Episode 45: Why Low-Ticket Digital Products Still Work (and How Podcasters Can Use Them) with Brie Groves
How Low-Ticket Digital Offers Can Transform Your Business and Podcast with Brie Groves
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DIn this episode of Podcast Growth Tools, I sit down with business mentor and digital product expert Brie Groves to unpack how low-ticket digital offers can completely shift the trajectory of your business — and how podcasters can use them to grow, nurture, and monetize their audience.
Brie built her multiple six-figure business from the ground up by understanding her ideal audience deeply and creating low-ticket digital products that meet her customers exactly where they are. In this honest and tactical conversation, we dive into audience research, sales psychology, podcast strategy, and motherhood as entrepreneurs — and how all of it can coexist sustainably when you have systems that work for you, not against you.
What You’ll Learn in This Episode
How Brie grew her business through low-ticket digital offers
The real secret behind understanding your audience on a deeper level
How to turn your podcast into the foundation for your funnel
The role of trust and connection in conversions (especially through voice)
Ways to repurpose your podcast content for maximum impact
How to balance motherhood and entrepreneurship while growing sustainably
Timestamps:
05:10 – How podcasting became Brie’s biggest trust-builder
07:33 – The ripple effect of consistent podcast content
09:45 – Brie's process for turning episodes into visibility
12:18 – Why repurposing isn’t just copy/paste
15:06 – Using podcast SEO to fuel blog traffic
17:45 – Her 3 favorite ways to reuse podcast content
20:10 – Mistakes she sees podcasters make with repurposing
22:55 – The mindset shift that made podcasting sustainable
Understanding Your Audience Is Everything
Brie shares that the core of every successful business — and podcast — starts with truly knowing your audience. Whether you’re writing emails, recording episodes, or creating offers, clarity on who you’re talking to shapes everything you do.
She explains that her own turning point came when she paused to understand her audience deeply. “Every piece of content you create — your social posts, your podcast, your offers — it all starts with understanding your audience at a micro level,” she says. “That’s what made my business take off after years of it not quite working.”
Brie also encourages entrepreneurs to look at their past selves when defining their ideal clients — a powerful way to build empathy and authenticity into your marketing.
From Boutique Owner to Digital Product Mentor
Brie’s entrepreneurial journey began with an online clothing boutique she grew to multiple six figures on Instagram, all through organic marketing. That experience taught her how to build connection, not just visibility. After launching her first course teaching eCommerce owners how to sell online, she realized the traditional high-ticket model didn’t align with her vision.
So, she pivoted to low-ticket digital products — a move that transformed her business. Within months, her income stabilized, her audience grew faster, and she began attracting students who resonated with her accessible, approachable offers.
Her takeaway? “Low-ticket products can be incredible assets in your business — they act as an easy entry point that builds trust and converts cold leads into loyal customers,” Brie says
Why Podcasters Should Create Low-Ticket Offers
For podcasters, low-ticket offers are a perfect complement to your existing content. They can serve as a bridge between your free episodes and your higher-ticket offers or memberships. Brie explains that these products build immediate trust — especially in today’s “trust recession,” where audiences are more skeptical than ever before.
“If someone can spend $27 or $47 to get a quick win and see that you can actually help them, they’ll trust you with more,” she says. “It’s an easy ‘yes’ that moves them closer to your world while also letting you earn from day one.”
I share how similar this is to my own Podcast-First Funnel strategy — using quizzes, bundles, and podcast content to nurture and convert your audience naturally. When paired together, these tools create a full ecosystem for podcast-driven growth.
Simplifying Podcasting and Content Repurposing
Brie and I talk about the misconception that you need a fancy studio or large team to have a successful podcast. In reality, podcasting thrives on authenticity. “You can start simple,” Brie says. “My mic and a quiet room are all I need — and I’ve seen amazing results.”
We also cover how to use your existing podcast content to fuel your marketing. One 20-minute episode can easily become:
10+ micro video clips for Reels or TikTok
A carousel post or quote graphic
An email newsletter story
SEO-rich show notes for your blog
By treating your podcast as your content cornerstone, you can create dozens of assets from one recording, helping you stay consistent without burning out
Balancing Motherhood and Business
Toward the end of the episode, we dive into entrepreneurship and motherhood — and how to give yourself grace while balancing both. Brie shares that her success came not from working nonstop, but from being intentional. “I had to learn to structure my days differently,” she explains. “Even if I only had four hours in a week, I could still move my business forward if I knew exactly what to focus on.”
We also discuss how motherhood can serve as motivation, not a limitation. “Your kids don’t have to hold you back,” Brie says. “Let them be the reason you go after your dreams.”
Your Next Steps
Join my weekly newsletter for tips on podcast growth, email marketing, monetization strategies, and behind-the-scenes support for growing your audience and business.
Resources & Links
Connect with Brie Groves
Instagram:@briegroves
Join The Cashflow Collective: briegroves.com
Let’s Connect!
Share your favorite trend from this episode or ask questions by DMing me on Instagram at @thepodcastmarketinghub.
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