:15 - Closing thoughts and where to find more from Carissa and Kyleelink
A Creative Foundation—and a Bold Pivot
Carissa built her brand in the wedding industry over 15 years, capturing over 300 weddings and earning accolades like Best Wedding Photographer in Los Angeles.
But in 2020, she took a leap—launching a course and coaching program that helps wedding professionals master the art of sales and book dream clients without relying on discounts or gimmicks.
In this episode, we talk about what that pivot really looked like behind the scenes, the fears she faced, and how podcasting helped her build a bridge between her personal brand and her new digital business.
Podcasting as a Sales Tool (Without Feeling Salesy)
Carissa’s show, Get a Heck Yes, isn’t just a passion project—it’s a strategic part of her business. She uses the podcast to share personal stories, sales frameworks, and behind-the-scenes lessons that resonate deeply with her niche.
In the interview, she shares:
How she structures episodes to build connection and trust
The type of content that leads to conversions
Why she doesn’t stress about the metrics—and focuses on impact instead
How she leverages her podcast to drive traffic to her group program, paid speaking, and free resources
If you’re wondering how to use your podcast to grow your business (without turning it into a nonstop pitch fest), you’ll love her perspective.
Selling Through Storytelling
Carissa is a natural storyteller—and that shines in everything she does, from her sales calls to her podcast episodes.
In this episode, we break down how she uses personal anecdotes, vulnerability, and clear transformation stories to connect with potential clients and make sales feel like service.
This approach isn’t just effective—it’s magnetic.
Balancing Motherhood and Mission
Carissa is also a new mom, and we talk openly about what it’s like to balance big business goals with the day-to-day realities of raising a little one.
From creating spaciousness in her schedule to redefining what success looks like, this part of the conversation is an important reminder that building a business should support your life—not compete with it.
Final Thoughts
Carissa’s journey is proof that you can evolve your business, embrace your gifts, and use podcasting as a platform to sell with heart and strategy.
If you’ve ever wondered how to turn your service-based business into a scalable brand—or how to use your podcast to connect with more aligned clients—this episode is your roadmap.
Your Next Steps
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Resources & Links
Connect with Carissa → carissawoo.com
Listen to her podcast → Get a Heck Yes
Free Podcast Growth + Email List Guide → podcastmarketinghub.com/freeguide
Subscribe to Podcast Growth Tools → https://www.youtube.com/@PodcastMarketingHub
Work with Kylee → podcastmarketinghub.com
Get my newsletter with weekly podcast growth tips: podcastmarketinghub.com/subscribe
Connect with me on Instagram → @kyleejchandler
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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